PodParley PodParley
WTF is with Nikhil Kamath

PODCAST · business

WTF is with Nikhil Kamath

"WTF is" is a podcast series where Nikhil Kamath hosts friends and industry experts and holds casual yet intellectually stimulating conversations. The podcast covers a broad range of topics of particular current relevance, including technology, social media, renewable energy, electric vehicles, philosophy, gaming, psychology and more.

  1. 47

    We Backed 17 of India's Brightest Young Founders with ₹20L Grants | WTFund Cohort 3

    Spent a few hours with young bright founders below the age of 25 from the 3rd WTFund cohort. WTFund is a non-dilutive ₹20 lakh grant. From over 3,000 applications, we shortlisted 8 startups. We spoke about what they’re building, but also about doubt, ambition, money, and the uncertainty that comes with starting early. Some clear ideas. Some unfinished thoughts. A conversation that felt more real than structured.https://www.allthingswtf.com/wtfund00:00 - WTFund Bootcamp02:02 - Intro03:20 - Prava - AI-Led Transactions10:22 - Astraeus Innovus - Preventive Cancer Screening18:45 - Turocrates AI - AI-Driven Diagnostics26:35 - AntiMattr - Voice-First Computing32:12 - O3 security - Securing AI Systems39:05 - Bloom Rehab - Tech-Enabled Recovery42:00 - Journey to Building46:22 - Philosophies of life50:31 - Placestation - Automating PCB Assembly55:32 - AEYI : AI-Powered CCTV Monitoring57:50 - Q&A with Nikhil01:04:14 - AI Girlfriend & Dating01:05:35 - Schools of Psychology01:08:26 - Nikhil's Birthday Plans01:09:11 - Golden Hour01:10:10 - Healthcare & Longevity01:12:33 - Trading01:16:32 - Advice for Young Founders #NikhilKamath Co-founder of Zerodha, Gruhas Host of ‘WTF is’ & ‘People by WTF’ PodcastTwitter: https://x.com/nikhilkamathcioLinkedIn: https://www.linkedin.com/in/nikhilkamathcio Instagram: https://www.instagram.com/nikhilkamathcio Facebook: https://www.facebook.com/nikhilkamathcio WTFund India’s premiere non-dilutive grant fund for emerging entrepreneurs.Twitter: https://x.com/TheWTFundLinkedIn: https://www.linkedin.com/wtfund Instagram: https://www.instagram.com/thewtfund O3 Security A security platform that stops software supply-chain attacks in real time — whether it’s AI-generated or human-written code to production.Instagram: https://www.instagram.com/o3_security/ LinkedIn: https://www.linkedin.com/company/aeyi/ Aeyi Aeyi is a GENAI-powered system that turns normal CCTV cameras into real-time safety and monitoring tools.Instagram: https://www.instagram.com/aeyi_surve/ LinkedIn: https://www.linkedin.com/company/aeyi/ Antimattr AI-powered earbuds for hands-free audio computing.Instagram: https://www.instagram.com/antimattr.one/LinkedIn: https://www.linkedin.com/company/antimattr/about/ BloomRehab Rehabilitation robots for neuro and ortho recovery.LinkedIn: https://www.linkedin.com/company/bloomrehab/ Astraeus Innovus A ₹100 saliva test that screens for oral cancer in under 5 minutes.LinkedIn: https://www.linkedin.com/company/astraeus-innovus/about/ PlaceStation A desktop system that automates PCB assembly for faster, accessible electronics manufacturing.Instagram: https://www.instagram.com/placestation_/ Prava A payments infrastructure layer built specifically for AI shopping assistants and agents.Instagram: https://www.instagram.com/pravapayments/ LinkedIn: https://www.linkedin.com/company/prava-payments/ Turocrates Improving patient outcomes using a digital and AI-driven operating system for diagnostic labs.LinkedIn: https://www.linkedin.com/company/turocrates-ai/ #WTFund

  2. 46

    Nikhil Kamath ft. H.E Omar Sultan Al Olama | The Case for Youth in Politics | Special Ep

    I sat down with His Excellency Omar Sultan Al Olama, the UAE’s youngest minister and the world’s first AI Minister, to unpack how modern governments think about the future and the role younger leaders play in shaping it. A last-minute conversation in Dubai that opened up a thoughtful discussion on youth in politics, leadership, and how AI is beginning to influence the way nations are governed. Big thanks to @IndiaGlobalForum for creating the space for conversations like this, and Manoj Ladwa, a dear friend and a rare connector between India and the rest of the world. People like him, through IGF are helping frame the ideas that will define this decade, and bring them to life00:00 – Introduction 01:24 – Why AI Changes the Power Balance Between Countries 05:05 – Jobs, Intelligence, & What AI Takes Away From Humans 13:20 – Why This Conversation Happened at IGF 15:42 – Making of a Minister 22:18 – Why does anything matter? 24:42 – Machiavelli 30:23 – Fear or love? How are Leaders Remembered? 33:26 – UAE's Legacy & It's Perpetual Importance 38:04 – How UAE goes about it's diasporic Governance 48:13 – Taxes, Value Exchange, and What Citizens Expect 55:09 – Education, Work, and the Path to Government 1:12:19 – The Phone Call That Made Him AI Minister at 27 1:14:22 – Corruption, Incentives, and Power Structures 1:24:46 – AI & Governance 1:27:55 – Global Neutrality, Building Bridges & Restraint 1:37:49 – Blockchain, Discourse, and Closing Reflections #NikhilKamath Entrepreneur & Investor Host of 'WTF is' & 'People By WTF' PodcastX: https://x.com/nikhilkamathcio/ Instagram: https://www.instagram.com/nikhilkamathcio/ LinkedIn: https://www.linkedin.com/in/nikhilkamathcio?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Facebook: https://www.facebook.com/nikhilkamathcio/ #omarsultanalolama : Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications at Government of the UAE Twitter - [https://x.com/OmarSAlolama] LinkedIn - [https://www.linkedin.com/in/omar-sultan-alolama-305b8366/?originalSubdomain=ae] Watch 'WTF is' Podcast on Spotify https://tinyurl.com/4nsm4ezn Watch 'People by WTF' Podcast on Spotify https://tinyurl.com/yme92c59 Watch 'WTF Online' on Spotify https://tinyurl.com/4tjua4th #WTFiswithnikhilkamath #PeopleByWTF #WTFOnline

  3. 45

    The Case for Youth in Politics | HE Omar Sultan Al Olama (One of the World's Youngest Ministers)

    Came for a conversation, Left with a shift in perspective. A solid case to prove that age isn’t the barrier we think it is. A big thank you to  @IndiaGlobalForum  for hosting this dialogue. And to Manoj Ladwa, for being the bridge that makes conversations like this happen. #NikhilKamath Entrepreneur & Investor Host of 'WTF is' & 'People By WTF' PodcastX: https://x.com/nikhilkamathcio/ Instagram: https://www.instagram.com/nikhilkamathcio/ LinkedIn: https://www.linkedin.com/in/nikhilkamathcio?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Facebook: https://www.facebook.com/nikhilkamathcio/ #omarsultanalolama : Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications at Government of the UAETwitter - [https://x.com/OmarSAlolama](https://x.com/OmarSAlolama) LinkedIn - [https://www.linkedin.com/in/omar-sultan-alolama-305b8366/?originalSubdomain=ae](https://www.linkedin.com/in/omar-sultan-alolama-305b8366/?originalSubdomain=ae) Watch 'WTF is' Podcast on Spotify https://tinyurl.com/4nsm4ezn Watch 'People by WTF' Podcast on Spotify https://tinyurl.com/yme92c59 Watch 'WTF Online' on Spotify https://tinyurl.com/4tjua4th #WTFiswithnikhilkamath #PeopleByWTF #WTFOnline

  4. 44

    Tira, Bombay Shaving Co., Inde Wild | WTF is Fueling India's Beauty & Skincare Revolution? | Ep. 25

    Three founders leading India’s skincare wave – Bhakti Modi (Tira), Shantanu Deshpande (Bombay Shaving Company), and Diipa Khosla (Inde Wild) join me to share the highs and lows of building beauty and skincare brands and the trends shaping this booming industry.Timestamps:00:00 - Intro02:39 - Bhakti’s journey & love story05:14 - Diipa’s road to Inde Wild10:34 - Persona’s role in brand building15:07 - How Shantanu started20:48 - Valuations & industry secrets27:30 - Decoding the salon industry34:58 - How Inde Wild made Champi cool again38:01 - Market size & shifting narratives45:14 - Marketing quality & building a community52:41 - Why fragrance is exploding1:00:42 - Community’s role in branding1:08:04 - Cracking the BPC industry1:22:26 - Omnichannel: A must-have?1:27:15 - Tariffs, growth & social selling1:31:00 - Can Indian brands go global?1:34:51 - Cracking influencer marketing1:42:15 - Sampling, distribution & minis1:48:07 - Sustainability: Do founders still care?1:52:54 - What’s the next wave?2:04:39 - How the world perceives India2:09:48 - Tech’s role in customising2:16:10 - Nikhil’s & Diipa’s tattoos2:18:14 - Why founders need grit2:19:47 - Bhakti & Tira’s origin story2:34:10 - Inside Tira: From concept to customer2:38:34 - Do celebrity brands work?2:44:51 - Why Diipa started Inde Wild2:48:25 - Mass, premium, prestige: Which segment is winning?3:05:45 - Quick commerce & Tier 2 markets3:11:11 - Ayurveda: Still a novelty?3:14:43 - The making of Bombay Shaving Company3:21:39 - From idea to product: Manufacturing & patents3:30:14 - Advice to aspiring skincare founders#NikhilKamath - Investor & EntrepreneurTwitter: [https://x.com/nikhilkamathcio] (https://www.youtube.com/redirect?even...)Bhakti Modi - CEO, TiraInstagram: https://www.instagram.com/bhaktim679/...LinkedIn: / bhakti-modi-98a32293 Diipa Khosla - Founder, Inde WildInstagram: https://www.instagram.com/diipakhosla...LinkedIn: https://in.linkedin.com/in/diipa-khos....Website: https://india.indewild.com/?utm_campa...Shantanu Deshpande - Founder, Bombay Shaving CompanyInstagram: https://www.instagram.com/shantanudes...LinkedIn: / shantanudeshpandebsc  

