EP 11: Unlocking the Power of Mobile Apps for eCommerce Retention

How can mobile apps transform your eCommerce retention strategy? In this episode of Send It, Jimmy Kim and Chase Dimond chat with Founder and CEO of Appbrew.com, Abhijeet Singh, about why mobile apps are crucial for staying ahead as an eCommerce brand. Learn how mobile apps deliver 3x higher conversion rates, drive 6x better customer lifetime value (LTV), and collect 25x more actionable customer data than websites. Plus, the trio digs into actionable strategies to boost AOV, reduce costs, and drive more revenue through mobile apps. EP 11: Unlocking the Power of Mobile Apps for eCommerce Retention Here's what we're diving into: Leveraging push notifications to reduce SMS costs and boost engagement Using generative AI to create personalized shopping experiences Building omnichannel strategies with first-party data collection How to boost AOV with saved carts and exclusive offers ______ 00:00 Introduction to App Conversions 02:25 The Power of Mobile Apps in eCommerce 03:19 Special Guest: Abit from Approved.com 04:00 Why Mobile Apps Outperform Websites 08:00 The Role of Data in Mobile App Success 12:01 Push Notifications and Customer Retention 18:14 Ad Spend Efficiency and ROAS with Mobile Apps 22:11 The Importance of Mobile Apps for DTC Brands 23:09 Strategies for Maximizing App Performance 25:50 Interesting Stats on Push Notifications 32:42 AI and the Future of Shopping 37:24 Advice for Brands Considering a Mobile App 39:44 Closing Remarks and Future Predictions ______ Thank you our friends at Omnisend and Appbrew for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!