Data Center Go-to-Market Podcast

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM BriefingIn episode 192 of the Data Center Go-to-Market Podcast, you’ll learn practical tactics for winning community support and moving large-scale data center projects forward… from translating latency and app performance into plain-language benefits for residents, to mapping the real decision-makers you must engage, to when behind-the-meter vs. grid-connected generation makes sense. You’ll also get playbooks for using generative AI to prep meetings and analyze sentiment, run high-impact micro-events, coordinate with utilities to solve speed-to-power bottlenecks, and position your team to withstand coming market consolidation. 🚀⚡️🏛️Ep. 192 Craig McKesson, Chief Commercial Officer of Takanock | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast1:20 Introducing Craig McKesson, Chief Commercial Officer at Takanock1:41 Overcoming Community Misperception Around Data Center Development11:01 How to Educate Data Center Clients, Communities, Elected Officials, and Partners Before Conversations Begin17:51 Key Colocation Data Center GTM Career Lessons That Still Hold True as a Data Center Developer20:37 Subscribe to the Data Center GTM Briefing21:34 Generative AI Impact on Buyer Research and Data Center Sales Teams26:39 Identifying Failing Data Center GTM Strategies (Conferences vs. Micro Events)34:21 Hiring IT Professionals and Engineers Onto Data Center Revenue/Commercial Teams (Peer Credibility)36:23 Understanding the Decision Committee in a Community That’s Opposed to Data Center Development 38:23 Future of Chief Commercial Officers for Specialized Data Center Developers and Critical Power Integrators43:58 Craig McKesson (Connect with on LinkedIn) and Takanock (Follow on LinkedIn and Website)45:18 Subscribe to the Data Center GTM Briefing#behindthemeter #buyereducation #cloudservices #colocation #communityengagement #conferencestrategy #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #developerinsights #digitalinfrastructure #edge #generativeai #gotomarket #hyperscale #industryconsolidation #missioncritical #podcast #powerinfrastructure #stakeholderengagement #stakeholdermapping

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM BriefingIn episode 191 of the Data Center Go-to-Market Podcast, you’ll learn how Flexnode’s CEO explains why retrofit and adaptive-reuse data center plays often fail, how modular, liquid-cooled solutions can cut footprint and speed deployments, and why integrating IT and facility design is now essential for AI-scale builds. Plus, get practical advice on winning that risky first sale and using visual storytelling. Then find out how AEC partnerships build trust, why you need to equip internal champions with concise outcome-focused assets, and when to pursue co-developed real estate for faster scale. ⚡🏗️💧📈🎧Ep. 191 Andrew Lindsey, Chief Executive Officer of Flexnode | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast0:59 Introducing Andrew Lindsey, Chief Executive Officer at Flexnode1:48 Highly Scalable, Liquid-Cooled Modular Data Centers for High-Density Computing (AI and HPC).9:12 Biggest GTM Challenges Facing Data Center Construction Teams (Modular and Design-Build)13:01 How High-Density AI Workloads Changed Liquid Cooling Modular Data Center Strategy17:22 How to Educate Liquid Cooled Modular Data Center AEC Buyers Before They Ever Speak With Flexnode Sales21:39 Data Center Construction GTM Strategy That's Failing Right Now That Nobody Talks About27:34 Subscribe to the Data Center GTM Briefing28:31 Why Technical Content Often Fails to Generate Liquid Cooled, Modular Data Center Construction Revenue34:46 The Challenge of Reaching the True AEC Decision-Maker for Modular Data Center Construction37:49 Favorite AEC Internal Champions for High-Density Liquid-Cooled Prefabricated Data Center Modules42:37 What Liquid Cooled, Modular Data Center Construction Companies Shouldn’t Outsource44:32 The Future of Growing a Liquid Cooled, Modular Data Center Construction Business51:16 Andrew Lindsey (Connect with on LinkedIn) and Flexnode (Follow on LinkedIn and Website)52:04 Subscribe to the Data Center GTM Briefing#adaptivereuse #adcpartners #aec #aiinfrastructure #cloudservices #colocation #construction #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #facilitydesign #flexnode #hpc #hyperscale #innovation #itinfrastructure #leadership #liquidcooling #missioncritical #modulardatacenter #retrofitting #salesenablement #sustainability #visualstorytelling

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM BriefingIn episode 190 of the Data Center Go-to-Market Podcast, Joshua Feinberg talks with Pooya Kabiri, CEO of METIS Power, about how AI-driven rack densities are reshaping data center power strategy. Learn why behind-the-meter generation and natural gas are becoming go-to options, plus how microgrid + storage architectures meet millisecond AI load swings. Find out about the regional air-permitting limits that change project design, practical buyer-education tactics (including the 250 tons/year threshold), go-to-market lessons on staying focused, and why METIS built in-house proposal tools to speed deals and delivery ⚡️🔋📈🌍.  Ep. 190 Pooya Kabiri, Chief Executive Officer of METIS Power | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast1:00 Introducing Pooya Kabiri, Chief Executive Officer at METIS Power1:55 METIS Power | Behind-the-Meter (BTM) Generation, Advanced Microgrids, and Energy Management Systems (EMS)4:14 Reaching and Engaging Qualified Data Center Decision-Makers for Behind-the-Meter (BTM) Generation10:03 How to Educate Behind-the-Meter Generation Data Center Buyers Before They Engage With Sales13:56 Air Permitting Regional Differences and EPA Zones with Behind-the-Meter Data Center Power Generation 16:21 The Data Center GTM Lesson That Took the Longest to Learn18:43 Subscribe to the Data Center GTM Briefing19:41 A Data Center GTM Strategy Everyone Still Talks About That Isn't Working (EPC vs. Power Expertise)22:48 Why Technical Power Generation Content Often Fails to Generate Revenue27:29 What Data Center Power Generation Sales Teams Consistently Misunderstand About Buyers31:42 True Economic Buyer in Data Center Behind-the-Meter or Microgrid Power Generation Deals34:25 Something METIS Power Outsourced That Didn’t Work as Expected38:30 The Future of Growing a Specialized Data Center Power Generation and Distribution Business43:10 Pooya Kabiri (Connect with on LinkedIn) and METIS Power (Follow on LinkedIn and Website)44:44 Subscribe to the Data Center GTM Briefing#aiinfrastructure #airenergy #behindthemeter #cloudservices #cogen #colocation #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacentermarketing #datacentersales #datacentersolutions #datacentersustainability #dcsmi #digitalinfrastructure #edge #energyefficiency #energyplanning #energystorage #hyperscale #metispower #microgrid #missioncritical #naturalgas #powergeneration #powerinfrastructure #rackdensity #regulatorycompliance #salesenablement #utilities

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM BriefingIn episode 189 of the Data Center Go-to-Market Podcast, Ken Sullivan of Bay Compute explains how orchestration software helps colocation operators get more revenue from the power they already have, why reframing capacity challenges as a business problem matters, which buyer personas to prioritize, and how to craft GTM strategies that rely on peer credibility, founder-led sales, and clear ROI. Plus see what AI density and liquid cooling mean for modern data center operations ⚡️🏢📈🤖💡Ep. 189 Ken Sullivan, Chief Executive Officer of Bay Compute | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast1:24 Introducing Ken Sullivan, Chief Executive Officer at Bay Compute2:21 Convincing Data Center Colocation Operators to Buy Software to Optimize and Manage Capacity7:22 Biggest Go-to-Market Challenge Facing Colocation Infrastructure Companies Today9:14 How AI Changed Your Strategy with Optimizing Data Center Capacity During the Last Year11:28 How to Educate Colocation Operators Before a Capacity Optimization Sales Conversation Ever Happens13:31 Outsourced GTM Lesson Learned ⇒ Founder-Led Data Center Sales in Early Stage Startups19:39 Go-to-Market Strategy That’s Failing Across the Data Center Industry (That Nobody Wants to Admit is Failing)22:54 Subscribe to the Data Center GTM Briefing23:51 Why Technical Data Center Content Fails to Generate Revenue28:19 What Data Center Sales Teams Consistently Misunderstand About Modern Buyers30:42 Unlocking More Power Capacity at 1-2 MW Edge or Legacy Colocation Data Centers32:13 Colocation Decision Makers Varying Depending on Size34:19 Growing Bay Compute: What Didn’t Work36:20 The Future of Growing a Data Center SaaS/OS Company That Unlocks Stranded Power38:48 What the Data Center Industry Believes Today That Will Look Obviously Wrong Five Years From Now41:16 Ken Sullivan (Connect with on LinkedIn) and Bay Compute (Follow on LinkedIn and Website)42:53 Subscribe to the Data Center GTM Briefing#ai #aidensity #baycompute #capacityoptimization #cloudservices #colo #colocation #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacentermarketing #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #energy #founderledsales #gtmstrategy #hyperscale #liquidcooling #missioncritical #orchestration #revenueenablement #roi #salesenablement

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM BriefingIn episode 188 of the Data Center Go-to-Market Podcast, you’ll learn how energy choices (SMRs, fuel cells, solar, geothermal) and geography shape data-center strategy, why utilities are under-engaged in critical infrastructure, and practical ways AI can speed operational tasks while preserving human oversight.Hear concrete advice on writing site-specific SOPs to prevent life-safety risks, building mentorship and scenario-based training (including digital twins and gaming) for faster onboarding, integrating wearables/IoT for situational awareness, and rethinking GTM and event strategies so commercial teams become trusted advisors. Plus, get a walkthrough of Peter Curtis’s Smart Solutions framework and links to free training resources for continued career growth. Ep. 188 Peter Curtis, CEO | Chief Visionary & Strategist of PMC Group I | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast1:28 Introducing Peter Curtis, CEO | Chief Visionary & Strategist at PMC Group I2:40 Biggest Changes in Data Centers, Critical Facilities, and Digital Infrastructure 10:09 How AI Changed Data Center Client Conversations 13:19 Favorite Advice for Those New to Working in the Data Center Industry (Entry-Level Jobs)17:36 Site-Specific Data Center Standard Operating Procedures (And SOP/MOP Data Center Safety Dangers) 19:25 Maintaining Mission Critical Systems in a 24/7 Environment by Peter M. Curtis22:34 Favorite Advice for Highly Experienced Data Center Professionals Whose Careers May Need a Reboot or Pivot27:30 Subscribe to the Data Center GTM Briefing28:27 Fitness Routine for Data Center Professionals (Health, Longevity, Stress Management)37:50 Biggest Data Center Industry Mistakes and Opportunities (Energy, Travel/Conferences, and Talent Acquisition)42:24 Data Center Travel and Conference Events (and the 50% Travel Requirement Job vs. Hybrid/Remote)48:41 Autonomous Driving Compute Power Needs and AI Infrastructure Data Center Buildouts52:07 The Future of Leading a Data Center Industry-Focused Agentic AI and Operational Technology Company 56:46 Peter Curtis (Connect with on LinkedIn) and PMC Group I (Follow on LinkedIn and Website)59:10 Subscribe to the Data Center GTM Briefing#ai #cloudservices #colocation #criticalfacilities #data-center #datacenter #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #education #energy #hyperscale #infrastructure #missioncritical #operations #training #wearables

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM BriefingIn episode 187 of the Data Center Go-to-Market Podcast, you’ll learn who really calls the shots in data‑center purchases (and why procurement isn’t always the decision-maker), how the AI compute boom has exploded demand for medium‑voltage and rental switchgear, practical tactics for bridging long OEM lead times with used or temporary gear, why embedding engineers into commercial roles speeds deals, and how content + engineering credibility can win projects where speed-to-delivery matters more than price. Ep. 187 Cody Whisenhunt, CEO of BCS Switchgear | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast0:56 Introducing Cody Whisenhunt, CEO at BCS Switchgear1:26 BCS Switchgear Role in the Data Center Industry: Rental and New Switchgear 480V - 38KV2:49 Biggest Go-to-Market Challenge Facing Companies Selling Into Data Centers Right Now5:07 How the AI Boom is Changing the Electrical Infrastructure Business7:46 Changing Power Requirements: From Building UL 891 Boards to 15KV and 38KV Switches and Switchgear8:46 Data Center Electrical Switchgear Lead Time and OEM Supply Chain Challenges from AI Demand11:00 Data Center Decommissioning for Acquiring Electrical Switchgear14:56 Data Center Buyer Education Before the First Electrical Switchgear Sales Conversation19:49 Data Center Electrical Switchgear Go-to-Market Lessons Learned21:50 The Data Center RFP and GTM Strategy That's Quietly Failing (That Nobody Wants to Admit Isn't Working)24:36 Why Data Center Companies Invest Heavily in Technical Content That Doesn’t Generate Revenue26:04 Subscribe to the Data Center GTM Briefing27:01 Data Center Engineers and Electrical Switchgear Sales Teams (vs. Procurement)32:29 What Sales Teams in Data Center Electrical Switchgear Consistently Misunderstand About Technical Buyers37:15 Reaching Data Center Engineers Interested in Electrical Switchgear (Beyond EPC firms/Engineering, Procurement, and Construction)43:05 Lessons Learned Growing BCS Switchgear (Hiring More Engineers)46:07 The Future of Growing an Electrical Switchgear Company in Critical Power Infrastructure for Data Centers49:14 Cody Whisenhunt (Connect with on LinkedIn) and BCS Switchgear (Follow on LinkedIn and Website)54:00 Subscribe to the Data Center GTM Briefing#ai #aidatacenters #bcsswitchgear #cloudservices #codywhisenhunt #colocation #criticalfacilities #datacenter #datacenterconstruction #datacentergotomarketpodcast #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #decommissioning #digitalinfrastructure #edge #engineering #engineeringdrivensales #engineeringhires #epc #hyperscale #leadtimes #mediumvoltage #missioncritical #powerinfrastructure #procurementchallenges #rentalswitchgear #speedtodelivery #supplychain #switchgear #temporarypower #usedswitchgear 

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM BriefingIn episode 186 of the Data Center Go-to-Market Podcast, Joshua Feinberg speaks with Jose Seara, CEO of DeNexus, to explain how OT cyber risk is fundamentally different from IT risk, how AI is reshaping attacker and defender behavior, and what data centers must do to manage power, procurement, insurance, and board‑level exposure… plus practical GTM lessons for founders moving from founder‑led sales to scalable enterprise playbooks ⚡🔒🤖📊💡Ep. 186 Jose Seara, Founder & CEO of DeNexus | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast2:12 Introducing Jose Seara, Founder & CEO at DeNexus2:37 How DeNexus Helps the Data Center Industry With Operational Technology (OT) and Cyber-Physical Risks5:12 OT Risk Quantification for Oil & Gas, Power Generation, and Data Centers7:47 Operational Technology Risk vs. Physical Security Risk vs. Cyber Security Risk10:39 Biggest Go-to-Market Challenge Facing Data Center Operators Right Now with Power Procurement13:58 How Have AI Workloads and AI-Driven Infrastructure Demands Changed OT Strategy18:41 Educating OT Data Center Industrial Buyers About Risk Quantification Before Speaking With Sales23:36 Data Center GTM Lessons: Qualifying Opportunities and Identifying Difficult Detractor Personas 26:50 Tapping Risk Management Budget Rather Than Getting Cybersecurity Budget Leftovers 29:36 Subscribe to the Data Center GTM Briefing30:33 Why Technical Data Center OT Content Fails to Generate Sales Opportunities32:17 How to Get the Attention of Data Center Risk Management Decision-Makers Inside Large Organizations35:12 Navigating Data Center Product/Market Fit and Growing Beyond Founder-Led Sales38:56 Outsourcing vs. Internal Data Center Marketing and Pre-Sales40:52 Series A Board Members and the Fortune 500 Logo Sales Hire With Zero Startup Experience 47:20 Data Center Risk Quantification on 40-50 Year Old Operational Technology (OT) at Utility Providers49:53 Operational Technology Partnering with Cybersecurity Simulation Data Collection52:01 The Future of Growing an Operational Technology Risk Quantification Startup56:44 Data Center Operational Technology Buyer Education and Risk Management Learning Portal1:00:37 Jose Seara (Connect with on LinkedIn) and DeNexus (Follow on LinkedIn and Website)1:01:59 Subscribe to the Data Center GTM Briefing#ai #cloudservices #colocation #criticalfacilities #cybersecurity #datacenter #datacentergtm #datacenterindustry #datacentermarketing #datacenterrisk #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical #ot #otsecurity #riskmanagement #seriesaai, ai risk, cyber insurance, cyber risk, data center, datacenter energy, datacenter gtm, datacenter risk, DCSMI, Data Center Go-to-Market Podcast, DeNexus, founder-led sales, go-to-market, high-density ai, hyperscale, Jose Seara, Joshua Feinberg, operational technology, ot cyber risk, ot security, power procurement, risk management, risk quantification, small modular reactors

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM BriefingIn episode 185 of the Data Center Go-to-Market Podcast, Riccardo Impiumi and Joshua Feinberg explore how investors and operators are reconciling long-term data center leases with 5–6 year GPU lifecycles, why Nvidia’s release cadence drives planning and risk, what electrical and mechanical changes high-density AI racks demand, how power and land constraints are reshaping capacity timelines, and practical GTM moves… from aligning sales with engineering to making conference spend more surgical… that help you turn technical credibility into commercial outcomes ⚡️📈🏗️🤝🎧💡Ep. 185 Riccardo Impiumi, Director of Alvarez & Marsal | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast1:08 Introducing Riccardo Impiumi, Director at Alvarez & Marsal1:40 Data Center Due Diligence: Finance, Commercial, and Technical at Alvarez & Marsal3:40 Biggest Go-to-Market Challenges with Data Center Operators and Investors 5:25 Biggest AI Planning Mistakes Data Center Operators and Investors are Making Today6:46 Nvidia Jensen Huang GPU Release Cycle Driving Data Center Investment Cycle: Neoclouds and Operators8:51 Data Center Capacity Planning Mistakes with Rack Density Exponential Increases10:56 Data Center IT, Engineering, and Construction Buyer Education Before They Ever Engage With Sales15:20 What a Data Center Investor Must Believe Before They'll Even Agree to a First Sales Meeting20:01 Most Important Data Center GTM Lesson Riccardo Impiumi Learned During His Career21:21 Data Center Operator GTM Strategy That's Failing Right Now That Nobody Talks About22:30 Subscribe to the Data Center GTM Briefing23:27 Why Technical Data Center Content Fails to Generate Revenue26:04 Data Center Conferences and Why Many Data Center Executives Struggle with Targeting and Segmentation31:58 Data Center Deals Getting Lost to Competitors or Organizational Inertia?33:29 Extreme Difficulty Reaching the Economic Data Center Decision Maker36:39 Where Data Center Investors Make Go-to-Market Mistakes38:16 What Data Center Operators Should Never Outsource: Engineering and Sales39:27 Why Data Center Commercial Teams Hire Engineers on Sales Teams44:18 The Future of Data Center Infrastructure Strategy Due Diligence for Investors and Operators47:17 Riccardo Impiumi (Connect with on LinkedIn) and Alvarez & Marsal (Follow on LinkedIn and Website)48:06 Subscribe to the Data Center GTM Briefing#ai #aiinfrastructure #alvarezmarsal #cloudservices #colocation #criticalfacilities #datacenter #datacenterconference #datacentercapacity #datacentergtm #datacenterindustry #datacenterinvestor #datacentermarketing #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #gpu #gpulifespan #highdensityracks #hyperscale #infrastructure #investordiligence #investorrelations #marketintelligence #missioncritical #nvidia #power #techinvesting #techtrendsAI infrastructure, alvarez & marcel, cloud, DCSMI, Data Center Go-to-Market Podcast, data center design, data center infrastructure, data centers, dense GPU racks, go-to-market strategy, GPU lifecycle, GPU lifespan, high-density racks, investor diligence, investor perspective, Joshua Feinberg, nvidia, power constraints, sales enablement, tenanting strategy, upskilling sales

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM BriefingIn episode 184 of the Data Center Go-to-Market Podcast, you’ll learn how Open Origin designs islanded, behind‑the‑meter power plants that get gigawatt‑scale AI facilities online faster and with lower permitting friction, why speed‑to‑power now outstrips marginal efficiency in hyperscaler decision‑making, how lease‑based commercial models plus technology reinsurance shift delivery risk away from buyers, which stakeholders (especially real estate teams) you need to influence first, and how generative AI, dense solar + battery design, and automation compress proposal cycles and construction timelines…  all explained with real deal examples and actionable GTM takeaways. ⚡️⏱️🤝📈🔒🤖Watch this episode to master the commercial, technical, and financial levers that let providers deliver gigawatt‑scale AI power faster, with lower permitting friction and defensible risk transfer.Ep. 184 Wesley Powell, Chief Executive Officer of Open Origin | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast1:10 Introducing Wesley Powell, Chief Executive Officer at Open Origin1:36 AI Infrastructure Bottleneck: Energy Availability, Deployment Speed, and Outdated Assumptions3:25 Are Data Center Developers Emotionally Prepared for What AI Infrastructure Actually Requires?5:07 Data Center Energy Problems That Open Origin Solves8:26 How Have High-Density AI Workloads Changed Infrastructure Planning14:34 How a Data Center Energy Generation Company Educates Buyers16:54 What Works Surprisingly Well in Data Center Energy Infrastructure Markets25:59 The Data Center Energy GTM Strategy Failing Right Now That Nobody Wants to Admit28:34 Subscribe to the Data Center GTM Briefing29:31 Why Technical Content for Data Center Energy Often Fails to Drive Sales (And the Role of Speed to Power)35:33 Why Green Energy Infrastructure Company Hires Management Consultants for Buyer Credibility49:07 The Future of Data Center Energy Generation (In Context of Liquid Natural Gas and Solar)59:28 Wesley Powell (Connect with on LinkedIn) and Open Origin (Follow on LinkedIn and Website)1:00:49 Subscribe to the Data Center GTM Briefing#ai #cloudservices #colocation #criticalfacilities #datacenter #datacenterenergy #datacentergtm #datacenterindustry #datacentermarketing datacenterpower #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical #openorigin #renewables

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM BriefingIn episode 183 of the Data Center Go-to-Market Podcast, you’ll learn how Nimbus’s adiabatic and dry cooling solutions change the heat‑rejection conversation. Cutting water and energy use in water‑stressed markets. Why new high‑temperature chips (like Vera Rubin) shift cooling requirements and reduce chiller dependence, practical GTM tactics for educating engineers and building trust (micro events, sales-as-curator approaches), ways to engage communities to reduce permitting risk, and adjacent innovations (waste‑heat reuse, atmospheric water generation, modular prefab) that accelerate time‑to‑revenue and systems thinking across compute, power, and cooling. 🔧💧⚡🌍Ep. 183 Anton Prenneis, Chief Revenue Officer of Nimbus Advanced Process Cooling | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast1:26 Introducing Anton Prenneis, Chief Revenue Officer at Nimbus Advanced Process Cooling1:53 Where Nimbus Fits Into the Modern AI Data Center Stack (Adiabatic Cooling and Dry Cooling)6:34 Why Data Center Cooling Became a Board-Level Conversation (Instead of Just a Facilities Discussion)10:39 Building Relationships in the AI Data Center Ecosystem (Not Just Generating Leads)22:37 Biggest Misconceptions About AI Data Center Cooling (Adiabatic Cooling)25:58 Data Center Industry GTM Strategy That Quietly Isn’t Working Anymore (But People Still Keep Doing)37:11 Subscribe to the Data Center GTM Briefing38:08 What Data Center Sales Teams Consistently Misunderstand About Enterprise Infrastructure Buyers50:26 Why the Data Center Industry Still Confuses Marketing and Sales Activity With Trust1:01:40 How the Data Center Cooling and AI Infrastructure Market Evolves Over the Next 12–24 Months1:05:49 Favorite Advice for Data Center GTM Leaders1:09:09 Anton Prenneis (Connect with on LinkedIn) and Nimbus Advanced Process Cooling (Follow on LinkedIn and Website)1:11:26 Subscribe to the Data Center GTM Briefing#adiabaticcooling #ai #cloudservices #colocation #cooling #criticalfacilities #datacenter #datacentercooling #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #datasustainability #dcsmi #digitalinfrastructure #drycooling #edge #heatreuse #hyperscale #missioncritical

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM BriefingIn episode 182 of the Data Center Go-to-Market Podcast, Joshua Feinberg and Yong Tan explain how AI infrastructure is shifting from standalone hardware to integrated AI factory solutions, why energy and power readiness have become primary deal risks, how to frame sales conversations around business models and monetization, and practical steps for coordinating ecosystem partners, connecting off-takers, and engaging community stakeholders to speed deployments and de-risk capital-intensive projects ⚡🤝🏭📈🌍Ep. 182 Yong Tan, Global Director, AI Data Center Business Development & Sales of Supermicro | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast1:07 Introducing Yong Tan, Global Director, AI Data Center Business Development & Sales at Supermicro2:11 Dramatic Changes in the AI Infrastructure Market Over the Past Year5:36 Ecosystem and Energy as Major Data Center Challenges (Board-Level, Not Just Engineering Problems)8:16 What Data Center Ecosystem Coordination Actually Look Like in Practice Today11:12 How Data Center Energy Availability Became a GTM Constraint13:47 Nvidia and Supermicro Energy Conversations, and the AI Data Center Readiness Review17:58 AI infrastructure-Ready Organizations vs. Organizations That Only Think They’re Ready20:05 Role of Buyer Education with AI Data Center Infrastructure (Before Sales Conversation)23:12 Subscribe to the Data Center GTM Briefing24:09 What Data Center Sales Teams Consistently Misunderstand About Infrastructure Buyers27:16 The Data Center Industry GTM Motion That's Not Working Anymore32:13 Data Center Go-to-Market Lesson Learned the Hard Way34:16 What Data Center GTM Teams Should Not Outsource to Agencies and Channel Partners36:21 Changes in Data Center Sales, Revenue, and Go-to-Market Over the Next 12–24 Months40:20 What the AI Data Center Industry Still Isn’t Paying Enough Attention to45:40 Yong Tan (Connect with on LinkedIn) and Supermicro (Follow on LinkedIn and Website)49:39 Subscribe to the Data Center GTM Briefing#aiinfrastructure #cloudservices #colocation #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #energy #hyperscale #missioncritical #supermicro #yongtan