  5. 43

    Inside India's Booming Skincare Industry | Ep. 25 Teaser

    Bhakti Modi (Tira), Shantanu Deshpande (Bombay Shaving Company), and Diipa Khosla (Inde Wild) joined forces to answer one question:What should 25-year-old Dilip build next?Bhakti ModiCEO, TiraInstagram: https://www.instagram.com/bhaktim679/...LinkedIn: / bhakti-modi-98a32293 Diipa KhoslaFounder, Inde WildInstagram: https://www.instagram.com/diipakhosla...LinkedIn : https://in.linkedin.com/in/diipa-khos....Shantanu DeshpandeFounder, Bombay Shaving CompanyInstagram : https://www.instagram.com/shantanudes...LinkedIn : / shantanudeshpandebsc 

  6. 42

    Inside Silicon Valley's VC Playbook | WTF is Venture Capital? - 2025 Edition | Ep. 24

    In this unfiltered conversation, we discuss bad bets, overhyped markets, and where VCs should actually put their money. I sat down with Deedy Das (Principal, Menlo Ventures), Nikunj Kothari (Partner, FPV Ventures), and Niko Bonatsos (Early-Stage Venture Capitalist) to get their hot takes on industries.Timestamps:00:00 - Intro00:58 - Deedy’s journey & the Anthropic story05:10 - Nikunj’s background11:32 - Niko’s story13:31 - Sectors to avoid as an investor23:17 - Today’s hottest sectors27:31 - Emerging AI trends38:37 - Declining birth rates + AI’s role48:19 - Abundance & capitalism53:19 - Raising kids in an Instagram world55:39 - No tech: the next big business?1:00:55 - The future of dating apps1:06:52 - Key predictions for the next frontier1:10:14 - Will urbanisation continue?1:13:51 - Longevity & wellness industry1:16:01 - Which sector will boom by 2035?1:25:59 - Rethinking senior living1:32:52 - Content vs. product: what builds a brand?1:43:50 - Individual vs. legacy brands1:47:30 - EVs & mobility: the road ahead1:58:03 - Opportunities in beauty & luxury2:02:17 - Where live events are headed2:06:14 - Climate tech & its impact2:11:49 - Data centers: the best bet?2:15:13 - Vices as an industry2:24:18 - Wrapping it all together2:29:02 - Legal AI: opportunities & challenges2:32:29 - India in the global AI race#NikhilKamath - Investor & EntrepreneurTwitter: [https://x.com/nikhilkamathcio](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm9WZVh3cHVTX3JEeGptVjlOZ1R3cW5rVkZJUXxBQ3Jtc0tuekFjWnRXME9XUUVLcDNCTk9YcHd5OU1MV1NMamE0cWE1T25meGJ4VWRMa21OY3VYLWM2T05iOUJtYTNWbWRSLW5YUXNzTTRHUUpjOGdZSGJzNEYxMkt2Y2hmWVNUeU51Nk5MRFVieVNtSTJwMkFXZw&q=https%3A%2F%2Fx.com%2Fnikhilkamathcio&v=wHQiewz8k9g)LinkedIN: [](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGNsNjlxS2NyU3VxOUNIQU1VUmczaWNobmtJd3xBQ3Jtc0tsVmczaDdwdkpMZWlNaVdISk1mQUFfbmhZNVB2al9OU1hwbF9rYTFoMFJGN2FKRnFreXFEaXZhRGttd2xLRHBpQVhIS19XaW5wQTZ3UjB6bm5vazVmdUkwSEdsU0MxS1lXYmJvVnhlekVRczc0RmdTRQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fnikhilkamathcio&v=wHQiewz8k9g)https://www.linkedin.com/in/nikhilkamathcio/Instagram: https://www.instagram.com/nikhilkamathcio/Facebook: https://www.facebook.com/nikhilkamathcio/#DeedyDas - Principal, Menlo VenturesTwitter: https://x.com/deedydasLinkedIN: https://www.linkedin.com/in/debarghyadas/#NikunjKothari - Partner, FPV VenturesTwitter: https://x.com/nikunjLinkedIN: https://www.linkedin.com/in/nikunjk/#NikoBonatsos - Early-Stage Venture CapitalistTwitter: https://x.com/bonatsosLinkedIN: https://www.linkedin.com/in/bonatsos/

  7. 41

    Cracking Silicon Valley's VC Code | WTF is Venture Capital? - 2025 Edition | Ep. 24 Teaser

    What industries will die out in the next decade? I sat down with three venture capitalists from Silicon Valley to decode.#NikhilKamath - Investor & EntrepreneurTwitter: [https://x.com/nikhilkamathcio](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm9WZVh3cHVTX3JEeGptVjlOZ1R3cW5rVkZJUXxBQ3Jtc0tuekFjWnRXME9XUUVLcDNCTk9YcHd5OU1MV1NMamE0cWE1T25meGJ4VWRMa21OY3VYLWM2T05iOUJtYTNWbWRSLW5YUXNzTTRHUUpjOGdZSGJzNEYxMkt2Y2hmWVNUeU51Nk5MRFVieVNtSTJwMkFXZw&q=https%3A%2F%2Fx.com%2Fnikhilkamathcio&v=wHQiewz8k9g)LinkedIN: [](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGNsNjlxS2NyU3VxOUNIQU1VUmczaWNobmtJd3xBQ3Jtc0tsVmczaDdwdkpMZWlNaVdISk1mQUFfbmhZNVB2al9OU1hwbF9rYTFoMFJGN2FKRnFreXFEaXZhRGttd2xLRHBpQVhIS19XaW5wQTZ3UjB6bm5vazVmdUkwSEdsU0MxS1lXYmJvVnhlekVRczc0RmdTRQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fnikhilkamathcio&v=wHQiewz8k9g) https://www.linkedin.com/in/nikhilkamathcio/Instagram: https://www.instagram.com/nikhilkamathcio/Facebook: https://www.facebook.com/nikhilkamathcio/#DeedyDas - Principal, Menlo VenturesTwitter: https://x.com/deedydasLinkedIN: https://www.linkedin.com/in/debarghyadas/#NikunjKothari - Partner, FPV VenturesTwitter: https://x.com/nikunjLinkedIN: https://www.linkedin.com/in/nikunjk/#NikoBonatsos - Early-Stage Venture CapitalistTwitter: https://x.com/bonatsosLinkedIN: https://www.linkedin.com/in/bonatsos/

  8. 40

    Nikhil Kamath ft. Police Comm'r & Traffic Police Comm'r of Bengaluru | WTF is Policing? | Special Ep

    As someone from Bangalore, I’ve been a bit bothered by how much flak we get, especially about traffic. So I set out to see if the criticism is fair, and what’s actually being done about it.In this episode, I spend the day with two of Bengaluru’s top police officers — B. Dayananda, IPS (Commissioner of Police) and M.N. Anucheth, IPS (Joint Commissioner of Police, Traffic) — to understand what’s really happening in the city.We get to know how the police are using AI and other technology to manage traffic more effectively, and what’s the future of urban transport. But this episode isn’t just about traffic. We delve into the reality of being a police officer, how they’re portrayed in movies, and the push-pull between politics and policing. We also discuss the rise in cybercrime and how you can protect yourself online.If you’ve ever complained about traffic, considered joining the force, or just want a closer look at how the system works, this episode is for you.Timestamps:⁠00:00⁠ - Intro & visit to the Office of the Commissioner of Police⁠2:31⁠ - Tracking calls at the Integrated Command & Control Centre⁠5:57⁠ - What police medals & uniforms represent⁠07:07⁠ - Police hierarchy & recruitment exams⁠12:36⁠ - Why is Bengaluru criticised & what’s the future of transport?⁠15:40⁠ - Are traffic fines a deterrent or government revenue?⁠17:41⁠ - How does Bengaluru use AI & data to improve traffic flow?⁠23:13⁠ - How cameras catch traffic violations⁠26:41⁠ - Combating bribery⁠29:35⁠ - Exploring the traffic police museum⁠31:26⁠ - The push-pull between politicians & police⁠33:00⁠ - B. Dayananda’s journey to policing⁠35:28⁠ - Should VIPs be above traffic rules?⁠38:47⁠ - Challenges & rewards of becoming a policeman⁠43:45⁠ - How MN Anucheth decided to enter the force⁠45:41⁠ - The sacrifices of policing & balancing family⁠48:32⁠ - How policemen cope with retirement⁠51:23⁠ - Kannadiga representation in government⁠53:48⁠ - Can policemen transition to politics?⁠55:39⁠ - Skills & talents of a good policeman⁠57:19⁠ - So low budgets force police to accept bribes?⁠58:31⁠ - Is there a solution to Bengaluru’s traffic problem?⁠1:02:22⁠ - What needs to change in India?⁠1:06:57⁠ - Nikhil's focus on building an Indian-first brand ecosystem⁠1:07:56⁠ - How accurately do movies depict police realities?⁠1:10:40⁠ - B. Dayananda’s love for bike rides: redefining the policeman’s image⁠1:14:05⁠ - Bangalore police’s growing social media presence⁠1:15:00⁠ - Advice for youth considering a career in policing⁠1:17:16⁠ - The rise of cybercrimes⁠1:21:35⁠ - Final thoughts: A message to aspiring policemen⁠#NikhilKamath⁠ - Investor & EntrepreneurTwitter: ⁠https://x.com/nikhilkamathcio⁠LinkedIN: ⁠  / nikhilkamathcio  ⁠ Instagram: ⁠  / nikhilkamathcio  ⁠ Facebook: ⁠  / nikhilkamathcio  ⁠ Bengaluru City PoliceTwitter: ⁠https://x.com/BlrCityPolice⁠ Facebook: ⁠  / blrcitypolice  ⁠ Instagram: ⁠  / blrcitypolice  ⁠ YouTube: ⁠   / @bengalurucitypolice3253  ⁠LinkedIN: ⁠  / blrcitypolice  ⁠Bengaluru Traffic PoliceTwitter: ⁠https://x.com/blrcitytraffic⁠ Facebook: ⁠  / bangaloretrafficpolice  ⁠Instagram: ⁠  / bengalurutrafficpolice  ⁠YouTube: ⁠   / @bengalurutrafficpolice  ⁠LinkedIN: ⁠  / bengalurutrafficpolice  ⁠⁠#wtfiswithnikhilkamath

  9. 39

    Ep #23 | WTF are Consumer Electronics? | Nikhil ft. Carl Pei, Rahul Sharma & Amit Khatri

    This episode is a playbook for any curious 20-something in India dreaming of building the next big consumer electronics brand. Whether it’s smartphones, earbuds, AI-powered glasses or health wearables, we dig into what it really takes to break into, and survive, this highly competitive space.I sat down with three brilliant minds in the game who’ve actually done it: Carl Pei (Co-Founder, Nothing), Rahul Sharma (Co-Founder, Micromax), and Amit Khatri (Co-Founder, Noise). We tried to decode the what, how, and WTF of this industry—from regulations and the fairness of trade tariffs, to startup realities and what disruption might look like next.You might just spot the next big idea as they share some untapped opportunities waiting to be built in this sector.Resource Document: https://iridescent-party-a15.notion.site/Consumer-Electronics-Resource-Document-1e1aef3ec3e980f29b86dd9bae34410dTimestamps:00:00 - Intro01:12 - How Apple sparked Carl’s love for tech05:05 - The reason for Y Combinator’s success07:28 - Carl’s ‘lazy genius’ approach towards his career15:05 - How Nothing differentiated itself16:36 - US tariff’s impact on China, India & the industry (Note: Since this episode was recorded before recent changes to global trade & tariff policies, some views may not reflect current regulations.)22:10 - Carl’s philosophical views on life24:23 - Rahul’s journey & the roots of his entrepreneurial spirit29:30 - Micromax’s early days: From payphones to GSM innovation38:23 - How traveling to villages led to Micromax’s success50:47 - Competing with China & Micomax’s manufacturing pivot1:00:00 - Apple’s vertical integration strategy: Lessons for companies & governments1:05:00 - Learnings from Rahul’s risk-taking & resilience1:09:00 - Amit’s journey from education to building Noise1:23:34 - Roadmap for 20-somethings entering the electronics industry01:41:47 - Identifying gaps in the commodity market1:48:02 - Disruption in smartphones through design and AI opportunities1:57:40 - Today’s youth vs. yesterday’s corporations2:01:13 - Building India’s supply chain & unlocking its market opportunity2:07:21 - An electronics launchpad for young entrepreneurs2:16:45 - India’s semiconductor push & restarting efforts2:22:26 - Future of TV: One UI for all streaming apps?2:25:41 - Can India build a global ecosystem in electronics?2:35:58 - Health wearables & EdTech opportunities2:42:44 - Advice for 20-somethings who want to break into this industry#NikhilKamath - Investor & EntrepreneurTwitter: https://x.com/nikhilkamathcioLinkedIN: https://www.linkedin.com/in/nikhilkamathcio/Instagram: https://www.instagram.com/nikhilkamathcio/Facebook: https://www.facebook.com/nikhilkamathcio/#CarlPei - CEO & Co-Founder, NothingTwitter: https://x.com/getpeidLinkedIN: https://www.linkedin.com/in/getpeid/Instagram: https://www.instagram.com/getpeid/Facebook: https://www.facebook.com/getpeid/#RahulSharma - Co-Founder, MicromaxTwitter: https://x.com/rahulsharmaLinkedIN: https://www.linkedin.com/in/rahul-sharma-83038634a/#AmitKhatri - Co-Founder, NoiseTwitter: https://x.com/iamamitkhatriLinkedIN: https://www.linkedin.com/in/iamamitkhatri/Instagram: https://www.instagram.com/itsamitkhatri/

  10. 38

    Ep #22 | WTF are Craft Beverages? Nikhil ft. the Founders of Blue Tokai, Subko, Svami, and Mossant

    India has long been a tea-drinking nation, but in recent years, a new wave of craft beverage brands has started reshaping the way the country drinks. Specialty coffee, kombucha, and premium mixers are carving out space in an industry dominated by mass-produced options. While the demand for high-quality, homegrown beverages is growing, breaking into this space isn’t as easy as it looks. Import duties drive up costs, fragmented supply chains make scaling difficult, and price-sensitive consumers often hesitate to pay a premium. Unlike mass-market beverages, where marketing muscle can drive sales, craft brands have to build awareness, educate consumers, and create demand from scratch. In episode #22 of “WTF Is” Podcast, Nikhil Kamath sits down with some of the biggest names in India’s craft beverage industry—Rahul Reddy (Subko), Matt Chitharanjan (Blue Tokai), Aneesh Bhasin (Svami), and Adithya Kidambi (Mossant). They share their journey of navigating regulations, shifting consumer habits, and competing with legacy brands to bring high-quality, locally made beverages to the mainstream. Resource doc: https://www.notion.so/Resource-Craft-Beverages-19d26a5adf3180b68f1adbbbd2eea2f5#NikhilKamath Co-founder of Zerodha, True Beacon and GruhasTwitter: https://x.com/nikhilkamathcio LinkedIn: https://www.linkedin.com/in/nikhilkamathcioInstagram:https://www.instagram.com/nikhilkamathcioFacebook: https://www.facebook.com/nikhilkamathcio#MattChitharanjan Co-founder of Blue Tokai LinkedIn: https://in.linkedin.com/in/mchitharanjan Instagram: https://www.instagram.com/matt_chit #AdithyaKidambi Co-founder of Mossant Fermentary LinkedIN - https://in.linkedin.com/in/adithya-kidambi-8866b1269 Instagram - https://www.instagram.com/kidambiadithya/ #AneeshBhasin Co-founder of Svami Twitter: https://x.com/aneeshb LinkedIN - https://www.linkedin.com/in/aneesh-bhasin-252b661/ Instagram - https://www.instagram.com/aneeshb/ Facebook - https://www.facebook.com/gentlemenlisten/ #RahulReddy Co-founder of Subko Coffee Twitter - https://x.com/rahulreddysc LinkedIN - https://www.linkedin.com/in/rahulgreddy/ Instagram - https://www.instagram.com/raah_hool Facebook: https://www.facebook.com/rahul.gurram.reddy/ Time stamps:00:00:00 - Intro00:01:48 - Matt’s Intro | Childhood & Family 00:05:13 - Starting Blue Tokai & Career Journey 00:07:29 - Adithya’s Intro 00:14:13 - Building Mossant 00:17:54 - Challenges in the Industry 00:20:05 - How big is Blue Tokai?00:21:39 - Aneesh’s Intro 00:25:36 - Starting Career Path leading to Beverage Industry 00:27:38 - Rahul’s Intro00:39:26 - Building Subko 00:42:40 - How are Subko & Blue Tokai different?00:47:54 - Hacks for a 25 year old to Compete with Subko & Blue Tokai00:50:30 - Cafe Offerings of both Coffee & Food00:58:09 - Waves of Coffee - Shift to Coffee01:04:27 - How Big is the Craft Industry in India01:10:21 - How to Influence the Crowd at a Coffee Shop 01:12:31 - Difference between Good & Bad Coffees 01:18:13 - Difference in Coffee Culture of India and USA 01:24:11 - Opportunities in Tier-2 Cities01:28:59 - Recent Consumption Trends01:33:21 - What’s Kombucha?01:41:28 - Difference of Flavour Palette in India and Abroad01:44:01 - Consumption Patterns in India 01:49:24 - Awareness of Kombucha as a Product01:58:21 - Craft Beverage Taxation Policies02:05:47 - Mossant’s Journey 02:09:27 - East Asian Beverage Markets02:10:12 - Building a Global Indian Beverage Brand 02:19:12 - How to Compete as a New F&B Brand 02:21:57 - Svami’s Journey 02:30:20 - Differentiating as a Tonic & Non-Alcoholic Brand 02:31:59 - Is Quick Commerce Sustainable in India? 02:41:12 - Svami, Mossant vs Schweppes 02:47:32 - Effects of Coffee as a Commodity02:49:13 - Steps to Starting a Cafe 02:58:07 - Learning from Abroad Beverage Markets 03:01:12 - Favourite Coffee Shops, Kombucha Brands, Non-Alcoholic Beverages 03:14:59 - Beverage Industry as an Investor #WTFiswithnikhilkamath

