Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

It's easy to start in India but very difficult to scale in India. This 3.5-hour podcast will cover everything you need to know about scaling a fashion, beauty, or home brand from zero to the first 20 crores, and then to 100 crores and beyond. We have the most requested podcast guest - Kishore Biyani BACK to drop some knowledge bombs. We also have Raj, who took the route of "digital-first" for his business expansion, and Ananth, who decoded e-commerce and marketplaces first. They delve deep into every important aspect one should know for scaling a brand, such as brand names, logos, category selection, performance marketing, SEO, growth hacking, marketplace strategies, distribution decisions, and community building. It will be a crash course for anyone who wants to take his/her brand from 0 to 1.If you’re below 22 and are working on building a brand from 0 to 1 in fashion, beauty, or home, here’s the chance for that support you’ve been looking for from India’s best business minds. ️Apply here: ⁠https://tally.so/r/mBp7LN⁠ ⁠#NikhilKamath⁠: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter ⁠https://x.com/nikhilkamathcio/⁠ Instagram ⁠https://www.instagram.com/nikhilkamat...⁠ Facebook ⁠https://www.facebook.com/nikhilkamath...⁠ Linkedin ⁠https://in.linkedin.com/in/nikhilkama...⁠ Koo ⁠https://www.kooapp.com/profile/Nikhil...⁠⁠#KishoreBiyani⁠Founder of Future Group (⁠https://www.futuregroup.in/⁠) ⁠#AnanthNarayanan⁠: Founder of Mensa Brands Follow Ananth here: Twitter ⁠https://twitter.com/anarayanan24⁠ Instagram ⁠https://www.instagram.com/narayanan.a...⁠ Linkedin ⁠https://in.linkedin.com/in/ananth-nar...⁠ ⁠#RajShamani⁠: Content Creator & Founder of House of X, Figuring Out Podcast Follow Raj here: Twitter ⁠https://twitter.com/rajshamani⁠ Instagram ⁠https://www.instagram.com/rajshamani/⁠ Facebook ⁠https://www.facebook.com/shamaniraj/⁠ Linkedin ⁠https://in.linkedin.com/in/rajshamani⁠ Raj’s Youtube Channel ⁠https://www.youtube.com/@rajshamani⁠ Timestamps(00:00) - Intro(02:06) - Ananth’s Career Path(04:23) - Ananth's Myntra CEO Journey(07:19) - Ananth's Entry into Pharmacy(09:18) - Ananth's E-commerce Return(13:16) - Mensa Brands: Explained(19:45) - Unveiling Raj's Business Side(21:23) - Raj on House of X Fundraising(22:44) - China's Live-Streaming Trend(23:38) - Raj's Family Business Growth(27:47) - Raj's Customer Insights(31:30) - Data for Product Development(33:53) - Raj's Marketing Tricks(38:35) - Raj's Family Business Exit(42:11) - Raj's 400M Views Formula(43:30) - Social Media Virality Tips(46:42) - Kishore's Consumption Insights(52:33) - India's Consumption Demographics(01:03:16) - Luxury Brands' Tricks(01:08:51) - BNPL Convenience(01:10:28) - Quiet Luxury & Signaling(01:16:37) - Content & Community(01:24:42) - Scaling to 20 Crores(01:30:19) - Westernized Branding(01:35:14) - Growth & E-commerce Hacks(01:50:36) - Performance Marketing Role(01:52:42) - Category Selection Navigation(01:55:07) - Art of Brand Storytelling(01:59:49) - High Price vs. Quality(02:02:20) - Brand Longevity Insights(02:04:28) - Unlocking Beauty Industry(02:10:09) - Micro-Niche Strategy & Picks(02:16:44) - SKU Count Decisions(02:20:21) - AI & Machine Learning Impact(02:25:47) - Customer Reviews & Returns(02:29:22) - Creator & Celebrity Brands(02:35:59) - Addition vs. Replacement Categories(02:38:10) - Brands Preferred by Raj(02:40:05) - Panelists’ Views on Virtue Signaling(02:44:44) - Indian Luxury Brand Opportunity(02:48:05) - Celebrity/Influencer Selection(02:59:30) - Kishore's Daughter's Ventures(03:01:08) - Offline in 100+ Crores Sales(03:02:58) - Platforms: Valuation & Models(03:04:13) - ONDC's Platform Disruption(03:06:44) - Panelists' Thriving Sectors(03:08:53) - Nikhil's Lululemon Love(03:12:27) - Untapped Men's Makeup Market(03:14:51) - Micro-Influencers & Failures(03:20:15) - Special Announcement: Apply Now!(03:23:10) - Bloopers Time!(03:23:59) - Outro