PODCAST · business
Digital Marketing Made Easy
by Dawn McGruer FRSA FCIM
Dawn McGruer brings you ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com
-
111
Ep 112 - Why Digital Marketing Is One of the Highest-Paid Jobs in the World
🎙️ Digital Marketing, Made EasyEpisode 112: Why Digital Marketing Is One of the Highest-Paid Jobs in the WorldWelcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to build smarter marketing and smarter careers in a rapidly changing digital world.In this episode, we’re exploring why digital marketing has become one of the most valuable and rewarding career paths in the modern economy.Because while many people associate high-paying careers with industries like finance, law, medicine, or technology, digital marketing has quietly become one of the most commercially important skillsets for businesses worldwide.And the reason is simple.Every business depends on visibility, trust, leads, and revenue.And digital marketers are the people who make that growth happen.In Episode 112, we break down why businesses are investing more heavily than ever in digital marketing talent — and why strategic marketers are becoming increasingly valuable in the age of AI.We explore:– Why digital marketing has evolved into a high-value commercial skillset– The difference between tactical marketing and strategic growth marketing– How understanding customer psychology, analytics, and business performance increases career value– Why digital marketing skills create opportunities across every industry– The benefits of remote work, freelancing, consulting, and online business ownership– How AI is increasing demand for marketers who think strategically, not just execute tasks– And why recognised qualifications and commercial thinking are becoming key differentiators in today's job marketWhether you're starting your marketing journey, looking to advance your career, or exploring new opportunities, this episode offers valuable insights into why digital marketing continues to be one of the fastest-growing and most versatile professions in the world.Because digital marketing is no longer just about creating content.It’s about driving visibility, building trust, generating revenue, and creating measurable business growth.And the professionals who can connect strategy with results will continue to be among the most valuable in the years ahead.🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and explore professional, accredited qualifications: 👉https://digitalandsocialmediaacademy.com/pages/podcast📘 Discover courses designed to future-proof your marketing career🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles📲 Join Us on InstagramFollow @businessconsort for daily insights, strategies, and practical marketing tips🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our websiteThanks for listening — and we’ll see you in the next episode. 🎙️✨
-
110
Ep 111 - The 3 Biggest Mistakes Digital Marketers Are Still Making
🎙️ Digital Marketing, Made EasyEpisode 111: The 3 Biggest Mistakes Digital Marketers Are Still MakingWelcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.In this episode, we’re exploring three of the biggest mistakes businesses and marketers are still making — mistakes that quietly limit growth, waste resources, and make marketing far less effective than it could be.Because the problem isn’t always that businesses need to do more marketing.In many cases, they’re already doing plenty.They’re posting constantly.Creating content.Launching campaigns.Testing platforms.And yet growth still feels inconsistent.Why?Because activity alone doesn’t create results.In Episode 111, we break down the common traps that keep marketers busy but stop them from making meaningful progress.We explore:– Why confusing activity with effectiveness is one of the biggest marketing mistakes today– How constant content creation can become a distraction from strategy– The risks of relying too heavily on social media platforms and algorithms– Why businesses need to build owned marketing assets such as email lists and search visibility– How "borrowed attention" can disappear overnight– The growing danger of using AI as a replacement for strategic thinking– And why strong positioning, messaging, and customer understanding remain essential in the AI eraIf your marketing feels busy but your results aren’t matching the effort, this episode will help you identify what may be holding you back.Because the marketers and businesses succeeding in 2026 aren’t necessarily doing more.They’re thinking more strategically.And that difference changes everything.🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and explore professional, accredited qualifications: 👉https://digitalandsocialmediaacademy.com/pages/podcast📘 Discover courses designed to future-proof your marketing career🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles📲 Join Us on InstagramFollow @businessconsort for daily insights, strategies, and practical marketing tips 🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our websiteThanks for listening — and we’ll see you in the next episode. 🎙️✨
-
109
Ep 110 - The Maths of Marketing in 2026
🎙️ Digital Marketing, Made EasyEpisode 110: The Maths of Marketing in 2026Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.In this episode, we’re diving into something that completely changes the way businesses approach growth once they truly understand it:Marketing is maths.Because one of the biggest mistakes businesses still make is treating marketing like luck.They post content and hope it works.They launch ads and hope customers appear.They try random tactics without understanding the numbers driving the results.But the businesses scaling fastest in 2026 understand something different.Behind every campaign, every conversion, and every growth strategy… there are numbers.And once you understand those numbers properly, marketing becomes far more predictable and far more powerful.In Episode 110, we break down the key marketing metrics and calculations that drive smarter decision-making and sustainable business growth.We explore:– Why small improvements in conversion rates can create massive growth– The importance of understanding customer acquisition cost– How tracking the right numbers removes guesswork from marketing– Why simple lead and pipeline dashboards can transform performance– The hidden insights businesses miss when they don’t track properly– How data-led marketing is replacing random activity in 2026– And why strategic marketers now need commercial and analytical thinking — not just creativityIf you’ve ever felt like your marketing results are unpredictable, this episode will help you understand the numbers behind what’s actually driving growth.Because the businesses winning right now aren’t relying on luck.They’re understanding the maths behind their marketing — and making smarter decisions because of it.🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and explore professional, accredited qualifications: 👉https://digitalandsocialmediaacademy.com/pages/podcast📘 Discover courses designed to future-proof your marketing career🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles📲 Join Us on InstagramFollow @businessconsort for daily insights, strategies, and practical marketing tips🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our websiteThanks for listening — and we’ll see you in the next episode. 🎙️✨
-
108
Ep 109 - Why AI Could Be Destroying Your Marketing
🎙️ Digital Marketing, Made EasyEpisode 109: Why AI Could Be Destroying Your MarketingWelcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.In this episode, we’re unpacking one of the biggest hidden risks in modern marketing:AI is making content easier to create… but not necessarily better.Because while businesses are producing more marketing than ever before, many are quietly seeing weaker engagement, lower connection, and less impact.Why?Because AI is often being used to replace strategic thinking instead of enhancing it.In Episode 109, we explore the growing problem of generic AI-driven marketing — and why audiences are becoming increasingly resistant to content that feels polished… but empty.We break down:– Why more AI-generated content doesn’t automatically lead to better marketing– The difference between using AI strategically vs relying on it completely– How generic messaging is making brands feel forgettable– Why audiences can instantly sense a lack of originality and depth– The growing importance of human insight, psychology, and positioning– How the best marketers are using AI to amplify strong ideas — not replace them– And why strategic thinking is becoming even more valuable in the AI eraIf your marketing feels polished but not powerful, this episode will help you understand what may be missing — and how to use AI without losing the human connection that actually drives trust and results.Because AI is an amplifier.If your strategy is strong, AI can help you scale faster and smarter.But if your messaging lacks clarity, originality, or direction… AI will amplify those weaknesses too.🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and explore professional, accredited qualifications: 👉https://digitalandsocialmediaacademy.com/pages/podcast📘 Discover courses designed to future-proof your marketing career🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles📲 Join Us on InstagramFollow @businessconsort for daily insights, strategies, and practical marketing tips🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our websiteThanks for listening, and we’ll see you in the next episode. 🎙️✨
-
107
Ep 108 - What a Digital Marketer Actually Does All Day in 2026
