Ep. 107 Scaling Startups and the Rise of Go-to-Market Engineers with Evolve AI

Show Notes:In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Megan Wells, VP of Marketing at Evolve AI, to explore the future of marketing leadership in an AI-driven world. Megan shares her perspective on the rise of go-to-market engineers, the growing role of automation and prompt engineering, and what it takes to scale effectively within a fast-paced startup environment.She also dives into the evolving expectations for marketing leaders, emphasizing the need for clear communication, sharp prioritization, and alignment across teams. With a forward-looking lens, Megan highlights how AI is reshaping marketing strategies and unlocking new opportunities for growth.This conversation is a must-listen for marketing leaders, startup founders, and growth-focused executives who want to stay ahead in today’s rapidly changing business landscape.Bio*Megan Wells is a strategic marketing leader with a passion for building and scaling go-to-market engines in fast-moving, early-stage environments. Her work centers on aligning brand, demand, and revenue to drive efficient, predictable growth.Whether stepping in as the first marketing hire or evolving a scrappy team into a structured function, Wells brings a systems-thinking approach to everything from lifecycle strategy and demand gen to RevOps and messaging. Wells has led marketing in startups, advised academic CX programs, and built a consultancy supporting founders and growth-stage teams.Her philosophy is simple: move fast with purpose, optimize what matters, and build marketing orgs that are just as scalable as the product they support.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/meganwells22/Website:  www.evolv.ai Connect with me:🎁Spotlight to Scale: Spotlight to Scale BlueprintLinkedIn: https://www.linkedin.com/in/heidischalkcoaching/