Business Growth Spotlight

Show Notes:Most business owners don't struggle because they lack ambition. They struggle because they've unknowingly become the biggest obstacle to their company's growth.In this episode of Business Growth Spotlight, Heidi Schalk sits down with Cary Prejean, CPA and founder of Strategic Business Advisors, to discuss why entrepreneurs often hit a growth ceiling and what it takes to build a business that runs without depending on the owner every day.Cary shares the practical systems he has developed over decades of advising businesses between $5 million and $35 million in revenue. From process optimization and financial dashboards to leadership transitions and AI adoption, this conversation is packed with actionable insights for business owners ready to scale.One of the standout stories features an ecommerce company that grew from $5.8 million to nearly $21 million in revenue before being sold at an impressive 13 times EBITDA, leaving the owners with an eight figure exit after taxes.If you're working eighty hour weeks, constantly putting out fires, or wondering why your business cannot seem to grow without you, this episode will give you a roadmap for creating a more valuable, profitable, and sustainable company.Bio:With a background in accounting and a CPA certificate, Cary Prejean started consulting with businesses as a fractional CFO in 1987.  Over the last 40 years, Cary has helped hundreds of businesses increase their profits and cash flow, streamline for efficiency with systemization, provide actionable financial data in real time and design the future business through strategic planning.  He is also a certified Ontological Coach and a certified partner with Predictive Index talent optimization strategies.His clients have included businesses such as manufacturers, construction firms, wholesalers, e-commerce, law firms, physical therapy clinics, retail chains, and a three masted sailing ship company offering sailing tours of Seattle harbor.To connect with our guest, click on the links below:LinkedIn: https://www.linkedin.com/in/caryprejean/ Website:  https://strategicbusinessadvisors.org/ Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint 🎁Join us for a free 60 Minute Briefing all about Visibility and AEO:  https://becomeairecommended.com/future-of-visibility 

Show Notes:Building a Business That Outlasts You with Jay Shorr and Cristian DevozWhat does it take to build a business that continues to thrive long after the founder steps away?In this episode of Business Growth Spotlight, Heidi Schalk sits down with Jay Shorr, founder of Shorr Solutions, and Cristian Devoz, partner at the firm, for a powerful conversation about leadership, mentorship, succession planning, business systems, AI, and building a legacy that changes lives.Jay shares the deeply personal story that shaped the growth of Shorr Solutions, including how the loss of his wife inspired him to fully dedicate himself to helping medical practices avoid costly business mistakes. He also explains why he chose to gift ownership to his team instead of selling his company, creating a succession plan built on trust, loyalty, and long term success.Cristian shares his remarkable journey from working an event as a temporary staff member to becoming Jay's mentee, business partner, and future leader of the company. His story is a powerful reminder that opportunities often come to those who stay curious, remain open, and are willing to take action.Together they discuss the biggest mistakes medical practices make, why strong systems and culture matter more than most leaders realize, how AI is changing business visibility, and why relationships will always remain the greatest competitive advantage.Jay's Bio:Jay A. Shorr, BA, MBM-C, CAC I-XVI is the Founder and CEO of Shorr Solutions, a national and award-winning consulting firm assisting aesthetic practices with their operational, administrative and financial health. He served as the Vice President of Operations and Practice Administrator for a leading board-certified dermatologist and cosmetic surgeon in South Florida, and has previously held partnerships in two leading South Florida plastic surgery centers. Jay served as the only non-medical appointee on the Scientific Advisory Board for The Aesthetic Show from 2017 to 2023, and led Shorr Solutions to win The Aesthetic Guide’s prestigious 2018, 2019, 2021, 2024 and 2025 Best Practice Management Company Awards. In 2023, Jay was formally appointed to the IMCAS International Academic Scientific Advisory Board in the Marketing & Professional Business theme.A veteran in the conference lecture circuit, Jay led Shorr Solutions to win the 2017 to 2025 Top Aesthetic Service Provider Awards from Aesthetic Everything, the largest network of aesthetic professionals in the world, and serves as an international expert speaker for nearly a dozen aesthetic industry organizations every year. As a trusted professional, Jay shares his knowledge as an author for multiple industry publications, and in 2021, won The Aesthetic Guide’s highly distinguished and highly esteemed Lifetime Achievement Award. Jay’s award-worthy accomplishments didn’t stop there. In 2024, Jay won Aesthetic Everything’s Lifetime Achievement Award for Practice Management and Philanthropy. This prestigious and distinguished award highlighted and celebrated Jay’s noteworthy lifetime achievements and dedication to the advancement of the aesthetic industry as well as his local community.From 2011-2012, Jay served as an advisory board member for the NHL Florida Panthers and as of 2024 he serves on the board of directors for the Memorial Foundation and Joe DiMaggio’s Children’s Hospital Foundation. Jay retired in January 2026 as an adjunct faculty member at Florida Atlantic University teaching a Medical Business Management course in the College of Executive Education. Awards in the Aesthetic and Surgical Vertical:Informa Markets (THE Aesthetic Show and THE Aesthetic Guide)National Practice Management Company of the Year 2018, 2019, 2021, 2024 and 2025     Lifetime Achievement Award – 2021 – first non-physician to win this awardAesthetic EverythingTop CEO in Consulting – 2018 – 2025Lifetime Achievement Award - 2024 for Education - only non-physician to win this awardLifetime Achievement Award –2025 for Philanthropy - only non-physician to win this awardBoard of Director for Memorial Hospital and Joe Dimaggio Children’s Hospital FoundationFlorida Panthers NHL Hockey – Prior Advisory Board MemberFlorida Atlantic University – Boca Raton, FL. – Adjunct Faculty for Medical Business Management in the College of Executive Education – (Retired) January 2019 – 2026Lecturer and Key Opinion Leader specializing and lecturing on Safety, Health, Security, Fraud and EmbezzlementCristian Devoz Bio:Cristian Devoz is a Partner and Senior Client Success Manager at Shorr Solutions, where he supports aesthetic and medical practices with financial analysis, business planning, staff training, and customized practice management tools.Since joining Shorr Solutions nearly four years ago, Cristian has grown through several roles within the company, including Student Marketing Intern, Business Development Analyst, and Client Success Manager. In January 2025, he became a Partner, a milestone that reflects his continued growth, leadership, and impact within the organization.In his current role, Cristian works closely with practice owners and their teams to review P&Ls, develop business plans, build lead management and compensation tools, and improve front-office performance. He also trains practice teams on phone skills, patient communication, lead conversion, and operational best practices.Cristian brings a well-rounded perspective to his work, shaped by his background as an English instructor, personal fitness trainer, medical interpreter, and supervisor of a medical interpreter team. These experiences have strengthened his ability to communicate clearly, train effectively, and support teams with professionalism and care.To connect with our guest, click on the links below:LinkedIn: https://www.linkedin.com/in/jay-shorr/https://www.linkedin.com/in/cristian-devoz-369935181/Instagram:  https://www.instagram.com/shorrsolutions/ Website:  www.shorrsolutions.com Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint 🎁Join us for a free 60 Minute Briefing all about Visibility and AEO:  https://becomeairecommended.com/future-of-visibility 

Show Notes:As AI transforms marketing at an incredible pace, many businesses are asking the same question.How do you embrace automation without losing the human connection that customers actually value?In this episode of Business Growth Spotlight, Heidi Schalk sits down with Jared Harman, Founder of One Group Agency, to explore how successful brands balance technology with authentic relationships. From branding and content creation to AI adoption and business growth, Jared shares practical lessons learned while growing his agency through referrals, customer service, and a willingness to adapt.This conversation is a refreshing reminder that while tools will continue to evolve, trust remains one of the most valuable assets a business can build.Bio:Jared Harman is the CEO & Co-Founder of The One Group Agency, a full-service marketing agency based in British Columbia. Since launching in 2018, he has led the company’s growth from a startup into a multi-faceted agency through strategic expansion and acquisitions. Jared is known for his hands-on leadership style, focus on team performance, and ability to deliver measurable marketing outcomes for brands across North America.To connect with our guest, click on the links below:Instagram:  https://www.instagram.com/jaredharman/ Website:  www.onegroupagency.ca Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint 🎁Join us for a free 60 Minute Executive Briefing all about Visibility and AEO:  https://becomeairecommended.com/future-of-visibility 

Show Notes:Great Businesses Plan for Success Before They Need ToFeaturing Ted Beringer, Chris Beringer, and Eric Beringer of The Beringer GroupOne of the most rewarding parts of hosting Business Growth Spotlight is watching businesses evolve. That's why this episode is especially meaningful.Ted Beringer was one of our earliest guests, and now he returns with the next generation of leadership, Chris and Eric Beringer, for a conversation about what it really takes to build a business that lasts.The discussion goes far beyond succession planning. It explores family dynamics, governance, AI, leadership transitions, business valuation, and why many successful companies unknowingly carry risks that could threaten everything they've built.Whether you're planning to sell your company, pass it to the next generation, or simply want to protect what you've created, this episode offers practical insights every business owner should hear.Bio:Ted Beringer, FounderTed founded The Mid-Atlantic Companies, Ltd. in 1979 with the mission of serving the financial needs of private and closely held business owners and their families. Mid-Atlantic grew to become a national firm with more than 100 employees and offices throughout the United States. In 1998 Mid-Atlantic's operations were acquired by First Union Corporation (now Wells Fargo.)  In early 2000, Ted, his family, and a few select partners established The Beringer Group, a company providing business owners with transition, corporate development, and liquidity options. He specializes in the “keep/sell” discussion and its impact on the family business. Ted is a graduate of the University of Buffalo and holds a Master's Degree from the University of Oklahoma.Chris Beringer, PresidentChris has extensive experience advising high net worth families establishing family offices and/or family investment companies, in regard to feasibility, design, staffing, transitioning and IT operations.Eric Beringer, Client Relations Consultant Eric excels in nurturing and maintaining strong relationships with clients. With more than twenty years of experience in this field, Eric ensures that clients receive exceptional service and support. Eric graduated from the University of Colorado.To connect with our guest, click on the links below:LinkedIn: https://www.linkedin.com/company/theberingergroup/ YouTube:  youtube.com/@TheBeringerGroup?feature=shared Website:  www.theberingergroup.com Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint 🎁Join us for a free 60 Minute Executive Briefing all about Visibility and AEO:  https://becomeairecommended.com/future-of-visibility 

Show Notes:AI Is Changing More Than Search. It's Changing How Customers Buy.Featuring Kim Reynolds, Co-Founder of AI Advantage AgencyAI isn't just helping people search faster. It's beginning to make purchasing decisions on their behalf.In this eye opening conversation, Heidi sits down with Kim Reynolds, Co Founder of AI Advantage Agency, to discuss what many businesses are still overlooking about AI visibility, answer engine optimization, agentic commerce, paid advertising, and the future of customer acquisition.Kim shares practical strategies businesses can implement today while explaining why waiting another year could make it much harder to compete.If you've been wondering how ChatGPT, Claude, Gemini, Perplexity, and Google's AI experiences will impact your business, this episode is your roadmap.Bio:Kimberly Reynolds is a seasoned digital strategist and the co-founder of AI Advantage Agency. With over 20 years of experience in the industry, she specializes in transitioning brands from traditional search models to Agentic Commerce and Answer Engine Optimization (AEO).To connect with our guest, click on the links below:LinkedIn: https://www.linkedin.com/in/kimberlyannreynolds/,Company LinkedIn:  https://www.linkedin.com/company/ai-advantage-agency/X:   x.com/kimreynolds, x.com/aiadvantage Website:  https://aiadvantageagency.com/ Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint 🎁Join us for a free 60 Minute Executive Briefing all about Visibility and AEO with Heidi Schalk and Kim Reynolds:  https://becomeairecommended.com/future-of-visibility 