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM BriefingIn episode 181 of the Data Center Go-to-Market Podcast, you’ll learn how Aravolta’s CEO moved from enterprise engineering at Microsoft to building a vendor-agnostic node that simplifies data center monitoring and control, why face-to-face trust and word-of-mouth still beat broad outbound, how forward-deployed engineers speed onboarding and bridge sales/implementation, what to prioritize when integrating thousands of make-model devices, hiring tradeoffs for scrappy vs. experienced talent, and how AI and self-service research are shifting the buyer journey earlier; plus practical GTM plays for scaling a lean startup in the data center and AI infrastructure market. 🔌🤝📈💡Ep. 181 Margarita Groisman, Chief Executive Officer of Aravolta | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast0:32 Introducing Margarita Groisman, Chief Executive Officer at Aravolta1:12 Getting Your Name Out There In Today’s Data Center and AI Infrastructure Market6:08 How High-Density AI Workloads / Infrastructure Changed Go-to-Market Strategy10:12 Educating BMS, EPMS, SCADA, NOC, and DCIM Buyers Before a Sales Conversation14:23 Data Center GTM Lessons Learned in Launching a DCIM, EPMS, and BMS Platform16:40 Data Center Go-to-Market Strategy: What’s Working? What’s Not? (Lead Generation)19:25 Subscribe to the Data Center GTM Briefing20:22 How Y Combinator (YC) Entrepreneurial Experience Compares to the Data Center Industry22:21 Why Data Center Companies Struggle to Turn Technical Expertise Into Actual Sales Momentum25:56 What Data Center Sales Teams Consistently Misunderstand About Today’s Technical Buyers28:27 Reaching the True Economic Buyers of Data Center Infrastructure Management (DCIM) Software30:53 The Forward Deployed Engineer at Aravolta32:13 Go-to-Market and Business Growth Learnings from Launching Aravolta37:49 The Future of Founding a Data Center Software/Infrastructure Platform40:10 Margarita Groisman (Connect with on LinkedIn) and Aravolta (Follow on LinkedIn and Website)41:21 Subscribe to the Data Center GTM Briefing#ai #aravolta #bms #cloudservices #colocation #criticalfacilities #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcim #dcsmi #digitalinfrastructure #edge #epms #hyperscale #infrastructure #missioncritical #noc

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM BriefingIn episode 180 of the Data Center Go-to-Market Podcast, you’ll learn how AI-driven tools are reshaping data‑center go‑to‑market playbooks, why DC power and Nvidia’s high‑density racks are forcing new choices for power distribution and cooling, how LS Electric is prototyping solid‑state transformers, DC breakers, and microgrid use cases, and which GTM moves (quality leads, speed‑to‑lead, targeted regional events, and education resources) actually help sales win complex, committee‑driven deals 🎧⚡🏭🤖🌱Ep. 180 Andrew Urda, Vice President of Strategic Marketing of LS ELECTRIC America | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast0:54 Introducing Andrew Urda, Vice President of Strategic Marketing at LS ELECTRIC America1:18 Biggest Data Center Power GTM Struggles 5:25 How High-Density AI Workloads Changed Your Data Center Power Strategy8:28 Data Center AC vs. DC Power and the Role of Buyer Education22:52 Subscribe to the Data Center GTM Briefing23:49 Your Favorite Data Center GTM Lesson Learned31:02 What Data Center Sales Teams Consistently Misunderstand About Buyers34:10 The Challenge of Reaching Data Center Decision Makers39:04 The Future of Data Center Marketing Leaders and the Data Center Power Industry46:12 Andrew Urda (Connect with on LinkedIn) and LS ELECTRIC America (Follow on LinkedIn and Website)47:40 Subscribe to the Data Center GTM Briefing#ai #andrewurda #cloudservices #colocation #criticalfacilities #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcg2m #dcsmi #dcinfrastructure #digitalinfrastructure #edge #energy #hyperscale #joshuafeinberg #lselectric #microgrids #missioncritical #renewables

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 179 of the Data Center Go-to-Market Podcast, Joshua Feinberg talks with WB Power Services and Rehlko Power Systems Group Head of Marketing, Robb Shingles, about how he moved from construction marketing into data center power and energy, how to map complex B2B buying journeys using RIBA, and why brand storytelling and the human element are critical differentiators in a fast-changing AI-driven world 🚀 You’ll hear how Robb thinks about positioning providers as growth enablers (not cost centers), orchestrating events and micro-events that actually support long sales cycles, using Salesforce and CRM data for full-funnel attribution, optimizing content for generative AI search, engaging graduates and early-career talent, and why speed-to-deploy, modular power systems, and ESG are now central to data center marketing strategy 🌍Ep. 179 Robb Shingles, Group Head of Marketing of WB Power Services Ltd (Rehlko Power Systems) | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast1:11 Introducing Robb Shingles, Group Head of Marketing at WB Power Services Ltd (Rehlko Power Systems)1:35 Career Journey to Data Center Power and Energy Marketing4:44 Construction Marketing, Royal Institute of British Architects (RIBA) Standards, Go-to-Market, and Targeting Journey Stages6:17 From Data Center Construction Marketing to Data Center Power and Energy Marketing (Facilities)9:18 AI Impact on Data Center Marketing: Go-to-Market Strategy, Search Behavior, Thought Leadership Content11:20 Full Journey Data Center Content: Early Stage, Interactions, Touchpoints12:39 Modernizing Data Center Sales and Data Center Exhibitions/Conferences14:42 Data Center Events That Educate and Build Trust with Target Account Decision Makers (Continuing Education/Learning)18:54 Data Center Marketing Career Advice (Customer-Centric Journey: Starting at Awareness, Interest, Interaction)23:18 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)23:55 SMB vs. Enterprise Data Center Marketing (Team Size vs. Specialization/Generalization)25:22 Mid-Career Data Center Marketing Pivots/Resets26:57 Data Center Brand Storytelling Gaps (Outcomes/Solutions, Growth Enabler, Human Element, Talent, Partnerships)29:33 Data Center Professional Branding and Company Branding (Thought Leadership)34:08 Favorite Data Center Marketing Technology (Full Journey Salesforce CRM, Marketing Cloud, Search)37:15 Getting Generative AI Recommendations (GEO/AEO Answer Engine Optimization) and Thought Leadership Content Transformation39:23 Understanding Data Center Customer Journeys for Content Development Strategy40:38 The Future of Data Center Marketing, Modular Power Systems, ESG Energy Sustainability, Trust, and Transparency44:45 Robb Shingles (Connect with on LinkedIn) and WB Power Services Ltd (Rehlko Power Systems) (Follow on LinkedIn and Website)46:05 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#ai #cloudservices #colocation #criticalfacilities #datacenterenergy #datacentergtm #datacenterindustry #datacenterpower #datacenters #datacentersales #datacentersolutions #datacentermarketing #datacenterevents #datacenterconferences #datacentres #dcsmi #digitalinfrastructure #edge #energy #esg #hyperscale #missioncritical #modularpower #powersystems #rehlko #sustainability

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 178 of the Data Center Go-to-Market Podcast, Joshua Feinberg talks with veteran utility engineer Sherrill Crenshaw about what developers, engineers, and GTM leaders need to know about powering modern data centers ⚡ From why you can no longer assume grid capacity will be there when you need it, to how NIMBY pressure, permitting, and supply chain constraints shape project timelines, you’ll hear practical examples straight from 38 years at Dominion Energy and his current role at Bruce Howard Contracting 🏗️ Sherrill also shares career advice for students and mid-career professionals, including how to use internships as two-way interviews, ways to handle burnout, and when it makes sense to move between utilities, engineering firms, and data center developers. If you care about grid readiness, AI-driven demand, and building a sustainable career in digital infrastructure, this conversation is for you 💡Ep. 178 Sherrill Crenshaw, Director of Engineering of Bruce Howard Contracting | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast1:22 Introducing Sherrill Crenshaw, Director of Engineering at Bruce Howard Contracting1:42 Data Center Energy Civil Engineering Career Journey3:37 Data Center Transmission Lines with Perfect Power (No Interruptions)7:58 Data Center Career Insights for Electrical Engineering and Civil Engineering Students 10:30 Data Center Construction Utilities Internships15:44 Data Center Civil Engineering Career Pivots/Resets in Utilities and Construction21:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)22:27 Biggest Data Center Utility Planning Mistakes (for Data Center Developers)27:21 Future of Data Center Civil Engineering for Developers and Utility Companies34:32 Stockpiling Utility Conductor Materials for Data Center Transmission Lines | Logistics and Supply Chain Challenges37:46 Superconducting Transmission Lines Impacting Data Center Energy Projects41:52 Favorite Data Center Civil Engineering Software and Productivity Tools 44:43 Sherrill Crenshaw (Connect with on LinkedIn) and Bruce Howard Contracting (Follow on LinkedIn and Website)46:28 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)Ep. 154 Umaima Haider, Senior Lecturer - Computer Science & Digital Technologies at University of East London | Data Center Go-to-Market Podcasthttps://youtu.be/SkPRGg088C8 Ep. 90 Lyoid Fussell of GenSystems Power Solutions and Jesse Webb of Jereh | Data Center Go-to-Market Podcasthttps://youtu.be/e2kq9QZNrZcEp. 144 Matt Caldwell, Director - AI/Cloud Data Centers at Hyper Solutions | Data Center Go-to-Market Podcasthttps://youtu.be/CwHups9XRKIEp. 152 Tim Heidel, CEO & Founder at VEIR | Data Center Go-to-Market Podcasthttps://youtu.be/yGjYZZN27x0 #brucehowardcontracting #civilcontracting #civilengineering #cloudservices #colocation #criticalfacilities #datacenterconstruction #datacenterdevelopment #datacenterenergy #datacenterengineering #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #energy #grid #hyperscale #infrastructure #missioncritical #superconducting #transmissionlines #utilities #utilitygrid #utilityplanning

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 177 of the Data Center Go-to-Market Podcast, you’ll hear from CPower Energy’s David Chernis on how AI-driven load growth is reshaping data center power strategy ⚡🤖. You’ll learn why traditional assumptions about always available power no longer hold, how energy flexibility and battery storage (BESS) help manage spiky AI workloads, and what separates the new AI factory data centers from legacy colocation models. David explains how modern demand response works in mission-critical environments, how grid participation now influences site selection and interconnection timelines, and why powered land, hybrid crypto/AI sites, and regulatory shifts (like ERCOT’s Senate Bill 6) are changing what’s considered table stakes. You’ll also pick up career and go-to-market tips on continuous learning, using generative and agentic AI tools, and positioning yourself at the intersection of data centers, energy markets, and AI innovation 💡🏭Ep. 177 David Chernis, Director, Flexible Compute Platforms of CPower Energy | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast0:46 Introducing David Chernis, Director, Flexible Compute Platforms at CPower Energy1:23 Why Energy Load Flexibility So Urgent Now For Data Center Operators?3:34 What Data Center Operators Most Misunderstand About How Utilities and Grid Operators See Them8:32 How Modern AI Data Center Energy Demand Response Actually Works in a Mission-Critical Environment11:23 Utility Grid Signal Orchestration: How Do Data Center Operators Decide What Load Is Flexible13:25 Mid-Career Advice for Data Center Energy Professionals16:32 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)17:10 How Grid Participation Influences Data Center Site Selection, Expansion Approvals, and Timelines21:35 Grid Participation Becoming Table Stakes For New Data Center Developments23:00 Biggest Oversight Among Data Center Sales, Channel Partnerships, and Go-to-Market Professionals28:50 How Data Center Operators Can Get Educated on Energy Grid Flexibility Without Overcommitting34:09 David Chernis (Connect with on LinkedIn) and CPower Energy (Follow on LinkedIn and Website)34:52 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) #aifactory #ai #battery #bess #channelpartner #cloudservices #colocation #criticalfacilities #cpowerenergy #datacenter #datacenterdevelopment #datacenterenergy #datacentergtm #datacenterindustry #datacenteroperators #datacenterpartner #datacenterpower #datacenters #datacentersales #datacentersiteselection #datacentersolutions #davidchernis #dcsmi #demandresponse #digitalinfrastructure #edge #energydemand #energyflexibility #grid #gridflexibility #gridparticipation #hyperscale #loadflexibility #missioncritical #siteselection #utilitygrid

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 176 of the Data Center Go-to-Market Podcast, Apolo CEO Bill Kleyman joins Joshua Feinberg to share how AI is reshaping data center design, capital strategy, and careers across the ecosystem ⚡🧠 From understanding why AI demand is *not* infinite and why capital efficiency now matters more than ever, to rethinking rack density, GPUs, liquid cooling, and grid interconnection, you’ll gain a fresh, practical perspective on where the industry is headed. Bill also breaks down how early-career and mid-career professionals can stay relevant by mastering power, cooling, and AI infrastructure economics, while using AI tools as everyday co-pilots for research, forecasting, sales intelligence, and strategic decision-making 💼📈Ep. 176 Bill Kleyman, Chief Executive Officer of Apolo | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast0:41 Introducing Bill Kleyman, Chief Executive Officer at Apolo1:16 Career Journey to Data Center Industry Leadership 4:40 Advice on Entry-Level Data Center Careers and Jobs 7:59 Insights for Mid-Career Data Center Professionals in Commercial, Client-Facing Roles14:14 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)14:52 Reskilling Data Center Sales Professionals at Data Center Operators 16:01 Biggest Mistakes Data Center Startups Make with AI Infrastructure19:06 Addressing Data Center Workforce Challenges with Multiskilled Operators21:56 The Future of Growing an AI Data Center Infrastructure Startup26:42 Bill Kleyman (Connect with on LinkedIn) and Apolo (Follow on LinkedIn and Website)27:06 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#aidatacenter #aiinfrastructure #aipowered #apolo #billkleyman #cloudinfrastructure #cloudservices #colocation #criticalfacilities #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterjobs #datacenterleadership #datacentermarketing #datacenters #datacentersales #datacentersolutions #datacenterstartups #dcsmi #digitalinfrastructure #edge #edgecomputing #generativeai #gputrends #gridinterconnection #hyperscale #liquidcooling #missioncritical

