Ep 107 | Special Report: Owned Events Have Hit A Tipping Point

In the rapidly evolving world of event marketing, owned events have reached a critical tipping point. More and more companies are shifting away from traditional trade shows and leaning into intimate, customer-focused gatherings to build deeper relationships and drive real value.In this special mini-episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to unpack why these hosted events are taking over—and how to do them right. Drawing from real-world examples and their own experience, Matt and Pablo explain why the old playbook of keynotes and generic sessions no longer cuts it.They discuss:✅ Why understanding your audience's needs is essential to creating an impactful event.✅ How to curate meaningful experiences and avoid common event mistakes that leave attendees underwhelmed.✅ The key to making your event a relationship-builder, not just another pitch-fest.Whether you’re just starting to consider hosting your own event or looking to refine your approach, this episode is packed with actionable insights that will help you stand out in a crowded landscape.Connect with Pablo:On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/  Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined