PODCAST · business
Digital Marketing Made Easy
by Dawn McGruer FRSA FCIM
Dawn McGruer brings you ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com
Episodes
-
Ep 112 - Why Digital Marketing Is One of the Highest-Paid Jobs in the World
🎙️ Digital Marketing, Made Easy Episode 112: Why Digital Marketing Is One of the Highest-Paid Jobs in the World Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to build smarter...
-
Ep 111 - The 3 Biggest Mistakes Digital Marketers Are Still Making
🎙️ Digital Marketing, Made Easy Episode 111: The 3 Biggest Mistakes Digital Marketers Are Still Making Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without...
-
Ep 110 - The Maths of Marketing in 2026
🎙️ Digital Marketing, Made Easy Episode 110: The Maths of Marketing in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or...
-
Ep 109 - Why AI Could Be Destroying Your Marketing
🎙️ Digital Marketing, Made Easy Episode 109: Why AI Could Be Destroying Your Marketing Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time,...
-
Ep 108 - What a Digital Marketer Actually Does All Day in 2026
🎙️ Digital Marketing, Made Easy Episode 108: What a Digital Marketer Actually Does All Day in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without...
-
Ep 107 - The Truth About Podcast Growth in 2026
🎙️ Digital Marketing, Made Easy Episode 107:The Truth About Podcast Growth in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to grow your visibility, your authority, and...
-
Ep 106 - Visibility Without Clarity Is Just Noise
🎙️ Digital Marketing, Made Easy Episode 106 - Visibility Without Clarity Is Just Noise Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time,...
-
Ep 105 - The Real Reason Your Brand Isn’t Standing Out Online
🎙️ Digital Marketing, Made Easy Episode 105: The Real Reason Your Brand Isn’t Standing Out Online Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without...
-
Ep 104 - The Missing Piece in Your Marketing It’s Not Traffic It’s Trust
🎙️ Digital Marketing, Made Easy Episode 104: Why Trust Is the Real Driver of Conversions Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time,...
-
Ep 103 - Turn One Piece of Content Into 20 Marketing Assets
🎙️ Digital Marketing, Made Easy Episode 103: Create Once, Market Everywhere Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or...
-
Ep 102 - SEO Isn’t Dead, It’s Evolving in the Age of AI
🎙️ Digital Marketing, Made Easy Episode 102: SEO Isn’t Dead — It’s Evolving in the Age of AI Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting...
-
Ep 101 - From Vanity Metrics to Real Growth
🎙️ Digital Marketing, Made Easy Episode 101: From Vanity Metrics to Real Growth Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money…
more -
Ep 100 - The Customer Acquisition Reset
🎙️ Digital Marketing, Made Easy Episode 100: The Customer Acquisition Reset Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to grow your business without wasting time, money…
more -
Ep 99 - The AI Marketing Tools Mart Marketers Are Using in 2026
🎙️ Digital Marketing, Made Easy Episode 99: The AI Marketing Tools Smart Marketers Are Using in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s really happening in digital marketing right now, what’s changing in 2026, and how marketers can stay...
-
Ep 98 - The 10 Digital Marketing Skills Employers Are Hiring For in 2026
🎙️ Digital Marketing, Made Easy Episode 98: The 10 Digital Marketing Skills Employers Are Hiring For in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually happening in digital right now, what’s changing in 2026, and how to build the skills that…
more -
Ep 97- How AI Is Reshaping the Modern Digital Marketing Workday
🎙️ Digital Marketing, Made Easy Episode 97: A Day in the Life of a Digital Marketer Using AI Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to build the skills that keep you...
-
Ep 96- Why Career Paths in Digital Marketing Are Becoming Non-Linear
🎧 Digital Marketing Made Easy Episode 96: Why Career Paths in Digital Marketing Are Becoming Non-Linear Welcome back to Digital Marketing, Made Easy — the podcast where we look beyond tactics and talk about what actually builds long-term relevance, resilience, and earning power in modern...
-
Ep 95 - Why Commercial Intelligence Separates Marketers from Leaders
🎧 Digital Marketing Made Easy Episode 95: Why Commercial Intelligence Separates Marketers from Leaders Welcome back to Digital Marketing Made Easy — the podcast where we break down what actually matters in digital marketing right now, what’s shifting in 2026, and how to build a career and…
more -
Ep 94 - Why Authority Beats Consistency in 2026
🎧 Digital Marketing Made Easy Episode 94: Why Authority Beats Consistency in 2026 Welcome back to Digital Marketing Made Easy — the podcast where we focus on what actually works in digital marketing today, what’s changing in 2026, and how to build a career, business, and reputation that lasts.…
more -
Ep 93 - Why SEO Is Becoming a Leadership Skill, Not a Technical One
🎧 Digital Marketing Made Easy Episode 93: Why SEO Is Becoming a Leadership Skill, Not a Technical One Welcome back to Digital Marketing Made Easy — the podcast where we cut through the noise of digital marketing and focus on what actually moves careers, businesses, and opportunities forward in...
