EPISODE · May 14, 2026 · 5 MIN
Ep 107 - The Truth About Podcast Growth in 2026
from Digital Marketing Made Easy · host Dawn McGruer FRSA FCIM
🎙️ Digital Marketing, Made EasyEpisode 107:The Truth About Podcast Growth in 2026Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to grow your visibility, your authority, and your results without wasting time, money, or effort.In this episode, we’re unpacking a question that almost every podcaster asks at some point:“Are my podcast numbers actually good?”Because it’s incredibly easy to compare yourself to massive podcasts with thousands of downloads and feel like you’re falling behind.But the reality is… most people completely misunderstand podcast benchmarks.And when you actually look at the industry data, the numbers tell a very different story.In Episode 107, we break down what podcast download numbers really mean — and why success in podcasting is about far more than chasing massive audiences.We explore:– What average podcast download numbers actually look like in 2026– The benchmarks that place podcasts in the top 25%, top 10%, top 5%, and top 1% globally– Why many podcasters are performing better than they realise– The difference between audience size and audience quality– How smaller, targeted audiences can generate powerful business opportunities– Why podcasting is one of the strongest authority-building tools in digital marketing– And how consistent content compounds visibility, trust, and credibility over timeIf you’ve started a podcast — or you’re thinking about launching one — this episode will completely change how you measure success.Because podcasting isn’t about going viral overnight.It’s about building authority, trust, and visibility consistently over time.And often, the people who win aren’t the loudest.They’re the ones who keep showing up.🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and explore professional, accredited qualifications: 👉https://digitalandsocialmediaacademy.com/pages/podcast📘 Discover courses designed to future-proof your marketing career🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles📲 Join Us on InstagramFollow @businessconsort for daily insights, strategies, and practical marketing tips🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our websiteThanks for listening — and we’ll see you in the next episode. 🎙️✨
What this episode covers
🎙️ Digital Marketing, Made EasyEpisode 107:The Truth About Podcast Growth in 2026Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to grow your visibility, your authority, and your results without wasting time, money, or effort.In this episode, we’re unpacking a question that almost every podcaster asks at some point:“Are my podcast numbers actually good?”Because it’s incredibly easy to compare yourself to massive podcasts with thousands of downloads and feel like you’re falling behind.But the reality is… most people completely misunderstand podcast benchmarks.And when you actually look at the industry data, the numbers tell a very different story.In Episode 107, we break down what podcast download numbers really mean — and why success in podcasting is about far more than chasing massive audiences.We explore:– What average podcast download numbers actually look like in 2026– The benchmarks that place podcasts in the top 25%, top 10%, top 5%, and top 1% globally– Why many podcasters are performing better than they realise– The difference between audience size and audience quality– How smaller, targeted audiences can generate powerful business opportunities– Why podcasting is one of the strongest authority-building tools in digital marketing– And how consistent content compounds visibility, trust, and credibility over timeIf you’ve started a podcast — or you’re thinking about launching one — this episode will completely change how you measure success.Because podcasting isn’t about going viral overnight.It’s about building authority, trust, and visibility consistently over time.And often, the people who win aren’t the loudest.They’re the ones who keep showing up.🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and explore professional, accredited qualifications: 👉https://digitalandsocialmediaacademy.com/pages/podcast📘 Discover courses designed to future-proof your marketing career🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles📲 Join Us on InstagramFollow @businessconsort for daily insights, strategies, and practical marketing tips🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our websiteThanks for listening — and we’ll see you in the next episode. 🎙️✨
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Ep 107 - The Truth About Podcast Growth in 2026
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