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 175 of the Data Center Go-to-Market Podcast, you’ll learn how to get in early and stay relevant in a self-guided buyer journey where 83% of the research happens before sales ever gets a meeting. You’ll see how to define a sharp ideal client profile, run customer insight interviews, and turn real buyer goals and challenges into high-converting offers, content, and events. You’ll also learn a practical events-driven playbook for colocation, software-defined infrastructure, telecom, and energy-efficiency consultancies that want to generate better leads, compete with better-funded rivals, and close data center deals faster by positioning their teams as teachers, consultants, and trusted advisors. 🚀📈🏢  Ep. 175 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:31 Introducing Joshua Feinberg, CEO at DCSMI2:55 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 715:14 How to build colocation data center brand awareness37:24 How a data center software-defined infrastructure provider competes with better-funded VC-backed firms52:23 How a data center telecommunications AE gets meetings with the right person at the right time1:03:24 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)1:04:37 How a digital infrastructure provider generates quality leads1:20:17 How a data center energy efficiency consultancy markets and sells getting KWs back and easier ops1:36:07 How to close colocation and data center services sales faster1:51:22 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:52:49 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#cloudservices #colocation #colocationmarketing #criticalfacilities #datacenterenergy #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterinvestment #datacentermarketing #datacenteroperations #datacenters #datacentersales #datacenteservices #datacentersolutions #dcsmi #digitalinfrastructure #edge #energyefficiency #hyperscale #missioncritical #sddc #softwaredefineddatacenter #telecommunications #telecommunicationssales #vcbacked

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 174 of the Data Center Go-to-Market Podcast, Joshua Feinberg and Dr. Atif Ansar explore why so many data center mega projects miss their timelines, budgets, and revenue targets; and how much of that failure is actually predictable and preventable.🚦 You’ll hear how optimism and political bias distort forecasts, why data centers should be treated like multi‑billion‑dollar industrial assets (not simple warehouses), what “cognitive maturity” looks like in project leaders, and how rising rack densities from 2.5 kW to 133 kW reshape strategy ⚙️ They also connect private equity’s growing role, AI training data centers, and outcome-focused GTM motions that favor education, trust, and meaningful conversations over spammy activity 📊Ep. 174 Dr. Atif Ansar, Executive Chairman & Co-Founder of Foresight | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast1:07 Introducing Dr. Atif Ansar, Executive Chairman & Co-Founder at Foresight Works (and Fellow at Oxford Saïd Business School)1:34 Data Center Go-to-Market Overconfidence and Megaprojects Learnings2:12 Data Center Megaprojects: Early Warning Signs and Why GTM Strategy Needs an Update4:29 Optimism Bias vs. Political Bias in Data Center Megaprojects6:32 Why Smart Data Center Professionals Repeat Bad Forecasts8:18 How Often Large Data Center Projects Actually Hit Targets and Cognitive Maturity13:42 Survivorship Bias and False Data Center Industry Success Narratives15:59 Community Impact of Data Center Development and GTM Education Marketing18:20 Data Center Development Failure (and GTM Failure) Aren’t Random. They’re Patterned and Predictable.18:53 Data Centers as Megaprojects (Oxford Defines as $1B+)21:57 The Danger of Data Center GTM Strategies on TAM Decks and Conferences25:24 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)26:01 Anticipating Nvidia’s Next Moves and Making the Right Data Center Conference GTM Investments 29:47 Data Center Vendor Incentive Structures31:04 Long-Cycle Data Center Sales + Capital Risk Mismatch33:08 VC/PE to Accelerate Data Center Hiring36:44 Data Center Conferences, GTM Expectations, and Massive Educational Gaps39:45 What Smarter Data Center GTM Looks Like and Extremely Narrow Segmentation41:21 Better Data Center GTM Signals Than Pipeline Dashboards and Sequencing Growth vs. Maximizing Growth46:46 If Data Center GTM Leaders Could Fix Only One Thing Tomorrow, What Should It Be?51:01 Dr. Atif Ansar (Connect with on LinkedIn) and Foresight (Follow on LinkedIn and Website)51:42 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#cloudservices #colocation #criticalfacilities #datacenterconferences #datacenterdevelopment #datacentergtm #datacenterindustry #datacenterinvestment #datacentermegaprojects #datacentermarketing #datacenters #datacentersales #datacentersolutions #datacentervendors #dcsmi #digitalinfrastructure #edge #hyperscale #megaprojects #missioncritical #nvidia

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 173 of the Data Center Go-to-Market Podcast, you’ll learn how to win in an 83% self‑service buyer’s journey by turning your sales and marketing team into teachers, consultants, and trusted advisors instead of “just another vendor.” 🧠 You’ll see how to define sharp ideal client profiles across integrators, colocation, MSPs, consultancies, and wholesale operators; identify the right buyer personas and their real goals and challenges; and build an education-led engine with webinars, local events, and thought leadership that consistently generates qualified pipeline. We’ll also cover how to use third‑party service providers without diluting your brand, differentiate real‑estate‑centric vs. IT‑services‑centric colo plays, structure SMB vs. mid‑market vs. enterprise strategies, and turn every event into a library of repurposed content that amplifies your brand and establishes category authority. 🎯  Ep. 173 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast0:00 Coming up in this episode of the Data Center Go-to-Market Podcast101 Introducing Joshua Feinberg, CEO at DCSMI4:17 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 706:00 How a data center integrator creates visibility and opportunity for 3rd party service providers25:03 How to market and sell colocation and managed services in data center facilities47:56 How a data center operations optimization consultancy bridges the knowledge gap between industries57:05 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)58:10 How a colocation, backup solutions, and data security provider gets SMB clients1:11:13 How a data center design, construction, and management firm markets and sells data center solutions1:25:57 How to establish wholesale data center brand recognition in the marketplace1:39:52 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:41:22 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#colocation #criticalfacilities #datacenterconsulting #datacenterconstruction #datacenterdesign #datacenterfacilities #datacentergtm #datacenterintegrator #datacentermanagement #datacentermore #datacenteroperations #datacenteroptimization #datacentersales #datacentersolutions #datacentersafety #dcsmi #digitalinfrastructure #managedservices #wholesaledatacenter

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)Most data center go-to-market strategies are built around visibility.Enterprise buyers experience that visibility very differently.In episode 172 of the Data Center Go-to-Market Podcast, Joshua Feinberg sits down with Sean Farney of JLL to unpack how enterprise data center buyers actually make decisions…and why many vendor GTM motions fail before the first real conversation ever happens.Sean brings a rare buyer-side perspective shaped by:Enterprise site selection and location strategyBuying committees, risk management, and internal politicsPower constraints, AI demand, and real-world tradeoffs vendors rarely seeThis conversation isn’t about tactics or hype.It’s about the misalignment between how vendors sell and how buyers decide… and the quiet signals that build (or destroy) trust long before an RFP.What we cover:The biggest disconnect between vendor GTM and enterprise buyer realityWhy most deals are disqualified before the first meetingHow buying committees really work in enterprise data center decisionsWhat conferences, content, and thought leadership actually influence buyersHow power and AI constraints are forcing a GTM resetThe signals that build early trust; and the behaviors that kill itIf you sell to enterprise data center buyers, this episode may be uncomfortable.That’s probably a good thing.Ep. 172 Sean Farney, Vice President, Data Center Strategy- Americas of JLL | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast0:53 Introducing Sean Farney, Vice President, Data Center Strategy- Americas at JLL1:26 Data Center Go-To-Market Strategies vs. What Enterprise Buyers Want 2:14 Biggest Disconnect Between Data Center Vendor GTM and How Buyers Actually Buy10:10 Data Center Buying Committee Reality: Who Really Influences Decisions? Who Vendors Miss?15:17 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)15:54 Data Center GTM Credibility Killers: What Immediately Reduces Trust With Enterprise Buyers?20:16 Data Center Conferences and Content: What Actually Shapes Perception vs. Creates Noise?25:28 How Power and AI Constraints Change Data Center GTM Strategy32:16 Data Center GTM Trust Signals: What Causes Buyers to Trust Early?34:45 One Data Center GTM Change Vendors Should Make Now36:17 Sean Farney (Connect with on LinkedIn) and JLL (Follow on LinkedIn and Website)38:01 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)Topics:Enterprise data center buyersData center go-to-market strategyEnterprise B2B salesData center marketingBuying committees in B2BDigital infrastructure salesColocation sales strategyData center industry trends#b2bsales #buyingcommittee #colocation #datacenter #datacentergtm #datacentermarketing #dcsmi #digitalinfrastructure #enterprisesales #enterprisebuyers #gtmstrategy #jll #joshuafeinberg #seanfarney

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 171 of the Data Center Go-to-Market Podcast, you’ll learn how to sharpen GTM strategy across the data center ecosystem.🚀 From energy management consulting and simulation/design firms to developers, cooling manufacturers, and sustainability consultancies, you’ll see how to define your ICP, build target account lists, and run education-led campaigns that actually generate pipeline 🎯 You’ll hear specific plays for using webinars and in-person events, positioning your experts as trusted advisors, boosting brand recognition without wasting budget on generic conferences, and selling energy, UPS, and critical power solutions in a crowded market ⚡Ep. 171 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:58 Introducing Joshua Feinberg, CEO at DCSMI3:15 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 685:28 How a data center energy management consulting firm creates effective GTM27:29 How a data center simulation, design, and data management company improves its brand recognition44:49 How a data center developer can find an anchor tenant for a new data center53:08 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)54:23 How a data center equipment cooling company can find its niche1:11:04 How an innovative data center energy solutions provider improves lead generation1:25:53 How a data center sustainability and energy efficiency consultancy sells UPS and critical power1:37:47 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:38:55 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#cloudservices #colocation #criticalfacilities #criticalpower #datacenter #datacentercooling #datacenterdesign #datacenterdeveloper #datacenterefficiency #datacenterenergy #datacenterequipment #datacentergtm #datacenterindustry #datacentermarketing #datacenterpodcast #datacenters #datacentersales #datacentersimulation #datacentersolutions #datacentersustainability #dcsmi #digitalinfrastructure #edge #edgecomputing #hyperscale #missioncritical #ups

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 170 of the Data Center Go-to-Market Podcast, you’ll learn how to build local edge data center brand awareness in latency-sensitive markets, sharpen your ideal client profiles and buyer personas, and modernize outbound prospecting so it actually creates pipeline instead of pushback 🚀. You’ll see practical playbooks for improving sales and marketing results for colocation, cloud, and managed services providers, plus how data center cleaning & maintenance companies and architects/designers can generate better leads by becoming trusted educators 🧠. We’ll also look at GPU-as-a-Service business models and how they can create revenue-sharing opportunities for colo operators ready to support AI and GPU workloads 🤝💡.Ep. 170 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:30 Introducing Joshua Feinberg, CEO at DCSMI3:20 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A5:32 How to build local edge data center brand awareness29:58 How a data center provider can improve outbound sales for colocation, cloud, and managed services47:29 How a colocation services business can improve sales and marketing results54:37 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)55:54 How a data center cleaning and maintenance company generates leads1:08:44 How a data center architect and designer creates go-to-market strategy1:23:21 How GPUaaS creates revenue sharing opportunities for colocation providers1:41:52 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:43:17 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#cloudservices #colocation #criticalfacilities #datacentercleaning #datacenterdesign #datacentergtm #datacentermaintenance #datacenterqanda #datacenters #datacentersales #datacentersolutions #datacenterindustry #datacentermarketing #dcsmi #digitalinfrastructure #edge #edgecomputing #edgedatacenter #gpuaas #gpuasaservice #hyperscale #managedservices #missioncritical

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 169 of the Data Center Go-to-Market Podcast, you’ll learn how to reduce total cost of ownership, escape commoditization, and build a standout brand in a crowded data center market 🌐 Joshua Feinberg breaks down practical strategies for colocation, cloud, and managed hosting providers, data center infrastructure and facility management firms, commissioning companies, and global solution providers. You’ll see how to redefine your ICP, sharpen buyer personas, adapt to AI-driven, self-directed buyers, and turn podcasts, webinars, and micro-events into a powerful “micro media” engine for lead generation, education, and trust-building 💡📈Ep. 169 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:47 Introducing Joshua Feinberg, CEO at DCSMI3:05 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 4:52 How a colocation, cloud, and managed hosting provider reduces cost of ownership and improves efficiency26:14 How a data center infrastructure management company markets and sells to data center clients47:46 How a data center infrastructure and facility management company finds the right leads1:01:06 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)1:02:29 How a data center commissioning company avoids pre-design, design, construction, and turnover commoditization 1:17:41 How a global data center solutions provider can improve lead gen1:30:20 How to create a memorable hyperscale data center brand in a saturated market1:43:30 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:45:01 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#cloud #cloudservices #colocation #commissioning #criticalfacilities #datacenter #datacentercommissioning #datacenterfacility #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermanagement #datacenters #datacentersales #datacentersolutions #datacentermarketing #dcsmi #digitalinfrastructure #edge #facilitymanagement #hyperscale #infrastructure #infrastructuremanagement #managedhosting #missioncritical