Show Notes:Having a great business strategy is only the beginning. The real challenge is making sure it gets implemented.In this episode of Business Growth Spotlight, Heidi Schalk sits down with Tara Landes, Founder of Bellrock, to discuss why so many businesses struggle with execution, how leadership and management differ, and why investing in managers is one of the highest ROI decisions a growing company can make.Drawing from nearly two decades of helping organizations scale, Tara shares practical advice on creating clarity, building systems that support growth, developing future leaders, and using AI as a thinking partner without losing the human element.The conversation also explores why implementation often fails, how founders can successfully remove themselves from day to day operations, and why authentic expertise is becoming more valuable than ever in the age of AI.Whether you're leading a team of ten or scaling toward one hundred employees, this episode is filled with actionable insights you can implement immediately.Bio:For over 25 years, Tara Landes has helped more than 300 small business leaders solve complex operational challenges through strategic planning and implementation of those plans. A certified Change Management Practitioner (Prosci), a Licensed Influence Trainer (Cialdini Institute), she leads Bellrock’s management training programs and has guided hundreds of managers to greater confidence and capability.Tara has spoken for TEC Canada, MacKay CEO Forums, Engineers and Geoscientists BC, and The Buildings Show. She holds an MBA from the Richard Ivey School of Business. When not working with clients, she’s often aboard a boat in BC’s Gulf Islands, reading while her family hauls in prawns and crab.To connect with our guest, click on the links below:LinkedIn:  linkedin.com/in/taralandesBellrock LinkedIn:  https://www.linkedin.com/company/bellrock-benchmarking-inc-/ Website:  https://bellrock.ca/ Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁A Complimentary 60-Minute Executive Briefing for Business Owners, CEOs, Consultants, Agencies, and Service-Based Organizations:  https://becomeairecommended.com/

Show Notes:Expanding into the United States is one of the biggest growth opportunities for international companies, but it is also one of the most misunderstood.In this episode of Business Growth Spotlight, Heidi Schalk sits down with Matt DiMarsico, Co Founder of USA LaunchingPad, to discuss why many successful international businesses struggle when entering the US market and what they can do differently to accelerate growth.Drawing from more than two decades of experience building and scaling disruptive technology companies, Matt shares the strategies that help startups and scaleups validate product market fit, refine their messaging, leverage AI effectively, and build scalable go to market systems that actually work in the United States.The conversation also explores how AI is changing business development, why strategic planning still matters more than speed, and why authentic human relationships remain one of the greatest competitive advantages in today's marketplace.Bio:Matt DiMarsico is the Co-Founder of USA Launching Pad, a market expansion and go-to-market advisory firm that helps international startups and scale-ups successfully enter and grow in the U.S. market. With more than 20 years of experience leading revenue growth, sales transformation, and global expansion initiatives across AI, SaaS, IoT, telecom, and emerging technology companies, Matt has held executive leadership roles including Chief Revenue Officer and Senior Vice President for high-growth and enterprise technology organizations. Through USA Launching Pad, he works with founders, accelerators, economic development organizations, and innovation ecosystems worldwide to help companies validate product-market fit, refine go-to-market strategy, build demand generation systems, and reduce the risk of international expansion. Matt is also actively exploring how AI and automation are transforming modern sales, market intelligence, and business growth strategies.To connect with our guest, click on the links below:LinkedIn: https://www.linkedin.com/in/mattdimarsico/ Website:  www.usalaunchingpad.com Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁A Complimentary 60-Minute Executive Briefing for Business Owners, CEOs, Consultants, Agencies, and Service-Based Organizations:  https://becomeairecommended.com/

Show Notes:What if the biggest factor impacting your team's performance isn't strategy, technology, or processes, but energy?In this episode of Business Growth Spotlight, Heidi Schalk sits down with Lori Palm, Founder and CEO of Core Passion, to explore how understanding human energy can transform leadership, communication, hiring, and organizational culture.With more than 30 years of experience helping leaders uncover what truly motivates people, Lori explains how measuring passion and identifying individual strengths creates stronger teams, better communication, and higher performance.The conversation also dives into one of today's biggest business questions: How can leaders embrace AI without losing the human connection that builds trust?Whether you lead a growing company, manage a team, or simply want to understand yourself better, this episode offers practical insights that can immediately improve the way you communicate and lead.Bio:Lori Palm is a visionary business strategist and the creator of the Core Passion® Assessment, a groundbreaking online tool she launched in 2003 to help people understand what truly drives their performance. For more than two decades, she’s guided leaders, teams, and entrepreneurs to communicate more authentically, build stronger partnerships, and align their work with their core motivations.Blending intuitive intelligence with practical business insight, Lori helps organizations cut through complexity, elevate engagement, and create cultures where people thrive. She brings a calm, grounded presence and a gift for turning human dynamics into clear, actionable pathways for growth.To connect with our guest, click on the links below:LinkedIn: https://www.linkedin.com/in/loripalm/      Instagram:  https;//www.instagram.com/loripalm11/  YouTube:  https://www.youtube.com/@corepassion7110 Website:  https://corepassion.com/ Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Join us for a Complimentary 60-Minute Executive Briefing for Business Owners, CEOs, Consultants, Agencies, and Service-Based Organizations:  https://becomeairecommended.com/ https://becomeairecommended.com/

Show Notes:In Part Two of this conversation, Heidi Schalk welcomes back Vivienne Wagner, founder of Houndstooth Media Group, for an insightful discussion on leadership, company culture, and building teams that thrive.Vivienne shares how her agency grew from an accidental startup at her dining room table into a successful team of 16 serving businesses across the country. She explains why hiring for fit comes before skill set and how clearly defined core values have shaped every aspect of the company's growth.Throughout the conversation, Heidi and Vivienne explore:• Why chemistry and shared values matter when building teams• The five core values that guide Houndstooth Media Group• How company culture influences client relationships and referrals• Why founders should empower employees to bring solutions, not just problems• How to create a collaborative environment where team members feel seen and valued• The importance of understanding individual personalities and communication styles• Why referrals are powerful but should not be your only growth strategy• How leaders can stay aligned with their values while scaling• The role gratitude, humor, and kindness play in long term success• Why fear is normal and should never stop entrepreneurs from pursuing growthWhether you're building your first team or leading a growing company, this episode offers practical insights for creating a culture that attracts great people, loyal clients, and sustainable success.Bio:Vivienne Wagner is the founder and CEO of Houndstooth Media Group, a digital marketing agency based in Southern California. With a team of 16 specialists, she helps mid-sized businesses transform their websites into revenue-driving hubs by combining SEO expertise with the latest in AI-driven optimization.Known for her ability to make complex marketing concepts accessible, Vivienne speaks on how businesses can position themselves to be found by both human audiences and AI platforms like ChatGPT and Perplexity. Her agency’s approach not only boosts visibility and organic traffic but also reduces dependence on paid ads, giving business owners the freedom to scale more sustainably.Vivienne frequently works with decision-makers who need trusted marketing leadership—either because they don’t have in-house expertise or want a sharper second opinion on their current strategy. She offers a structured starting point through her SEO & AI Optimization Audit, which helps companies uncover hidden opportunities, identify weak points, and gain clarity on the steps needed to compete in today’s search-driven landscape.Outside of work, Vivienne enjoys life with her husband and extended family of four grown sons. Known for her mix of humor, candor, and genuine care for the people she works with, she brings the same energy into her professional world that she does into her personal one. As a guest, she is direct, insightful, and engaging—ready to share practical strategies for AI-optimized marketing, building strong website foundations, and scaling digital strategies for long-term success.Houndstooth Media GroupHoundstooth Media Group is a boutique digital marketing agency based in Southern California. With a team of 16 specialists across the country, the agency helps mid-sized businesses turn their websites into revenue-driving hubs through SEO, AI-driven optimization, and strategic digital marketing.The majority of Houndstooth’s client base comes through referrals and word of mouth, with most partnerships lasting for years. That loyalty stems from the agency’s commitment to transparency and education—qualities that set it apart in an industry often clouded by jargon and “smoke and mirrors.” Houndstooth eliminates the “flying blind” feeling many business owners experience when working with marketing agencies, instead giving them clarity, confidence, and measurable results.From SEO strategy and AI-optimized content to social media, branding, and revenue development, Houndstooth delivers custom solutions without cookie-cutter tactics. Clients gain not only execution but also a trusted partner who explains the “why” behind the strategy, so leaders can make informed decisions and see the direct impact on their business growth.At its core, Houndstooth Media Group is built for long-term success: results-focused, strategy-driven, and deeply invested in helping businesses grow with confidence.To connect with our guest, click on the links below:LinkedIn: https://www.linkedin.com/in/vivienne-wagner/                 https://www.linkedin.com/company/houndstooth-media-group/ Instagram:  https://www.instagram.com/houndstoothmediagroup/ Website:  https://houndstoothmediagroup.com/ 🎁Get your free webinar on AI Visibility https://houndstooth-media-group.webinargeek.com/aio-webinar-get-your-business-found?cst=business-growth-spotlightConnect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:Search is changing faster than ever.Customers are no longer relying solely on Google. They're asking ChatGPT, Claude, and other AI platforms for recommendations, and businesses that fail to adapt risk becoming invisible.In this episode of Business Growth Spotlight, Heidi Schalk sits down with Vivienne Wagner, founder of Houndstooth Media Group, to explore the future of SEO, AI visibility, and why clarity has become one of the most valuable assets a business can have.Vivienne shares how she accidentally built a thriving digital marketing agency, why authentic storytelling still matters in an AI world, and what business owners need to do today to ensure they are found and recommended tomorrow.She also reveals the three questions every business must answer clearly if they want to stand out in both search engines and AI platforms.Bio:Vivienne Wagner is the founder and CEO of Houndstooth Media Group, a digital marketing agency based in Southern California. With a team of 16 specialists, she helps mid-sized businesses transform their websites into revenue-driving hubs by combining SEO expertise with the latest in AI-driven optimization.Known for her ability to make complex marketing concepts accessible, Vivienne speaks on how businesses can position themselves to be found by both human audiences and AI platforms like ChatGPT and Perplexity. Her agency’s approach not only boosts visibility and organic traffic but also reduces dependence on paid ads, giving business owners the freedom to scale more sustainably.Vivienne frequently works with decision-makers who need trusted marketing leadership—either because they don’t have in-house expertise or want a sharper second opinion on their current strategy. She offers a structured starting point through her SEO & AI Optimization Audit, which helps companies uncover hidden opportunities, identify weak points, and gain clarity on the steps needed to compete in today’s search-driven landscape.Outside of work, Vivienne enjoys life with her husband and extended family of four grown sons. Known for her mix of humor, candor, and genuine care for the people she works with, she brings the same energy into her professional world that she does into her personal one. As a guest, she is direct, insightful, and engaging—ready to share practical