Ep. 106 Matt Bagwell, Chief Marketing Officer and Chief Sustainability Officer of Deep Green | Data Center Go-to-Market Podcast

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 106 of the Data Center Go-to-Market Podcast, you’ll discover the inspiring journey of Matt Bagwell, Chief Marketing Officer and Chief Sustainability Officer at Deep Green, as he shares how the company is revolutionizing the data center industry 🌍💡. Learn how Deep Green uses heat reuse to create sustainable solutions, build community impact, and redefine the role of marketing in infrastructure. Gain valuable insights into career advice, the importance of storytelling, and the future of sustainability in data centers. Whether you're curious about ESG, AI's role in marketing, or creating meaningful partnerships, this episode is packed with actionable takeaways! 🎙️🔥0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:58 Introducing Matt Bagwell, Chief Marketing Officer and Chief Sustainability Officer at Deep Green1:32 Marketing Career Journey: From Storytelling to Data Center Infrastructure, Design/Build, Operator3:47 Deep Green’s Origin Story, Positioning, and the Heated Swimming Pool8:57 How Heat Reuse Impacts Data Center Site Selection, Real Estate, Edge Data Centers, and District Heating10:30 How Data Center Heat Reuse Could Spread Throughout Europe, the Middle East, and North America11:54 Data Center Heat Recapture, Heat Reuse, ESG (Especially Governance), and Cost-Efficient Compute14:02 Data Center Buyer Personas: ESG, Operations, Finance, and MSP/OEM15:13 Entry-Level Data Center Marketing and Sales Career Advice18:11 Data Center Community Stakeholder Marketing: Elected Officials, Regulators, Utility Leaders, and Activists23:40 Deep Green: Policy Makers, Central Government, District Heating Builders, Local Councils, and Energy Strategists27:32 Mid-Career Pivots for Data Center Marketers: Prosperity vs. Climate vs. Centralized vs. Decentralized32:49 Data Center Heat Reuse: Swim England, Pool Access, Industry, and District Heating Systems35:47 Data Center Heat Reuse Opportunities for MSPs, CSPs, and OEMs with Health/Fitness Benefit Outcomes37:40 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)38:18 Biggest UK Government Challenges With Distributed Compute, Heat Reuse, and Economic Zones40:08 District Heating Networks and Colocating a Data Center Energy Source for Free Heat (UK, Nordics, US)43:13 Data Center Heat Reuse in the US and District Heating45:52 The Future of Data Center Marketing, Sustainability, Relationship Management, and Customer Experience48:55 Data Center Channel Partner Enablement and Differentiation: Field Sales for MSPs and OEMs51:00 Data Center Customer Feedback via Channel Partners52:28 Deep Green as a Data Center Designer, Builder, and Operator/Provider with Heat Reuse Differentiation55:23 AI Impact on Data Center Marketing Tech Stack and Retaining Human Relationships 58:38 Data Center Content Creation and Distribution as Part of Marketing Mix with Local Community Projects1:01:53 Deep Green’s Beyond Good Community Events: Technology, Climate, and Energy1:03:27 Expensive Data Center Conference Events as the Last Step, Not the First (Start With Your Own Events)1:07:25 “Their Kids Have Learned to Swim in a Swimming Pool” That a Deep Green Data Center Heated1:09:20 Communities, Colleges, Schools, and Climate Tech Career Opportunities1:10:48 Climate Emergency and AI Digital Infrastructure Innovation Opportunity1:14:32 Matt Bagwell (Connect with on LinkedIn) and Deep Green (Follow on LinkedIn and Website)1:20:04 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#aiinnovation #beyondgood #climatechange #climateemergency #climatetech #cloudservices #colocation #communityimpact #criticalfacilities #datacenter #datacenterbuild #datacentercareers #datacenterconferences #datacenterconstruction #datacenterdesign #datacenterdesignbuild #datacenterdifferentiation #datacenterenergy #datacenterevents #datacentergtm #datacenterheat #datacenterindustry #datacenterinnovation #datacentermarketing #datacentermsp #datacenteroem #datacenteroperator #datacenterpartner #datacenterpower #datacenters #datacentersales #datacentersiteselection #datacentersolutions #datacentersustainability #deepgreen #digitalinfrastructure #districtheating #edge #edgecomputing #energytech #esg #freeheat #heatuse #heatrecapture #hyperscale #managedservices #missioncritical #poolaccess #siteselection #sustainability #swimengland #ukgovernment