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 168 of the Data Center Go-to-Market Podcast, you’ll learn how colocation, wholesale, and data center real estate players can rethink client acquisition in a world where buyers are 80%+ through their journey before talking to sales 🚀 You’ll see how to audit conference spend vs. your ideal client profile, design persona-based educational events, and position your GTM team as teachers and trusted advisors instead of commodity vendors 🎯 We also cover playbooks for selling data center technology and consulting into blockchain, attracting clients for networking, data management, and infrastructure, qualifying large data center real estate opportunities, and future-proofing SEO and marketplace visibility in the age of generative AI 🤖Ep. 168 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast0:00 Coming up in this episode of the Data Center Go-to-Market Podcast1:20 Introducing Joshua Feinberg, CEO at DCSMI3:14 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 5:41 How to improve colocation data center client acquisition28:08 How a data center technology and consulting firm improves sales to the blockchain industry46:25 How does a data center real estate tenant representative and strategic advisor qualify opportunities57:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)58:22 How to attract data center clients for networking solutions, data management, and infrastructure1:17:08 How wholesale data centers can attract and win new clients1:30:09 How a data center and cloud services marketplace business improves SEO1:49:02 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:50:57 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#blockchain #blockchainindustry #cloudinfrastructure #cloudmarketplace #cloudservices #cloudservicesmarketplace #colocation #criticalfacilities #datacenterconsulting #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketplace #datacentermarketing #datacenternetworking #datacenterrealestate #datacenters #datacentersales #datacentersolutions #datacentertechnology #datamanagement #dcre #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical #wholesaledatacenter

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 167 of the Data Center Go-to-Market Podcast, Joshua Feinberg walks through how different players in the data center ecosystem can grow faster and smarter 🚀. You’ll learn how major colocation operators attract net-new logos, how sustainable and modular edge data centers can sharpen their positioning, and how hyperscale operators structure go-to-market for massive deals. We also cover how data center infrastructure VCs find early adopters, what a “commodity” vendor like raised flooring can do to stand out with thought leadership, and how digital marketing and PR agencies can build real community awareness instead of just riding on event brands. If you care about sales, marketing, and GTM strategy in and around data centers, this episode is for you 💡🏗️🌐  Ep. 167 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:41 Introducing Joshua Feinberg, CEO at DCSMI2:37 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 4:37 How a major colocation data center operator attracts new logos26:32 How a sustainable, modular, and scalable edge data center provider improves marketing41:44 How a data center infrastructure VC investment firm finds early adopters for new technologies50:45 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)51:50 How hyperscale data center operators effectively acquire clients1:04:044 How a data center raised flooring company improves its sales and marketing messages1:15:35 How a data center digital marketing and communications agency builds data center community awareness1:36:17 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:37:52 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#cloudservices #colocation #criticalfacilities #datacenterflooring #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterinvestors #datacenteroperator #datacenters #datacentersales #datacentersolutions #datacentermarketing #dcsmi #digitalinfrastructure #edge #edgecomputing #hyperscale #missioncritical #raisedflooring

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 166 of the Data Center Go-to-Market Podcast, Joshua Feinberg walks through practical, real-world strategies for growing data center businesses across the ecosystem 🚀 You’ll see how colocation, cloud, and managed IT services companies can enter new markets, how modular data center providers can expand their client base, and how data center management software consultancies can stand out from their vendors. You’ll also learn how infrastructure and BMS vendors can reach decision makers, generate qualified leads with educational events, and use Account Based Marketing, webinars, and podcasts to build trust with multiple stakeholders across critical facilities and digital infrastructure ⚡🏗️💻  Ep. 166 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:34 Introducing Joshua Feinberg, CEO at DCSMI2:29 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 4:09 How a colocation, cloud hosting, and managed IT services company enters a new market19:57 How modular data center providers can grow their client base36:44 How a data center management software consultancy markets and sells52:34 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)53:43 How a data center infrastructure sales professional gets to decision makers1:10:08 How a data center building management systems (BMS) provider generates leads1:23:07 How a data center energy management consulting firm improves its target marketing1:34:22 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:35:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#bms #cloudhosting #cloudservices #colocation #criticalfacilities #datacenterenergy #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermanagement #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #edgecomputing #hyperscale #managedit #missioncritical #modulardatacenter

https://www.dcsmi.com/facilities [Download Free eBook] 26 Data Center Facilities Experts Predict the FutureIn this special crystal ball episode of the Data Center Go-to-Market Podcast, episode 164, you’ll hear 25+ frontline experts from across the globe share how AI-driven workloads, grid and power constraints, sustainability pressures, and a radically more self-directed buyer’s journey are reshaping data center facilities and go-to-market over the next five years. 🌎⚡ From commissioning engineers and facilities leaders to energy innovators, marketers, and sales execs at companies like Siemens, Schneider Electric, Eaton, Johnson Controls, Legrand, Vertiv, and more, you’ll learn where data center power and on-site generation are headed, how high-density and AI-ready designs are evolving, what Operations 2.0 will require, and which careers and skills will be in highest demand. 🎧📈 Whether you sit on the facilities side or the commercial side, this episode is your playbook for staying relevant, creating advantage, and building trusted relationships in a fast-changing digital infrastructure ecosystem. 🤝🧠Ep. 164 The Future of Data Center Facilities Go-to-Market | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast1:19 Data Center Facilities Experts Predict the Future of Go-to-Market | Hosted by Joshua Feinberg2:33 Future of Data Center Client-Facing Job Roles (Consulting, Sales, Product, and Channel) | Mark Acton5:22 Future of Data Center and Digital Infrastructure Sales for Energy and Facilities Management | Patricia Alvina13:06 Future of Data Center Business Development | Oliver Bredgaard15:44 Download the eBook | Data Center Facilities Experts Predict the Future16:57 Future of Data Center Sales, Business Development, and Account Executives | Matt Caldwell24:14 Future of Data Center Marketing, Strategic Narrative, Go to Market, and Increasing Marketer's Role | Giuseppe Caltabiano28:23 Future of the Data Center-Centric VP of Innovation Role with Financial Analysts and Investor Relations IR | Steve Carlini30:13 Future of Leading a Mission Critical Services, Solutions, and Software Provider | Aaron Casey33:33 Future of Data Center Commissioning Engineering | Christian Dupalco38:38 Future of Data Center Business Development | Pierre Ellow43:54 Future of Leading a Data Center Digital Transformation and Cybersecurity OT Services Business | Rich Farrell47:46 Future of Data Center Operations and Remote Equipment Monitoring | Ted Fletcher51:13 Future of On Site Data Center Power Generation and Liquid Natural Gas Turbine Powered Alternative Energy | Lyoid Fussell and Jesse Webb53:12 Future of Data Center Business Development, Sales, and Marketing | Maria del Pilar Galeano57:45 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)58:22 Data Center Power and the Great Inflection Point in the Data Center Industry | Peter Gross1:04:35 Future of Leading a Data Center Environmental Monitoring Software Company | Richard Grundy1:06:49 Future of Building a Rapidly Evolving Superconducting Power Startup | Tim Heidel1:08:35 Future of Growing a Flexible Load Energy Management Software Business for Bitcoin and AI Operators | Daniel Lawrence1:13:16 Future of Data Center Higher Education | Tanja Lewit1:14:57 Future of Data Center Sustainability Consulting | Loren Long1:21:17 Download the eBook | Data Center Facilities Experts Predict the Future1:22:30 Future of Building a Data Center Power Sourcing Marketplace | Sean McKay and Christian Bonilla1:27:46 Future of Data Center Sales to Owner Operators Controlling More Supply Chain for Cost and Uptime | Benjamin Myers1:29:51 Future of Growing a Mission Critical Sourcing and Supply Chain Advisory Firm | Zachary Peña1:31:29 Future of Chief Innovation Officers at Vertiv in the Data Center Ecosystem Planning and Strategy | Gregory Ratcliff1:33:31 Future of Leading the Data Center Infrastructure Business for a Company Like Johnson Controls | Martin Renkis1:38:56 Future of Data Center Marketing and AI Impact | Rossy Rosillo1:42:30 Future of Leading Global Sales and Product in Data Center Battery Storage | Brandon Smith1:46:45 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)Watch the Full Podcast Interviews (That This Episode Was Excerpted From):Ep. 30 Mark Acton, Data Centre Consultant at Acton Consulting -- Data Center Go-to-Market PodcastEp. 42 Patricia Alvina, Sales Manager ASEAN at Siemens | Data Center Go-to-Market PodcastEp. 160 Oliver Bredgaard, Business Development Manager - Data Centres at Hovmand A/S | Data Center Go-to-Market PodcastEp. 144 Matt Caldwell, Director - AI/Cloud Data Centers at Hyper Solutions | Data Center Go-to-Market PodcastEp. 70 Giuseppe Caltabiano, Senior Marketing Director at AVK | Data Center Go-to-Market PodcastEp. 136 Steve Carlini, VP of Innovation and Data Center at Schneider Electric | Data Center Go-to-Market PodcastEp. 80 Aaron Casey, President at Tubbesing Solutions | Data Center Go-to-Market PodcastEp. 118 Christian Dupalco, Mission-Critical Systems Engineer at Bureau Veritas | Data Center Go-to-Market PodcastEp. 58 Pierre Ellow, BDM Business Development Manager Data Centre at Pronomic Data Center | Data Center Go-to-Market PodcastEp. 110 Rich Farrell, Asia-Pacific Regional Director - Digitalization & Data Centre Business at Eaton Corporation | Data Center Go-to-Market PodcastEp. 34 Ted Fletcher, Owner at FMS Integration -- Data Center Go-to-Market PodcastEp. 90 Lyoid Fussell of GenSystems Power Solutions and Jesse Webb of Jereh | Data Center Go-to-Market PodcastEp. 116 Maria del Pilar Galeano, Business Development Manager Data Centers South America at Legrand | Data Center Go-to-Market PodcastEp. 6 Peter Gross at PMG Associates Consulting and Advisory | Data Center Go-to-Market PodcastEp. 92 Richard Grundy, President & CEO at AVTECH Software | Data Center Go-to-Market PodcastEp. 152 Tim Heidel, CEO & Founder at VEIR | Data Center Go-to-Market PodcastEp. 158 Daniel Lawrence, CEO and Co-Founder at OBM | Data Center Go-to-Market PodcastEp. 26 Tanja Lewit, CEO at Alternate E Source | Data Center Go-to-Market PodcastEp. 76 Loren Long at DIAL - Digital Infrastructure Advisors and Clear Sustainability | Data Center Go-to-Market PodcastEp. 146 Sean McKay and Christian Bonilla, Co-CEOs of DMARK Energy Solutions | Data Center Go-to-Market PodcastEp. 56 Benjamin Myers, National Accounts Sales Executive at DH Pace Company | Data Center Go-to-Market PodcastEp. 98 Zachary Peña, Chief Executive Officer at Empirix Partners | Data Center Go-to-Market PodcastEp. 66 Gregory Ratcliff, Chief Innovation Officer at Vertiv | Data Center Go-to-Market PodcastEp. 156 Martin Renkis, Executive Director of Data Center Infrastructure Services at Johnson Controls | Data Center Go-to-Market PodcastEp. 102 Rossy Rosillo, Marketing Engineer at Legrand | Data Center Go-to-Market PodcastEp. 150 Brandon Smith, VP Global Sales & Product at ZincFive | Data Center Go-to-Market Podcast#aiworkloads #batterystorage #bureauveritas #cloudservices #colocation #commissioning #criticalfacilities #datacentercommissioning #datacenterenerg...

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 165 of the Data Center Go-to-Market Podcast, you’ll learn how to shorten colocation sales cycles, compete in an 83% self-directed buyer’s journey, and reposition your sales team as teachers, consultants, and trusted advisors instead of “just vendors.” 🧠 You’ll see how to define sharper ideal client profiles and buyer personas, build target account lists, and use webinars, Lunch & Learns, tours, and thought leadership content to earn your way into the early stages of the journey. 📊 We’ll also walk through practical GTM strategies for data center operators, HPC solutions providers, operations consultancies growing data analytics, natural gas and energy firms partnering with data center construction, and power management solutions providers choosing the right customers and offerings. ⚡ Whether you sit in sales, marketing, product, channel, consulting, facilities, or energy, you’ll get concrete ideas to make your go-to-market motion more client-centric and AI-ready. 🚀  Ep. 165 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:47 Introducing Joshua Feinberg, CEO at DCSMI3:03 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 635:07 How colocation data centers can shorten the sales cycle20:55 How a data center operations consultancy grows its data analytics business36:00 How a high-performance computing solutions and data center infrastructure company generates awareness46:18 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)47:37 How a data center colocation and interconnection company focuses on high-density GTM strategies59:59 How a natural gas production and infrastructure company partners with data center construction firms1:12:20 How a data center power management solutions provider chooses customers and offerings1:21:53 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:23:18 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#cloudservices #colocation #dataanlytics #datacenter #datacenterconsulting #datacenterenergy #datacentergtm #datacenterinfrastructure #datacenterindustry #datacenteroperations #datacenterpower #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #energytransition #hpc #hyperscale #infrastructure #interconnection #lng #missioncritical #naturalgas #powermanagement

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 163 of the Data Center Go-to-Market Podcast, you’ll learn how to sharpen your ideal client profile, segment the right buyer personas (from CTOs and MSP owners to ESG leaders and channel partners), and use hyper-local playbooks to generate qualified colocation, cloud, and infrastructure leads. 🚀 We walk through how today’s buyers self-educate through 83% of their journey, and how you can stay relevant by running education-first events (in-person, virtual, and on-demand) that position your team as trusted advisors instead of commoditized vendors. 🧠 You’ll also see how to enter new regional markets for data center cooling and services, evaluate conferences vs. hosting your own events, reduce price pressure, and build repeatable growth motions across data center operators, technology providers, construction, and sustainability-focused firms. 🌍🏗️💡  Ep. 163 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:46 Introducing Joshua Feinberg, CEO at DCSMI3:04 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 625:04 How a leading colocation and hybrid cloud provider generates data center leads27:01 How a colocation, cloud services, and network connectivity company generates demand44:11 How to grow a data center cooling business in a new regional market58:42 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)59:51 How a data center general contractor generates customers for future project scope1:12:05 How a data center efficiency, reliability, and sustainability firm sells solutions and optimizes costs1:25:08 How to grow a data center infrastructure and cloud solutions business1:40:43 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:42:17 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#cloud #cloudservices #cloudsolutions #colocation #criticalfacilities #datacenter #datacenterconstruction #datacentergc #datacentercooling #datacenterefficiency #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacenters #datacentersales #datacentersolutions #datacentersustainability #datacenterreliability #dcsmi #digitalinfrastructure #edge #edgecomputing #hybridcloud #hyperscale #missioncritical #networkconnectivity

