Ep. 11: Maximizing Your Reach: Techniques for Engaging Future Students

On this episode, we walk through different ways to meet new students and get in front of them.This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:This podcast episode delves into the imperative question of how to effectively reach more prospective students within the realm of martial arts. I, AJ Klingerman, alongside my esteemed co-host Jennifer Risser, engage in an extensive exploration of various strategies that can be employed to attract new participants to one’s martial arts academy. Our discourse encompasses a plethora of methods, ranging from the utilization of paid advertisements on platforms such as Facebook and Instagram, to the significance of fostering referrals through existing students and community engagement. We emphasize the importance of maintaining an active presence on social media and local events to enhance visibility and connection with potential students. Through our collaborative brainstorming, we aspire to equip listeners with actionable insights that transcend the martial arts domain, thereby fostering broader applicability across diverse business contexts.