  11. 37

    Nikhil Explores What’s Brewing in the Craft Beverage Industry with Rahul, Matt, Aneesh & Adithya | Ep #22 Trailer

    India’s craft beverage industry is on the rise, with brands redefining the way the country drinks. Specialty coffee, kombucha, and premium mixers are no longer just niche products—they’re part of a larger shift toward quality and innovation. As global trends in artisanal drinks take hold, Indian consumers are becoming more curious and willing to experiment. But building a brand in this space comes with unique challenges. In this episode, Nikhil Kamath sits down with Rahul Reddy (Subko), Matt Chitharanjan (Blue Tokai), Aneesh Bhasin (Svami), and Adithya Kidambi (Mossant) to explore the challenges and opportunities in India’s evolving beverage space.From sourcing the best beans to disrupting the beverage industry, they break down the art of brand-building, competition in this industry, and what lies next for craft beverages in India. #NikhilKamath Co-founder of Zerodha, True Beacon and GruhasTwitter: https://x.com/nikhilkamathcio LinkedIn: https://www.linkedin.com/in/nikhilkamathcioInstagram:https://www.instagram.com/nikhilkamathcioFacebook: https://www.facebook.com/nikhilkamathcio#MattChitharanjan Co-founder of Blue Tokai LinkedIn: https://in.linkedin.com/in/mchitharanjan Instagram: https://www.instagram.com/matt_chit #AdithyaKidambi Co-founder of Mossant Fermentary LinkedIN - https://in.linkedin.com/in/adithya-kidambi-8866b1269 Instagram - https://www.instagram.com/kidambiadithya/ #AneeshBhasin Co-founder of Svami Twitter: https://x.com/aneeshb LinkedIN - https://www.linkedin.com/in/aneesh-bhasin-252b661/ Instagram - https://www.instagram.com/aneeshb/ Facebook - https://www.facebook.com/gentlemenlisten/ #RahulReddy Co-founder of Subko Coffee Twitter - https://x.com/rahulreddysc LinkedIN - https://www.linkedin.com/in/rahulgreddy/ Instagram - https://www.instagram.com/raah_hool Facebook: https://www.facebook.com/rahul.gurram.reddy/

  12. 36

    Ep #21 | WTF is Longevity? | Nikhil ft. Nithin Kamath, Bryan Johnson, Prashanth, Jitendra, & Seema

    In this conversation, we seem to be headed towards more questions than answers.. but perhaps questions that need to be asked. Most importantly... Where is Health headed?In this episode of WTF is Podcast, we have Nithin, Prashanth, Jitendra, Seema and Bryan uncover many such questions/concerns, trying to determine what is next in this space of Heath & Longevity.As AI progresses, I wonder if tomorrow, an algorithm is built to tell us how to live our life the best... would we accept that integration? How far are we willing to go to live longer or perhaps "forever"?#NikhilKamath Co-founder of Zerodha and Gruhas Host of 'WTF is' & 'People By WTF' Podcast Twitter: https://x.com/nikhilkamathcio/ Instagram: https://www.instagram.com/nikhilkamathcio/ LinkedIn: https://www.linkedin.com/in/nikhilkamathcio?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Facebook: https://www.facebook.com/nikhilkamathcio/#NithinKamath - Founder, CEO Zerodha, RainmatterInstagram - https://www.instagram.com/nithinkamath/Facebook - https://www.facebook.com/nithin.kamath/Twitter - https://x.com/Nithin0dhaLinkedin - https://www.linkedin.com/in/nithin-kamath#BryanJohnson - Founder & CEO of BlueprintInstagram - https://www.instagram.com/bryanjohnson_/Facebook - https://www.facebook.com/profile.php?id=100089952947799Twitter - https://x.com/bryan_johnsonLinkedin - https://www.linkedin.com/in/bryanrjohnson/#PrashanthPrakash - Founding Partner of Accel India, Founder BioPeak & Longevity India Twitter - https://x.com/prashanthpLinkedin - https://www.linkedin.com/in/prakashprashanth#JitendraChouksey - Founder, FITTRInstagram - https://www.instagram.com/fittrwithjc/Facebook - https://www.facebook.com/jitendra.chouksey.7/Linkedin - https://www.linkedin.com/in/jitendrachouksey/Special Appearance - #SeemaKamath, Director at Zerodha00:00 - Introduction 00:56 - Air Quality & Blue Zones 5:39 - Bryan’s Lifestyle 09:20 - Roundtable Introductions 12:14 - Future of Medical Innovations 16:25 - Understanding Bio Transformations, Enzymatic Reactions 19:03 - Bryan’s Early Days 27:20 - Bryan’s journey into understanding Longevity 32:18 - Understanding Health Supplements 43:10 - Thought experiment 1: the algorithm 46:13 - Thought experiment 2: the 25th century 54:30 - Thought experiment 3: enabling an intelligence 1:03:00 - WTF is ‘Don’t Die’? 1:20:28 - Testing & Supplementation 1:26:50 - Business Opps in Testing & Supplementation 1:35:17 - 10 years from now, what’s Bryan's goal? 1:38:37 - Food Break! 1:39:35 - Air Quality Index (AQI) - Massive Opportunities 1:46:05 - Lifestyle Management Opps | Fittr 1:50:00 - Consumer Diagnostics Opps | BioPeak 1:59:16 - Building India Focused Datasets 2:13:33 - Influencers in the Longevity space 2:20:53 - Cancer Recurrence Detection 2:34:12 - Health Gadgets 2:39:40 - Longevity Supplements Opps & Growth Hormones 3:06:55 - Regenerative Medicine 3:10:30 - Where’s the next big opportunity? 3:15:13 - Bonus Round: Women’s Reproductive Health 3:21:28 - If men live forever and women can't give birth beyond 35 - Where's the future? #WTFiswithnikhilkamath #PeopleByWTF

  13. 35

    WTF is Longevity? | Nikhil explores w/ Nithin, Seema, Bryan, Jitendra & Prashanth | Ep #21 Trailer

    How far are we all willing to go for Good Health & Longevity? Is technology & AGI closer to figuring it all out? Can an algorithm tell us how to live our best life? Stay Tuned!#NikhilKamath Co-founder of Zerodha and Gruhas Host of 'WTF is' & 'People By WTF' Podcast Twitter: https://x.com/nikhilkamathcio/ Instagram: https://www.instagram.com/nikhilkamathcio/LinkedIn: https://www.linkedin.com/in/nikhilkamathcio?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_appFacebook: https://www.facebook.com/nikhilkamathcio/#NithinKamath - Founder, CEO Zerodha, RainmatterInstagram - https://www.instagram.com/nithinkamath/Facebook - https://www.facebook.com/nithin.kamath/Twitter - https://x.com/Nithin0dhaLinkedin - https://www.linkedin.com/in/nithin-kamath#BryanJohnson - Founder & CEO of BlueprintInstagram - https://www.instagram.com/bryanjohnson_/Facebook - https://www.facebook.com/profile.php?id=100089952947799Twitter - https://x.com/bryan_johnsonLinkedin - https://www.linkedin.com/in/bryanrjohnson/#PrashanthPrakash - Founding Partner of Accel India, Founder BioPeak & Longevity India Twitter - https://x.com/prashanthpLinkedin - https://www.linkedin.com/in/prakashprashanth#JitendraChouksey - Founder, FITTRInstagram - https://www.instagram.com/fittrwithjc/Facebook - https://www.facebook.com/jitendra.chouksey.7/Linkedin - https://www.linkedin.com/in/jitendrachouksey/Special Appearance - #SeemaKamath, Director at Zerodha #wtfiswithnikhilkamath #PeoplebyWTF

  14. 34

    Ep. #20 | WTF are Indian Real Estate Giants Up To? Nikhil ft. Irfan, Nirupa, & Karan