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 162 of the Data Center Go-to-Market Podcast, you’ll Joshua Feinberg talks with Yong Tan, Global Director of Sales for AI systems for data centers at Supermicro, about how the AI data center “gold rush” is reshaping careers, infrastructure design, and customer expectations 🚀 You’ll hear Yong’s journey from engineering and IT roles at EMC and Microsoft into leading AI data center sales, why the window to participate in the AI infrastructure boom may only be 12–18 months, how power density, liquid cooling, and GPU-driven architectures are changing data center strategy, and what early-career and mid-career professionals should be doing right now to stay relevant 📈 Yong also shares his favorite AI productivity tools, thoughts on modular data centers, ecosystem trends around Nvidia, and how advances like self-driving vehicles connect back to AI-ready data centers 🤖Ep. 162 Yong Tan, Global Director of Sales (US and Global Accounts) - AI Systems for Data Centers of Supermicro | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast0:59 Introducing Yong Tan, Global Director of Sales (US and Global Accounts) - AI Systems for Data Centers at Supermicro1:29 Career Journey to AI Systems for Data Centers, Global Director of Sales at Supermicro4:10 How Data Center Sales is Rapidly Changing: Hiring IT Professionals and Engineers Into Business Development9:04 Advice on Entry-Level Data Center Jobs/Careers 14:34 Advice for Mid-Career Data Center Professionals Seeking New Opportunities19:48 Biggest AI Data Center Challenges and Mistakes25:47 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)26:23 Data Center Obsolescence Lifecycle and Real Estate-Centric Data Center Operators28:37 Consolidating Data Center Ecosystem to Accelerate Time to Market: Space, Power, Location, and Cooling34:17 Modular Data Centers with Integrated Solutions, Modular Data Center Construction, and Nvidia Ecosystem Portfolio Companies 36:40 Favorite Data Center Sales Productivity Tools40:55 Future of AI Data Center Global Sales48:45 Yong Tan (Connect with on LinkedIn) and Supermicro (Follow on LinkedIn and Website)52:48 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#aidatacenter #aifactory #aiinfrastructure #aisystems #cloudcomputing #cloudservices #colocation #criticalfacilities #datacenterchallenges #datacentercooling #datacenterecosystem #datacenterengineers #datacentergtm #datacenterindustry #datacenterjobs #datacenterlifecycle #datacenterlocation #datacentermistakes #datacenteroperators #datacenterpower #datacenterre #datacenterrealestate #datacenters #datacentersales #datacentersolutions #datacenterspace #datacentertimetomarket #dcsmi #digitalinfrastructure #edge #edgecomputing #enterpriseit #gpu #hyperscale #itprofessionals #liquidcooling #missioncritical #modularconstruction #modulardatacenters #nvidia #nvidiaecosystem #salesleadership #supermicro

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 161 of the Data Center Go-to-Market Podcast, you’ll learn how to build a sharper ideal client profile, pinpoint the right buyer personas, and use education-led marketing to grow data center businesses in operations, sustainability, power, infrastructure, design, energy monitoring, and wholesale 📈 You’ll see how to segment by geography, company size, and industry, structure persona-specific content and events, gain country-level traction with outbound and ads, and manage lengthy enterprise and wholesale sales cycles with email, webinars, and in-person sessions that position your team as true experts 🧠 From data center power consultancies to design and infrastructure management providers, you’ll get practical, repeatable GTM playbooks you can use to generate better leads, close more deals, and build long-term trust across complex buying committees 🤝  Ep. 161 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:22 Introducing Joshua Feinberg, CEO at DCSMI2:14 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 613:46 How a data center operations and sustainability consulting firm personalizes its strategic insights16:53 How a data center power consultancy grows its client base29:48 How a data center infrastructure provider generates leads, establishes trust, and educates customers43:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)44:54 How a global data center power management business gains country traction56:39 How a data center design, energy monitoring, and infrastructure management business grows1:08:41 How wholesale data centers can manage lengthy sales cycles1:19:01 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:20:28 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#cloudservices #colocation #criticalfacilities #datacenterconsulting #datacenterdesign #datacenterenergy #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacentermonitoring #datacenteroperations #datacenterpower #datacenters #datacentersales #datacentersolutions #datacentersustainability #dcim #dcsmi #digitalinfrastructure #edge #energymonitoring #hyperscale #missioncritical #wholesaledatacenter

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 160 of the Data Center Go-to-Market Podcast, host Joshua Feinberg talks with Oliver Bredgaard, Business Development Manager for data centers at Hovmand, about how he moved from SaaS and sports management into the rapidly growing world of data centers 🚀. You’ll hear how Oliver navigates complex buying committees, tailors his message for health & safety, operations, and remote hands teams, and uses conferences, trade shows, and associations to build trust in what is still a very “closed” industry 🤝. Oliver explains why safer, ergonomic lifting solutions are critical for uptime, worker safety, and talent retention, and how tools like Hovmand’s virtual engineering app and AI assistants help him research, prepare, and communicate more clearly—while keeping the human relationship front and center 🧠🛠️. If you’re curious about client-facing careers in data centers, or you sell into this ecosystem and want to improve your go-to-market strategy, this episode is packed with practical insights you can apply right away 📈.Ep. 160 Oliver Bredgaard, Business Development Manager Data Centres of Hovmand A/S | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast0:52 Introducing Oliver Bredgaard, Business Development Manager Data Centres at Hovmand A/S1:20 Career Journey to Business Development for Data Center Ergonomic Lifting Solutions5:11 Ideal Hovmand Data Center Clients: Site Managers, Lead Technicians, Operations, and Remote Hands8:37 Decision Makers and Health/Safety Buyer Personas for Data Center Lifters and Material Handling (Enterprise vs. Hyperscale)11:03 Data Center Industry Conferences, Exhibitions, Trade Shows, and Associations (Example: Danish Data Center Association)12:14 Establishing Early Relationships in Data Center Material Handling Buyer’s Journeys 13:43 Ergonomic Safety Dangers and Financial Risk of Moving 100 Kg (220 lb) Servers in Narrow Data Center Aisles14:58 Generative AI Changes Data Center Safety and Material Handling With Much Heavier Server Hardware and Batteries16:19 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)16:56 Advice on Entry Level Data Center Business Development and Sales Jobs19:37 Biggest Data Center Safety, Efficiency, and Material Handling Lifter Mistakes That Data Center Facilities Managers Make23:00 Favorite Data Center Business Development Software: Hovmand Virtual Engineering App, HubSpot CRM, ChatGPT 24:28 The Future of Data Center Business Development27:01 Data Center Ergonomics, Health, and Safety with Data Center Server and Battery Lifting/Material Handling31:22 Oliver Bredgaard (Connect with on LinkedIn) and Hovmand A/S (Follow on LinkedIn and Website)32:46 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#ai #cloudservices #colocation #criticalfacilities #datacenter #datacenterbatteries #datacenterbusinessdevelopment #datacenterconferences #datacenterefficiency #datacenterengineering #datacenterergnomics #datacentergtm #datacenterhealth #datacenterindustry #datacenterjobs #datacenterlifter #datacentermarketing #datacenters #datacentersales #datacentersafety #datacenterservers #datacentersolutions #datacentre #dcsmi #digitalinfrastructure #edge #ergonomics #healthandsafety #hovmand #hyperscale #materialhandling #missioncritical #serverhardware

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 159 of the Data Center Go-to-Market Podcast, you’ll discover practical sales and marketing strategies for the data center industry! 🎯 Learn how to identify your ideal clients, host impactful educational events, build lasting trust, and create content that connects. Gain tips for motivating prospects, segmenting audiences, boosting engagement, and aligning your team around innovation and growth. Whether you’re in sales, marketing, or leading a go-to-market team, you’ll find actionable steps to grow your client base and revenue. 🚀0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:44 Introducing Joshua Feinberg, CEO at DCSMI2:48 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 604:14 How a data center operator and telecommunications provider finds their target audience21:36 How a data center design and construction marketer gets an audience for their content and events35:28 How a data center telecommunications provider motivates potential customers45:40 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)46:50 How an energy-efficient data center solutions provider generates awareness1:00:31 How a cloud hosting, infrastructure management, and connectivity company generates new leads1:16:57 How an oil and gas technology and services company grows its data center revenue1:32:46 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:34:09 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#cloudservices #colocation #criticalfacilities #datacenter #datacenterconstruction #datacenterdesign #datacenterenergy #datacentergtm #datacenterindustry #datacenteroperator #datacenterrevenue #datacenters #datacentersales #datacenterservices #datacentersolutions #datacentertechnology #datacentermarketing #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical #oilandgas #telecommunications

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 158 of the Data Center Go-to-Market Podcast, Joshua Feinberg talks with Dan Lawrence, CEO and co-founder of OBM, about how a small Bitcoin mining side project turned into a global platform for energy flexibility ⚡. You’ll hear how remote management headaches led to an enterprise solution, why the real grid challenge is inflexible loads (not data centers), and how crypto mining and generative AI workloads are converging around shared power, siting, and margin pressures 🤝. Dan explains how co-locating AI factories and Bitcoin miners can smooth load profiles, how behind-the-meter wind projects and ERCOT’s controllable load resources change the energy game, and why the smartest operators now treat energy as a strategy—not just a cost 💡. You’ll also learn about new career paths at the intersection of data centers, power markets, and AI, plus emerging models for heat reuse, community impact, and storytelling with regulators and activists 🌱.Ep. 158 Daniel Lawrence, CEO and Co-Founder of OBM | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast0:54 Introducing Daniel Lawrence, CEO and Co-Founder at OBM1:14 Career Journey from Software Engineer at U.S. Department of Defense to Bitcoin Mining Software Startup 3:44 Remote Management of Small Bitcoin Mining Data Center6:22 First Customer: One of Largest Publicly-Traded Bitcoin Miners (via Consultant Who Saw Reddit Crypto Bitcoin Mining Community Posts)10:04 Convergence of Crypto Mining Entrepreneurs Into Generative AI Entrepreneurs (AI Factories)13:31 Crypto Mining Power Pricing: Self-Hosting vs. Wholesale Data Center Developers vs. Colocation Data Center Operators15:59 Bitcoin Miners Selling Excess Power for GPU AI Workloads15:24 Bitcoin VCs for Capital-Intensive Buildouts ⇒ Crypto Operators That Want Load Flexibility 18:32 OBM Evangelizing Energy Optimization and Load Flexibility Within Bitcoin Mining and Data Center Power Conferences20:46 Bitcoin Mining Behind the Meter, Load Profiles, and Grid Load Flexibility (Example: Wind Farm with ERCOT TX Panhandle)24:41 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)25:19 OBM Expansion into AI Factories/GenAI Workloads with Pause-less Energy Curtailment29:08 Comparing Bitcoin Mining Entrepreneur  vs. Data Center Entrepreneur/Investor Demographics32:09 Entry-Level Career Options and the Power Grid Crisis in Crypto, Data Center, and Infrastructure Operator Companies39:20 Biggest Crypto and AI Data Center Energy Optimization Mistakes with Fixed-Cost Mindset (vs. Load Flexibility as Revenue Driver)41:41 Load Flexibility Energy Optimization Parallels with European Data Center Heat Reuse Startups45:07 AI Data Center and Bitcoin/Crypto PR, Messaging, Narrative (And Educating Community Stakeholders on Flexing Grid Loads)48:38 ERCOT Texas Grid Innovation (Batteries, Renewables: Wind and Solar; Weak Transmission System)50:37 The Future of Growing a Flexible Load, Energy Management Software Business for Bitcoin and AI Factory Operators55:11 Daniel Lawrence (Connect with on LinkedIn) and OBM (Follow on LinkedIn and OBM .io Website)57:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#aifactory #behindthemeter #bitcoinmining #cloudservices #colocation #criticalfacilities #crypto #datacenterenergy #datacentergtm #datacenterindustry #datacentermarketing #datacenterpower #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #energymanagement #energyoptimization #energystrategy #ercot #excesspower #gridflexibility #gridloads #heatreuse #hyperscale #infrastructure #loadflexibility #missioncritical #obm #powergrid #solarfarm #texasgrid #utiltygrid #windfarmAI data centers, AI factories, behind the meter, Bitcoin mining, crypto mining, DCSMI, Data Center Go-to-Market Podcast, Dan Lawrence, data center marketing, data center sales, data center strategy, demand response, energy flexibility, generative AI, grid flexibility, Joshua Feinberg, load flexibility, OBM, OBM energy software

