Roll Model Business

On this week's episode, we chat about how to navigate staying up-to-date as a black belt and business owner.This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary: Every effective coach requires a mentor or coach of their own, as we discuss the significance of ongoing education and continuous improvement in the realm of Brazilian Jiu Jitsu. As we embark on this pivotal twentieth episode of the Role Model Business podcast, we delve into the multifaceted avenues through which martial arts instructors can enhance their skills, both in technique and pedagogy. The discourse emphasizes the necessity for instructors to remain engaged in their own learning, whether through private lessons, seminars, or observing other teaching methodologies. Furthermore, we explore the critical business acumen required to sustain a thriving martial arts school, particularly in challenging economic climates. Our commitment to lifelong learning is underscored, urging listeners to seek out diverse educational resources to elevate their practice and business efficacy.

You've heard the saying, when the going gets tough, the tough get going. In this week's episode of Roll Model Business we discuss how to be more intentional about your business and your community to help set yourself up for success in an economic downturn. Can you make your martial arts business recession proof? You can at least take some steps to help soften the impact of a bad economy.This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:The central premise of this podcast episode is the examination of the relationship between personal injuries sustained during Jiu Jitsu training and the subsequent improvement in one's skills. Both AJ Clingerman and Jennifer Risser, seasoned black belts in Brazilian Jiu Jitsu, delve into their personal experiences with injuries and how they fostered growth in their respective practices. They further transition into a discussion on the implications of economic challenges for martial arts businesses, emphasizing the necessity for proactive strategies that ensure resilience and community engagement. By employing targeted marketing techniques, offering scholarships, and establishing meaningful connections with students, they advocate for a multifaceted approach to navigating potential downturns. Ultimately, the episode underscores the significance of adaptability and intentionality in both personal development and business sustainability within the martial arts realm.

In this week's episode we talk you and maybe us into running summer camps at your martial arts academy. There is a few things you have to figure out before you start marketing your camp, so let's dive into what all it takes. We'll also discuss what a camp schedule can look like and go over a few ways to market it!This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:This discourse meticulously delineates the multifaceted aspects of orchestrating summer camps, particularly within the realm of martial arts. Central to our discussion is the recognition of the myriad advantages that summer camps present, including the engagement of youth, the potential for attracting new students, and the prospect of generating supplementary revenue. We candidly acknowledge our personal reservations regarding the execution of these camps, whilst simultaneously committing to impart the requisite knowledge and strategies for their successful implementation. The dialogue encompasses essential considerations such as the duration of the camp, the age demographics of participants, logistical arrangements, and effective marketing techniques to ensure robust enrollment. Ultimately, we endeavor to equip our audience with a comprehensive framework for establishing a successful summer camp that enriches both the practitioners and the broader community.

Grab your calendar and let's plan some marketing for May! In this episode we talk about some great ways to get more people on the mat for Mother's Day, plus fun events you can hold throughout the month! Don't let your marketing be boring and don't let your students get bored! From Light Sabers to Tacos to a Checkered Flag Finish - This month is full of fun marketing ideas!This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:This podcast episode focuses on the imperative of strategic marketing for the month of May, particularly within the realm of martial arts. As we approach this pivotal month, we delineate several significant dates and events, such as Mother's Day, Cinco de Mayo, and Memorial Day, proposing innovative marketing strategies to engage our community. The episode emphasizes the importance of creating memorable experiences, such as hosting a parents' class after Mother's Day, which serves not only to involve parents but also to foster deeper connections within our martial arts community. Furthermore, we explore the incorporation of thematic elements related to local events, such as the Indy 500, into our marketing efforts. Our discourse aims to equip listeners with actionable insights, thereby enhancing their business growth while cultivating a vibrant and engaging atmosphere for their members.