    There seems to be a preconceived bias about the real estate ecosystem in India. With this episode, we aim to dive into the nuances that explain the complexities of the business.And who better to explain it than Irfan Razack from Prestige Group, Nirupa Shankar from Brigade Group, and Karan Virwani from WeWork & Embassy. We deep dive into family businesses, passion versus wealth, new-age real estate, and much more.For those who know me, I’m not the biggest fan of real estate (as an asset class), but I may also not know enough. This episode will give you insight into what really happens in the world’s biggest asset class.#NikhilKamath Co-founder of Zerodha, True Beacon and GruhasTwitter: https://x.com/nikhilkamathcio/Instagram: https://www.instagram.com/nikhilkamathcio/LinkedIn: https://www.linkedin.com/in/nikhilkamathcio?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_appFacebook: https://www.facebook.com/nikhilkamathcio/#IrfanRazack Chairman & MD of Prestige GroupInstagram: https://www.instagram.com/irfanfalcon/?hl=enLinkedIn: https://www.linkedin.com/in/irfan-razack-844a78114/?#NirupaShankar Executive Director at Brigade GroupInstagram: https://www.instagram.com/nirupa.shankar/?hl=enLinkedIn: https://www.linkedin.com/in/nirupa-shankar-1309371/?#KaranVirwani CEO of WeWork IndiaTwitter: https://x.com/karan_virwani10Instagram: https://www.instagram.com/karanvirwani/?hl=enLinkedIn: https://www.linkedin.com/in/karanvirwani/?Timestamps -00:00:00 Intro00:01:02 Irfan Razack's Intro00:03:38 Why did Irfan start a real estate company00:06:15 What defines the Value of Land : FSI, Laws and more00:09:35 What is Joint Development00:11:10 Guidance for Growth in Real Estate00:17:09 Managing a Family Business00:22:58 What's the Minority Rule00:25:01 Is passion overrated ?00:34:25 Building Wework00:38:31 What's happening in Indian Real Estate00:47:39 Is Real Estate Pricey now?00:53:26 How to get into Real Estate Now00:57:57 Careers in Real Estate00:58:38 Step by Step guide to start a Career in Real Estate01:04:31 How to get the highest return on real estate01:07:40 LiteStore and their unique concept01:09:01 Affordable or Luxury Housing01:12:12 Renting,Buying,Flipping Houses01:16:31 Land Prices Then vs Now01:21:51 What is a REIT ?01:25:12 Benefits if REITs01:27:39 India's 4 Listed REITs01:31:19 What's Strata01:33:12 Commercial Real Estate Experience01:35:54 Selling an Experience01:40:20 World Trade Center | The Office Experience01:43:26 Real Estate is a Regional Game | Cluster Cities01:46:30 What is Redevelopment?01:50:49 Two Real Estate rules that can be changed in Karnataka01:53:02 Innovation in Real Estate01:58:49 Real Estate Perspectives | Working with Adam Neuman02:03:58 Nirupa and her Sister02:05:04 Gender roles in Real Estate | Balancing Personal Life02:07:29 Nirupa and Sports02:10:52 Nirupa's Dreams and Ambitions02:14:04 Essentials of a Mall: Financials, Creativity & more02:22:54 What made Brigade Group build a Mall02:24:30 Food Break02:24:59 Nirupa Shankar's Intro02:32:04 Karan Virwani's Intro02:37:06 Karan: We Work & Embassy in India02:44:03 How to start a Co Working Space02:48:09 What's the ROI on Commercial Properties02:49:44 How Important is Building Relationships in Real Estate?02:52:05 Is Building Relationships with Politicians Important?02:52:34 Will Real Estate Be a Monopoly in the Future?02:54:59 Future of the Commercial Real Estate Culture02:59:48 Pre Fabricated Real Estate | Black Money in Real Estate03:02:28 Opportunity in Senior Living03:04:07 Jobs Opportunities in Real Estate03:07:23 AI in Real Estate03:10:16 Services that Real Estate Companies Outsource03:11:19 Outro03:11:37 What Kind of Marketing helps in Selling Real Estate03:13:46 What are GCC's#nikhilkamath #WTFiswithNikhilKamath

  15. 33

    WTF are Indian real estate giants up to? | ⁠⁠Nikhil decodes the property moguls' playbook | Ep #20 Trailer

    Diving deep with India's real estate titans who collectively shape over 100 million sq. ft. of prime property.I probe Irfan, Nirupa, and Karan on navigating a $200 billion industry through economic shifts and tech disruptions.From innovative funding strategies to sustainability challenges, uncover the blueprints behind their empires in this candid discussion.

  16. 32

    Ep. #19 | WTF is “Making it” in an Offbeat Career? Nikhil Kamath Ft. Kriti Sanon, Badshah & KL Rahul

    Psychology believes that you start telling yourself you’re passionate at something when you realise you’re better at that something - same logic for talent? How important is it to be talented but also be “relevant” in the industries that seem cool to be in? In this episode of ‘WTF is’ Podcast, we have Kriti Sanon, KL Rahul, & Badshah - who chose career paths which are quite offbeat. Is it sheer talent..? Is it discipline to achieve excellence despite the element of talent? or is it merely good luck? - being at the right place at the right time? ⁠#NikhilKamath⁠ Co-founder of Zerodha, True Beacon and Gruhas Twitter: ⁠https://x.com/nikhilkamathcio/⁠ Instagram: ⁠  / nikhilkamathcio  ⁠ LinkedIn: ⁠https://www.linkedin.com/in/nikhilkam...⁠ Facebook: ⁠  / nikhilkamathcio  ⁠ ⁠#KritiSanon⁠ Acclaimed actress, model, entrepreneur, and producer Instagram: ⁠  / kritisanon  ⁠ Twitter: ⁠https://x.com/kritisanon⁠ Facebook: ⁠  / officialks10  ⁠ ⁠#KLRahul⁠ Star cricketer, brand ambassador, and entrepreneur Instagram: ⁠  / klrahul  ⁠ Twitter: ⁠https://x.com/klrahul⁠ YouTube: ⁠   / @klyoutube  ⁠ Facebook: ⁠  / klrahul  ⁠ ⁠#Badshah⁠ Rapper, singer-songwriter, music producer, and entrepreneur Instagram: ⁠  / badboyshah  ⁠ Twitter: ⁠https://x.com/Its_Badshah⁠ Facebook: ⁠  / officialbadshah  ⁠ Timestamps - ⁠00:00⁠ Introduction ⁠05:25⁠ Kriti’s introduction ⁠08:55⁠ Kriti on perfectionism and validation ⁠14:28⁠ Kriti’s attachment style ⁠17:58⁠ Kriti on being an outsider ⁠27:45⁠ Kriti in 10 years from today ⁠49:20⁠ X factor ⁠57:05⁠ KL Rahul introduction ⁠59:31⁠ Playing multiple sports = Better Athlete? ⁠01:01:25⁠ KL’s love of cricket as a kid ⁠01:03:18⁠ How imp is talent to become a better cricketer? ⁠01:10:15⁠ Importance of data analysis ⁠01:13:22⁠ KL’s early memories with cricket ⁠01:33:47⁠ How does one become a Cricketer? ⁠01:39:48⁠ Badshah’s Introduction ⁠01:50:13⁠ Entrepreneurs & The Next Big Thing ⁠02:01:23⁠ Badshah’s success story ⁠02:14:35⁠ Plan B? ⁠02:29:51⁠ Boys Chat: Dating, Business & Life ⁠02:40:12⁠ How long does it take to build a successful biz in india

  17. 31

    WTF is “Making it” in an Offbeat Career? | Nikhil interrogates Kriti Sanon, Badshah & KL Rahul | Ep #19 Trailer

    Psychology believes that you start telling yourself you’re passionate about something when you realize you’re better at that 'something'. This could be one of those episodes. Stay tuned to find out!

  18. 30

    Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities

    India has had a long, colourful, and mixed history with Liquor over the centuries, with ancient fermented drinks and traditional liquors like feni and toddy. India today, holds the third-largest market for alcoholic beverages globally, which is remarkable given the challenging business environment of red tape-ism, varying excise duties across states and much more.In episode #18 of “WTF is” Podcast, we have Founders of different sectors in the Liquor Industry of India. Abhishek Khaitan, MD of Radico Khaitan, One of the oldest and largest manufacturers of Indian Made Foreign Liquor (IMFL) in India; Minakshi Singh, Co-founder of SideCar, India’s only entry in the top 100 of the World’s Best Bars; Shuchir Suri, Co founder of Gin Explorer’s Club, India’s biggest gin festival with a footfall of over 100,000 people per edition; and Suraj Shenai, Founder of Goa Brewing Co, crafting ‘non-conformist, modern’ beers that challenge the traditional dominance of German and Belgian flavours.If Euphemism for patriotism is outrightly sold to people, across the world in different pockets, can the same brand-building tactics work for Indian Products too? For additional insight into this industry, here’s a link to explore some of the resources provided by the guests of this episode https://nksqr.notion.site/Additional-Resources-0e194bb2bb4d407bb5dfd63051a84416?pvs=4#NikhilKamath Co-founder of Zerodha, True Beacon and GruhasHost #wtfiswithnikhilkamath #wtfispodcast Twitter: https://www.twitter.com/nikhilkamathcioLinkedIn: https://www.linkedin.com/in/nikhilkamathcioInstagram:https://www.instagram.com/nikhilkamathcioFacebook: https://www.facebook.com/nikhilkamathcio#AbhishekKhaitan MD of Radico KhaitanTwitter - https://x.com/radicokhaitanLinkedIN - https://www.linkedin.com/in/abhishek-khaitan-95098bb4/Instagram - https://www.instagram.com/abhishek40/Facebook - https://www.facebook.com/abhishek.khaitan.12 #MinakshiSingh Founder of SideCar, Cocktails & Dreams Instagram - https://www.instagram.com/min.drinks#ShuchirSuri Founder of Jade Forest, Anthem, Gin Explorers ClubLinkedIN - https://www.linkedin.com/in/shuchir-suri-058251b/Instagram - https://www.instagram.com/shuchirsuriFacebook - https://www.facebook.com/shuchir #SurajShenai Founder of Goa Brewing CompanyTwitter - https://x.com/goabrewingcoLinkedIN - https://www.linkedin.com/in/surajshenaiInstagram - https://www.instagram.com/surajshenai/Disclaimer:Alcohol consumption is injurious to health. No participants in this video promote alcohol consumption and strongly discourage underage, binge, and careless drinking. All panelists in this show express their own personal views, which do not necessarily reflect the views of the producers or promoters. Please drink responsibly.

  19. 29

    WTF, Alcohol is a $70B Business In India? Nikhil explores Gaps & Opportunities | Ep. 18 Trailer

    ​​India holds the third-largest market for alcoholic beverages globally. Despite it being such a big market, it is said to be one of the tougher industries to enter and sustain, given the complexities. There is also this misconception that making a lot of money in the liquor industry is easy, but what seems to be less apparent is the red tape-ism.. varying excise duties, distribution challenges across states, and more… which is true in some form while entering any industry. In this episode, we have Abhishek, Minakshi, Shuchir & Suraj, who will attempt to take us through the A to Z of building businesses in the Liquor Industry in a tangible manner; From building an International Brand, owning a Bar, to creating an influence through passion and finally, a unique identity in a competitive market. #NikhilKamath Co-founder of Zerodha, True Beacon and GruhasTwitter: https://www.twitter.com/nikhilkamathcioLinkedIn: https://www.linkedin.com/in/nikhilkamathcioInstagram:https://www.instagram.com/nikhilkamathcioFacebook: https://www.facebook.com/nikhilkamathcio#AbhishekKhaitan Managing Director of Radico KhaitanTwitter - https://x.com/radicokhaitanLinkedIN - https://www.linkedin.com/in/abhishek-khaitan-95098bb4/Instagram - https://www.instagram.com/abhishek40/Facebook - https://www.facebook.com/abhishek.khaitan.12 #MinakshiSingh Founder of SideCar, Cocktails & Dreams Instagram - https://www.instagram.com/min.drinks#ShuchirSuri Founder of Jade Forest, Anthem, Gin Explorers ClubLinkedIN - https://www.linkedin.com/in/shuchir-suri-058251b/Instagram - https://www.instagram.com/shuchirsuriFacebook - https://www.facebook.com/shuchir #SurajShenai Founder of Goa Brewing CompanyTwitter - https://x.com/goabrewingcoLinkedIN - https://www.linkedin.com/in/surajshenaiInstagram - https://www.instagram.com/surajshenai/Disclaimer:Alcohol consumption is injurious to health. No participants in this video promote alcohol consumption and strongly discourage underage, binge, and careless drinking. All panelists in this show express their own personal views, which do not necessarily reflect the views of the producers or promoters. Please drink responsibly.

  20. 28

    Ep# 17 I WTF is Gaming in India? | Career, Investment, Entrepreneurship

    Data suggest that young folks under the age of 30 are spending a lot more time on social media and gaming and less time on TV and physical sports. In this episode, we have the CEO of Nazara Technologies,Krafton India and Lila Games, leaders in the Indian gaming space. We also have Animesh Agarwal (8bit Thug), a protagonist of the Indian gaming Industry,turning gaming into a full time career in indiaGiven that gaming for young kids today is what cricket was for Indians back in the day, we explore how one can prepare to become a part of the gaming industry: By either becoming a gamer, understanding specific skills needed and channels of monetisation or by developing and publishing games, knowing how hiring in the gaming industry works and so on.In both of these cases, what remains common is specific skills and knowledgeGiven that the industry is still in its nascent stages in India, we compare and contrast the climate of the gaming industry across geographies, break down what physiological aspects and latent human desires which makes certain games tick. It could be chasing emotions, status or making progress along with the opportunities that we are primed to capitalise based on the current landscape of the gaming industry.#NikhilKamath Co-founder of Zerodha, True Beacon and GruhasTwitter: https://x.com/nikhilkamathcio/ LinkedIn: https://www.linkedin.com/in/nikhilkamathcioInstagram: https://www.instagram.com/nikhilkamathcio/Facebook: https://www.facebook.com/nikhilkamathcio#AnimeshAgarwal l - CEO of 8bit CreativesTwitter: https://x.com/8bit_thug/LinkedIn: https://www.linkedin.com/in/8bitthugInstagram:https://www.instagram.com/8bit_thug/ #SeanHyunilSohn - CEO of Krafton IndiaTwitter: https://twitter.com/hisohn?lang=enLinkedIn: https://www.linkedin.com/in/sean-hyunil-sohn-1670216#JosephKim - CEO of Lila GamesTwitter : https://twitter.com/jokim1?lang=en/LinkedIn: https://www.linkedin.com/in/jokim/Instagram: https://www.instagram.com/jokim1/#NitishMittersain - CEO of Nazara Technology Twitter: https://twitter.com/mittersain/LinkedIn: https://www.linkedin.com/in/mittersain/Instagram: https://www.instagram.com/nitishmittersain/

  21. 27

    WTF Ep# 16 | What character 'flaws' make the best entrepreneurs? Nikhil ft. Ritesh, Ghazal, and Manish

    Virtues required to build a business today seem to have become a cliché. What often gets lost in the cracks are the subtle nuances that actually make or break a business. The importance of risk-taking and the power of a contrarian mindset in running a successful venture requires far more than mere intellect. Founders of OYO, Mama Earth, and Rare Rabbit open up about what makes them tick, from the impact of their upbringing on their ambition to the drive towards financial independence. Their experiences remind us that the real ‘secret’ to building a successful business is learning from every challenge and opportunity one encounters We break down traits that seem to persist in high-performing individuals, not all of which come from a happy space. Financial insecurity and childhood traumas shape much of how we act and operate as adults. Watch this episode to learn about how when it is channeled the right way, it can prove to be the building blocks of the traits needed to build a successful business. ⁠ #Nikhilkamath⁠ Co-founder of Zerodha, True Beacon and Gruhas Twitter ⁠https://x.com/nikhilkamathcio/⁠ LinkedIn: ⁠https://www.linkedin.com/in/nikhilkam...⁠ Instagram: ⁠https://www.instagram.com/nikhilkamat...⁠ Facebook: ⁠https://www.facebook.com/nikhilkamathcio⁠⁠#RiteshAgarwal⁠ - CEO of OYO Rooms Twitter: ⁠https://twitter.com/riteshagar⁠ LinkedIn: ⁠https://www.linkedin.com/in/riteshaga...⁠ Instagram: ⁠https://www.instagram.com/riteshagar/...⁠ Facebook: ⁠https://www.facebook.com/riteshagarwall/⁠⁠#GhazalAlagh⁠ - Co-Founder of Mamaearth Twitter: ⁠https://twitter.com/GhazalAlagh⁠ LinkedIn: ⁠https://www.linkedin.com/in/ghazal-alagh⁠ Instagram: ⁠https://www.instagram.com/ghazalalagh...⁠⁠#ManishPoddar⁠ - Founder & CEO of Rare Rabbit

  22. 26

    Ep# 15 | WTF is Climate Change? Nikhil ft. Sunita, Bhumi, Navroz and Mirik

    Atmospheric carbon dioxide concentrations have surged from 290 ppm in the 1870s to 421 ppm in 2022, exceeding the safe limit of 350 ppm and reaching the highest levels in millions of years.Featuring insights from experts like Sunita Narain, Mirik Gogri, Bhumi Pednekar, and Navroz K Dubash, we explore the impacts of climate change and the implications of a dramatic increase in carbon dioxide levels, as well as the looming threat of a 3-degree temperature rise. We also discuss the opportunities and incentives for building low-carbon economies, the evident trend in energy transition, the importance of net-zero emissions, renewable energy, and much more.We discuss this on both the macro and micro levels, covering everything from tackling climate anxiety to implementing policies at an intergovernmental level for climate change mitigation.