-
Ep 92 - Why Digital Marketing Is the Most Future-Proof Skill You Can Learn
🎧 Episode 92: Why Digital Marketing Is the Most Future-Proof Skill You Can Learn Welcome back to Digital Marketing, Made Easy — the podcast that cuts through the noise and focuses on what actually drives growth, opportunity, and career security. In this episode, we’re not talking about…
more -
Ep 91 - Why Digital Marketing in 2026 Is a Strategy Game — Not a Tool Game
🎙️ Digital Marketing, Made Easy Episode 91: Why Digital Marketing in 2026 Is a Strategy Game — Not a Tool Game Podcast: Digital Marketing, Made Easy Hosted by Dawn McGruer FRSA FCIM - Founder of Business Consort Academy established 2003 - We have trained and certified over 30,000 students - 100%...
-
Ep 90 - Top Tips for Using Generative AI Ethically in Marketing
In this episode, we break down how to ethically use generative AI without crossing any lines. From using AI to spark ideas to avoiding the plagiarism pitfalls, we’re covering the essentials that will keep your content fresh, unique, and legally sound. You’ll discover how to turn AI into your best...
-
Ep 89 - 5 Ways To Scale Your Business Using A Newsletter Strategy
Today, we're unpacking five innovative ways to scale your business with a robust newsletter strategy. Now, if you're still sceptical about email marketing, think again. With its unmatched ROI, a well-crafted newsletter can be your secret weapon to boost engagement and drive revenue. We'll explore...
-
Ep 88 - Top 10 Tips to Starting or Scaling Your Ecommerce Business
In this episode of "Digital Marketing Made Easy," we discuss the essentials for starting or scaling your e-commerce business. Dawn highlights choosing a profitable niche, validating your product idea, and registering your business, including trademarking your brand and products. We also cover...
-
Ep 87 - 3 Easy Steps to Create a Content Strategy
Welcome to Episode 87 of Digital Marketing Made Easy! Today, we're diving into three easy steps to create a powerful content strategy that will set your brand apart. We'll explore how to define your content mission and vision, understand your audience, and optimise your content to drive…
more -
Ep 86 - The Top 10 Tasks A Marketer Needs To Focus On Daily
Welcome once again to another episode of Digital Marketing Made Easy. In this episode, we outline the top 10 daily tasks every marketer should focus on to stay productive, such as breaking down big tasks, reviewing analytics, and creating dynamic social media posts. We emphasise the importance of...
-
Ep 85 - 6 Ways to Use AI to Help Create Content and Boost SEO
Welcome to Episode 85 of the Digital Marketing Made Easy podcast! In today's episode, we're diving into the exciting world of AI and how it can revolutionise your content creation and SEO strategies. We'll explore six powerful ways to leverage AI tools to generate engaging content, optimise your...
-
Ep 84 - What Are The Key Skills a Marketer Needs to Future Proof Their Career
Today I’m diving into the essential skills every marketer needs to future-proof their career. In an ever-evolving digital landscape, it's crucial to stay ahead with diverse skills in areas like SEO, social media, data analysis, and content creation. I’ll explore how these competencies not only...
-
Ep 83 - 12 Ways to Sell Your Courses & Programmes Easily
Welcome to today's episode of Digital Marketing Made Easy. In this episode, I’m delving into effective techniques for selling your courses and programmes. From optimising your email marketing strategies to harnessing the power of social media and content creation, I cover a range of topics that...
-
Ep 82 - 4 Effective Ways To Use Relationship Marketing To Boost Your Sales
This week we are diving deep into relationship marketing. Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building customer loyalty, sprinkling in some top-notch customer...
-
Ep 81 - 4 Ways to Use AI to Attract and Convert Customers
Welcome to Episode 81 of the Digital Marketing Made Easy podcast. Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world. In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively. From...
-
Ep 80 - 3 Ways to Use Socials and Stories to Sell More
Welcome to another episode of Digital Marketing Made Easy. Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories. Ready to learn how to engage better and sell more using some of Instagram's features? Well, this episode is packed with tips and...
-
Ep 79 - Key Objectives to Drive Revenue Into Your Business
In today’s episode of Digital Marketing Made Easy, I’m diving into the real deal about driving revenue. It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth. We’re moving past the distractions of vanity metrics to focus on the essentials…
more -
Ep 78 - Influencer Marketing Explained
In this captivating episode of Digital Marketing Made Easy, we dive deep into the world of influencer marketing, demystifying its core concepts and uncovering its power to transform brand engagement and sales. Whether you're a seasoned marketer or just stepping into the digital arena, join us as…
more -
Ep 77 - 5 Ways a Podcast Can Scale Your Business
In this episode, we dive into the transformative power of podcasting for business growth. Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought leadership, deepen audience engagement, and open up new...