Whether it's a birthday, tournament performance, or promotion, finding ways to celebrate achievements both on and off the mats can be a game changer for your retention! Don't let the world continue to drag down your community. Find ways to celebrate the big and small things that help to make our lives better!This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:The primary focus of this podcast episode is the significance of celebrating milestones within the martial arts community, as articulated by AJ Klingerman and Jennifer Risser. They elucidate that recognition of achievements, whether personal or collective, plays a vital role in fostering a positive and supportive environment. The discussion encompasses various forms of celebrations, including birthdays, promotions, and successful tournament participations, underscoring the necessity of acknowledging these moments to invigorate morale and enhance community bonds. Moreover, they offer practical suggestions for implementing celebratory practices in martial arts academies, emphasizing creativity and personalization to ensure inclusivity and enjoyment for all participants. Ultimately, the episode serves as a reminder that celebrating successes, however small, is essential in cultivating a thriving and engaged community.

On this episode, we talk about the necessity of cleaning house occasionally, whether that relates to employees or customers. This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:Cleaning house is not merely a domestic chore; it is a vital process for ensuring the operational integrity of one's business. In this episode, we delve into the necessity of evaluating and, when appropriate, severing ties with personnel and patrons who do not contribute positively to the organizational environment. We discuss the emotional complexities involved in these decisions, emphasizing that while such actions can be profoundly challenging, they often lead to a healthier and more productive setting. Furthermore, we explore the importance of having the right individuals in pivotal roles, underscoring the significance of both hiring and, crucially, firing when necessary. Ultimately, we advocate for the fortitude to make these difficult choices in order to foster a thriving business community.

On this episode, we talk about bringing back lost students.This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).It is said to be anywhere form 5 - 25x cheaper to bring back a lost customer than it is to get a new one?Why did they leave?Was is too much to schedule into their life at the time? Did they not like a coach that is no longer there? Did they have financial issues that can be resolved? In this episode we do a little dive into why they might have left and how we can work to get them back!AI Summary:The principal focus of our discussion centers upon the imperative of reactivating lost customers within the martial arts community. We elucidate the significance of recognizing when a student has ceased attendance and the necessity of proactive engagement to rekindle their interest in training. Through a series of strategic outreach methods, we underscore the value of maintaining connections with individuals who may feel disconnected from our community. Furthermore, we explore innovative approaches to communication, including the use of personalized mail and thoughtful gestures, aimed at encouraging these individuals to return. Ultimately, our dialogue emphasizes that fostering a supportive environment is paramount in ensuring that no member feels adrift in their journey.

On this episode, we focus on marketing ideas for April.This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:This podcast episode delves into the intricacies of marketing strategies specific to the month of April, particularly within the martial arts domain. We explore various innovative promotional activities, such as utilizing April Fool's Day to engage students and foster a sense of community through playful marketing tactics. Additionally, we discuss the significance of the Easter egg hunt, which not only serves as a festive event but also as a mechanism to encourage students to explore new techniques outside their usual repertoire. The conversation extends to the broader themes of member appreciation and the importance of creating a welcoming environment that entices former members to return. Ultimately, we aim to equip listeners with actionable insights that will enhance their marketing efforts and strengthen their community ties.

On this episode, we discuss the role that a pro shop can play in increasing revenue for your academy, including different items you might stock.This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:This podcast episode discusses strategies for augmenting revenue within the martial arts sector, particularly through the establishment of a pro shop. We explore various products that can be effectively sold, ranging from essential training gear such as GIs and rash guards to supplementary items that enhance the training experience. The discussion emphasizes the importance of maintaining a diverse inventory to meet the needs of students, thereby fostering a sense of community and loyalty to the academy. Furthermore, we examine financial strategies, including pre-sales and dropshipping, which can facilitate the initial investment required to establish a flourishing pro shop without significant upfront capital. Ultimately, we encourage academies to leverage their unique position to provide quality products that students would otherwise procure from external sources, thereby reinforcing the economic sustainability of their businesses.

On this episode, we walk through different ways to meet new students and get in front of them.This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:This podcast episode delves into the imperative question of how to effectively reach more prospective students within the realm of martial arts. I, AJ Klingerman, alongside my esteemed co-host Jennifer Risser, engage in an extensive exploration of various strategies that can be employed to attract new participants to one’s martial arts academy. Our discourse encompasses a plethora of methods, ranging from the utilization of paid advertisements on platforms such as Facebook and Instagram, to the significance of fostering referrals through existing students and community engagement. We emphasize the importance of maintaining an active presence on social media and local events to enhance visibility and connection with potential students. Through our collaborative brainstorming, we aspire to equip listeners with actionable insights that transcend the martial arts domain, thereby fostering broader applicability across diverse business contexts.