strategies for AI-optimized marketing, building strong website foundations, and scaling digital strategies for long-term success.Houndstooth Media GroupHoundstooth Media Group is a boutique digital marketing agency based in Southern California. With a team of 16 specialists across the country, the agency helps mid-sized businesses turn their websites into revenue-driving hubs through SEO, AI-driven optimization, and strategic digital marketing.The majority of Houndstooth’s client base comes through referrals and word of mouth, with most partnerships lasting for years. That loyalty stems from the agency’s commitment to transparency and education—qualities that set it apart in an industry often clouded by jargon and “smoke and mirrors.” Houndstooth eliminates the “flying blind” feeling many business owners experience when working with marketing agencies, instead giving them clarity, confidence, and measurable results.From SEO strategy and AI-optimized content to social media, branding, and revenue development, Houndstooth delivers custom solutions without cookie-cutter tactics. Clients gain not only execution but also a trusted partner who explains the “why” behind the strategy, so leaders can make informed decisions and see the direct impact on their business growth.At its core, Houndstooth Media Group is built for long-term success: results-focused, strategy-driven, and deeply invested in helping businesses grow with confidence.To connect with our guest, click on the links below:LinkedIn: https://www.linkedin.com/in/vivienne-wagner/                  https://www.linkedin.com/company/houndstooth-media-group/ Instagram:  https://www.instagram.com/houndstoothmediagroup/ Website:  https://houndstoothmediagroup.com/ 🎁Get your free webinar on AI Visibility 👉 https://houndstooth-media-group.webinargeek.com/aio-webinar-get-your-business-found?cst=business-growth-spotlightConnect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:Many people discover that the strategies that worked in their 20’s and 30’s no longer deliver the same results after forty. In this episode of Business Growth Spotlight, Heidi Schalk sits down with Brian Meisenburg, founder of Applied Fitness, to discuss why personalized wellness is replacing traditional fitness and how his unique approach is helping adults over forty reclaim their health.Brian shares how Applied Fitness combines personal training, nutrition, accountability, and medical weight loss support to create life changing transformations. He explains why metabolism, stress, hormones, and recovery play such a critical role in long term success and why the goal is much bigger than simply losing weight.The conversation also explores entrepreneurship, scaling multiple locations, creating systems, AI integration, and how wellness businesses are evolving toward personalized longevity and healthspan.Bio:Brian Meisenburg is the founder of Applied Fitness, a boutique personal training studio in Williamsville, New York, specializing in helping adults over 40 rebuild strength, improve metabolic health, and feel confident in their bodies again.With more than 20 years of experience in fitness and transformation coaching, Brian is the creator of the patented Metabolic Reset Method, a system designed to help people move beyond outdated dieting and cardio-based approaches by focusing on strength training, nutrition, accountability, and long-term metabolic health.He is also the author of a book on the Metabolic Reset, where he teaches why the body changes after 40 and how the right strategy can help people lose fat, protect muscle, and age stronger.Brian’s businesses include Applied Fitness, home of the Fit Over 40 Transformation, and Strong Again RX, a 12-week medical weight loss and metabolic reset program that combines medically guided weight loss, personal training, precision nutrition, and accountability tracking.His mission is simple: to help people stop chasing the scale, rebuild their strength, and become strong again for the next chapter of life.To connect with our guest, click on the links below:Facebook:  https://www.facebook.com/fatlossbuffalo Instagram:  https://www.instagram.com/fatlossbuffalo Website:    https://www.fatlossbuffalo.com/ Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Binta Patel, Founder and CEO of Zen Medical Services, to uncover one of the biggest hidden challenges facing private medical practices today: getting paid.With more than 14 years of experience in medical revenue cycle management, Binta explains how doctors can lose thousands of dollars each month through denied claims, coding errors, missed authorizations, and inefficient processes. She shares how her company helps practices recover revenue, improve profitability, and focus on what matters most: patient care.Binta also shares her inspiring entrepreneurial journey from software engineer and new mother to building a thriving healthcare company almost entirely through referrals.Bio:Binta Patel is the founder of Zen Medical Services. After working as a software engineer, she started Zen while raising her young son and looking for a business that combined flexibility, scalability, and meaningful impact. Today, Zen helps medical practices improve billing, collections, denials, authorizations, AR follow-up, and overall revenue cycle performance. For more than 13 years, Binta and her team have helped practices collect better and operate more confidently in the business of medicine.To connect with our guest, click on the links below:LinkedIn:  linkedin.com/in/binta-patel-zenInstagram:  https://www.instagram.com/zenmedicalservicesCompany LinkedIn:  https://www.linkedin.com/company/zen-medical-services/Website;  https://www.zenservices.net/ https://claim.zenmedicalservices.com/Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:What does high quality home healthcare really look like, and how can it transform patient outcomes while reducing healthcare costs?In this episode of Business Growth Spotlight, Heidi Schalk sits down with Iqbal Shariff, CEO of Best Home Healthcare Network, to discuss the evolution of home healthcare, the importance of patient safety, and how innovation and AI are shaping the future of care.Iqbal shares the personal story that inspired his mission, the challenges his organization overcame during healthcare reform and COVID 19, and why patients today are shifting from simply aging in place to proactively pursuing longevity and wellness.He also reveals ambitious plans to expand services and create a healthcare model capable of saving Illinois hundreds of millions of dollars while improving access and outcomes.Bio:Iqbal Shariff, MBA, is the President and Administrator of Best Home Healthcare Network and a passionate advocate for patient safety and healthcare innovation. He founded the organization in 2006 with a mission to provide high quality, compassionate care that empowers patients to heal safely in the comfort of their own homes.A pioneer in the industry, Iqbal established the first home health program in Chicagoland to include a clinical pharmacist on the care team. Guided by the philosophy "Patient Safety. First.," he continues to champion proactive approaches that improve outcomes, reduce preventable medical errors, and enhance the patient experience.Iqbal holds a Bachelor of Arts in Political Science from DePaul University and an Executive MBA in Healthcare from the Quinlan School of Business at Loyola University Chicago.To connect with our guest, click on the links below:LinkedIn:  www.linkedin.com/in/iqbal-shariff-72743322LinkedIn:  www.linkedin.com/company/best-home-healthcare-network Website:  www.BHHCare.com Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:Pain affects everyone, yet many people misunderstand what pain really means and how to recover from it.In this episode of Business Growth Spotlight, Heidi Schalk sits down with Jeff Petersen, founder of Petersen Physical Therapy, who brings more than four decades of experience helping people regain mobility, improve their quality of life, and overcome chronic pain.Jeff shares why pain is not always a reliable indicator of injury severity, the role mindset plays in recovery, and why movement remains one of the most powerful tools for healing. He also discusses the culture behind building a successful multi location practice and offers a preview of his upcoming book, Shadow of Pain.Whether you're struggling with chronic pain, recovering from an injury, or simply interested in living a healthier life, this conversation is packed with practical wisdom and hope.Bio:Jeffrey Petersen, PT, MOMT, studied physical therapy at the University of New England and has been a practicing physical therapist since 1984. He studied exercise science at Arizona State University and completed advanced studies, earning a Master of Orthopedic Manual Therapy through the Ola Grimsby Institute. He founded Petersen Physical Therapy and has served as its CEO for  35 years. His volunteer activities include: Healing The Children, AZ, Tempe Neighbors helping neighbors, Tempe sister cities.Mr. Petersen has worked with thousands of patients living in the shadow of pain. Drawing from decades of clinical experience, leadership, and personal reflection. He has written a book that distills the most important principles he has learned about pain, resilience, and healing. "Shadow of Pain Due out 8/1/26To connect with our guest, click on the links below:https://petersenpt.com/  https://www.facebook.com/PetersenPhysicalTherapy/ https://www.youtube.com/c/petersenphysicaltherapy Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:Goldman, Founder and CEO of Rebel Health Alliance, to discuss how he's challenging traditional healthcare and creating a completely different model centered around prevention, longevity, optimization, and personalized care.John shares how his own health struggles led him to build a national healthcare company focused on helping people take ownership of their health before disease becomes a problem.The conversation also dives deep into entrepreneurship, founder led marketing, personal branding, customer acquisition, AI, accountability, and what it really takes to grow a successful business from the ground up.Whether you're interested in optimizing your health, scaling your business, or building a stronger personal brand, this episode delivers practical insights and real world lessons.Bio:John Goldman is a precision medicine entrepreneur and human performance advocate. As the Founder and CEO of Rebel Health Alliance, he built a concierge healthcare company that combines top physicians, dietitians, strength coaches, and epigenetic counselors into one coordinated team built around the individual. Frustrated by a healthcare system that only reacts when people get sick, John set out to change the model entirely. To prove what's possible, he's currently running "Project Unreasonable", a personal experiment to transform himself from an average founder into a Boston Marathon qualifier in 18 months or less using his own company's protocols. His approach is simple: data-backed, proactive, and deeply personal.To connect with our guest, click on the links below:X:  https://x.com/rebelhealth_Instagram: :https://www.instagram.com/rebelhealth_/X: https://www.x.com/johngoldman Website:  https://rebelhealthalliance.io/ Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:In this episode of the Business Growth Spotlight, Heidi Schalk sits down with leadership coach and business strategist Brent Hafele, founder of Vibrancy Unlocked. Brent shares what really happens behind the scenes for CEOs and why leadership challenges often become the biggest growth barriers organizations face.From loneliness at the top and decision fatigue to burnout and team development, Brent provides powerful insights into what separates struggling leaders from thriving ones.He also explains why most growth challenges are actually leadership challenges, how CEOs can build stronger teams, and why self awareness may be the most important skill a leader can develop.Whether you're a CEO, founder, executive, or business owner looking to grow your organization, this conversation offers practical wisdom for leading with greater clarity, confidence, and impact.Bio:Brent A. Hafele, M.A., PCC,  President & Coach to CEOsHi, I'm Brent.Over my career, I led in the number one or number two role in multiple businesses and nonprofits on the local, national, and international level. Starting in 2008, I also worked as a consultant, partnering with 180+ CEOs and senior leaders across North America on fundraising, board governance, strategic planning, and organizational leadership.That consulting work gave me a front-row seat to executive leadership—I observed their styles, traits, quirks, struggles, and blind spots. While I wasn't contracted specifically for leadership coaching, I often found myself helping those CEOs navigate the human side of leadership as we tackled their organizational challenges together.The work world can too easily strip away our humanity with expectations that prevent you from being you. Given the chance, it will challenge your values, divide your family, and leave you beat up.I founded Vibrancy Unlocked in 2022 because I saw a better way. CEOs needed more than strategic advice—they needed a partner who understood the weight of executive leadership and could help them break free from the patterns keeping them stuck.There are few things I love more than supporting a leader and their team as they press on into the next season.And it is my joy to walk with you toward vibrancy. To listen. To Question. To Strategize. To Encourage. To Celebrate. Bring on the real and the raw. Let's get to work.CredentialsICF Professional Certified Coach (PCC)Gallup-Certified Strengths CoachM.A. in Nonprofit Leadership & PhilanthropyB.A. in Organizational Communication20+ years leading for-profit and nonprofit organizationsWorked with 180+ CEOs as a consultant and coach since 2008PersonalBeliever. Husband. Father. Friend. Leader. Coach.Location:  Based in Eau Claire, Wisconsin.To connect with our guest, click on the links below:LinkedIn:  Brent A. Hafele, M.A., PCC | LinkedIn Website:  https://www.vibrancyunlocked.com/Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:What if the best leadership training wasn't in a conference room but on a historic battlefield?In this fascinating episode of the Business Growth Spotlight, Heidi Schalk sits down with leadership expert, executive coach, author, and retired Army Colonel David Fivecoat. After serving 24 years in the military and leading organizations ranging from 40 people to several thousand, David has developed a unique approach to leadership development that takes executives and leadership teams directly to historic battlefields.From Normandy to Gettysburg, David uses real historical events, leadership decisions, and moments of extreme pressure to help business leaders strengthen communication, decision making, initiative, and resilience.David also shares the entrepreneurial journey of launching a consulting company during the height of COVID, the lessons he learned about grit, and why persistence is often the deciding factor between success and failure.If you're looking for a fresh perspective on leadership, team development, and business growth, this episode delivers valuable insights you won't hear anywhere else.Bio*After 24 years as a US Army paratrooper, as well as 4 combat tours in Iraq and Afghanistan, Colonel David Fivecoat, US Army, Retired, founded The Fivecoat Consulting Group. The author of the book Grow Your Grit, he now develops leaders through executive coaching, keynote speeches, workshops, and battlefield based leadership experiences (corporate staff rides). A native Ohioan, David Fivecoat resides in Columbus, Georgia.