-
Ep 76 - The 5 Best Ways to Make Money With Digital Marketing
Welcome back to the pulse of online success, where we dive deep into the digital world. Today's episode is a real treasure trove for anyone looking to turn the digital maze into a highway of opportunities. We're exploring the five best ways to make money with digital marketing in 2024, and let me...
-
Ep 75 - 5 Incredible Reasons Why Studying Digital Marketing Will Future-Proof Your Business and Career
Welcome back to the Digital Marketing Made Easy podcast, where we dive deep into the world of online wizardry that keeps the digital world spinning. Today I’m unravelling the magic behind digital marketing and why it's the spell you need to cast for a future-proof career and business. In this...
-
Ep 74 - 6 Reasons to Get a Diploma in Digital Marketing
Welcome to episode 74, where we dive into the dynamic world of digital marketing and its growing importance. In this episode, I'll outline six compelling reasons why obtaining a diploma in digital marketing can be a game-changer for your career. From staying ahead in the ever-evolving digital...
-
Ep 73 - 6 Reasons Why Your Marketing Should be Driven Through the Psychology of Selling
Today, we're diving into why your marketing efforts should be deeply rooted in the psychology of selling. In our digital age, understanding consumer psychology is more crucial than ever. We'll explore six compelling reasons why this approach is vital, from creating emotional connections to...
-
Ep 72 - 5 Things Never To Do With Your Marketing Over Christmas
In this episode, I delve into five marketing no-gos for the Christmas season. It's a vital guide for businesses to navigate holiday promotions with care, focusing on brand integrity and effective audience engagement. These tips help avoid the common blunders that could overshadow the festive…
more -
Ep 71 - 6 Things You Need to Know as a Digital Marketer in 2024
Welcome! Today we're diving into the 6 things you need to know as a digital marketer in 2024. In this episode, we're unveiling the latest trends and strategies that are set to shape the digital marketing landscape. If you're looking to stay ahead in the fast-paced world of digital marketing, this...
-
Ep 70 - How to Evolve Your Online Marketing to Really Grow Your Business
Welcome! Today, we’re unlocking the secrets of evolving your online marketing to skyrocket your business growth. In today's digital age, staying ahead of the curve is key, and that's exactly what we're diving into. In this episode, I’m sharing cutting-edge strategies and personal insights on...
-
Ep 69 - Are you Working too Hard?
Are you working too hard to get results from your marketing? We’re always told that working hard is the only path to success. But today, I’m here to challenge this idea. It’s time to explore a different approach. One that can lead to both joy and achievement. So, join me today as we discuss…
more -
Ep 68 - 6 Ways to use AI to Improve Your Marketing Campaings
Artificial Intelligence is part of our day-to-day lives. But many businesses are using AI. It helps us save time, and become more effective and efficient. AI algorithms can identify patterns and trends, helping us to make data-driven decisions, and target your marketing efforts more effectively....
-
Ep 67 - Unlocking the Secrets to Generating Every £100k for Your Business Through Marketing
Today we're going on a journey towards unlocking the full potential of your marketing efforts. Things like market research, defining your target audience and developing a unique value proposition are all crucial. And sometimes these things can be overlooked. But digital marketing is dynamic. We...
-
Ep 66 - Why Your Business Model is More Important Than Your Marketing
Why is your business model more important than your marketing? You might be wondering, why is a digital marketing podcast talking about why a business model is more important than marketing? Well, many entrepreneurs and business owners get caught up in digital marketing tactics and strategies.…
more -
Ep 65 - Accelerate Your Success Using Neuroplasticity Principles
Today we’re discussing neuroplasticity. I’m touching on things like having a growth mindset and a positive outlook on life. Most importantly, I’m outlining the principles of neuroplasticity. Join me today to understand how you can relate those principles to your life and business to accelerate...
-
Ep 64 Digital Marketing Trends & Skills You Need to Know About in 2023 (EC Mixed)
In this episode, we're talking all about key digital marketing trends and essential skills for 2023. We dissect the rise of TikTok and its potential impact on your marketing strategy, along with other social media platforms. Curious about the real deal behind influencer numbers? We debunk the…
more -
Ep 63 7 Steps to Monetise Your Marketing Skills as a Business
We all know by now that offering digital marketing services is one of the easiest and quickest home based businesses that you can start. In this episode, we’re going to be looking at seven steps to monetise your marketing skills! Here are the highlights: (02:51) Having the correct training…
more
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Dawn McGruer brings you ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com
HOSTED BY
Dawn McGruer FRSA FCIM
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Digital Marketing Made Easy have?
Digital Marketing Made Easy currently has 112 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Digital Marketing Made Easy about?
Dawn McGruer brings you ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing...
How often does Digital Marketing Made Easy release new episodes?
Digital Marketing Made Easy publishes regularly with 112 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Digital Marketing Made Easy?
You can listen to Digital Marketing Made Easy on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Digital Marketing Made Easy?
Digital Marketing Made Easy is created and hosted by Dawn McGruer FRSA FCIM.
URL copied to clipboard!