On this episode, we reflect on marketing concepts we learned and/or noticed on our trip to Costa Rica.This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:This podcast elucidates the omnipresent marketing lessons that can be gleaned from our daily experiences, particularly highlighting the insights acquired during our recent sojourn to Costa Rica. We, AJ Klingerman and Jennifer Risser, both Brazilian Jiu Jitsu black belts, delve into the myriad ways in which what may initially appear as inconveniences can ultimately yield unforeseen advantages in both personal and professional realms. For instance, the serendipitous loss of our luggage transformed into a fortuitous circumstance that facilitated a more seamless arrival at our accommodations. As we traverse these narratives, we assert the importance of recognizing the silver linings in challenges, thereby fostering resilience and adaptability within our business practices. Furthermore, we explore the significance of cultivating community and creating memorable experiences, which serve as foundational elements in both martial arts and broader business contexts, ensuring enduring connections and client loyalty.

Spring into March with some fun themed marketing ideas!This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:The salient theme of this discussion revolves around the strategic utilization of March marketing opportunities, emphasizing the importance of thematic consistency in promotional efforts. We delve into various occasions that March presents, such as Daylight Saving Time and St. Patrick's Day, and explore how these events can be leveraged to enhance engagement within the martial arts community. I share insights on initiating events that resonate with these themes, such as organizing a women’s self-defense seminar in conjunction with International Women’s Day. Furthermore, we highlight the significance of planning these marketing initiatives in advance to ensure their effective execution. Ultimately, our objective is to equip listeners with actionable strategies that foster community growth and business development.

This week we discuss how to best use Instagram's features to boost your online presence, including some of Instagram's newer features.This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:This podcast episode delves into the intricacies of effectively utilizing Instagram as a strategic tool for business growth, particularly within the realm of martial arts. We explore the notion that Instagram should be regarded as "interest media," wherein the focus shifts from merely social interactions to the cultivation of content that resonates with the audience's interests. Throughout our discussion, we emphasize the importance of creating engaging content—whether it be humorous, educational, or relatable—that encourages interactions such as likes, shares, and comments. Additionally, we highlight the various types of posts available on the platform, including single images, carousels, and reels, each serving distinct purposes in audience engagement. Ultimately, our objective is to provide actionable insights that empower listeners to enhance their Instagram presence and foster a thriving community around their business endeavors.Companies mentioned in this episode:InstagramFacebookElementLiquid IV

It's so important to have a system in place for new students or customers, from their first interaction with you. Having a system allows you to train others, which enables consistency in your business. In this episode, we discuss first contact through end of first class.This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:The episode elucidates the paramount importance of establishing a systematic onboarding process for prospective students in the martial arts domain. We assert that while successful marketing may attract individuals to your academy, the subsequent steps in their journey are critical for fostering lasting engagement. We delve into various methods of initial interaction, emphasizing the necessity of scripting responses to ensure a consistent and welcoming experience. Moreover, we advocate that a meticulously documented system not only aids in creating a cohesive atmosphere for new students but also facilitates the training of future staff members. As we navigate through the intricacies of this process, we share actionable insights designed to enhance both the student experience and operational efficiency within martial arts academies.Links referenced in this episode:rolemodelbusiness.comdiscord.gginstagram.com/rolemodelbusinessfacebook.com/rolemodelbusinessyoutube.com

On this episode we give you some rapid-fire ideas for February marketing strategies.This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:This podcast episode elucidates strategies to effectively capitalize on the month of February, emphasizing the necessity for timely and innovative marketing initiatives. We delve into various occasions that February presents, including Groundhog Day and Valentine's Day, advocating for events that engage the community and foster participation. Notably, we suggest organizing a women's self-defense seminar for Galentine's Day, which serves as an excellent opportunity to promote empowerment and camaraderie among participants. Furthermore, we explore the potential of Valentine's Day promotions designed for couples, encouraging them to train together, thereby strengthening their bond through martial arts. Our discourse also touches upon other culturally significant events occurring in February, such as the Lunar New Year and Mardi Gras, highlighting the importance of adapting marketing efforts to resonate with diverse audiences.