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/company/tfcg-llc Website:  https://www.thefivecoatconsultinggroup.com/ Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:In this episode of Business Growth Spotlight, Heidi Schalk sits down with Danny Bobrow, founder of The Persuasion Blueprint, to explore how authentic communication can transform relationships, leadership, business growth, and everyday interactions.Danny shares his remarkable journey from overcoming significant visual impairment challenges to building successful businesses and developing a proven framework for persuasive communication. His approach is built on a simple but powerful principle: people make decisions emotionally and justify them logically.Together, Heidi and Danny dive into the three pillars of persuasive communication: Caring, Connection, and Collaboration, while discussing why listening may be the most valuable communication skill of all.To connect with our guest, click on the links below:LinkedIn: https://www.linkedin.com/in/dannybobrow/   Facebook:  https://www.facebook.com/DanielABobrow Instagram:  https://www.instagram.com/danielabobrow Website:   www.DannyBobrow.com Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:What does it really mean to build a high performing organization?In this powerful episode of Business Growth Spotlight, Heidi Schalk sits down with leadership coach, marketing strategist, and author Olivier Lemaignen to explore the leadership principles that drive sustainable growth, stronger teams, and meaningful impact.After spending more than 30 years climbing the corporate ladder and serving as a marketing executive in Silicon Valley, Olivier made an intentional pivot into coaching. What began as a desire to escape corporate politics became a mission to help leaders become better versions of themselves while creating high performing organizations built on clarity, purpose, and service.Throughout the conversation, Olivier shares why many leaders focus too heavily on performance metrics while overlooking the most important question: What are we actually trying to accomplish?Together, Heidi and Olivier dive into leadership development, organizational growth, servant leadership, coaching, AI, business development, and the importance of defining your personal and professional True North.If you're a business owner, executive, team leader, or entrepreneur navigating growth, this episode offers practical insights that can help you lead more effectively while building a legacy that lasts.Bio:Over the past 30+ years, I have led and grown B2B, B2C, and marketplace-driven platforms across companies such as Intuit, LegalZoom, Credit Sesame, and Align Technology. My work has consistently focused on building repeatable revenue engines — aligning product, go-to-market, pricing, and operations to create durable growth and strong unit economics.I’ve operated both inside Fortune 500 environments and growth-stage companies. Then I pivoted to my true passion (which also turned out to my secret sauce for my success as a marketing executive): helping people grow into better versions of themselves, making sure the rising tide lifts all boats.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/olivierlemaignen/ Website:   https://www.hpocoach.com Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:In this episode of the Business Growth Spotlight, Heidi Schalk sits down with Steve Smith, founder of Growth Source Coaching, to discuss the challenges business owners face as they grow, scale, and evolve. With more than 45 years of business experience and nearly two decades as an executive coach, Steve shares practical insights on leadership, growth strategy, business infrastructure, coaching, visibility, and AI.Steve explains why many business owners eventually lose connection with the purpose that originally drove them, how to identify growth ceilings before they become major obstacles, and why scaling too quickly can create more problems than opportunities.The conversation also explores Steve's unique visibility strategy, including how Google Business Profile became one of his most powerful lead generation tools, generating a significant percentage of new business over the years.Whether you're a founder, CEO, consultant, coach, or business owner looking to grow sustainably, this episode is packed with actionable wisdom and real world experience.Bio:Steve Smith, a professional business coach in Orange County, CA. has a mission. This mission  is to provide an extraordinary coaching experience that helps business professionals develop a keen sense of clarity, confidence and belief about being able to achieve what is most important to them and their organizations.Since 2008, Steve has worked with over 1,000 business professionals from a wide variety of industries and roles to ensure these clients could envision a future of growth, profitability and long lasting success.His specialties in leadership effectiveness, management practices and marketing strategy make him ideal for professionals who want to become world-class business owners or company executives. To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/coachstevejsmith/ Website:  https://www.growthsourcecoaching.com/ Podcast: www.businesswingmen.com Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:In this episode, Heidi Schalk sits down with Dave Pennington, founder of Penn Coaching & Consulting, for a conversation packed with hard-won insights on leadership, business scaling, exit strategy, and the smart use of AI. Dave shares his journey through ministry, private education, and now a coaching practice built around helping business owners unlock their strengths, build the right teams, and position their businesses for maximum value when it's time to sell or transition. Bio:Dave spent the last 35+ years managing and leading organizations. He has served on national & international boards. He has built strong teams, developed his personal leadership, managed financials, and developed and sustained visionary leadership.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/david-pennington-phd-35042714/Facebook: https://www.facebook.com/penncandc/Instagram: https://www.instagram.com/penncandc/YouTube:  https://www.youtube.com/@penncoachingconsulting Website:  https://penncoaching.com Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:What separates businesses that scale from those that stall?In this episode of Business Growth Spotlight, Heidi Schalk sits down with Dr. Adam Cubbage, Founder and Principal Consultant of CenterPoint Leadership Development, to discuss the systems, leadership frameworks, and mindset shifts that businesses need to achieve sustainable growth.Drawing from his military background and years of leadership development experience, Adam shares why leadership is not inspiration. It is a repeatable system.The conversation explores common mistakes founders make as they grow, the dangers of relying on one person for critical knowledge, how AI is changing business operations, and why business owners must continuously evolve if they want to reach their next level.Adam also introduces his upcoming book, Nobody Gave Me a Playbook, designed for leaders who were promoted into management without ever receiving a roadmap.Bio:  With over two decades of unique and hands-on leadership experience ranging from the combat zone to the c-suite, Adam Cubbage is a recognized expert in leadership & organizational development. He’s passionate about developing the next generation of leaders because he knows that great leaders are made only through a combination of experience, learning, and behavior. As the owner and Principal Consultant of Center Point Leadership Development, a certified executive coach, and professional facilitator Adam has extensive experience working with leaders at every level of an organization discovering the best ways to lead people, develop teams, & achieve results. The outcomes are undeniable: increased employee engagement, high-performing teams, and improved performance.   Adam earned a Doctorate in Organizational Leadership from Hood College, is an official member of the Forbes Coaches Council, a contributing writer to Forbes Magazine, a TEDx speaker, an adjunct professor, and a decorated combat veteran. He brings his love of learning, an ability to connect with people, and a keen sense of humor to deliver high-impact / high quality training programs all across the nation.  To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/atcubbage/Website:  https://www.centerpointleadership.co/Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:What if the biggest growth strategy in your business is not another tool, platform, or process but a better conversation?In this episode of Business Growth Spotlight, Heidi Schalk sits down with Ginine Capozzi, Founder of Knowledge Force Consulting, to explore how leadership, culture, mindset, and intentional conversations create sustainable business growth.Ginine shares the story behind her "Power of One" philosophy and explains why one conversation, one idea, and one intentional action can change the trajectory of a business and a career.The conversation dives into leadership development mistakes organizations commonly make, how AI is changing the future of work, why human skills are becoming more valuable than technical skills, and lessons learned from navigating business challenges over the last 14 plus years.Ginine also introduces her new program, The Long Arc Journey, a transformational experience designed for leaders asking themselves, "What's next?"Bio:Ginine M. Capozzi, Talent Development Consultant and ICF-Certified CoachAs president and founder of KnowledgeForce Consulting LLC, Ginine Capozzi is a hands-on leader who pushes the boundaries of training excellence. Ginine expertly combines her knowledge of adult learning and change management with sharp business acumen, delivering impactful solutions across her work. With over 20 years of industry experience, her expertise is focused on making a difference by co-creating learning at the intersection of business and people’s needs. In 2012, she started KnowledgeForce Consulting to develop Training Reimagined® learning solutions that power businesses and help her clients expand their people’s knowledge, skills, and real-world experiences to create sustained change.Throughout her career, Ginine has held impactful roles in education and training, including instructional designer, learning solutions architect, professional coach, and business owner. She has worked with over 125 organizations, many of which are part of the US Fortune 500. She holds a Bachelor of Science (BS) from Rochester Institute of Technology in Printing Management and Packaging Science and a Master of Education Degree (M.Ed.) in Career and Technical Education with a concentration in Adult Education from Buffalo State College. She is certified in Hogan Assessments, HBDI® Assessments, Whole Brain® Thinking and The B▢X® Experience. Additionally, Ginine is an ICF-ACC Certified CoActive Coach and Sententia Gamification Master Craftsman.Ginine served as a panelist alongside several notable industry leaders, including Siemens president Barbara Humpton and Empire State Development CEO Hope Knight, to discuss Upskilling for the Digital Future at the University at Buffalo's School of Engineering and Sciences. Ginine has shared her expertise as a featured speaker on numerous podcasts, panels, and industry conferences, most recently presenting insights at NYPWA’s Winter Conference (2026) and at GamiCon48V (2026). She is also a published author who has a featured contribution to a best-selling anthology on learning experience design.Several regional media outlets and industry organizations have featured her work and expertise, including Buffalo Business First, WIVB Buffalo News 4, University at Buffalo’s Center for Entrepreneurship, and ATD Buffalo Niagara.__________________________________________About KnowledgeForce Consulting LLCKnowledgeForce Consulting LLC is a certified NYS woman-owned talent development firm providing training and development services to a vast array of New York State government agencies, companies, businesses, and organizations throughout the U.S. KnowledgeForce Consulting’s president, Ginine Capozzi, is a strategic learning and development (L&D) professional who founded the firm in 2012 based on her belief that an organization’s workforce is its “knowledge force” and that leveraging people’s knowledge and experience is the secret to sustained success. KnowledgeForce Consulting’s service offerings include L&D strategic planning, customized instructional design, e-learning and behavioral assessments, and in-person or virtual facilitation, including leadership coaching. Through its services, the firm partners with organizations in all industries to expand the knowledge, skills, and real-world experiences of their greatest asset – their people – to drive change and improve performance. To learn more about KnowledgeForce Consulting LLC, visit www.knowledgeforceconsulting.com.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/gininecapozzi/YouTube: https://www.youtube.com/@trainingreimagined Website:  www.knowledgeforceconsulting.com Website:  www.longarcjourney.com Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:In this episode of Business Growth Spotlight, Heidi Schalk sits down with Andrew Chesnutt, founder of Authority Forge, to discuss what it really takes to build authority, simplify marketing, and grow a sustainable business.With over 20 years of experience in learning and development and more than a decade in entrepreneurship, Andrew shares how he transformed his expertise into helping coaches and founders manage marketing overwhelm while focusing on the work they do best.This conversation dives into founder marketing, the balance between personal storytelling and business content, the role of AI in modern business, and why entrepreneurs often struggle by trying to do everything themselves.Andrew also opens up about costly lessons learned, including a failed $15,000 marketing campaign, hiring mistakes, business pivots, and strategies that now consistently drive growth.Discover practical insights on content strategy, authentic storytelling, pivoting, and leveraging AI effectively.  If you're a coach, entrepreneur, or founder looking to create visibility, build authority, and scale strategically, this episode delivers practical insights you can implement immediately.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/andrewchesnutt/Instagram:  https://www.instagram.com/theauthorityforge/ Website:  https://theauthorityforge.com/ Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:In this episode of the Business Growth Spotlight, Heidi Schalk talks with Dr. Heather Awad, family physician and certified coach, about helping professional women navigate menopause and achieve sustainable weight loss. Dr. Heather shares her personal journey through midlife weight challenges, how she developed Vibrant MD’s flexible, science-backed approach, and the power of virtual group coaching for professional women.Listeners will learn:Why traditional diet and exercise methods often fail during menopauseHow Dr. Heather’s approach combines medical expertise with coaching for lasting resultsThe role of community and group coaching in achieving weight loss and confidenceStrategies for growing a virtual health business and marketing effectively to midlife womenUpcoming projects including a book on menopause weight loss and plans to make programs evergreenWhether you’re navigating midlife weight challenges or looking to scale a service-based business online, this episode is packed with practical insights and inspiration.Bio*Heather Awad, MD is a family doctor and certified coach helping professional women at menopause and beyond to lose the weight that won’t budge. Her proven system works with their hormone changes instead of against them, showing women how to enjoy food, reset their metabolism, and achieve lasting results—without dieting or willpower. She also hosts the Vibrant Menopause podcast, where she shares real-life strategies for weight loss and midlife health.To connect with our guest, click on the links below:Instagram: https://www.instagram.com/heatherawadmd/Facebook: https://www.instagram.com/heatherawadmd/LinkedIn: https://www.linkedin.com/in/heatherawadmd?trk=public_post_feed-actor-nameYouTube: https://www.youtube.com/@heatherawadmd7858Website:  https://www.vibrant-md.com/ 🎁Free Gift: https://www.vibrant-md.com/breakfast Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:In this episode, Matt Campbell, co-founder and owner of Virtual Midwest Concussion Clinic, joins host Heidi Schalk to share his journey building a 100% virtual concussion care practice that is changing how patients experience brain injury recovery. From unexpected business origins to navigating a pandemic pivot, Matt opens up about what it truly means to put patients first in a healthcare system that often leaves concussion sufferers behind.Matt breaks down why the traditional medical model fails concussion patients and how his virtual clinic fills a critical gap for adults who have been dismissed, misdiagnosed, or simply left without answers. He walks through his multi-system treatment approach that includes vision therapy, vestibular therapy, cognitive rehabilitation, and lifestyle modification coaching, all delivered virtually so patients never have to risk making their symptoms worse by driving to an appointment.The conversation also digs into the business side of running a specialized niche clinic as a solo founder. Matt shares how word of mouth, consistent free content, TikTok lives, monthly webinars, and a commitment to radical accessibility have become his most powerful growth tools. He also addresses why he operates on a flat rate cash pay model, how AI and automation are helping him run lean without sacrificing the patient experience, and what revenue leaks he sees most commonly in concussion care practices.Bio:As the Owner of the Midwest Concussion Clinic, I have created a business from the ground up that specializes in the evaluation, diagnosis and treatment of concussions and Persistent Post Concussion Symptoms (PPCS).With over 10 years of experience in concussion management as an Athletic Trainer and Certified Brain Injury Specialist, my goal is to provide a unique and patient centered experience for anyone struggling with their brain injury recovery. You’re not a number. You’re a person in our clinic and that will always be our main focus. We treat all aspects of the individual after a concussion, not just their symptoms. To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/matt-campbell-lat-atc-aib-vrc-v2fit-itat-2bb28053/ Website:  https://mwconcussion.com/ Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:   https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:In this episode of the Business Growth Spotlight, host Heidi Schalk sits down with Dr. Michael Rubenstein, co-founder of Relief Now Laser Centers. Dr. Mike shares his remarkable journey from sales and marketing to becoming a chiropractor, and ultimately building a differentiated laser pain relief brand that has grown into an unfranchise model with locations across the United States and even Dubai. He breaks down the business model behind Relief Now Laser Centers, how they help both patients and doctors, and why laser therapy is the future of non-invasive pain treatment. Key Takeaways1.     Differentiation is survival. In a commoditized market, finding a unique clinical offering is the key to long-term growth and profitability.2.     Laser therapy expands your patient universe. By operating as a laser pain center rather than a traditional chiropractic office, you can attract the 87% of people who would never seek chiropractic care.3.     Start before you are ready. Dr. Mike and his partner launched Relief Now during a global pandemic because they finally had time to build the systems, not because conditions were perfect.4.     Referrals are still king. Even in the age of digital marketing, 80% of Relief Now's B2B growth comes from relationships and referrals built over years of practice.5.     AI is a back-end game changer. From CRM automations to call bots to lead reactivation, AI tools like GoHighLevel and Claude are helping practices run leaner and smarter.6.     Top of funnel is the ultimate bottleneck. When your product sells itself once people see it, the real challenge becomes generating a consistent flow of qualified leads.7.     Success leaves clues. Find someone who has already built what you want to build, mimic their path, and collapse your timeline.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/michael-rubenstein-dc-b1373491/Website:  https://thelasermasters.com/Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:In this episode of the Business Growth Spotlight, host Heidi Schalk sits down with Jim Floyd, founder of Ascent Total Performance, to discuss how physical therapy can play a much bigger role in transforming healthcare outcomes.Jim shares how his frustration with the traditional healthcare system inspired him to create a patient centered practice focused on prevention, performance, and long term wellness rather than reactive care. The conversation dives into leadership, company culture, healthcare innovation, AI in physical therapy, and why patients need to advocate for themselves.You will hear how Jim built a high performance culture rooted in accountability and continuous learning while creating an environment where both staff and patients thrive. He also opens up about the operational challenges of growing a healthcare business, navigating insurance limitations, and balancing premium care with sustainable growth.This episode is packed with insights for healthcare professionals, entrepreneurs, and anyone looking to better understand how movement, prevention, and personalized care can dramatically improve quality of life.Bio:Dr. Jim Floyd, DPT, CSCS, CSPS did not follow the traditional path to physical therapy and that is what sets him apart.Before earning his Doctorate in Physical Therapy, Jim built his foundation in marketing and advertising, gaining business acumen and communication skills most clinicians never acquire. When he entered healthcare, he saw a system comfortable with average and decided to challenge it.In 2016, he co-founded his first practice and in 2021 he launched Ascent Total Performance in Columbia, South Carolina, applying nearly a decade of lessons to build something done right. Today, ATP operates across two locations as the region’s premier destination for rehabilitation, performance, and wellness.Jim holds advanced certifications in dry needling, spinal manipulation, strength and conditioning, sports performance, and functional movement, but at ATP, credentials are just the baseline.What truly sets ATP apart is its culture. In an industry plagued by burnout and turnover, Jim has created an environment where practitioners grow, lead, and believe in something bigger than a caseload. Standards are shared, and every team member champions change, pursues excellence, and serves with dedication rarely demanded in traditional healthcare.  That culture transforms the patient experience.Now, Jim is expanding ATP into a full-spectrum performance and executive wellness hub for people who want more than recovery. They want optimization. It is not just a clinic. It is a movement led by a practitioner who refuses to accept the status quo.To connect with our guest, click on the links below:IG:  https://www.instagram.com/floyddpt/       https://www.instagram.com/ascentrehab/ Linkedin:  https://www.linkedin.com/in/dr-jim-floyd/FB:  https://www.facebook.com/ascentrehab Website:  www.achieveatp.com Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:In this powerful episode, host Heidi Schalk sits down with Dr. Sage Breslin, a transformation psychologist and coach with 35 years of experience helping people get unstuck and rise above where they are. Dr. Sage opens up about her personal journey through toxic relationships, financial devastation, a bone marrow cancer diagnosis, and the breakthrough that changed everything, and how all of it shaped the work she does today with professional women leaders.The conversation dives deep into one of the most overlooked blind spots in business and personal life: the impact of narcissistic individuals on high-achieving women. From the workplace to intimate relationships, Dr. Sage explains why old soul women are especially vulnerable, how narcissists systematically dismantle confidence and clarity, and what leaders can do to protect themselves and their teams.Bio:Dr. Sage Breslin is a Breakthrough and Transformation Coach, Trauma Psychologist, Motivational Speaker, Screenwriter, and Best-Selling Author. Despite surviving extensive trauma—including sexual assault, paralysis, cardiac arrest, and a bone marrow transplant—she has turned her experiences into a force for helping others.She holds a BA in Behavioral Psychology from UCSD and an MA and PhD in Counseling Psychology from Northwestern University and is certified in Mind/Body Medicine at Harvard Medical School. Her acclaimed books include Lovers & Survivors, The Secret to Conception, Daily Pearls: 365 Days of Sage Wisdom, and the best-seller Breaking Through: The Conscious Leader’s and Entrepreneur’s Guide to Amplify Intuition, Clarity, Vision, Motivation and Productivity. Her upcoming release, Ditch the Narcissist Magnet, is coming in 2026.Dr. Breslin also offers self-paced courses and transformational masterminds for leaders, and she is the founder of the ROSE System, helping high-achieving women reclaim passion, purpose, and joy. Learn more at SageBreslin.com and TheROSESystem.com.To connect with our guest, click on the links below:https://www.linkedin.com/in/drsagebreslinnarcissistrecoveryexpert/https://www.facebook.com/SageWisdomInstitutehttps://www.youtube.com/@SageBreslinBreakthroughshttps://www.instagram.com/sagebreslin/https://www.tiktok.com/@dr.sage.breslinhttps://www.lemon8-app.com/@dr.sage.breslinhttps://www.amazon.com/author/sagebreslin Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:What does it take to build a pediatric therapy practice from zero to six locations over 26 years with no business degree, no roadmap, and more than a few moments of wanting to walk away? Sheree' Behrndt, founder of Sensory Solutions, has lived that story and she is still writing it.Sheree' is an occupational therapist who stumbled into pediatrics when the company she worked for was closing its doors. In April of 2000, with a new partner and a whole lot of belief, she launched Sensory Solutions out of the home health space in Missouri. Within the first few years, the business exploded to 50 contractors, then collapsed almost overnight when the state cut funding. She started an outpatient clinic, had no referral network, had no idea how to bill insurance, and by her own admission fell flat on her face more times than she can count.She kept going anyway.Today Sensory Solutions operates four clinics across the St. Louis metro area and has expanded into Paducah, Kentucky through a partnership with a longtime team member. The practice provides physical, occupational, and speech therapy for children from birth to age 18, with a specialty that sets them apart from nearly anyone in the region: children who cannot eat.Sheree' shares her passion for the zero to three age window, explaining the science behind neuroplasticity and why early, high frequency intervention can change the trajectory of a child's life permanently. She talks about the two year old who eats only Ritz crackers, the babies falling off growth charts and facing feeding tubes, and the college graduates who reach out years later to say they would not be where they are without her team.The conversation also gets honest about the hard stuff. Personal challenges in recent years led Sheree' to step back, turnover followed, and revenue took a significant hit. Rather than walk away, she is back out meeting with pediatricians, writing thank you cards to referral partners she had taken for granted, showing up at the office, and betting on herself againBio:Owner; Occupational Therapist at Sensory Solutions, LLC; Partner of Sensory Solutions-KY, LLC To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/sheree-behrndt-2471637/Facebook:  https://www.facebook.com/SensorySolutionsLLC Facebook:  https://www.facebook.com/SensorySolutionsKYInstagram:  https://www.instagram.com/sensorysolutionsllc Website: https://sensorysolutions.org  Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Dr. Roger Jahnke, founder of Health Action, a wellness and health maximization organization with over 35 years in business. Dr. Jahnke shares his deeply personal journey into integrative medicine, rooted in losing his father to cancer at just 10 years old, and how that experience shaped his life's mission of helping people unlock their body's natural capacity to heal.Dr. Jahnke breaks down why preventative and integrative medicine has been slow to gain adoption despite decades of conversation, pointing to societal addiction to convenience, the financial incentives embedded in the pharmaceutical and agricultural industrial complexes, and a healthcare system that profits from chronic illness rather than preventing it.The conversation dives deep into the staggering financial reality that over 80% of the current $5 trillion annual US healthcare spend goes toward preventable chronic disease, and how organizations that invest just $1 in health maximization practices can see a return of $3 to $6. Dr. Jahnke shares firsthand stories from his consulting work with the Veterans Administration, hospital systems, corporations, and school districts, and why even well-intentioned organizations fall short when it comes to implementing real wellness programs.He also touches on how Health Action is beginning to integrate AI into their strategic planning and content creation, while remaining grounded in human connection and nature-based wellness practices.Topics covered include the difference between "healthcare" as a financing system versus true health maximization, why the human body is always working to heal itself, how organizations can train teams to embed wellness naturally into their culture, and why breaking the traditional "target market" rule has worked for Health Action for over three decades.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/rogerjahnke/Website:  https://healthaction.net/Email:   [email protected] Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:What does it really take to build a business that lasts decades, not just years.In this episode of Business Growth Spotlight, Heidi Schalk sits down with Dr Doug Long, co-owner of Renaissance Chiropractic Center, to unpack the real drivers behind sustainable growth in healthcareWith over 30 years in practice and a multi-generational chiropractic legacy, Dr Long shares what most practitioners never learn in school.  How to actually run a business.From navigating insurance challenges to building a referral driven practice, this conversation breaks down the operational and cultural decisions that separate thriving practices from struggling onesWhether you are in healthcare or any service-based business, the lessons here apply directly to retention, team building, and long-term growthBio:Co-owner of Renaissance Chiropractic Center with my brother.  15 chiropractors in the family including father, wife, daughter, son-in-law, brother and two sisters.  33rd year of practice. Served as President and Board member of Washington State Chiropractic Association and member of the Washington State Chiropractic Quality Assurance Commission. Member of the Chiropractic Knights of the Round Table. Featured speaker at multiple chiropractic events.  Renaissance Chiropractic Center has 5 doctors, 3 massage therapists and mutliple support staff. We provide care to children/infants, pregnant moms, families, seniors, motor vehicle accident victims, injured workers, etc. incorporating chiropractic adjustments, massage therapy, high intensity laser therapy, non-surgical spinal decompression therapy, spinal curve correction and rehab exercises.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/douglas-long-52457413/Instagram @douglongdc Website:  www.chirotacoma.com Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:What if the things you have been trying to fix about yourself are not flaws at all but hidden strengths?In this episode of the Business Growth Spotlight, Heidi Schalk sits down with Gary Acevedo of Rise Leadership to unpack a radically different approach to personal and professional growth.Gary shares how decades of working in transformational leadership led him to one core belief: there is nothing wrong with people. The behaviors, doubts, and patterns we often criticize are often misunderstood strengths that, when properly understood, can unlock massive growth.This conversation dives into how leaders can shift from criticism to empowerment, why most people stay stuck in patterns, and how aligning with a higher purpose can accelerate both personal success and business results.You will also hear practical strategies around influence, leadership, sales, and mindset that can be applied immediately in business, parenting, and everyday life.This episode will challenge how you think about growth and what is actually holding you back.Bio:For over 40 years best-selling author Gary Acevedo has immersed himself in over 30 cutting edge empowerment innovations like NLP, Rapid Eye, TBM, Gestalt, Breath work, and many more.  He has combined and built on these to design the pinnacle of personal effectiveness and empowerment.  He has become recognized as a world-class trainer of trainers creating advanced training for some of the country’s best facilitators, coaches, healers and speakers.  He is the best-selling author of the book “Ignite the Gift You Are: 7 Master Keys to Awaken Your Passion, Power and Profits.”  Gary created “The Awakening” retreat grads say is the pinnacle of re-programming.  He has a Breakthrough Process that has helped Leaders create outstanding results.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/garyacevedo/ YouTube: The 7 Master Keys to How Life Really Works🌟 with Gary AcevedoYouTube:https://www.youtube.com/@RiseLeadershipGroup/videos Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:In this episode of the Business Growth Spotlight, host Heidi Schalk sits down with Anthony Dispenziere, CEO of Reno Radiological Associates, to unpack what is really happening inside healthcare today.From physician shortages and industry consolidation to the role of AI and the power of culture, Anthony delivers a candid look at the pressures shaping modern medicine—and what it takes to build a sustainable, high-performing organization in the middle of it.This conversation goes far beyond healthcare. It is a masterclass in leadership, retention, and aligning incentives for long-term growth.Bio:What specific details are you looking for here? I’m originally from South Florida. Went to the University of Florida, have a masters in accounting. Worked in big 4 accounting and financial reporting before moving closer with each step into operations. Eventually was hired to help manage physician practices as a part-time executive resource. I’ve lived in many places in the US including FL, NYC, Dallas, Colorado, plus my girlfriend-then-later- turned-wife and I lived all around the western half of the country in a big RV and saw most of the national parks while I worked from the road. I’m now CEO of a midsize independent radiology group, and we love living in Reno, NV where there is so much natural beauty. I love golf and skiing in particular.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/anthony-dispenziere/Website:  http://www.renorad.com/Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:Host Heidi Schalk, co-founder of HLH Growth Solutions, sits down with Gary Miller, an Olympic ski coach turned serial entrepreneur now based in Germany. Gary introduces American audiences to the Human Charger, a transcranial bright light therapy device that has been quietly transforming wellness, athletic performance, and sleep health across Europe for over a decade. Together they explore how this compact, portable device works, who can benefit from it, and how Gary is navigating the challenge of bringing it to the U.S. market.Bio:Entrepreneur and former Olympic Team CoachTo connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/gary-miller-a2086614/Instagram:  https://www.instagram.comFacebook:  https://www.facebook.com/ValkeeHumanCharger/Website:  https://humancharger.usConnect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:In this episode, Heidi sits down with Phil Hixon, VP of Sales at Superior Supplement Manufacturing, a company he has helped build over nearly 10 years alongside his longtime friend and founder. Phil brings a rare insider perspective to one of the most misunderstood industries in consumer health: dietary supplements.From the regulatory realities that most brand owners never see coming, to the marketing truths that separate successful brands from the 95% who never reorder, this conversation is packed with hard-won wisdom for anyone building or considering entering the supplement space.Bio*With over a decade of experience in the dietary supplement industry, Phil Hixon serves as the Vice President of Sales at Superior Supplement Manufacturing and is a partner at Supplement Brand Builder. Throughout his career, Phil has consulted with over 25,000 brands, guiding formulation, product development, and manufacturing strategies. His collaborations include notable companies such as Bulletproof, Amway, SlimFast, and Onnit, helping them navigate the complexities of manufacturing, product launches, and market positioning.​Phil’s expertise spans various dosage forms, including capsules, tablets, softgels, gummies, liquids, and powders. He possesses in-depth knowledge of packaging solutions, ingredient sourcing, and staying abreast of industry trends. His insights have been featured on industry podcasts, and he actively contributes to discussions that shape the future of dietary supplementation.​Prior to his tenure in the supplement industry, Phil honed his sales skills in real estate, working with renowned real estate coach Tom Ferry. This experience provided him with a solid foundation in client relations and strategic planning, which he seamlessly integrates into his current roles. Phil’s educational background includes study at California Polytechnic State University, San Luis Obispo, where he majored in Engineering. Beyond his professional endeavors, Phil enjoys fishing and walking in nature in his hometown of Austin, Texas. He also enjoys engaging in thoughtful discussions over a good glass of beer, delving into the latest topics and trends shaping our world.To connect with our guest, click on the links below:LinkedIn: https://www.linkedin.com/in/philip-hixon/IG:   @bigphillyg1 IG: @superiorsupplementmfrWebsite:  www.superiorsupplementmfg.comConnect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:In this episode of Business Growth Spotlight, Ryan Duncan, founder of MedFlix Plus, joins host Heidi Schalk to share how a personal healthcare crisis sparked an idea that became a fully live platform giving everyday people access to the same employee benefits large corporations use. Ryan walks us through the three tiers of MedFlix Plus, how the platform works, his entrepreneurial journey bootstrapping a startup, and his growth strategy using LinkedIn outreach, B2B partnerships, and investor conversations. If you've ever felt frustrated by the broken healthcare system or priced out of benefits, this episode is for you.Topics covered include telemedicine and Teladoc access, dental and vision discounts, prescription drug savings, mental health counseling, health advocacy services, pet telehealth, the gig worker and small business market, and how Ryan is scaling through associations and angel investors.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/ryanduncanceo/Website:  Www.medflixplus.comEmail:  [email protected] with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:   https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:Matthew Myro Rothman, cannabis medicine expert and CannaLnx Chief Science Officer and Vice President of Marketing since its founding in 2018, joins host, Heidi Schalk, to break down the world of medical cannabis, how it fits into traditional healthcare, and what the future holds for reimbursement and integration.Matthew shares his journey from growing up in Cleveland to studying philosophy in San Francisco, where he was introduced to the medical cannabis industry in 2003. He spent 15 years as a cultivator and consultant before transitioning to the digital side, joining the team behind CannaLnx and its parent company EM2P2.Topics covered include the difference between medical cannabis, adult use/recreational cannabis, and hemp under federal law; why cannabis remains a Schedule I substance despite tens of thousands of research studies; and how President Trump's 2024 executive order is pushing to reclassify medical cannabis to Schedule III. Matthew explains how CannaLnx is working with the American Council of Cannabis Medicine (ACCM) and third party administrators (TPAs) to create alternative wellness stipends that allow patients to be reimbursed for cannabis medicine purchases through traditional health insurance bundles, making it the first platform of its kind to do so.The conversation also covers CannaLnx's business model (transaction fees from dispensary partners, always free for patients and physicians), the challenge of bootstrapping in a stigmatized industry, and the upcoming merger of CannaLnx with FitTech to launch CannaHealth, a biomonitoring platform that tracks real-time bioactivity data during cannabis use.Bio:Matthew Myro Rothman is a man of varied interest and expertise; counting musician, actor, writer, personal trainer, high-performance coach, and podcaster among his talents and skills. Born and raised in Cleveland, Ohio, the values of hard work and education would become a mainstay in his life. After graduating with honors from Cleveland State University in 2003, Matthew moved to San Francisco to pursue a graduate degree in philosophy, cosmology and consciousness from the California Institute of Integral Studies. His introduction to the medical cannabis industry would come the following year while earning his Master’s degree. Matthew was hired by a fellow grad student as a plant care specialist for a medical cannabis nursery that provided clones to local dispensaries. The next 15 years were spent as an entrepreneur and consultant in cannabis cultivation—building or consulting on dozens of small-medium grows and owning a nursery that provided tens of thousands of clones to Harborside Oakland which, at the time, was the largest medical dispensary in the country.In 2018, Matthew joined the EM2P2/CannaLnx team and currently serves that organization as its Chief Science Officer and Vice President of Marketing. He is also the host of the Edge of Cannabis Medicine podcast where he interviews experts and innovators on the cutting edge of all things pertaining to medical cannabis.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/matthew-myro/Website:  www.cannalnx.comConnect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah

Show Notes:What if the single greatest skill standing between you and the career or business breakthrough you have been chasing is not strategy, not funding, not connections, but simply the ability to walk into a room and communicate with confidence, clarity, and conviction? In this episode of the Business Growth Spotlight, host Heidi Schalk sits down with Benjamin Thiele-Long, a UK trained barrister turned global communications consultant and newly published author, whose career reads like a masterclass in reinvention. From arguing cases in courtrooms to advising C-suite executives at companies like Target and Petco, Benjamin has spent over two decades studying what makes communication irresistible. And now he has put everything he knows into one remarkably practical book.Benjamin shares the courtroom philosophy that changed the way he thinks about persuasion, why most people stumble not because they lack ideas but because they lack structure, and what a Royal Shakespeare Company director taught him about feedback that every business leader needs to hear. He also gets refreshingly honest about the challenge of selling a book in 2026, why TikTok is now part of his marketing strategy whether he likes it or not, and how he almost forgot to count writing and publishing a book as an achievement when reflecting on his year.Bio:As both a qualified barrister and a communications consultant, BENJAMIN has over 20 years of experience as a trusted advisor to the leaders of some of the world’s largest organizations. With a career spanning time as a courtroom advocate, PR agency leader, and Chief Communications Officer, he is a respected industry expert known for his uniquely practical yet relatable approach that can instill the confidence to turn anyone into a compelling and persuasive public speaker.==Benjamin began his career as a barrister, completing pupillage and tenancy at 2 King’s Bench Walk and Furnival Chambers before joining the international law firm Pinsent Masons.He later moved into PR and communications, with agency roles including Pagefield and Cognito in London and the United States. He was initially based in New York before moving to San Diego to lead Cognito’s West Coast offering, working with founders and executives in the technology, professional services and finance sectors.He was appointed Managing Director of Financial Communications for international PR and communications consultancy Ketchum, serving as a strategic advisor and presentation trainer to C-suites and boards of multinational businesses in the retail, technology, FMCG, hospitality, and financial services sectors. He most recently served as Petco’s Chief ESG and Communications Officer based in California.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/benjaminthielelong/Website:  https://www.benjaminthielelong.com/Grab the book:  How To Be Utterly Brilliant at Public Speaking, Presenting and Talking to the MediaConnect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show NotesWhat happens when a recovering attorney with a front-row seat to the orthodontic industry decides the system needs a smarter solution? You get Clear Blue Smiles, a company quietly revolutionizing how Americans access affordable, high-quality clear aligner treatment. In this episode of the Business Growth Spotlight, host Heidi Schalk sits down with Kevin Dillard, co-founder of Clear Blue Smiles, to unpack the intersection of law, dentistry, technology, and entrepreneurship in a way that will leave you rethinking everything you thought you knew about orthodontics.Kevin shares his unconventional path from government affairs attorney at the American Association of Orthodontists to building a company that bridges the gap between traditional orthodontics and the disruptive (and often dangerous) direct-to-consumer aligner market. He breaks down why companies like SmileDirectClub ultimately failed, what general dentists are missing when it comes to occlusal health, and how AI is slashing treatment planning time by up to 80%.In this episode you will learn:The three pillars of oral health and why the third one is dangerously overlooked by most general dentistsWhy SmileDirectClub collapsed despite being valued at billions and what Clear Blue Smiles is doing differentlyHow AI is transforming 3D scanning and treatment planning in orthodontics and what used to take 25 minutes now takes under fiveThe legal landscape shaking up the DTC orthodontic industry and what nine states have now declared illegalWhy general dentists can and should be treating mild to moderate clear aligner cases and how Clear Blue Smiles makes that easy and profitableHow Clear Blue Smiles acquires clients including the accidental TikTok moment that generated hundreds of leads overnightKevin's vision for the next 12 months including a direct-to-consumer platform that connects pre-qualified patients with dentists in their networkThe myth he wants every patient and clinician to stop believing about clear aligner cost and qualityBio:CEO, Clear Blue Smiles, Inc., former General Counsel of American Association of OrthodontistsTo connect with our guest, click on the links below:LinkedIn: https://www.linkedin.com/in/kevin-dillard-985a5b8/                  https://www.linkedin.com/company/clear-blue-smiles/Instagram:  https://www.instagram.com/clearbluesmiles/ Facebook:  https://www.facebook.com/clearbluesmiles  Website:   https://clearbluesmiles.com/Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:What would you do if a single medical bill arrived for $1.2 million and you had absolutely no idea where to turn? That moment of helplessness is exactly what patient advocate Emily Bernstein of Wheelhouse Health Navigation Services has built her career around solving. In this eye-opening episode of Business Growth Spotlight, Emily joins host Heidi Schalk to pull back the curtain on a profession most people never knew existed until the moment they desperately needed it.What you will learn in this episodeWhat a board-certified patient advocate actually does and why the distinction from a hospital case manager matters enormouslyHow Emily has eliminated over $1.3 million in medical debt for her clients and secured authorizations, transplant list placements, and essential medical equipmentThe shocking volume of errors on medical bills and why you should never pay the first bill you receiveWhere to find a qualified advocate through directories like Greater National Advocates and how Medicare and Medicaid recipients may qualify for free services through Umbra AdvocacyWhy having a third-party advocate removes the emotion from the process and dramatically speeds up resolutionHow Emily's business model shifted after a state Medicaid benefit cut and what she is building next in the patient education spaceHer core philosophy: be a squeaky wheel, lead with empathy, and never accept a denial as the final wordBio:Emily Bernstein is a Board Certified Patient Advocate and Community Health Worker from Rhode Island. Her background is in international education and customer service, and she pivoted to patient advocacy after her mom was diagnosed with CNS lymphoma in 2019. Her focus is on advocating for newcomers to the US healthcare system, and she has secured funding from the RI Department of Human services and RI Department of Health to create innovative strategies for supporting these communities.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/company/wheelhouse-health/Instagram:  @wheelhouse-healthConnect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:In this powerful episode of Business Growth Spotlight, host Heidi Schalk sits down with Doug Cornfield, co-founder of Disability Dream and Do, to unpack a journey that blends purpose, resilience, and entrepreneurial grit.Doug shares how a life-changing moment, the birth of his son with disabilities, led him to an unexpected partnership with Dave Clark, a former professional baseball player who played on crutches. What started as curiosity turned into a mission: creating life-changing sports experiences for children with disabilities.Together, they’ve built a movement that delivers free sports camps, powerful storytelling, and unforgettable moments for families across the country.This conversation goes far beyond inspiration. It dives into real business lessons around revenue generation, pivoting through crisis, and building sustainable impact.Bio:DOUG CORNFIELD is an author, speaker, and former college athlete. He is the director of the Disability, Dream, and Do (D3Day) sports camps, created with Dave Clark. In college he was a top contender in track and field, and a scholarship athlete at the University of Georgia. His professional experience includes time spent in both the family entertainment industry and as a senior financial advisor for Merrill Lynch. More recently he partnered with Dave Clark to organize their company and run D3Day events, where the duo create opportunities for children and young adults with special needs to interact with professional sports players and compete with no limitations. Doug is the author of two books, a children’s book “A Pound of Kindness” and compilation book, “Pulling Each Other Along”.