EP 109: What Even Is an LLM and Why Should You Care as a Marketer?

Let’s be real: You’ve heard the term “LLM” dozens of times, but do you actually know what it means?No shame; most people don’t.In this episode, we explain what a Large Language Model is, why it matters for your role, and how reasoning models like GPT-4o, o3, and o4 are turning AI from a novelty tool into a strategic partner for marketers who know how to use them.Want to accelerate your team's learning curve: find out how we can help at xpromos.com/ai