  23. 25

    Ep# 14 | WTF is Happening with EV? Nikhil ft. Founders of Reva, Ather, Blusmart, and Ossus

    Building an EV company isn’t easy. For context, assembling battery packs requires companies to adhere to manufacturing standards even higher than 6 Sigma. But that's not all; it also involves sourcing resources like lithium and cobalt, developing charging infrastructure, addressing range anxiety, and much more. In this episode, we delve into the world of electric vehicles with industry pioneer Chetan Maini from Sun Mobility, whose inspiration came from his university days racing an EV across Australia in the 1990s, leading to the inception of Reva. Now at Sun Mobility, Chetan is all in for battery swapping. Tarun Mehta of Ather has a 1000-member R&D team, the largest for two-wheelers in the world. Punit Goyal of BluSmart, who has an illustrious career in the renewable energy space, studied renewable energy in the UK to revolutionize ride-hailing with BluSmart, and Suruchi Rao of Ossus Biorenewables shares her insights on climate change and green hydrogen. Join us as we navigate through these diverse perspectives and innovations shaping the future of electric vehicles. WTF Fund Form - Edition #4 ️Apply here: https://tally.so/r/mBp7LN(00:00) Introduction(00:30) Punit's Introduction into Renewable Energy space(6:50) Inspiration behind Blusmart(9:50) What is Blusmart?(15:30) Economics behind Blusmart(21:12) Opportunities in Solar Power Plants(24:00) How is Blusmart structured?(26:30) Who is Suruchi Rao?(29:06) Experts explain what Climate Change is(34:10) How Is Power Generated? Renewable Vs Non-renewable(41:10) What if all vehicles become EV overnight?(47:30) How Suruchi started a green hydrogen company(59:30) Who uses cases for Hydrogen today?(1:06:30) Opportunities in Hydrogen(1:09:50) The man behind Reva(1:15:30) Indian EV space in the 2000s(1:18:10) How Sun Mobility was born(1:21:30) Economics of battery swapping(1:33:30) 3 reasons Why battery swapping is the future(1:42:55) Blusmart’s view on battery swapping(1:48:30) Pricing in Two-wheeler(1:50:45) Opportunities in Battery swapping(1:55:00) Vision behind Ather energy(2:03:10) Ola Vs Ather : Which is better?(2:04:10) All about Batteries that EVs use(2:14:10) Nuances of Battery Pack Assembly(2:20:00) Unique features EVs: Battery life, Regenerative braking and more(2:26:30) Battery recycling the future?(2:32:40) Ola vs Ather: Continued(2:36:00) Is the PLI for EV broken?(2:37:47) Break down of an Ather scooter(2:40:42) How to Breakthrough in the EV space?(2:49:00) Cost saving per vehicle EV vs ICE(2:57:00) Is Carbon Tax the solution?(3:01:10) Low Hanging fruits in the EV industry(3:06:24) WTF Fund: 4th Edition is here!#NikhilKamath Co-founder of Zerodha, True Beacon and Gruhas Twitter https://x.com/nikhilkamathcio/ Linkedin: https://www.linkedin.com/in/nikhilkamathcio Instagram: https://www.instagram.com/nikhilkamathcio/ Facebook : https://www.facebook.com/nikhilkamathcio #TarunMehta - CEO, Ather Energy Instagram: https://www.instagram.com/tarunsmehta LinkedIn : https://www.linkedin.com/in/tarunsmehta/ X : https://twitter.com/tarunsmehta Facebook : https://www.facebook.com/tarunsmehta Youtube: https://www.youtube.com/@AtherEnergyElectric #ChetanMaini - Co-Founder, SUN Mobility Founder of Reva Electric Car Company Ltd (now Mahindra Electric Mobility Limited) LinkedIn: https://www.linkedin.com/in/mainichetan/ X: https://twitter.com/MainiChetan Youtube: https://www.youtube.com/@SUNMobility #PunitKGoyal - Co-Founder, BluSmart Instagram: https://www.instagram.com/punitkgoyal/ LinkedIn: https://www.linkedin.com/in/punitg/ X: https://twitter.com/BluSmartGoyal Youtube: https://www.youtube.com/@BLUSMARTINDIA #SuruchiRao - Co-Founder, Ossus Biorenewables Instagram: https://www.instagram.com/suruchi.rao/ LinkedIn: https://www.linkedin.com/in/suruchirao/ X:https://twitter.com/succirao Facebook: https://www.facebook.com/suruchirao #EV #Climatechange #automobile #charging #subsidy #scoote

  24. 24

    WTF is happening with EV? Nikhil with Founders of Reva, Ather, Blusmart, and Ossus | Ep# 14 Trailer

    India is in the early stages of EV adoption. The adoption of two-wheelers is below 10%, whereas it's significantly higher for three-wheelers. For a market as large as India, there are significant opportunities.This episode is a deep dive into the EV ecosystem in India. Apart from building an EV, we also explore the ancillary opportunities in this ecosystem, from battery recycling and building out charging networks to offering battery swapping as a service and other micro-sectors. Tune in to hear what's powering the ecosystem's shift to electric mobility.#NikhilKamath Co-founder of Zerodha, True Beacon and Gruhas Twitter https://x.com/nikhilkamathcio/ Linkedin: https://www.linkedin.com/in/nikhilkamathcio Instagram: https://www.instagram.com/nikhilkamathcio/ Facebook : https://www.facebook.com/nikhilkamathcio#TarunMehta - CEO, Ather Energy Instagram: https://www.instagram.com/tarunsmehta LinkedIn : https://www.linkedin.com/in/tarunsmehta/ X : https://twitter.com/tarunsmehta Facebook : https://www.facebook.com/tarunsmehta Youtube: https://www.youtube.com/@AtherEnergyElectric#ChetanMaini - Co-Founder, SUN Mobility Founder of Reva Electric Car Company Ltd (now Mahindra Electric Mobility Limited) LinkedIn: https://www.linkedin.com/in/mainichetan/ X: https://twitter.com/MainiChetan Youtube: https://www.youtube.com/@SUNMobility#PunitKGoyal - Co-Founder, BluSmart Instagram: https://www.instagram.com/punitkgoyal/ LinkedIn: https://www.linkedin.com/in/punitg/ X: https://twitter.com/BluSmartGoyal Youtube: https://www.youtube.com/@BLUSMARTINDIA#SuruchiRao - Co-Founder, Ossus Biorenewables Instagram: https://www.instagram.com/suruchi.rao/ LinkedIn: https://www.linkedin.com/in/suruchirao/ X: https://twitter.com/succirao Facebook: https://www.facebook.com/suruchirao#EV #Climatechange #Automobile #Charging #Subsidy #Scooter

  25. 23

    Ep# 13 | WTF does it take to Build Influence Today? Nikhil w/ Nuseir, Tanmay, Prajakta & Ranveer

    A few years ago, who could've guessed where we'd be with algorithms, platforms, or the explosion of short-form content? Today, we've got some of the top content creators to help you navigate the ever-changing world of content creation. In this one, Tanmay Bhat returns to the podcast for the 3rd time! He's worn many hats over his long journey, from a TV writer to a comedian to an ad maker, integrating all those skills across his social media platforms. Ranveer Allahbadia, aka BeerBiceps, started off by educating people about fitness and has evolved to having deep discussions about topics he’s curious about through his podcast. He’s a natural at making people feel comfortable and getting them to open up (as I’ve experienced on his podcast). We're also joined by Prajakta Koli, who's carved out her own unique space in the world of content creation, with her work extending from social media to OTT platforms and even Bollywood! And Nuseir Yassin of Nas Daily, known for making 1,000 one-minute videos in 1,000 days, is now also transitioning into the offline world with events, experiences, & businesses for his community. Skills, tools, or nuances, we got it all covered. #NikhilKamath: Co-founder of Zerodha, True Beacon & Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Linkedin https://www.linkedin.com/in/nikhilkamathcio Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Koo https://www.kooapp.com/profile/Nikhilkamath #TanmayBhat: Co-Founder of AIB, Comedian, Content Creator, & Investor Follow Tanmay Here: Twitter https://twitter.com/thetanmay Instagram https://www.instagram.com/tanmaybhat/ Facebook https://www.facebook.com/tanmaycomedy/ Linkedin https://in.linkedin.com/in/thetanmay Youtube https://www.youtube.com/user/tanmay316 #RanveerAllahbadia (Beer Biceps): Content Creator, Podcast Host, and Co-Founder of Monk Entertainment, Level Supermind, and BigBrainCo. Follow Ranveer Here: Twitter https://twitter.com/beerbicepsguy/ Instagram https://www.instagram.com/beerbiceps/ Facebook https://www.facebook.com/ranveerallahbadiaofficial/ Linkedin https://www.linkedin.com/in/beerbiceps/ Youtube https://www.youtube.com/channel/UCneyi-aYq4VIBYIAQgWmk_w #PrajaktaKoli (Mostly Sane): Content Creator, Actor and Comedian Follow Prajakta Here: Twitter https://twitter.com/iamMostlySane Instagram https://www.instagram.com/mostlysane/ Facebook https://www.facebook.com/MostlySaneOfficial/ Youtube https://www.youtube.com/channel/UCvCyIiKSCA1fHKSCOKJyjXA Blog https://mostlysane.in/ #NuseirYassin (Nas Daily): Content Creator, Author, & CEO at Nas Company Follow Nas here: Twitter https://twitter.com/nasdaily/ Instagram https://www.instagram.com/nasdaily/ Facebook https://www.facebook.com/nasdaily/ Youtube https://www.youtube.com/channel/UCJsUvAqDzczYv2UpFmu4PcA Linkedin https://www.linkedin.com/in/nyassin/(0:00) - Intro(2:00) - Prajakta's Intro(7:40) - Hierarchy: Content Creation & OTT(15:00) - Content Creation: A long-term career?(21:18) - Tanmay's journey(25:56) - Ranveer in reality!(29:00) - How it is hanging out with Tanmay?(32:22) - A Creator president: A possibility?(37:00) - Authenticity in the game!(46:40) - Hacks to go viral?(48:15) - Nusier's on Israel-Palestine(54:00) - Ideal distribution hacks(59:30) - Distribution for employment(1:00:00) - How big is the creator economy?(1:08:00) - Ranveer’s Journey: Meditation App(1:10:33) - Content Strategy: Posting Frequency(1:18:20) - Lets Summarize(1:19:45) - Viewer Retention Tricks(1:30:24) - Understanding Gen-Z Mindset & more(1:56:50) - Regional Language Tools(2:05:00) - Do creators Virtue Signal?(2:07:50) - Right Collab Ways(2:11:25) - Thumbnail, Titles & more(2:27:40) - What Money do creators make?(2:42:25) - Longevity & brand deals, Tools & resources(2:56:00) - Team Incentivisation & Staying relevant(3:04:15) - WTF Fund(3:06:56) - Reacting to old videos