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/dougcornfield/YouTube:  https://www.youtube.com/@D3Day-Dugout-Movement  Facebook:  https://www.facebook.com/D3Day, Instagram:  https://www.instagram.com/d3day/,                      https://www.instagram.com/legacy_mile/,                      https://www.instagram.com/daveclarky4/ Tiktok:  https://www.tiktok.com/@d3day_dugout_movement, Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Coach Greg LeFever, founder of Impowered Fitness, to explore how fitness, mindset, and community intersect to create real transformation.Coach Greg shares his journey from corporate leadership in the automotive industry to building a purpose-driven fitness business focused on coaching rather than traditional training. His approach goes beyond workouts, integrating mindset, accountability, and lifestyle habits to help clients create sustainable results.This conversation dives into what it really means to build an anti gym environment, one that removes intimidation, fosters community, and prioritizes personal growth over performance metrics.Coach Greg also unpacks the importance of understanding your why, especially for high-performing professionals, and how fitness directly impacts leadership, resilience, and mental clarity.From building a business through grassroots visibility to navigating marketing challenges and scaling with intention, this episode is packed with insights for founders, operators, and anyone looking to elevate both their health and performance.Bio:You got it, Coach Greg! Here's your power-packed, high-energy snapshot:Coach Greg is the unstoppable force behind IMpowered Fitness and The 50-Strong Movement — a best-selling author, dynamic keynote speaker, MBA professor, and a powerhouse motivator. He's the coach busy parents, professionals, and purpose-driven youth look to when they’re ready to level up their lives. From crushing 30-minute workouts to sparking life-changing mindset shifts, he blends discipline, faith, and fun in everything he does. Whether he's launching or leading a 50-Strong movement, teaching teens character, or brining real life concepts to an MBA class, Coach Greg lives what he teaches: purpose, passion, and power.To connect with our guest, click on the links below:Facebook:  https://www.facebook.com/IMpoweredfitnesstustin  Instagram:  https://www.instagram.com/im.powered.fitness/Website: https://impoweredfitness.com/Books available on Amazon including Making Time for You and The Impowered LifeConnect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Cara Thurman, founder of Vinings Massage and Wellness, to explore how mission-driven growth can transform not only a business but an entire healthcare experience.Cara shares her deeply personal journey from navigating multiple open-heart surgeries to building a specialized oncology massage practice that now partners with major hospital systems across Georgia. What started as a solo practice has evolved into a multi-team operation delivering patient and employee wellness programs inside clinical environments.This conversation goes beyond traditional business growth. It highlights how purpose, persistence, and strategic partnerships can open doors in highly regulated industries like healthcare.Bio:Cara Thurman, CMT, NCBTMB, is a nationally certified massage therapist, NCBTMB-approved continuing education provider, and founder of Vinings Massage & Wellness in Atlanta. She specializes in oncology massage therapy and is a leader in developing and integrating evidence-informed massage programs within hospital systems. Since 2012, Cara has built and overseen patient-facing and employee-facing massage services in collaboration with major healthcare organizations, including Piedmont Healthcare and Children’s Healthcare of Atlanta, working directly with oncology and palliative care teams in infusion centers, inpatient units, and wellness settings. She has completed advanced oncology massage training with leading educators, including Tracy Walton, and through institutions such as MD Anderson Cancer Center, and is deeply committed to education and outreach for both medical professionals and massage therapists across the cancer care continuum.To connect with our guest, click on the links below:LinkedIn:  www.linkedin.com/in/cara-thurman77Instagram @vinings_massageFacebook:  https://www.facebook.com/viningsmassage/Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Muhammad Umer Sialvee, CEO of Evocare Billing and IT Solutions, to break down one of the most overlooked challenges in healthcare: revenue loss due to inefficient billing and operations.With a background in pharmacy and quality assurance, Muhammad shares how he identified critical gaps in medical billing and built Evocare to help clinics and hospitals streamline operations, reduce errors, and increase revenue through a hybrid model of AI and human expertise.This conversation dives into the real operational bottlenecks healthcare providers face today, from missed calls and incomplete patient data to claim denials and compliance challenges, and how AI is transforming the entire revenue cycle.Bio“I began my career as a Pharmacist and Quality Assurance professional, where I learned the weight of maintaining perfect standards while caring for patients’ well-being. Balancing, precision, and compassion showed me how demanding healthcare can be. However, in the medical billing world, I witnessed the hidden struggles providers face: endless paperwork, denials, compliance headaches, and financial stress. Their passion was being pulled away from what truly matters, patient care.Ten years ago, I founded Evocare Billings to make a difference. Our mission is simple: lift the administrative burden, restore clarity, and give providers the freedom to focus on their patients. Over the past decade, we’ve helped countless practices grow, stabilize revenue, and reclaim peace of mind. Evocare isn’t just a billing company; we’re a partner, advocate, and problem-solver, committed to building a healthcare system where providers can thrive.We continue to innovate, refine, and push the boundaries of what medical billing can be. Because when providers succeed, patients win, and that is the future we are building.“To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/company/evocare-billing/Facebook:  https://www.facebook.com/evocare.mb/Instagram:  https://instagram.com/evocare.it/https://www.evocarebillings.com/Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Dr. Arlen Meyers, President and CEO of the Society of Physician Entrepreneurs, to explore the evolving intersection of medicine, business, and innovation.Dr. Meyers shares his journey from academic surgeon to medtech entrepreneur and explains why traditional medical training leaves a critical gap in business and entrepreneurial education.The conversation dives into the fundamental mindset shifts physicians must make to succeed in entrepreneurship, the realities of failure and iteration, and why innovation in healthcare requires more than just great ideas.They also unpack how marketing, sales, and community-building play a crucial role in scaling both businesses and missions, and why AI, while powerful, is not the silver bullet for fixing healthcare.Bio:President and CEO, Society of Physician EntrepreneursTo connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/ameyers/YouTube:  https://www.youtube.com/user/SoPEVideo/featuredWebsite:  https://www.sopenet.orgConnect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Tyler Higgins from ClickTrain to unpack what it really takes to build high-performing marketing teams in today’s fast-moving, AI-driven landscape.Tyler shares how ClickTrain is redefining recruitment by combining performance marketing expertise, data-driven insights, and AI-powered matching to connect businesses with top-tier global talent.The conversation dives deep into why hiring based on mindset and culture fit often outperforms hiring based on experience alone, and how companies can rethink training, team structure, and visibility strategies to scale effectively.They also explore how AI is transforming recruitment, from intelligent talent matching to predictive salary benchmarking, and what businesses should be doing now to stay competitive.BioAt ClickTrain, I’m all about connecting top-tier Paid Media talent with businesses and agencies ready to scale. We meticulously vet paid media professionals, ensuring brands get the best in the industry to drive real growth. My passion lies in building powerful connections, helping companies find the right talent, and helping professionals land opportunities where they can truly thrive.From sourcing standout candidates to staying ahead of evolving recruitment strategies, I focus on making the hiring process seamless and practical. As a Talent Director, I’m always sharpening my expertise in talent management, HR operations, and business strategy, ensuring I positively impact the teams I work with.Let’s connect and build high-performing teams that fuel success! 🔥To connect with our guest, click on the links below:LinkedIn: https://www.linkedin.com/company/clicktrainplatform/ Youtube: https://www.youtube.com/channel/UCTbBJxZQwnzJ1f7syOFV9og?reload=9 Tyler LinkedIn: https://www.linkedin.com/in/tyler-higgins-52857415a/ Andrew LinkedIn: https://www.linkedin.com/in/blochify/Tyler Instagram: @tyhiggins96Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Shashi Subbarao, Founder and CEO of Activity Bees, a platform designed to help people connect locally through shared interests and activities.Shashi shares how a simple, real-life moment with a neighbor sparked the idea for Activity Bees and evolved into a tech-driven solution to combat isolation, increase activity, and build meaningful community connections.They dive into:👉How Activity Bees connects people based on location and shared interests👉The importance of solving a real problem before building a product👉Lessons learned from early-stage growth, including churn and scattered user acquisition👉Why hyper-local growth beats mass marketing for community platforms👉How instructors and coaches can leverage the platform for visibility and revenue👉The role of trust, safety, and verification in building a scalable platform👉Upcoming features including marketplace functionality, scheduling tools, and gamification👉The power of validation, feedback loops, and incremental progress in startupsShashi also shares candid insights on what didn’t work, including broad Google Ads campaigns, and how shifting to localized partnerships is unlocking more sustainable growth.Bio:Founder & CEO at Activity Bees with more than 20 years experience in technology development, technical and strategic leadership in social networking, large scale systems including biometrics and AI.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/shashi-s-43473a4/Website: www.activitybees.comConnect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:In this episode of the Business Growth Spotlight, host Heidi Schalk sits down with Theo Crewe-Reed, co-founder of Race Car Classifieds, to explore how he turned a passion for motorsports into a rapidly growing niche marketplace.At just 24 years old, Theo shares how he and his co-founder built a platform designed specifically for high-caliber race cars by focusing on trust, relationships, and deep industry understanding rather than trying to serve everyone.This conversation dives into the realities of building in a tight-knit industry, the importance of community-driven growth, and why niching down can actually accelerate traction instead of limiting it.Bio:Theo is a co-founder of Racecar Classifieds and is currently launching his second company, a productivity-enhancing software tool. With a background in sales, he later re-skilled as a developer to build his latest venture from the ground up.He is driven by problem-solving, innovation, and optimisation — themes that run through all of his work. Outside of business and tech, his interests include sport (particularly running), cars, and mathematics.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/theo-crewe-read-866998242/Website:  www.racecar-classifieds.comConnect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint

Show Notes:In this episode of the Business Growth Spotlight, host Heidi Schalk sits down with Dr. Cristin Dickerson, founder of Green Imaging, to unpack the realities behind healthcare pricing, insurance inefficiencies, and how employers and individuals can access high-quality care at a fraction of the cost.Dr. Dickerson shares her journey from practicing radiologist at the Texas Medical Center to building a nationwide imaging network operating across all 50 states with over 6,000 facilities and 3 million covered lives.This conversation dives deep into the broken incentives within traditional healthcare, the confusion between health insurance and actual care, and how innovative models like direct primary care and transparent imaging are reshaping the industry.Bio*Cristin A. Dickerson is the founding partner of Green Imaging. She is a graduate of the University of Texas Medical School at Houston where she was elected to Alpha Omega Alpha Honor Medical Society. Dr. Dickerson completed her radiology residency at UT Houston, where she was a chief resident, with extensive training in cancer imaging at MD Anderson Cancer Center.Dr. Dickerson practiced for 13 years at the Diagnostic Clinic of Houston where she served as a two-term president of the 50 physician clinic and oversaw a self-funded health plan. Her clinical interests include oncologic (cancer) MRI and CT and PET/CT, breast imaging, and cardiac screening.She founded Green Imaging in 2011 to provide affordable, high-quality medical imaging for uninsured and high-deductible patients in Houston and rapidly expanded the company to provide services throughout most of the US and to employer-sponsored health plans. She loves being able to provide quality services to patients who otherwise couldn’t afford them and delivering significant imaging cost savings to patients with healthcare coverage and their employers without compromising quality. Dr. Dickerson is passionate about spreading the word that patients and employers do have great new nontraditional healthcare coverage options in the fast-growing alternative healthcare market.Dr. Dickerson serves as a Committee Member on the Independent Practice Committee of the Texas Medical Association, as a Member of the Validation Institute’s Certified Health Value Professional Board, Harris (HCMS) Alternate Delegate to the Texas Medical Association (TMA) House of Delegates, and is a Health Rosetta Benefits Advisor.Dr. Dickerson’s book, Aligned: How Patients, Physicians, and Employers Are Working Together to Transform Healthcare, was published last year.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/cristin-dickerson-md-a1a1b013/Website:  www.greenimaging.netConnect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint