Ep 11: Asheesh Gupta, Samarth: Do your parents need a care manager?

“Don’t wait for an emergency to provide support for your elderly parents,” says Asheesh Gupta, Founder and Managing Director of Samarth Care, India’s leading eldercare organisation, serving over 30,000 senior citizens across the country and catering to the Indian diaspora across 33 countries. The Gurgaon-based founder talks about his 600-strong team of care managers who anchor teams that provide a bouquet of services to the designated seniors in their care, from paying bills to helping move houses, and coordinating emergency care. He also talks about the importance of community, creating purpose, and what seniors need, including healthcare and beyond, which is largely “people to talk to, places to go to, and be needed.”Website: https://samarth.community/Timestamps:01:52 A decade of Samarth, still feels like a startup05:27 Samarth’s services - community, engagement, care, clinics for healthy ageing12:15 Building trust with the senior community; care managers13:53 Care managers across 350 cities17:46 Requests handled by care managers, from checking paying bills to moving houses19:11 Six key pillars, from emergency support to healthcare, safety and security, concierge and companionship23:10 Service demands across India26:28 From childcare to parent care for companies28:26 Mindset shift to caregiving30:05 Don’t expect parents to ask for support34:05 Great time to be in the agetech, longevity industry39:00 Misconceptions around seniors43:20 What elderly parents need; act early, don’t wait for an emergencyViews are personal. Listener discretion is advised.For more, email [email protected]