🎙️ Digital Marketing, Made EasyEpisode 108: What a Digital Marketer Actually Does All Day in 2026Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.In this episode, we’re taking you behind the scenes of modern digital marketing to answer a question people ask all the time:“What does a digital marketer actually do all day?”Because the reality is very different from what most people imagine.It’s not just posting on social media.And it’s not just spreadsheets and analytics either.Modern digital marketing sits at the intersection of strategy, psychology, creativity, communication, data, and increasingly… AI.In Episode 108, we break down what a typical day in digital marketing actually looks like in 2026 — from campaign planning and content creation to analytics, meetings, optimisation, and strategic thinking.We explore:– Why performance tracking and lead dashboards are essential for smarter marketing– How marketers connect content directly to leads, sales, and revenue– The strategic thinking behind campaigns, messaging, and customer journeys– How AI tools like ChatGPT and Claude are transforming marketing workflows– Why communication skills are becoming just as valuable as technical skills– The role of testing, optimisation, and conversion-focused marketing– And why the best marketers are constantly learning and adapting in a fast-moving industryIf you’ve ever wondered what digital marketers actually do behind the scenes — or if you’re considering a career in marketing yourself — this episode gives you a realistic look at the skills, mindset, and systems driving the industry today.Because digital marketing in 2026 isn’t just about content.It’s about understanding people, strategy, data, technology, and how all of those things work together to create growth.And honestly… we’re only just getting started.🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and explore professional, accredited qualifications: 👉https://digitalandsocialmediaacademy.com/pages/podcast📘 Discover courses designed to future-proof your marketing career🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles📲 Join Us on InstagramFollow @businessconsort for daily insights, strategies, and practical marketing tips🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our websiteThanks for listening… and we’ll see you in the next episode. 🎙️✨
-
106
Ep 107 - The Truth About Podcast Growth in 2026
🎙️ Digital Marketing, Made EasyEpisode 107:The Truth About Podcast Growth in 2026Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to grow your visibility, your authority, and your results without wasting time, money, or effort.In this episode, we’re unpacking a question that almost every podcaster asks at some point:“Are my podcast numbers actually good?”Because it’s incredibly easy to compare yourself to massive podcasts with thousands of downloads and feel like you’re falling behind.But the reality is… most people completely misunderstand podcast benchmarks.And when you actually look at the industry data, the numbers tell a very different story.In Episode 107, we break down what podcast download numbers really mean — and why success in podcasting is about far more than chasing massive audiences.We explore:– What average podcast download numbers actually look like in 2026– The benchmarks that place podcasts in the top 25%, top 10%, top 5%, and top 1% globally– Why many podcasters are performing better than they realise– The difference between audience size and audience quality– How smaller, targeted audiences can generate powerful business opportunities– Why podcasting is one of the strongest authority-building tools in digital marketing– And how consistent content compounds visibility, trust, and credibility over timeIf you’ve started a podcast — or you’re thinking about launching one — this episode will completely change how you measure success.Because podcasting isn’t about going viral overnight.It’s about building authority, trust, and visibility consistently over time.And often, the people who win aren’t the loudest.They’re the ones who keep showing up.🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and explore professional, accredited qualifications: 👉https://digitalandsocialmediaacademy.com/pages/podcast📘 Discover courses designed to future-proof your marketing career🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles📲 Join Us on InstagramFollow @businessconsort for daily insights, strategies, and practical marketing tips🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our websiteThanks for listening — and we’ll see you in the next episode. 🎙️✨
-
105
Ep 106 - Visibility Without Clarity Is Just Noise
🎙️ Digital Marketing, Made Easy Episode 106 - Visibility Without Clarity Is Just NoiseWelcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.In this episode, we’re diving into a powerful shift that’s shaping modern careers and businesses:Your personal brand isn’t about visibility — it’s about perception.Because in today’s digital world, people decide in seconds.They land on your content, your profile, your website…And almost instantly, they form an impression.Do you feel clear?Credible?Worth paying attention to?Or just… like everyone else?In Episode 106, we break down how to build a personal brand that doesn’t just attract attention — but actually creates opportunities.Opportunities like clients, career growth, partnerships, and authority in your space.We explore:– Why posting more content isn’t enough to build a strong personal brand– The difference between visibility and positioning– How clarity instantly changes how people perceive you– Why being specific makes you more memorable and credible– The role of perception and first impressions in digital marketing– How credibility signals (experience, expertise, qualifications) accelerate trust– And why the strongest personal brands aren’t louder… they’re clearerIf you’ve been showing up consistently but not seeing real opportunities come your way, this episode will help you understand what’s missing — and how to fix it.Because personal branding in 2026 isn’t about doing more.It’s about being clearer, more defined, and more intentional.And when that happens, something shifts.You stop chasing opportunities…And start attracting them.🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and explore professional, accredited qualifications: 👉https://digitalandsocialmediaacademy.com/pages/podcast📘 Discover courses designed to future-proof your marketing career🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles📲 Join Us on InstagramFollow @businessconsort for daily insights, strategies, and practical marketing tips🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our websiteThanks for listening — and we’ll see you in the next episode. 🎙️✨
-
104
Ep 105 - The Real Reason Your Brand Isn’t Standing Out Online
🎙️ Digital Marketing, Made EasyEpisode 105: The Real Reason Your Brand Isn’t Standing Out OnlineWelcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.In this episode, we’re tackling one of the biggest challenges facing businesses today:Standing out in a crowded digital world.Because right now, there’s more content than ever.More brands.More creators.More competition for attention.And the result?Many businesses are showing up consistently… but still blending into the background.They’re posting regularly.Following trends.Doing what everyone says works.Yet they still feel forgettable.In Episode 105, we break down why visibility alone is no longer enough — and what actually makes brands memorable in 2026.We explore:– Why posting more doesn’t automatically help you stand out– The difference between visibility and distinctiveness– How generic messaging makes businesses easy to ignore– Why specific positioning creates stronger brand recall– The growing importance of having a clear point of view– How intentional content builds recognisable identity over time– And why clarity is now one of the most powerful competitive advantages in marketingIf your business feels like it’s getting lost in the noise, this episode will help you rethink how to become more recognisable, more relevant, and more memorable.Because standing out isn’t about being louder.It’s about being clearer.And in a world where everything starts to look the same… clarity is what makes you unforgettable.🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and explore professional, accredited qualifications: 👉https://digitalandsocialmediaacademy.com/pages/podcast📘 Discover courses designed to future-proof your marketing career🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles📲 Join Us on InstagramFollow @businessconsort for daily insights, strategies, and practical marketing tips🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our websiteThanks for listening — and we’ll see you in the next episode. 🎙️✨
-
103
Ep 104 - The Missing Piece in Your Marketing It’s Not Traffic It’s Trust
🎙️ Digital Marketing, Made EasyEpisode 104: Why Trust Is the Real Driver of ConversionsWelcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.In this episode, we’re diving into a hard truth that many businesses don’t realise until it’s holding them back:You can be doing everything right… and still not get results.You’re posting consistently.Your traffic is growing.Your visibility is there.And yet… people aren’t buying.So what’s missing?In Episode 104, we unpack the one factor that quietly influences every marketing result — trust.Because in today’s digital landscape, attention is easy to get.But trust? That’s what actually drives conversions.We explore why modern audiences have become more sceptical, and how that shift is changing the way businesses need to approach their marketing.You’ll learn:– Why more traffic doesn’t always lead to more sales– The difference between visibility and credibility– How trust reduces hesitation and speeds up decision-making– Simple ways to build trust through your content, messaging, and website– The role of case studies, proof, and clarity in increasing conversions– And why trust is now influencing not just conversions… but visibility as wellIf your marketing feels active but not effective, this episode will help you understand what’s really missing — and how to fix it.Because people don’t buy because they see you.They buy because they trust you.And in a world where content is everywhere, trust is what sets you apart.🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and explore professional, accredited qualifications: 👉https://digitalandsocialmediaacademy.com/pages/podcast📘 Discover courses designed to future-proof your marketing career🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles📲 Join Us on InstagramFollow @businessconsort for daily insights, strategies, and practical marketing tips🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our websiteThanks for listening — and we’ll see you in the next episode. 🎙️✨
-
102
Ep 103 - Turn One Piece of Content Into 20 Marketing Assets
🎙️ Digital Marketing, Made EasyEpisode 103: Create Once, Market EverywhereWelcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.In this episode, we’re addressing a challenge almost every founder and marketer faces:“I’m constantly creating content… but I still feel behind.”If content feels like a never-ending cycle — posting, planning, creating, and repeating — you’re not alone.But the problem isn’t that you need more content.It’s that you’re not getting enough value from the content you already create.In Episode 103, we break down a smarter, more strategic approach to content — how to turn one piece of content into twenty pieces of marketing.Because when you shift from creating content to repurposing it strategically, everything changes.We explore:– Why most businesses are underutilising their content (and wasting effort)– The mindset shift from “creating more” to “using more”– How to break down one video into multiple high-performing content formats– Simple ways to repurpose content across social media, email, blogs, and more– Why repetition actually builds authority (not annoyance)– And how to build a scalable content system that increases visibility without increasing workloadIf you feel stuck on the content treadmill, this episode will help you step off — and start creating a system that works for you, not against you.Because the most effective marketers in 2026 aren’t creating more content.They’re just using their content more intelligently.🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and explore professional, accredited qualifications: 👉https://digitalandsocialmediaacademy.com/pages/podcast📘 Discover courses designed to future-proof your marketing career🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles📲 Join Us on InstagramFollow @businessconsort for daily insights, strategies, and practical marketing tips🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website Thanks for listening — and we’ll see you in the next episode. 🎙️✨
-
101
Ep 102 - SEO Isn’t Dead, It’s Evolving in the Age of AI
🎙️ Digital Marketing, Made EasyEpisode 102: SEO Isn’t Dead — It’s Evolving in the Age of AIWelcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.In this episode, we’re tackling a question that more and more businesses are starting to ask:“Is SEO dying because of AI?”With the rise of tools like ChatGPT, Perplexity, and Claude, the way people search for information is changing fast. Instead of clicking through multiple websites, users are now getting instant, structured answers from AI.And naturally, that raises concerns.If AI is answering the questions…Do people still visit websites?And does SEO still matter?In Episode 102, we break down what’s really happening — and why SEO isn’t disappearing… it’s evolving.We explore the shift from traditional search to AI-driven discovery, and what businesses need to understand to stay visible in this new landscape.You’ll learn:– Why organic search traffic isn’t disappearing — but changing in behaviour– How AI tools actually source and prioritise information– The rise of AI Visibility Optimisation (AIO) and what it means for marketers– Why conversational search is creating new opportunities for content– How answering real customer questions builds long-term visibility– And why topical authority is becoming one of the most powerful drivers of growthIf you’ve been worried about the future of SEO, this episode will give you clarity — and a much more strategic way to think about visibility in 2026 and beyond.Because the goal hasn’t changed.It’s still about being the best answer.And whether that answer appears on Google or inside an AI tool… the brands that focus on clarity, expertise, and helpful content will continue to win.🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and explore professional, accredited qualifications: 👉https://digitalandsocialmediaacademy.com/pages/podcast📘 Discover courses designed to future-proof your marketing career🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles📲 Join Us on InstagramFollow @businessconsort for daily insights, strategies, and practical marketing tips🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our websiteThanks for listening — and we’ll see you in the next episode. 🎙️✨
-
100
Ep 101 - From Vanity Metrics to Real Growth
🎙️ Digital Marketing, Made EasyEpisode 101: From Vanity Metrics to Real GrowthWelcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or energy.In this episode, we’re tackling one of the biggest hidden challenges in modern marketing — tracking the wrong numbers.Because here’s the truth: most businesses aren’t lacking data… they’re drowning in it.Dashboards are full.Reports look impressive.Traffic is up. Engagement is high.And yet… growth feels stagnant.So what’s going wrong?The problem isn’t effort — it’s focus.In Episode 101, we break down the five marketing metrics that actually matter — the numbers that give you real clarity on whether your marketing is driving business growth, not just activity.We explore:– Why customer acquisition cost is the foundation of smarter marketing decisions– How understanding customer lifetime value completely changes your strategy– The real power of conversion rates (and how small changes create massive impact)– Why return on marketing investment turns marketing into a growth driver, not a cost– And how focusing on qualified leads sharpens your entire marketing systemIf your marketing looks busy but doesn’t feel effective, this episode will help you cut through the noise and focus on what actually moves the needle.Because marketing isn’t about more metrics.It’s about the right metrics.And when you understand them, everything becomes clearer — what to scale, what to fix, and what to stop doing.🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and explore professional, accredited qualifications: 👉https://digitalandsocialmediaacademy.com/pages/podcast📘 Discover courses designed to future-proof your marketing career🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles📲 Join Us on InstagramFollow @businessconsort for daily insights, strategies, and practical marketing tips.🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website.Thanks for listening — and we’ll see you in the next episode. 🎙️✨
-
99
Ep 100 - The Customer Acquisition Reset
🎙️ Digital Marketing, Made EasyEpisode 100: The Customer Acquisition ResetWelcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to grow your business without wasting time, money, or effort.In this milestone Episode 100, we’re diving into one of the most important shifts happening in marketing today — customer acquisition.Because here’s the reality: many businesses are doing more marketing than ever before… but seeing fewer results.They’re posting consistently, running ads, sending emails — yet growth has stalled.And the reason is simple. They don’t have a customer acquisition system.They just have marketing activity. In this episode, we unpack the new customer acquisition playbook for 2026 — and what smart businesses are doing differently to attract, convert, and retain customers in a more competitive and crowded digital landscape.We explore the key shifts shaping modern acquisition, including:– Why visibility and authority now come before conversion– How multi-channel presence creates stronger, more consistent growth– The rise of education-driven marketing and trust-based content– Why data-led decision making is essential for scaling– And how building systems turns unpredictable marketing into reliable results If your marketing feels busy but not effective, this episode will help you understand what’s missing — and how to fix it. Because customer acquisition today isn’t about doing more. It’s about building a smarter, more strategic system.🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and explore professional, accredited qualifications: 👉 https://digitalandsocialmediaacademy.com/pages/podcast📘 Discover courses designed to future-proof your marketing career🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles📲 Join Us on InstagramFollow @businessconsort for daily insights, strategies, and practical marketing tips.🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website.Thanks for listening — and we’ll see you in the next episode. 🎙️✨
-
98
Ep 99 - The AI Marketing Tools Mart Marketers Are Using in 2026
🎙️ Digital Marketing, Made EasyEpisode 99: The AI Marketing Tools Smart Marketers Are Using in 2026Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s really happening in digital marketing right now, what’s changing in 2026, and how marketers can stay competitive in a fast-moving industry.In today’s episode, we explore one of the biggest shifts shaping modern marketing: AI marketing tools and how smart marketers are using them to work faster, make better decisions, and improve campaign performance.Artificial intelligence is no longer a future concept in digital marketing — it’s already transforming how marketers create content, analyse data, optimise campaigns, and automate workflows. The real question now isn’t whether to use AI, but which AI tools actually make a difference and how to use them effectively.In this episode, we discuss how marketers are using AI for content creation, marketing research, SEO support, paid advertising optimisation, data analysis, and marketing automation — and why the most successful marketers are using AI to enhance strategy and creativity, not replace them.If you want to understand how AI is changing digital marketing and which tools marketers should start learning in 2026, this episode will give you a clear overview.🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and learn more about professional, accredited qualifications at:👉 https://digitalandsocialmediaacademy.com/pages/podcast📘 Explore digital marketing courses designed to future-proof your career 🎓 Learn how Business Consort Academy helps marketers move into strategic, leadership, and higher-earning roles 📲 Join Us on InstagramFollow @businessconsort on Instagram (100K+ followers) for daily content packed with practical tips, AI tools, and digital marketing insights. 🎧 Follow Digital Marketing, Made Easy in your favourite podcast player so you never miss an episode — or listen directly on our website:https://digitalandsocialmediaacademy.com/pages/podcastThanks for listening — and we’ll see you in the next episode. 🎙️✨
-
97
Ep 98 - The 10 Digital Marketing Skills Employers Are Hiring For in 2026
🎙️ Digital Marketing, Made Easy Episode 98: The 10 Digital Marketing Skills Employers Are Hiring For in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually happening in digital right now, what’s changing in 2026, and how to build the skills that keep you relevant, valuable, and ahead of the market. In today’s episode we tackle one of the most common questions aspiring and experienced marketers ask: What skills do employers actually want in digital marketers right now? Not what social media trends suggest.Not what people claim online. But the skills companies are genuinely hiring for. Because the digital marketing job market has shifted significantly in recent years. Employers are no longer just looking for people who can run campaigns or post content. They’re looking for marketers who understand growth, strategy, data, and how digital activity connects to real business outcomes. In this episode, we break down 10 of the most in-demand digital marketing skills employers are prioritising in 2026, including: Digital marketing strategyData analysis and performance measurementAI-assisted marketingSearch engine optimisation (SEO)Paid advertising and performance marketingContent strategyCustomer journey and conversion optimisationMarketing automationCommercial awarenessDigital leadership and communication As you’ll notice, the skills employers value most today are not just tactical skills — they’re strategic capabilities. They’re the skills that allow marketers to understand how digital marketing works as a complete system: Strategy.Data.Search.Paid media.Content.Automation.Customer behaviour.Commercial thinking. These are the capabilities that allow marketers to grow with the industry rather than constantly trying to catch up with it. We also discuss why modern digital marketing education is evolving to reflect this shift — teaching marketers how all of these areas connect together so they can operate at a strategic level. At Business Consort Academy, students build foundations in strategy, planning, and commercial intelligence before specialising in areas such as AI, SEO, paid advertising, ecommerce, or social media management — helping them develop the skills employers are actively searching for. If you’ve ever wondered what you should focus on learning next, this episode will help you understand the core capabilities that keep digital marketers valuable — no matter how quickly the industry evolves. 🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and learn more about professional, accredited qualifications at:👉 https://digitalandsocialmediaacademy.com/pages/podcast 📘 Explore digital marketing courses designed to future-proof your career🎓 Learn how Business Consort Academy helps marketers move into strategic, leadership, and higher-earning roles 📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily content packed with practical tips, tools, and insights to boost your digital skills and stay ahead in digital marketing. 🎧 Don’t forget to follow Digital Marketing, Made Easy in your favourite podcast player so you never miss an episode — or listen directly on our website:https://digitalandsocialmediaacademy.com/pages/podcast Thanks for listening — and we’ll see you in the next episode. 🎙️✨
-
96
Ep 97- How AI Is Reshaping the Modern Digital Marketing Workday
🎙️ Digital Marketing, Made Easy Episode 97: A Day in the Life of a Digital Marketer Using AI Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to build the skills that keep you ahead of the curve. In this episode, we take a practical approach. Instead of talking about theory or trends, we walk through what a real day in modern digital marketing looks like — with AI working alongside you. Because when AI is used properly, it doesn’t replace marketers.It removes the slow, repetitive work that used to take hours. And that shift changes everything. From market research and competitor analysis…To content planning and first drafts…To campaign optimisation and performance analysis… AI can now:Summarise industry insights in minutesSurface trending search behaviourGenerate structured content ideasDraft copy variations quicklyAnalyse campaign performance in plain languageIdentify optimisation opportunities fasterReduce wasted ad spendBut here’s the key distinction: AI accelerates execution.Marketers still lead strategy.It cannot decide long-term positioning.It cannot understand brand nuance.It cannot replace commercial judgement. And in many ways, the better AI becomes at production, the more valuable strategic thinking becomes. In this episode, we explore:How AI is reshaping the digital marketing workdayWhy marketers should work with AI, not compete against itThe difference between automation and strategyHow commercial and strategic thinking increase in valueWhy modern digital marketing qualifications now include AI as a specialismBecause the real competitive advantage in 2026 isn’t who uses AI. It’s who thinks strategically while using it. AI replaces inefficient processes.Strategic marketers become more valuable. 🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and learn more about professional, accredited qualifications at:👉 https://digitalandsocialmediaacademy.com/pages/podcast 📘 Explore accredited digital marketing courses designed to future-proof your career🎓 Discover how Business Consort Academy helps marketers work with AI strategically — moving into leadership, growth, and higher-earning roles 📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily content packed with practical tips, tools, and insights to boost your digital skills and stay ahead in 2026 and beyond. 🎙️ Don’t forget to follow Digital Marketing, Made Easy in your favourite podcast player so you never miss an episode — or listen directly on our website:https://digitalandsocialmediaacademy.com/pages/podcast Because in modern digital marketing, tools will evolve.But strategic thinking is what keeps you valuable. Thanks for listening — and we’ll see you in the next episode. 🎧
-
95
Ep 96- Why Career Paths in Digital Marketing Are Becoming Non-Linear
🎧 Digital Marketing Made Easy Episode 96: Why Career Paths in Digital Marketing Are Becoming Non-LinearWelcome back to Digital Marketing, Made Easy — the podcast where we look beyond tactics and talk about what actually builds long-term relevance, resilience, and earning power in modern marketing. In 2026, digital marketing isn’t just evolving.It’s maturing. And the real question isn’t simply how to grow in your current role —it’s how prepared you are for what comes next. In this episode, we explore why traditional career ladders are disappearing — and why digital marketing careers are becoming non-linear, flexible, and expandable. Because career paths today aren’t ladders.They’re networks. Digital marketing is one of the few professions where your skills can transfer across:• Industries• Employers• Income streams• Countries• Corporate roles• Startups• Consultancies• Ecommerce brands• Personal brands• Agencies But with flexibility comes competition. So how do employers decide who stands out?Signal. Signal of depth.Signal of commercial understanding.Signal of credibility.Signal of professionalism. In this episode, we break down:Why non-linear careers reward structured depthHow professional credibility accelerates opportunityWhy “knowing social media” isn’t the same as leading digital growthHow recognised qualifications create differentiation in crowded marketsWhy AI and automation are increasing professional standardsThe difference between drifting in your career and directing itWe also discuss why structured study and professional qualification are becoming powerful differentiators — especially in a market filled with self-proclaimed experts. Because when career paths expand, foundations matter. Without structure, pivots feel risky.With structure, pivots feel strategic. If your job disappeared tomorrow…Would you be starting again?Or stepping sideways into something stronger? That’s the real question.🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and learn more about professional, accredited qualifications at:👉 https://digitalandsocialmediaacademy.com/pages/podcast📘 Explore accredited digital marketing courses designed to future-proof your career🎓 Discover how Business Consort Academy helps marketers move into leadership, strategy, and higher-earning roles📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily content packed with practical tips, tools, and insights to boost your digital skills and stay ahead in 2026 and beyond.⭐ FREE Gift Alert If you enjoyed this episode:Rate & review Digital Marketing, Made Easy in your favourite podcast playerScreenshot your reviewDM it to us on Instagram @businessconsort🎁 We’ll send you a FREE gift as a thank you! 🎙️ Don’t forget to follow Digital Marketing, Made Easy in your favourite podcast player so you never miss an episode — or listen directly on our website:https://digitalandsocialmediaacademy.com/pages/podcast Because digital marketing isn’t just evolving.It’s maturing. And the marketers who rise fastest build foundations strong enough to move in any direction.
-
94
Ep 95 - Why Commercial Intelligence Separates Marketers from Leaders
🎧 Digital Marketing Made Easy Episode 95: Why Commercial Intelligence Separates Marketers from Leaders Welcome back to Digital Marketing Made Easy — the podcast where we break down what actually matters in digital marketing right now, what’s shifting in 2026, and how to build a career and earning potential that keeps accelerating. In today’s episode, we’re talking about something most marketers aren’t taught early enough: Commercial intelligence. Because here’s the truth: Marketing skills might get you hired.Commercial intelligence gets you promoted. Commercial intelligence isn’t just understanding metrics.It’s understanding:RevenueProfit marginsCustomer lifetime valueCost of acquisitionForecastingFinancial impact It’s knowing how marketing connects to money. And in 2026, that connection is everything. In this episode, we explore:The difference between reporting activity and reporting impactWhy engagement metrics don’t impress leadership roomsThe language CEOs and boards actually care aboutHow commercial awareness increases influence and authorityWhy financially fluent marketers command higher salariesHow understanding growth mechanics unlocks consulting and business opportunitiesBecause here’s what separates a marketer from a leader: A marketer says:“We increased engagement by 35%.” A leader says:“That engagement translated into a 12% conversion lift and £240,000 in revenue.” One reports activity.The other reports impact. And impact drives influence. We also unpack why commercial intelligence is embedded into professional digital marketing qualifications — not as finance theory, but as a strategic lens for understanding performance, planning, forecasting, and growth. This is a core reason why so many marketers who develop commercial intelligence move into £60K, £80K, £120K+ roles.Leadership positionsConsultingOr authority-led digital businesses Because they’re no longer seen as a cost centre —they’re seen as a growth driver. If you want to be taken more seriously, move into leadership, or increase your earning potential — this episode is essential listening.Marketing gets attention.Commercial intelligence gets authority.Authority gets influence. 🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and learn more about professional, accredited qualifications at:👉 https://digitalandsocialmediaacademy.com/pages/podcast 📘 Explore accredited digital marketing courses designed to future-proof your career🎓 Learn how to move into leadership, strategy, and higher-earning roles 📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily tips, tools, and practical insights to build your digital skills and stay ahead. ⭐ FREE Gift Alert If you enjoyed this episode:Rate & review Digital Marketing, Made Easy in your favourite podcast playerScreenshot your reviewDM it to us on Instagram @businessconsort🎁 We’ll send you a FREE gift as a thank you! 🎙️ Don’t forget to follow Digital Marketing, Made Easy so you never miss an episode — or listen directly on our website.Digital marketing isn’t just a skill.It’s career insurance.
-
93
Ep 94 - Why Authority Beats Consistency in 2026
🎧 Digital Marketing Made Easy Episode 94: Why Authority Beats Consistency in 2026 Welcome back to Digital Marketing Made Easy — the podcast where we focus on what actually works in digital marketing today, what’s changing in 2026, and how to build a career, business, and reputation that lasts. In this episode, we challenge one of the most overused pieces of advice in marketing: “Just be consistent.” Because in 2026, consistency without authority is invisible. You can post every day.You can be active on every platform.You can follow every content calendar. And still not be chosen. Why?Because attention is no longer scarce.Trust is. Consistency used to be the differentiator.Now, everyone is consistent — brands, creators, businesses, and even AI tools. What actually separates those who get chosen?Authority. In this episode, we unpack:Why authority now beats consistency in crowded marketsHow trust, clarity, and perspective drive decision-makingWhy people follow leadership — not outputThe signals buyers and employers look for when choosing who to trustHow authority reduces uncertainty and creates opportunityWhy authority-led marketers progress faster, earn more, and attract inbound opportunitiesWe also explore why authority isn’t built by posting more, but by:Saying fewer things more clearlyTaking a strong point of viewBacking ideas with strategy and substanceDemonstrating understanding of the bigger commercial pictureThis is why the most successful marketers in 2026:Create less content — but make it work harderFocus on depth over volumeLead conversations instead of reacting to trendsShape perception rather than chase algorithmsWe also share how this thinking is applied at Business Consort Academy, where marketers learn to move beyond content creation into strategy, positioning, leadership, and authority-led growth — resulting in promotions, higher-paid roles, and scalable digital businesses. If you’ve ever felt:“I’m showing up, but it’s not landing,” or“I’m doing the work, but I’m not being recognised,”This episode is your reframe. Consistency keeps you visible.Authority makes you memorable.And memorability is what creates opportunity. 🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and learn more about professional, accredited qualifications at:👉 https://digitalandsocialmediaacademy.com/pages/podcast📘 Explore accredited digital marketing courses designed to future-proof your career🎓 Learn how to move into leadership, strategy, and higher-earning roles📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily tips, tools, and practical insights to build in-demand digital skills and stay ahead of the market.You can also follow the host at @dawnmcgruer. ⭐ FREE Gift Alert If you enjoyed this episode:• Rate & review Digital Marketing Made Easy in your favourite podcast player• Screenshot your review• DM it to us on Instagram @businessconsort 🎁 We’ll send you a FREE gift as a thank you. 🎙️Don’t forget to follow Digital Marketing Made Easy so you never miss an episode, or listen directly on our website. Digital marketing isn’t just a skill. It’s career insurance.
-
92
Ep 93 - Why SEO Is Becoming a Leadership Skill, Not a Technical One
🎧 Digital Marketing Made Easy Episode 93: Why SEO Is Becoming a Leadership Skill, Not a Technical One Welcome back to Digital Marketing Made Easy — the podcast where we cut through the noise of digital marketing and focus on what actually moves careers, businesses, and opportunities forward in 2026 and beyond. In today’s episode, we’re rethinking SEO. If your first thought is keywords, algorithms, or something only a specialist handles, this episode will challenge that perspective. Because SEO is no longer just a technical skill.It’s becoming a leadership skill. Search today isn’t just about traffic.It’s about visibility, trust, authority, and choice. People search to:Validate decisionsCompare expertiseCheck credibilityReduce riskAnd the brands and professionals who understand this aren’t reacting to the market — they’re shaping it. In this episode, we explore:Why visibility now determines opportunityHow SEO influences brand perception, authority, and trustWhy leaders focus on being the obvious choice, not just rankingHow SEO has moved from execution to strategyWhy SEO now sits with founders, growth leaders, and senior marketersHow strategic SEO creates career leverage and leadership opportunitiesWe also break down why the most valuable marketers today aren’t just implementing tasks — they’re directing growth by connecting:Search behaviourCustomer intentAuthority-buildingCommercial outcomesThat combination is rare — and rarity creates value. This is exactly why SEO remains one of the most powerful digital marketing skills to master in 2026 — not as a technician, but as a strategist. 🎓🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and learn more about professional qualifications at:👉 https://digitalandsocialmediaacademy.com/pages/podcast 📘 Explore accredited digital marketing courses designed to future-proof your career🎓 Learn how to move into leadership, strategy, and higher-earning roles 📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily tips, tools, and practical insights to build your digital skills and stay ahead. ⭐ FREE Gift Alert If you enjoyed this episode:Rate & review Digital Marketing, Made Easy in your favourite podcast playerScreenshot your reviewDM it to us on Instagram @businessconsort🎁 We’ll send you a FREE gift as a thank you! 🎙️ Don’t forget to follow Digital Marketing, Made Easy so you never miss an episode, or listen directly on our website. Digital marketing isn’t just a skill.It’s career insurance.
-
91
Ep 92 - Why Digital Marketing Is the Most Future-Proof Skill You Can Learn
🎧 Episode 92: Why Digital Marketing Is the Most Future-Proof Skill You Can Learn Welcome back to Digital Marketing, Made Easy — the podcast that cuts through the noise and focuses on what actually drives growth, opportunity, and career security. In this episode, we’re not talking about platforms, algorithms, or short-lived trends.We’re talking about why digital marketing has become one of the most future-proof, in-demand skills in 2026 and beyond. As entire job categories shrink and automation accelerates, one skillset continues to rise in demand: commercially minded digital marketing. In this episode, you’ll discover:Why digital marketing directly impacts revenue — and why that matters to employersHow recognised qualifications move you from “doing marketing” to leading growthWhy qualified digital marketers earn more, progress faster, and face less redundancy riskHow digital marketing creates flexibility through consulting, freelancing, and business ownershipWhy this skillset is often described as a career multiplier, not a single career pathYou’ll also be guided through a powerful visualisation — graduating with a professional digital marketing qualification, cap and gown at Westminster — and what that moment really represents: credibility, confidence, and long-term leverage in a crowded market. At Business Consort Academy, over 83% of graduates go on to secure a pay rise, promotion, new role, or start their own business — not because the qualification is easy, but because it’s respected. And respect creates opportunity. If you’re thinking:“I don’t want to be left behind”“I want skills that protect my future”“I want options — not limitations”This episode is about positioning, not pressure. 🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and learn more about professional qualifications at:👉 https://digitalandsocialmediaacademy.com/pages/podcast 📘 Explore accredited digital marketing courses designed to future-proof your career🎓 Learn how to move into leadership, strategy, and higher-earning roles 📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily tips, tools, and practical insights to build your digital skills and stay ahead. ⭐ FREE Gift Alert If you enjoyed this episode:Rate & review Digital Marketing, Made Easy in your favourite podcast playerScreenshot your reviewDM it to us on Instagram @businessconsort🎁 We’ll send you a FREE gift as a thank you! 🎙️ Don’t forget to follow Digital Marketing, Made Easy so you never miss an episode — or listen directly on our website. Digital marketing isn’t just a skill.It’s career insurance.
-
90
Ep 91 - Why Digital Marketing in 2026 Is a Strategy Game — Not a Tool Game
🎙️ Digital Marketing, Made Easy Episode 91: Why Digital Marketing in 2026 Is a Strategy Game — Not a Tool Game Podcast: Digital Marketing, Made EasyHosted by Dawn McGruer FRSA FCIM - Founder of Business Consort Academy established 2003 - We have trained and certified over 30,000 students - 100% Online with 99% pass rate.📌 Episode Overview Digital marketing in 2026 isn’t about learning more tools — it’s about learning how to think strategically. In this episode of Digital Marketing, Made Easy, Dawn McGruer breaks down why AI hasn’t replaced marketers — it’s replaced guesswork, outdated tactics, and unstructured thinking. If you’re feeling busy but not progressing, confident in tools but unsure of strategy, or ready to future-proof your career in an AI-driven world, this episode will help you understand what actually matters now — and why strategic marketers are ranking in the top 1% of the industry. 🎧 What You’ll Learn in This EpisodeWhy digital marketing has shifted from execution to strategyHow AI has changed expectations — not eliminated opportunityThe difference between doing marketing and leading marketingWhy commercial intelligence now drives earning potentialWhat separates tactical marketers from strategic growth leadersHow structure, strategy, and qualification future-proof your career🚀 Key Takeaway In 2026, the most in-demand marketers aren’t the ones who know the most tools — they’re the ones who understand strategy, planning, and commercial impact. That’s what opens doors to promotions, pay rises, new roles, and business opportunities. 🎓 Why Strategy MattersAt Business Consort Academy, over 83% of students achieve a pay rise, promotion, new job, or start a business after graduating. Students don’t just learn how to do digital marketing — they learn how to:Build strategic plansUnderstand commercial performanceChoose the right channelsSpecialise in high-value areas such as AI, SEO, paid advertising, ecommerce, or social media managementGraduates earn a degree-level CIM qualification awarded at Westminster, positioning them in the top 1% of marketers. 🎙️ About the Podcast Digital Marketing, Made Easy breaks down the most important trends, skills, and strategies shaping digital marketing in 2026 and beyond — translating complexity into clarity for ambitious professionals, marketers, founders, and career-switchers. No jargon.No overwhelm.Just smart, strategic marketing that drives real results. 🔔 Subscribe & Listen Subscribe to Digital Marketing, Made Easy for weekly episodes covering:AI & the future of marketingSEO, paid ads, and performance strategySocial media influence & authorityEcommerce growth systemsCareer progression in digital marketingwww.digitalandsocialmediaacademy.com @businessconsort on Instagram
-
89
Ep 90 - Top Tips for Using Generative AI Ethically in Marketing
In this episode, we break down how to ethically use generative AI without crossing any lines. From using AI to spark ideas to avoiding the plagiarism pitfalls, we’re covering the essentials that will keep your content fresh, unique, and legally sound. You’ll discover how to turn AI into your best brainstorming friend, while still making sure your brand’s voice shines through. Whether you're new to AI or a seasoned pro, these tips will help you harness the power of AIresponsibly and effectively.Here are the Highlights:(01:18) Inspiration not duplication(03:56) Take the idea and make it your own(06:36) Aligned to the brand(11:16) Collaboration between AI and human teamsConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsortConnect on LinkedIn - https://www.linkedin.com/school/868404/
-
88
Ep 89 - 5 Ways To Scale Your Business Using A Newsletter Strategy
Today, we're unpacking five innovative ways to scale your business with a robust newsletter strategy. Now, if you're still sceptical about email marketing, think again. With its unmatched ROI, a well-crafted newsletter can be your secret weapon to boost engagement and drive revenue.We'll explore how newsletters can evolve with the digital landscape, blending classic tactics with modern trends. From audience segmentation and personalised content to leveraging newsletters for brand awareness and customer loyalty, this episode is packed with actionable insights.Whether you're revamping your existing strategy or starting from scratch, there's something here for everyone. Let's get started!Here are the Highlights:(01:11) ROI on email marketing is HUGE(04:14) It's hard work!(08:14) Drip campaigns(11:13) Clear calls to action(13:03) Partnering and subscription modelsConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsortConnect on LinkedIn - https://www.linkedin.com/school/868404/
-
87
Ep 88 - Top 10 Tips to Starting or Scaling Your Ecommerce Business
In this episode of "Digital Marketing Made Easy," we discuss the essentials for starting or scaling your e-commerce business. Dawn highlights choosing a profitable niche, validating your product idea, and registering your business, including trademarking your brand and products. We also cover building a user-friendly website and setting up secure payment methods.We then focus on optimising for search engines and creating engaging content.Dawn shares strategies for using social media, email marketing, and paid ads to drive traffic and increase sales. Lastly, we stress the importance of excellent customer service and regularly analysing your business performance. Tune in for actionable insights to help your e-commerce venture thrive.Here are the highlights:(01:22) The positive effects of Covid(04:46) SEO strategies(06:11) We need to sell consistently(08:23) The importance of Social ProofConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsortConnect on LinkedIn - https://www.linkedin.com/school/868404/
-
86
Ep 87 - 3 Easy Steps to Create a Content Strategy
Welcome to Episode 87 of Digital Marketing Made Easy! Today, we're diving into three easy steps to create a powerful content strategy that will set your brand apart. We'll explore how to define your content mission and vision, understand your audience, and optimise your content to drive engagement and growth. Whether you're a seasoned marketer or just starting out, these tips will help you create content that resonates and delivers results. Highlights: (2:17) Content marketing mission statements that align with purpose and values(3:51) Long-term goals and aspirations in your business(7:20) Training AI tools to create aligned content(9:20) Saving time with AIConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsortConnect on LinkedIn - https://www.linkedin.com/school/868404/
-
85
Ep 86 - The Top 10 Tasks A Marketer Needs To Focus On Daily
Welcome once again to another episode of Digital Marketing Made Easy.In this episode, we outline the top 10 daily tasks every marketer should focus on to stay productive, such as breaking down big tasks, reviewing analytics, and creating dynamic social media posts.We emphasise the importance of translating efforts into actionable insights, maintaining visibility through engaging content, and building meaningful client relationships.This episode provides a practical guide for marketers to enhance productivity and drive business growth with data-driven decisions and targeted marketing strategies.Here are the highlights:(00:39) New qualifications!(04:07) Keep a dashboard(05:06) One post at a time(09:06) Connect differentlyConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
84
Ep 85 - 6 Ways to Use AI to Help Create Content and Boost SEO
Welcome to Episode 85 of the Digital Marketing Made Easy podcast!In today's episode, we're diving into the exciting world of AI and how it can revolutionise your content creation and SEO strategies. We'll explore six powerful ways to leverage AI tools to generate engaging content, optimise your website for better search rankings, and drive more quality traffic. Get ready for an episode that is packed with practical tips to help you stay ahead in the digital marketing game. Highlights:(1:20) Using AI to boost SEO and content generation(5:08) Improve readability and SEO performance(7:19) Relationships between words, phrases, and topics(9:56) SEO and content creation training Connect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
83
Ep 84 - What Are The Key Skills a Marketer Needs to Future Proof Their Career
Today I’m diving into the essential skills every marketer needs to future-proof their career. In an ever-evolving digital landscape, it's crucial to stay ahead with diverse skills in areas like SEO, social media, data analysis, and content creation. I’ll explore how these competencies not only enhance your employability but position you for higher earning potential and career longevity. So, whether you're new to marketing or looking to upskill, this episode is packed with insights to help you thrive in 2024 and beyond. Highlights: (1:03) Future-proofing digital marketing careers(4:11) Upskilling and acquiring diverse skills(6:00) Data analysis, content creation and adaptability(12:03) Essential skills for marketers to future-proof their careersConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
82
Ep 83 - 12 Ways to Sell Your Courses & Programmes Easily
Welcome to today's episode of Digital Marketing Made Easy.In this episode, I’m delving into effective techniques for selling your courses and programmes. From optimising your email marketing strategies to harnessing the power of social media and content creation, I cover a range of topics that promise to elevate your approach and help convert your audience into committed customers. Join me as I discuss these key insights, complete with real-world applications and expert guidance to help your offerings shine in a competitive market. Here are the highlights: (2:11) Unleash your courses and programs to the online world(3:06) Master the art of marketing to expand your reach(4:01) Marketing strategies for online creators(11:26) Engaging audiences and crafting compelling contentConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
81
Ep 82 - 4 Effective Ways To Use Relationship Marketing To Boost Your Sales
This week we are diving deep into relationship marketing. Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building customer loyalty, sprinkling in some top-notch customer service tips, and even how to become a thought leader in your space—this episode has got you covered.So, tune in, and let's start making those connections that not only last but also pay off!Here are the highlights:(01:30) Communication is central(06:12) That personal touch(08:13) Exceptional customer service(09:46) Building trust and loyalty(10:35) Thought leadershipConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
80
Ep 81 - 4 Ways to Use AI to Attract and Convert Customers
Welcome to Episode 81 of the Digital Marketing Made Easy podcast.Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world. In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively. From personalised recommendations to automated customer interactions, I'll show you how these tools can revolutionise your business operations and enhance customer experience. Get ready to use AI to its fullest potential. Here are the highlights: (1:01) Finding the right tools(3:21) What are you doing with AI?(7:28) Leveraging AI for email marketing automation(12:29) Conversion strategies and real-time engagement Connect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
79
Ep 80 - 3 Ways to Use Socials and Stories to Sell More
Welcome to another episode of Digital Marketing Made Easy. Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories. Ready to learn how to engage better and sell more using some of Instagram's features? Well, this episode is packed with tips and tricks for brands and service providers. Let's get started and make your Instagram work for you!Here are the highlights: (1:11) Leveraging social media platforms for business growth(4:58) Making consistent social posts(7:01) Online marketing and engagement(10:15) Showcasing products and servicesConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
78
Ep 79 - Key Objectives to Drive Revenue Into Your Business
In today’s episode of Digital Marketing Made Easy, I’m diving into the real deal about driving revenue.It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth. We’re moving past the distractions of vanity metrics to focus on the essentials of lead generation and conversion. I’m sharing the six key objectives that are guaranteed to not just expand your business, but significantly boost its performance. Gear up for a transformative approach to marketing and watch your revenue climb. Here are the highlights: (1:37) Setting business goals that drive revenue(5:29) Lead generation and conversion optimisation strategies(6:52) Business growth through customer retention and upselling(9:54) Business strategies for profitabilityConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
77
Ep 78 - Influencer Marketing Explained
In this captivating episode of Digital Marketing Made Easy, we dive deep into the world of influencer marketing, demystifying its core concepts and uncovering its power to transform brand engagement and sales. Whether you're a seasoned marketer or just stepping into the digital arena, join us as we explore the strategic intricacies of collaborating with influencers, leveraging their credibility to amplify your brand's reach. Get ready to unlock the secrets behind successful influencer partnerships, and discover tools and tactics that can elevate your marketing game.Here are the highlights: (1:24) Identifying and analyzing influencers for brand collaborations(2:51) Influencer marketing tactics and growth strategies(6:27) Being honest and authentic in marketing(8:24) Influencer marketing best practicesConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
76
Ep 77 - 5 Ways a Podcast Can Scale Your Business
In this episode, we dive into the transformative power of podcasting for business growth. Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought leadership, deepen audience engagement, and open up new avenues for lead generation and monetization. Whether you're a seasoned business owner or just starting out, these insights will equip you with the knowledge to leverage podcasting effectively in your marketing strategy. Get ready to amplify your reach and unlock new opportunities with the unique power of audio content.Here are the highlights: (0:00) How podcasting can grow businesses through increased visibility(1:26) Podcasting's impact on brand visibility and thought leadership(5:20) Building credibility and community through podcasting(6:57) Podcasting's benefits for personal branding and lead generation(10:38) Leveraging podcasting for business growthConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
75
Ep 76 - The 5 Best Ways to Make Money With Digital Marketing
Welcome back to the pulse of online success, where we dive deep into the digital world.Today's episode is a real treasure trove for anyone looking to turn the digital maze into a highway of opportunities. We're exploring the five best ways to make money with digital marketing in 2024, and let me tell you, it's not just about being online; it's about being on point. So, whether you're a seasoned marketer or just dipping your toes in the digital waters, get ready to unlock strategies that could redefine your online presence and, more importantly, your bank balance. Let's dive in!Here are the highlights: (0:00) Digital marketing strategies for earning potential(1:31) Affiliate marketing as a revenue stream(5:29) Growing businesses through e-commerce and affiliate marketing(6:55) Digital marketing opportunities for new businesses(9:36) Lead generation strategies for businessesConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
74
Ep 75 - 5 Incredible Reasons Why Studying Digital Marketing Will Future-Proof Your Business and Career
Welcome back to the Digital Marketing Made Easy podcast, where we dive deep into the world of online wizardry that keeps the digital world spinning. Today I’m unravelling the magic behind digital marketing and why it's the spell you need to cast for a future-proof career and business. In this episode, we're not just skimming the surface; we're diving into the five incredible reasons why mastering digital marketing is like finding the secret potion to success. Whether you're a digital native or still getting the hang of this internet thing, grab your notebooks because these lessons are too good to miss!Here are the highlights: (1:27) The evolution of Google and its ranking system(3:11) Digital marketing's importance for businesses and careers(7:01) Digital marketing skills for business success in 2024(8:46) Digital marketing's benefits and demand for professionalsConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