On this episode, we discuss how hosting and attending events can develop community and boost business growth. We dive into specific events, discussing how each one can be a benefit.This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:Engagement in events, whether through hosting or attendance, serves as a catalyst for the growth of one's business, particularly within the martial arts community. The focal point of our discourse elucidates the multifaceted benefits derived from such gatherings, emphasizing the paramount importance of fostering a robust sense of community. As we delve into various types of events, including competitions, seminars, and social outings, we explore how each contributes to the enrichment of interpersonal connections and overall business development. The significance of creating a welcoming environment that encourages retention and camaraderie among participants cannot be overstated, as it ultimately plays a crucial role in sustaining interest in martial arts. Join us as we navigate these essential strategies for cultivating community and advancing your business endeavors in the martial arts arena.

No matter what time of year it is, it's not too late to set SMART goals. In this episode, AJ and Risser discuss how to set meaningful goals that push you and your business to the next level!This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:January 9th is recognized as National Quitters Day, a poignant reminder that a significant number of individuals abandon their New Year’s resolutions by this date. In our discussion, we explore the essence of goal-setting, emphasizing the importance of establishing SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound. We delve into how these principles can assist individuals in maintaining their commitments and achieving their aspirations, regardless of when they choose to start setting these goals. Furthermore, we examine the necessity of regular progress assessments and the practice of celebrating accomplishments, which serve as vital motivators in the pursuit of personal and professional growth. Ultimately, I encourage listeners to reflect on their goals and consider the adjustments necessary to ensure they remain attainable and aligned with their overarching life objectives.

Join us and dive into the world of Facebook - transform it from a time vampire to a robust tool you can use strategically to build your community and boost engagement.This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:This episode expounds upon the transformative potential of social media, particularly Facebook, as a strategic asset for business owners, especially those within the martial arts domain. We delve into how one can transcend the notion of social media as a mere guilty pleasure and instead leverage it as a robust tool for business growth and community engagement. By cultivating relationships, enhancing brand visibility, and utilizing various functionalities such as business pages, groups, and events, we illustrate actionable strategies to maximize one’s online presence. Furthermore, we emphasize the importance of regular engagement, content scheduling, and the innovative use of features like live videos and reels to captivate and expand one’s audience. As we navigate this dynamic landscape, our discourse aims to equip listeners with the insights necessary to transform their social media practices into formidable business advantages.This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).

In this episode, we dive into one of AJ's favorite marketing plans - the Marketer's Trio! Newsletters, emails, and random touches, oh my!This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:The rule of seven posits that potential customers must encounter a business at least seven times before making a purchase decision. However, in our discussion, we examine the validity of this rule in contemporary marketing contexts, revealing that the actual number may be significantly higher, ranging from 20 to 70 exposures. This insight prompts us to introduce the concept of the Marketers Trio, a strategic framework designed to enhance customer engagement through consistent communication. We delve into the mechanics of this trio, comprising monthly printed newsletters, weekly emails, and random touches, all aimed at building meaningful relationships with clients. Through this episode, we aim to equip business owners, particularly those in the martial arts sector, with actionable insights to foster community and drive sales effectively.

In this brief podcast episode, meet AJ Clingerman and Jennifer Risser, the co-hosts for your new favorite podcast!This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI summary:This podcast episode elucidates the paramount importance of community building within martial arts businesses, emphasizing that successful marketing transcends monetary gain and is fundamentally rooted in the cultivation of relationships. We, as co-hosts AJ Clingerman and Jennifer Risser, draw upon our extensive backgrounds in Brazilian Jiu Jitsu and business ownership to provide listeners with actionable insights that foster a sense of belonging among students and practitioners alike. Our discussions will demonstrate that a thriving community not only enhances the experience of current members but also serves as a powerful catalyst for growth and referrals. As we embark on this journey, we aspire to deliver concise episodes that inspire and equip listeners with the tools necessary for effective community engagement. We invite you to join us in exploring strategies that prioritize the well-being of your students while simultaneously achieving your business objectives.