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 157 of the Data Center Go-to-Market Podcast, you’ll get ready to boost your data center strategy! 🚀 You’ll learn how to pinpoint your best-fit customers, shape standout buyer personas, and craft winning educational events that fill your sales pipeline. Discover how leaders in sales, marketing, consulting, and energy efficiency can engage decision-makers, build trust, and position themselves as trusted advisors—all while maximizing growth and real results in today’s rapidly evolving data center landscape. 💡🏢🔥Ep. 157 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast0:00 Coming up in this episode of the Data Center Go-to-Market Podcast1:16 Introducing Joshua Feinberg, CEO at DCSMI3:45 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 595:24 How a multi-tenant data center operator generates qualified leads20:15 How to grow a data center consulting and engineering firm31:56 How a data center, telecommunications, and technology company defines its primary focus47:10 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)48:33 How a data center simulation and engineering firm can engage with the right decision makers1:06:02 How a data center electrical and connectivity solutions provider wins new data center projects1:17:51 How a data center energy efficiency consultancy generates new leads and clients1:29:12 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:30:35 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#cloudservices #colocation #connectivity #criticalfacilities #datacenterconsulting #datacenterengineering #datacenterenergy #datacentergtm #datacenterindustry #datacentermarketing #datacenteroperator #datacenterpower #datacenters #datacentersales #datacentersimulation #datacentersoftware #datacentersolutions #datacentertechnology #dcsmi #digitalinfrastructure #edge #hyperscale #infrastructure #missioncritical #mult-tenantdatacenter #telecommunications

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 156 of the Data Center Go-to-Market Podcast, host Joshua Feinberg talks with Martin Renkis, Executive Director of Data Center Infrastructure Services at Johnson Controls, about how cooling as a service and behind-the-meter power help data center developers accelerate ROI, reduce risk, and move faster in a world of soaring rack densities and Gen AI workloads 🚀 You’ll hear real-world stories (including a bitcoin miner adding 50MW of Gen AI on top of 100MW of mining), learn how performance-based contracts with guaranteed KPIs and financial penalties actually work, and see why COOs, CFOs, and financially minded leaders are often the best champions for these projects 💼 Martin also shares practical advice on building trust with enterprise buyers, using conferences and panels for business development and career growth, and creating paths into the data center ecosystem for both early-career and mid-career professionals looking to pivot into this rapidly growing space 🌐Ep. 156 Martin Renkis, Executive Director of Data Center Infrastructure Services at Johnson Controls | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast0:41 Introducing Martin Renkis, Executive Director of Data Center Infrastructure Services at Johnson Controls1:09 Career Journey to Executive Director of Data Center Infrastructure Services at Johnson Controls4:45 How Tech Founder Recruited Sophisticated Board Members and Private Equity to Build Toward Exit to Large Publicly-Held Company (Johnson Controls)  6:47 Helping Data Center Developers Accelerate ROI and Mitigate Risk (Cooling and Behind-the-Meter Power) 12:33 Ideal Data Center Cooling as a Service Clients (COOs, CFOs, Data Center Designers and Data Center Builders)16:49 Building Trust and Brand Awareness with Data Center Cooling and Power Decision Makers22:16 Advice on Entry-Level, Client-Facing Data Center Jobs28:01 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)28:38 Mid-Career Pivots in the Data Center Industry 36:08 Data Center Conferences, Job Hunting, and Talent Poaching 38:31 Data Center Cooling as a Service (Decades of Infrastructure as a Service at Johnson Controls)47:12 20 Year Data Center Cooling System in a 12-24 Month Nvidia GPU 1MW Rack Obsolescence Cycle48:41 The Future of Leading the Data Center Infrastructure Business for a Company Like Johnson Controls54:02 Martin Renkis (Connect with on LinkedIn) and Johnson Controls (Follow on LinkedIn and Website)56:20 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#1mwrack #behindthemeter #bitcoinmining #cloudservices #colocation #coolingasaservice #criticalfacilities #datacenterapps #datacentercooling #datacenterdevelolpers #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterjobs #datacentermarketing #datacenterpower #datacenters #datacentersales #datacentersolutions #dcsmi #dcim #digitalinfrastructure #edge #enterprisesales #genai #hyperscale #iaas #infrastructure #johnsoncontrols #liquidcooling #missioncritical #nvidiagpu

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 155 of the Data Center Go-to-Market Podcast, you’ll unlock practical strategies for data center growth! 🚀 Learn how to spot your ideal clients, boost lead generation, and build trust with key decision makers. Discover how to nurture channel partnerships, run impactful educational events, and create a winning go-to-market plan for both local and distributed markets. Whether you’re a data center operator, sales leader, or investor, this episode is packed with tips to level up your results and connect with your industry peers. 💡🤝0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:40 Introducing Joshua Feinberg, CEO at DCSMI3:03 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 584:39 How colocation data center providers can drive lead generation21:08 How to identify data center operations and infrastructure management decision makers31:48 How to gain edge data center clients in distributed markets43:33 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)44:46 How a colocation and cloud services provider attracts the right channel partners58:35 How a high-performance data center cabling solutions company improves lead generation1:12:52 How a data center investment and financial advisory firm attracts tenants1:24:04 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:25:26 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#cabling #cloudservices #colocation #criticalfacilities #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterinvestment #datacenteroperations #datacenters #datacentersales #datacentersolutions #datacentertenant #dcsmi #dcim #digitalinfrastructure #edge #edgecomputing #hyperscale #infrastructuremanagement #missioncritical

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 154 of the Data Center Go-to-Market Podcast, you’ll Unlock the latest insights on data center education and workforce trends with this engaging podcast episode! 🎙️ Discover how universities and industry leaders are shaping new opportunities for students and professionals, learn about the challenges and solutions in bridging talent gaps, and get tips for advancing your career in digital infrastructure. 💡 Hear inspiring stories about the push for diversity, industry-academia partnerships, and the evolution of skills needed to succeed in this thriving field. 🌍 Whether you're an aspiring expert or a seasoned veteran, you'll pick up valuable lessons for your data center journey!0:00 Coming up In this episode of the Data Center Go-to-Market Podcast1:12 Introducing Dr. Umaima Haider, Senior Lecturer - Computer Science & Digital Technologies at University of East London1:40 Career Journey to College Professor of Computer Science and Digital Technologies4:45 The State of Data Center Education and Degree Programs at UK Universities9:36 Comparing Cybersecurity College Course Availability vs. Data Center College Course Availability11:22 Major AWS Outage Due to DNS Configuration (And UK Public Sector Impact)14:10 Positioning Colocation Data Centers vs. Public Cloud (And AWS Cloud Foundations Certification)15:39 Entry-Level Data Center Career Advice for Teens and College Students (Ambassador to Secondary Schools: Age 12-16)20:08 Mainstream Media and Community Pushback Against UK Data Center Industry Growth22:54 How Early Does Data Center Career Recruiting Need to Start?26:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)27:27 Microsoft Introduction to Datacenter - Training and ICT Curriculum30:04 Mid-Career Advice for Data Center Professionals34:43 Universities Providing Data Center Continuing Education Programs/Certificates37:18 Role of Data Center Industry Partners for Tours and Career Internships40:36 Biggest Data Center Career, Sustainability, and Talent Retention Challenges43:01 UK Parliament Microsoft Collaboration on How Data Centers Can Power Regional Growth45:42 Multidisciplinary Data Center Education: Computer Science, Engineering, and Finance47:58 The Future of a College Professor Teaching About Data Center Digital Infrastructure50:47 Dr. Umaima Haider (Connect with on LinkedIn) and University of East London (Follow on LinkedIn and Website)52:07 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#ai #awscloudfoundations #cloudcomputing #cloudservices #colocation #computerscience #criticalfacilities #datacenter #datacentercareers #datacenterdegrees #datacentereducation #datacentergtm #datacenterindustry #datacenterjobs #datacentermarketing #datacenterpartners #datacenterrecruiter #datacenters #datacentersales #datacentersolutions #datacentersustainability #datacentertalent #datacentertraining #datacentercertifications #dcsmi #digitalinfrastructure #edge #engineering #hyperscale #ict #microsoft #missioncritical #publiccloud #uel #ukparliament #umaimahaider

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 153 of the Data Center Go-to-Market Podcast, you’ll unlock expert tips on data center sales and marketing success! 🚀 Learn how to research buyer personas, reach new customers, create impactful lead generation systems, and craft evergreen content that resonates with your audience. Discover powerful approaches for building trust, accelerating modular data center sales, and engaging key investors. Gain actionable strategies for standing out as a trusted advisor in the ever-evolving digital infrastructure space. 🌐📈0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:22 Introducing Joshua Feinberg, CEO at DCSMI3:08 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 575:23 How a data center infrastructure business development leader can find time to contact new customers20:00 How a data center facilities, technology, and infrastructure consulting firm identifies leads32:03 How a data center analytics provider develops fresh content40:51 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)42:27 How to accelerate modular data center sales cycles with scalable solutions55:37 How to close sales for advanced data center simulations and immersive experiences1:07:06 How oil and gas companies raise capital for data center development projects1:19:02 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:20:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#cloudservices #colocation #criticalfacilities #datacenteranalytics #datacenterdevelopment #datacenterenergy #datacenterfacilities #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterinvestment #datacenterpower #datacenters #datacentersales #datacentersimulations #datacentersoftware #datacentersolutions #datacentertechnology #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical #modulardatacenter #oilandgas

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 152 of the Data Center Go-to-Market Podcast, you’ll unlock the future of data centers with Tim Heidel, CEO of VEIR , as he shares how the industry is responding to unprecedented growth, scaling up power solutions, and fostering innovation 🚀🔌. Learn how new materials, resilient infrastructure, and creative partnerships are shaping next-gen facilities, plus get practical career advice for both aspiring professionals and seasoned experts. Hear what it takes to succeed in a fast-evolving, high-impact space, and discover big commercial opportunities on the horizon!0:00 Coming up In this episode of the Data Center Go-to-Market Podcast1:16 Introducing Tim Heidel, CEO & Founder at VEIR1:36 Career Journey to Building Superconducting Power Solutions for Data Centers and Transmission Lines4:30 Data Center Developers and Transmission Problems Blocking Quick Grid Connections (Last Mile Transmission)6:16 Tim Heidel’s Energy Career: MIT Future of Electric Grid and ARPA-E Department of Energy  8:47 Advice on Entry-Level Data Center Career Opportunities11:03 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)11:40 Systems Engineering with Data Center Energy Infrastructure Reliability and Safety14:58 Mid-Career Pivots for Data Center Energy Professionals17:28 More Engineers in Data Center Partnership Development Roles (Power, Data, Cooling)20:29 Biggest Data Center Power Density Oversights with Pace of Change and Different Contexts23:13 The Future of Building a Rapidly Evolving Superconducting Power Startup24:52 Tim Heidel (Connect with on LinkedIn) and VEIR (Follow on LinkedIn and Website)25:46 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#arpae #cloudservices #colocation #criticalfacilities #datacareercareers #datacenter #datacenterdevelopers #datacenterenergy #datacenterengineer #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacenterpartnership #datacenterpower #datacentersales #datacentersolutions #datacenters #dcsmi #departmentofenergy #digitalinfrastructure #edge #energy #futureofelectricgrid #grid #hyperscale #infrastructure #missioncritical #powerdensity #powerstartup #powertransmission #superconducting #superconductingpower #veir

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 151 of the Data Center Go-to-Market Podcast, you’ll unlock powerful insights for the data center industry in this episode! 🏢💡 Learn how to stand out in a crowded market, create high-impact sales and marketing strategies, and connect with key decision makers. Discover which client profiles to target, how to build trust, and when to use in-person or online educational events. See how leaders are embracing channel partnerships, preparing for the future, and finding creative ways to compete with big cloud providers. Whether you’re a data center operator, consultant, or IT service provider, this episode is packed with strategies to help you and your team grow and succeed! 🚀0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:31 Introducing Joshua Feinberg, CEO at DCSMI3:20 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 564:51 How colocation data centers stand out in the market21:15 How a data center design, construction, and consulting firm grows its sales pipeline39:18 How colocation, network services, and managed IT providers prepare for the future of data centers53:15 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)54:43 How hyperscale data centers streamline the sales cycle for deals1:09:24 How colocation, managed IT, and connectivity solutions companies compete with AWS, Azure, and Google1:21:27 How data center A/MEP infrastructure firms attract engineering and design clients1:33:17 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:34:51 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#cloudservices #colocation #connectivity #criticalfacilities #datacenterconstruction #datacenterconsulting #datacenterdesign #datacentergtm #datacenterindustry #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #hyperscalesales #managedit #missioncritical #networkservices