73
Ep 74 - 6 Reasons to Get a Diploma in Digital Marketing
Welcome to episode 74, where we dive into the dynamic world of digital marketing and its growing importance. In this episode, I'll outline six compelling reasons why obtaining a diploma in digital marketing can be a game-changer for your career. From staying ahead in the ever-evolving digital landscape to enhancing your skillset and credibility, we'll explore how this qualification can open doors to new opportunities and give you a competitive edge in the industry. Tune in for valuable insights that could reshape your professional path.Here are the highlights: (1:49) Digital marketing skills gap and formal education(6:02) Qualifications and career advancement(9:52) Career benefits of a digital marketing qualification(14:05) Digital marketing diploma benefits for career growthConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
72
Ep 73 - 6 Reasons Why Your Marketing Should be Driven Through the Psychology of Selling
Today, we're diving into why your marketing efforts should be deeply rooted in the psychology of selling. In our digital age, understanding consumer psychology is more crucial than ever.We'll explore six compelling reasons why this approach is vital, from creating emotional connections to tailoring messages that resonate. So, buckle up for an insightful journey that promises to revolutionise how you think about and execute your marketing strategies. Let's get started!Here Are The Highlights:(01:14) Using psychology in marketing to understand and persuade clients.(03:12) Tailoring marketing messages for your customers.(05:25) Boost your sales through emotional connections and trust.(07:01) Increase your conversion rates.Connect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
71
Ep 72 - 5 Things Never To Do With Your Marketing Over Christmas
In this episode, I delve into five marketing no-gos for the Christmas season.It's a vital guide for businesses to navigate holiday promotions with care, focusing on brand integrity and effective audience engagement.These tips help avoid the common blunders that could overshadow the festive spirit or overwhelm customers. A must-listen for marketers and business owners seeking to make their holiday campaigns stand out, while staying true to their brand ethos.Here are the highlights:(01:45) Begin preparations early(03:43) Don’t bombard your audience(05:50) The option to opt-out(08:38) The Know,Like & Trust(10:41) Remembering the people less fortunateConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
70
Ep 71 - 6 Things You Need to Know as a Digital Marketer in 2024
Welcome! Today we're diving into the 6 things you need to know as a digital marketer in 2024.In this episode, we're unveiling the latest trends and strategies that are set to shape the digital marketing landscape.If you're looking to stay ahead in the fast-paced world of digital marketing, this is your must-listen guide.Prepare to be equipped with knowledge and tools that will keep you at the forefront of digital innovation.Here are the highlights: (2:01) Using AI to repurpose content for social media(4:02) AI and video content in digital marketing(5:55) Leveraging video content and AI in marketing(8:02) Digital marketing trends in 2024 Connect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
69
Ep 70 - How to Evolve Your Online Marketing to Really Grow Your Business
Welcome! Today, we’re unlocking the secrets of evolving your online marketing to skyrocket your business growth. In today's digital age, staying ahead of the curve is key, and that's exactly what we're diving into.In this episode, I’m sharing cutting-edge strategies and personal insights on transforming your digital marketing landscape. So, whether you're a budding entrepreneur or a seasoned marketer, get ready to take notes and transform your approach to online marketing!Here are the highlights: (1:23) Leveraging social media for business growth(5:10) Marketing strategies for online success(8:51) Using social media, SEO, and email marketing(12:17) Digital marketing strategies and toolsConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
68
Ep 69 - Are you Working too Hard?
Are you working too hard to get results from your marketing?We’re always told that working hard is the only path to success. But today, I’m here to challenge this idea.It’s time to explore a different approach. One that can lead to both joy and achievement. So, join me today as we discuss making life, business and marketing much easier. Here are the highlights: (1:28) The myth that hard work leads to success(5:04) Finding balance in business models(7:21) Marketing strategies for business success(11:18) Aligning work with passions for joy and successConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
67
Ep 68 - 6 Ways to use AI to Improve Your Marketing Campaings
Artificial Intelligence is part of our day-to-day lives. But many businesses are using AI.It helps us save time, and become more effective and efficient. AI algorithms can identify patterns and trends, helping us to make data-driven decisions, and target your marketing efforts more effectively.So, join me today as I outline my six ways to use AI to improve your marketing campaigns.Here are the highlights:(1:11) Using AI for personalised marketing(2:38) Chatbots and virtual assistants in customer service(6:36) Using AI for content creation(7:55) AI in marketing and social media monitoring Connect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/Follow on Twitter - https://twitter.com/businessconsortConnect on LinkedIn - https://www.linkedin.com/school/868404/
-
66
Ep 67 - Unlocking the Secrets to Generating Every £100k for Your Business Through Marketing
Today we're going on a journey towards unlocking the full potential of your marketing efforts. Things like market research, defining your target audience and developing a unique value proposition are all crucial. And sometimes these things can be overlooked. But digital marketing is dynamic. We must be dynamic and responsive too. So, join me as we unlock the secrets to generating every £100k for your business through marketing. Here are the highlights:(1:03) Unique value proposition(2:35) Crafting a compelling brand story(4:14) Marketing for business growth(8:17) Staying motivated and dedicated Connect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
65
Ep 66 - Why Your Business Model is More Important Than Your Marketing
Why is your business model more important than your marketing? You might be wondering, why is a digital marketing podcast talking about why a business model is more important than marketing?Well, many entrepreneurs and business owners get caught up in digital marketing tactics and strategies. They overlook their business model. But your business model is the foundation of everything. So, join me today to find out why. Here are the highlights:(1:18) Business model trumps marketing(4:16) Sales funnel optimization(7:12) Marketing alignment for customer success(10:06) Business models and marketing strategies Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
64
Ep 65 - Accelerate Your Success Using Neuroplasticity Principles
Today we’re discussing neuroplasticity. I’m touching on things like having a growth mindset and a positive outlook on life. Most importantly, I’m outlining the principles of neuroplasticity. Join me today to understand how you can relate those principles to your life and business to accelerate success. Here are the highlights: (2:37) Changing habits(6:52) Mental fitness(11:03) Success barriers(14:46) Achieving goalsConnect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
63
Ep 64 Digital Marketing Trends & Skills You Need to Know About in 2023 (EC Mixed)
In this episode, we're talking all about key digital marketing trends and essential skills for 2023.We dissect the rise of TikTok and its potential impact on your marketing strategy, along with other social media platforms.Curious about the real deal behind influencer numbers? We debunk the world of vanity metrics and stress the importance of authentic engagement. So let's future-proof your marketing game together. Here are the highlights:(3:56) The importance of personalisation and personalised marketing. (4:40) The importance of building an authentic audience (9:30) AI and automation are transforming the world of digital marketing. (13:42) The digital marketing skills that professionals need. Connect with Dawn:Visit our Website - https://www.digitalandsocialmediaacademy.com/Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group -Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
-
62
Ep 63 7 Steps to Monetise Your Marketing Skills as a Business
We all know by now that offering digital marketing services is one of the easiest and quickest home based businesses that you can start.In this episode, we’re going to be looking at seven steps to monetise your marketing skills!Here are the highlights:(02:51) Having the correct training(04:30) Build your networks(09:16) Sales page(10:59) High quality work Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Dawn McGruer brings you ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com
HOSTED BY
Dawn McGruer FRSA FCIM
Loading similar podcasts...