EP.11 Guinness 健力士 - 260年前就开始做精酿的黑啤代名词

当聊到Iconic品牌，谁会第一个浮现你的脑海？当提到Guinness，你会先想到吉尼斯纪录还是健力士黑啤？不论如何，Guinness是一个iconic品牌绝对是无可争议的。这一期节目，我们将一起探讨这家满怀力量，注重美德，承载人情与联系的iconic品牌，从工艺、文化、表达上去感受跨越几个世纪的老牌黑啤魅力。时间轴00:45 什么是iconic品牌07:02 吉尼斯纪录和健力士啤酒08:54 Guinness的历史故事、独特风味、工艺手法 25:55 面对精酿的挑战34:40 从动人广告解读Guinness内核是透明的啤酒吗？Guinness Storehouse Guinness广告创意介绍广告：Good things happen to those who wait - Surfer 广告：Made of more - 轮椅篮球广告：Lovely day for a Guinness - 追逐太阳MusicThe Old Boys Network - Will Taylor在小宇宙查看该单集文稿

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EP.11 Guinness 健力士 - 260年前就开始做精酿的黑啤代名词

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