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 150 of the Data Center Go-to-Market Podcast, you’ll unlock insights from the data center industry as Brandon Smith, VP of Global Sales and Product at ZincFive, shares his journey from hands-on engineering to leading strategy and sales. 🏭 Learn how energy trends, AI innovations, and Nvidia’s market leadership are shaping today’s most critical infrastructures. 🤝 Gain tips for breaking into the industry, building trust, and understanding regional differences in adoption and sustainability. 🌍 Packed with real-world advice, this episode is a must-watch for anyone eager to stay ahead in the fast-paced world of data centers!0:00 Coming up In this episode of the Data Center Go-to-Market Podcast0:27 Introducing Brandon Smith, VP Global Sales & Product at ZincFive0:51 Career Journey to Leading Sales and Product for Data Center Nickel-Zinc Battery and Critical Power Solutions4:02 Traditional UPS Applications for Data Center Battery Backup 5:31 Growth Acceleration Driven by AI, NVIDIA, and AMD (Especially NVIDIA Product Marketing and Ecosystem Roadmap)11:04 Insights for Entry-Level, Client-Facing Data Center Career Opportunities13:55 Data Center Power and Energy Sales Becoming More Technical (Consultant Salesperson)17:13 ZincFive Aligned Product Management, Sales, and Marketing (Reporting Structure)19:44 Impact of Self-Service ChatGPT Research on ZincFive’s Sales Team21:41 Risk Averse Data Center Industry (And Vendor Transparency)24:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)24:59 ZincFive Data Center Energy Storage and Risk Averse Clients26:58 Early Buyer’s Journey Role with ZincFive Technical Sales and Product Management 29:01 Learning About Data Center Energy Storage31:19 Mid-Career Pivots for Data Center Sales and Product Professionals33:36 Comparing Data Center Operator vs. End User Enterprise Product Adoption of ZincFive Data Center Energy Storage36:01 Global Differences in ZincFive Battery Storage Product Adoption: Asia, Europe, U.S Markets38:14 Global Migration of Data Center Infrastructure Talent (Response to Talent Shortages)41:12 Global Data Center Specs Starting in U.S. with Hyperscalers and Channel Partner Networks45:08 Globalizing Data Center Sales Plans (U.S. vs. European Union)47:45 The Future of Leading Global Sales and Product in Data Center Battery Storage51:53 Brandon Smith (Connect with on LinkedIn) and ZincFive (Follow on LinkedIn and Website)54:01 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#ai #aileadership #amd #batterystorage #channelpartner #cloudservices #colocation #criticalfacilities #criticalpower #datacenter #datacenterbattery #datacenterbatterybackup #datacenterbatterystorage #datacentercareers #datacenterenduser #datacenterenergy #datacenterenergystorage #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenteroperator #datacenterpower #datacenterproductmanagement #datacenters #datacentersales #datacentersmi #datacentersolutions #datacenterspecs #datacentertalent #datacenterups #dcsmi #digitalinfrastructure #edge #energyinnovation #energystorage #hyperscale #hyperscalers #missioncritical #nickelzinc #nickelzincbattery #nvidia #nvidiaecosystem #nvidiaecosystemroadmap #nvidiaproductmarketing #salesstrategy #sustainability #zincfive #zincfivebatterystorage

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 149 of the Data Center Go-to-Market Podcast, you’ll unlock smart strategies to boost your impact in the data center industry! 🚀 In this episode, Joshua Feinberg shares how to pinpoint client pain points, craft compelling webinars, personalize your marketing, and grow your brand as a trusted advisor. Learn to master segmentation, build stronger client relationships, and set your business apart in today’s fast-moving data center ecosystem. 💡🏆0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:24 Introducing Joshua Feinberg, CEO at DCSMI2:54 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 554:07 How a high-speed internet and connectivity provider addresses changing marketing and sales strategy24:09 How a data center energy, cooling, and infrastructure firm aligns content and value for ideal clients' needs42:15 How a data center conference events company attracts the right clients1:03:25 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)1:04:52 How a data center infrastructure, support, and optimization company improves its name recognition1:18:07 How wholesale data center providers can differentiate1:33:35 How to create a unique hyperscale data center market position1:44:33 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:45:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#cloudservices #colocation #connectivity #connectivityprovider #criticalfacilities #datacenterconference #datacentercooling #datacenterenergy #datacenterevents #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #hyperscaledatacenter #missioncritical #wholesaledatacenter

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 148 of the Data Center Go-to-Market Podcast, you’ll unlock the future of data center careers and AI innovation with industry thought leaders as they share valuable strategies for adapting to change, enhancing skills, and fostering growth in an ever-evolving landscape. Learn how collaboration, context engineering, and creative use of AI tools can empower your journey; whether you’re just starting out or seeking to reinvent your career. Get insider tips on breaking down silos, preparing your data for AI success, and navigating the opportunities in data centers and cloud solutions. Don’t miss this engaging conversation packed with real-world stories and actionable advice! 🚀🤝💡0:00 Coming up In this episode of the Data Center Go-to-Market Podcast1:19 Introducing Santosh Kaveti, CEO & Founder and Jim Spignardo, Director of Cloud and AI at ProArch1:43 Career Journeys to Cloud and AI Leadership Roles for Microsoft Solutions Partner 7:03 Entry-Level Career Advice for Client-Facing AI and Digital Infrastructure Jobs16:24 Mid-Career Pivots for Client-Facing IT Infrastructure Professionals and Continuous Learning23:08 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)23:46 IT Buyers Now Demanding Much More Technically-Savvy IT Sales/Success Teams (AEs/SDRs/AMs)30:06 Biggest Cloud and AI Problems That ProArch Addresses35:24 Biggest Problems with IT Infrastructure, AI, Data, and Security When Solving for Business Objectives40:11 Favorite Microsoft Solutions Partner Productivity Tools: M365 Copilot Agents, Azure Migrate, Cloudockit 44:44 The Future of Cloud and AI Leadership as a Microsoft Solutions Partner (Agentic Automation)51:08 Santosh Kaveti and Jim Spignardo (Connect with on LinkedIn) and ProArch (Follow on LinkedIn and Website)53:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#ai #aicareers #azuremigrate #cloud #cloudcareers #cloudockit #cloudservices #colocation #copilotagents #criticalfacilities #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentercareers #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #futureofai #futureofcloud #hyperscale #itinfrastructure #itsales #microsoft #microsoftsolutionspartner #missioncritical #techsales

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 147 of the Data Center Go-to-Market Podcast, you’ll unlock proven strategies for growing your data center business! 🚀 In this episode, discover how to pinpoint decision makers, craft the ideal client profile, and create action-driven account lists. Learn to connect with the right buyer personas, build educational content that attracts your perfect audience, and choose the smartest approaches to boost awareness and engagement. Get practical tips on building trust, relationships, and accelerating funding by positioning yourself as the go-to expert in your field. 💡0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:50 Introducing Joshua Feinberg, CEO at DCSMI1:22 Q&A from Data Center Sales Has Changed: Is Your Team Living In The Past?2:39 How to penetrate new data center accounts and find new clients12:00 How to create new data center awareness and services in specific geographic areas19:24 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)20:01 How a data center operator in the U.S. and Europe partners with African data center colocation providers25:44 How to get funding for our data center initiatives with decision makers29:39 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)30:13 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#cloudservices #colocation #colocationdatacenter #criticalfacilities #datacentergtm #datacenterindustry #datacenteroperator #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 146 of the Data Center Go-to-Market Podcast, you’ll unlock the future of energy and compute in the data center industry! 🚀 In this episode, you’ll meet industry leaders as they share how AI is shaping data center power needs, why flexible energy solutions are on the rise, and what it takes to bring trust and simplicity to a complex marketplace. Gain practical tips for navigating emerging trends, adopting modular solutions, and understanding the evolving language of this fast-paced space. Whether you’re a developer, energy supplier, or innovator, you’ll walk away inspired and ready to connect the dots in the new digital era. ⚡🏗️🧠0:00 Coming up In this episode of the Data Center Go-to-Market Podcast0:58 Introducing Sean McKay and Christian Bonilla, Co-CEOs at DMARK Energy Solutions1:24 The Career Journey to Building a Power Sourcing Platform for Data Center Energy 4:44 Understanding the Data Center Energy Ecosystem and Marketplace Inefficiencies6:13 Bitcoin Mining vs. AI Data Centers’ Power Consumption8:25 Marketplaces Challenges in Data Center Ecosystem Coming for Power and Energy11:20 Find, Trust, and Transact Marketplace Platform in Data Center Power and Energy12:24 Standardizing Data Center Energy Procurement Nomenclature 18:24 Simplifying Data Center Energy and Power Sourcing as a Marketplace Platform27:19 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)27:57 Data Centers and Grid Power | A Lot More Variations and Complexities Complicate Energy Projects30:55 Segmenting Data Center Power Sourcing (Comparing Buy Side vs. Sell Side)38:10 Data Center Industry Resistance to Standardization, Transparency, and Change43:23 The Future of Building a Data Center Power Sourcing Marketplace48:28 Complex Data Center Supply Chain Challenges and New Talent Entering the Industry50:31 Sean McKay and Christian Bonilla (Connect with on LinkedIn) and DMARK Energy Solutions (Follow on LinkedIn and Website)51:46 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#aidatacenter #ai #cloudservices #colocation #criticalfacilities #datacenter #datacareers #datacenterenergy #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacentermarketplace #datacenterplatform #datacenterpower #datacenters #datacentersales #datacentersolutions #datacentersupplychain #dcsmi #digitalinfrastructure #edge #energy #energybuyers #energydrivers #energymarketplace #energyplatform #energyprocurement #energysellers #energysourcing #grid #gridpower #hyperscale #infrastructure #marketplace #missioncritical #powerbuyers #powerenergy #powermaketplace #powersellers #powersourcing

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 145 of the Data Center Go-to-Market Podcast, you’ll unlock powerful growth strategies for your data center business in this week’s podcast episode! 🚀 Discover how to attract ideal clients, build strong sales pipelines, and stand out in competitive markets; whether you’re focused on colocation, modular, or edge data centers. Learn proven ways to create educational events, develop persona-driven marketing, generate genuine leads, and align sustainability with your go-to-market game plan.Empower your team to become trusted advisors and see your data center thrive! 🌐💡0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:46 Introducing Joshua Feinberg, CEO at DCSMI2:48 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 544:09 How to build a strong colocation data center sales pipeline19:52 How modular data center providers can stand out in a niche market29:43 How edge data centers differentiate in a crowded local market36:35 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)38:00 How a hyperscale data center solutions operator generates genuine leads52:44 How a data center racks and enclosures provider can use learning to improve sales and marketing1:02:41 How a data center sustainability marketer can get leadership buy-in1:15:06 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:15:37 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#cloudservices #colocation #colocationdatacenter #colocationsales #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacentermarketing #datacenterracks #datacenters #datacentersales #datacentersolutions #datacentersustainability #dcsmi #digitalinfrastructure #edge #edgecomputing #edgedatacenter #edgemarketing #hyperscale #hyperscaledatacenter #missioncritical #modulardatacenter #sustainability

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 144 of the Data Center Go-to-Market Podcast, you’ll  unlock the future of data centers with this engaging episode! 🚀 Matt Caldwell, Director of AI and Cloud Data Centers at Hyper Solutions, shares how AI is revolutionizing the industry, explains the real-world career paths—from engineering to sales and marketing—and highlights today’s biggest industry opportunities and challenges, including power, sustainability, and modular building. 🌐💡 If you’re curious about building a successful data center career or want to understand the latest trends, this episode packs actionable insights and inspiration grounded in real experience. Don’t miss expert advice on networking, innovation, and staying ahead in this booming field! 🤝⚡0:00 Coming up In this episode of the Data Center Go-to-Market Podcast0:34 Introducing Matt Caldwell, Director - AI/Cloud Data Centers at Hyper Solutions1:01 Career Journey: From Selling APC Battery Backups to Selling to AI/Cloud Data Center Facilities Managers6:04 Advice on Entry-Level Data Center Sales Jobs/Careers14:58 Mid-Career Pivots for Data Center, Mission Critical Professionals18:07 Navigating the Data Center Ecosystem Business Development: Purpose Built, Data Center Operators, Enterprise Cloud21:59 Data Center Sustainability, Net Zero vs. Growth Goals (Heat Reuse)26:22 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)26:59 Modular Data Center Construction vs. Modular Data Centers29:19 Biggest Data Center Power, Labor, and Supply Chain Industry Challenges31:24 How Hyper Solutions Address Data Center Supply Chain Challenges with Underutilized Electrical Manufacturing Capacity36:48 Favorite Data Center Sales and Application Engineering Productivity Software | Contextualizing Hyper Solutions vs. Big OEMs41:33 Impact of AI on Call Centers and Account Management44:36 The Future of Data Center Sales, Business Development, and Account Executives51:51 Matt Caldwell (Connect with on LinkedIn) and Hyper Solutions (Follow on LinkedIn and Website)52:52 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#aidatacenter #ai #applicationengineering #cloud #clouddatacenter #cloudservices #colocation #criticalfacilities #datacenter #datacentercareers #datacentergtm #datacenterindustry #datacenterjobs #datacenteroperators #datacenterpower #datacenters #datacentersales #datacentersolutions #datacentersupplychain #dcsmi #digitalinfrastructure #edge #electricalmanufacturing #heatreuse #hyperscale #infrastructure #missioncritical #modularconstruction #purposebuilt #sustainability

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 143 of the Data Center Go-to-Market Podcast, you’ll unlock powerful strategies for accelerating sales, improving client engagement, and building lasting partnerships in the data center ecosystem! 🚀 In this Data Center Go-to-Market Podcast episode, discover how to craft high-impact educational events, attract the right partners, nurture a healthy sales pipeline, and position your brand as a trusted advisor. Learn actionable approaches to creating awareness, optimizing resources, and addressing the evolving needs of today’s buyers. Whether you’re focused on AI data centers, efficiency consulting, or performance optimization, you’ll walk away with practical tips and inspiration to advance your business and career. 🌟0:00 Coming up in this episode of the Data Center Go-to-Market Podcast1:07  Introducing Joshua Feinberg, CEO at DCSMI3:55 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 535:50 How a colocation and cloud solutions business attracts the right VARs and MSPs21:40 How a data center energy consultancy can market and sell hybrid infrastructure for AI data centers35:29 How a global colocation and scalable infrastructure provider improves timing to close more sales47:43 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)48:48 How a data center efficiency and strategy consultancy can create awareness for AI clients1:00:18 How wholesale data center providers can maintain a healthy sales pipeline1:17:53 How a data center performance optimization firm engages prospects and increases sales1:30:40 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)1:31:40 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#aidatacenter #aienergy #cloud #cloudsolutions #colocation #datacenterconsulting #datacenterenergy #datacenterefficiency #datacentergtm #datacenterinfrastructure #datacenterperformance #datacenters #dcsmi #digitalinfrastructure #hybridinfrastructure #itinfrastructure #manageditservices #managedservices #msp #var #wholesaledatacenter