  26. 22

    WTF does it take to Build Influence Today? Nikhil w/ Nas, Tanmay, Prajakta & Ranveer| Ep# 13 Trailer

    Whether you are an entrepreneur, a professional, or an aspiring full-time content creator, building an influence is of utmost relevance today.And in the world of content creation, there's no fixed formula. We see Ranveer covering topics like spirituality, politics, and mythologies, Tanmay’s videos are light-hearted and comedic, Prajakta making ordinary tasks and events extremely entertaining, Nas did daily one-minute videos and I dive deep into industries with 2 hour-long podcasts. In this episode, we share personal experiences and our distinct approaches that one can leverage to scale their content, using it as a tool for effective distribution.#NikhilKamath: Co-founder of Zerodha, True Beacon and GruhasFollow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Linkedin https://www.linkedin.com/in/nikhilkamathcioInstagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/Koo https://www.kooapp.com/profile/Nikhilkamath #TanmayBhat: Co-Founder of AIB, Comedian, Content Creator, and InvestorFollow Tanmay Here:Twitter https://twitter.com/thetanmay Instagram https://www.instagram.com/tanmaybhat/ Facebook https://www.facebook.com/tanmaycomedy/ Linkedin https://in.linkedin.com/in/thetanmay Youtube https://www.youtube.com/user/tanmay316 #RanveerAllahbadia (Beer Biceps): Content Creator, Podcast Host, and Co-Founder of Monk Entertainment, Level Supermind, and BigBrainCo.Follow Ranveer Here:Twitter https://twitter.com/beerbicepsguy/Instagram https://www.instagram.com/beerbiceps/ Facebook https://www.facebook.com/ranveerallahbadiaofficial/Linkedin https://www.linkedin.com/in/beerbiceps/Youtube https://www.youtube.com/channel/UCneyi-aYq4VIBYIAQgWmk_w#PrajaktaKoli (Mostly Sane): Content Creator, Actor and ComedianFollow Prajakta Here:Twitter https://twitter.com/iamMostlySane Instagram https://www.instagram.com/mostlysane/ Facebook https://www.facebook.com/MostlySaneOfficial/ Youtube https://www.youtube.com/channel/UCvCyIiKSCA1fHKSCOKJyjXA Blog https://mostlysane.in/ #NuseirYassin (Nas Daily): Content Creator, Author, and CEO at Nas CompanyFollow Nas here:Twitter https://twitter.com/nasdaily/  Instagram https://www.instagram.com/nasdaily/ Facebook  https://www.facebook.com/nasdaily/ Youtube https://www.youtube.com/channel/UCJsUvAqDzczYv2UpFmu4PcA Linkedin https://www.linkedin.com/in/nyassin/   #SocialMedia #ContentCreation #Viral #wtfispodcast #WTFiswithNikhilKamath #Tanmaybhat #BeerBiceps #Prajaktakoli #NasDaily #Youtube #Influencer #Instagram #Twitter #Facebook

  27. 21

    Ep# 12 | WTF is The Restaurant Game? Nikhil w/ Pooja Dhingra, Zorawar Kalra & Riyaaz Amlani

    It’s easier to set up an arms factory than to sell a sandwich or a drink. This reflects the hidden complexity the restaurant world possesses. As Indians we are culturally inclined to want options when it comes to our food, we go to multicuisine restaurants with our families, cafés with our work friends, fine dining for our dates, and pubs with our friends! We judge the AC temperature, the music, the food, the waiter, the cutlery, and everything in between. This involves not only recipe building but also mastering technology, marketing, interior design, and much more. With this episode, we will walk you through a checklist of crucial decisions to start and thrive in this space. We have with us Riyaaz Amlani, best known for his brands like SOCIAL, Smoke House Deli, & Boss Burgers; Zorawar Kalra, famous for his appearances on Masterchef and his brands like Farzi Cafe, Masala Library, & Pa Pa Ya; Pooja Dhingra, renowned for Le15, known for their macaroon; currently a judge in Masterchef India and an author.If you’re below 22 & are working on building something in the F&B space, here’s the chance to get the support you’ve been looking for ️Apply here: ⁠https://tally.so/r/mBp7LN⁠#NikhilKamath: Co-founder of Zerodha, True Beacon and GruhasFollow Nikhil here: Twitter ⁠https://x.com/nikhilkamathcio/⁠ Instagram ⁠https://www.instagram.com/nikhilkamathcio/⁠  Facebook ⁠https://www.facebook.com/nikhilkamathcio/⁠Linkedin ⁠https://in.linkedin.com/in/nikhilkamathcio⁠ Koo ⁠https://www.kooapp.com/profile/Nikhilkamath⁠ #ZorawarKalra: Founder & MD - Massive Restaurants; TV Show Host, and MasterChef India JudgeFollow Zorawar here: Twitter ⁠https://twitter.com/ZorawarKalra⁠Instagram ⁠https://www.instagram.com/zkalra/⁠Linkedin ⁠https://www.linkedin.com/in/zorawar-kalra-2051375/⁠Facebook ⁠https://www.facebook.com/zkalra/⁠ #RiyaazAmlani: Founder & CEO - Impresario Entertainment and Hospitality Pvt. Ltd.Follow Riyaaz here: Twitter ⁠https://twitter.com/RiyaazAmlani⁠Instagram ⁠https://www.instagram.com/riyaazamlani/⁠ Linkedin ⁠https://www.linkedin.com/in/riyaaz-amlani-52193b1/⁠Facebook ⁠https://www.facebook.com/RiyaazAmlaniOfficial/⁠ #PoojaDhingra: Founder & CEO of Le15 Patisserie, MasterChef India Judge, and AuthorFollow Pooja here:Twitter ⁠https://twitter.com/poojadhingraa/⁠ Instagram ⁠https://www.instagram.com/poojadhingra/⁠ Linkedin ⁠https://www.linkedin.com/in/poojadhingraa/⁠ Facebook ⁠https://www.facebook.com/ChefPoojaDhingra/⁠ Pooja’s Youtube Channel ⁠https://www.youtube.com/@poojajdhingra/⁠ Timestamps:(00:00) - Intro(01:39) - Pooja's Childhood(04:11) - Why Pooja Quit Law School(08:09) - Early Hustle to Macaroon Fame(15:47) - Pooja’s World: Books, Masterchef & Podcasts(16:53) - How Covid Changed Pooja(17:58) - Reason for Scarcity of Female Chefs(22:36) - Zorawar's Passion for Food(24:05) - Jiggs Kalra's Legacy(36:58) - Zorawar's Personal Insights(38:09) - Riyaaz’s Karate Days(39:50) - Regulations & Restaurants: Bottleneck(44:05) - Riyaaz's Personal Life and Parsi History(48:04) - Riyaaz & Music: DJ Days(49:35) - Story of Berry’s & Riyaaz's Past(52:13) - Riyaaz Reveals Prithvi Cafe’s History(56:32) - Innovative Monetisation: Restaurant Hacks(01:01:12) - Role of Restaurants: Bigger Picture(01:02:10) - Why Most Restaurants Fail(01:07:05) - India's Increasing Dine-Out Trend(01:10:30) - SOCIAL's Product-Market Fit(01:11:30) - Ease of Credit & Cloud Kitchens(01:13:10) - Rise of Western Cuisine: Economics(01:16:20) - F&B Data Utilization(01:28:48) - Evolution of Dessert Market: Trends(01:33:27) - Future of QSR(01:40:23) - Nikhil's Food Business Checklist(02:00:45) - Pitfalls of Celeb Restaurants(02:13:30) - Aggregators in F&B(02:27:50) - Perfecting Supply & Location(02:48:33) - Restaurant Design Essentials(02:56:50) - Importance of Recommendations(03:11:00) - HR & Seasonal Impacts in F&B(03:19:40) - Blind Taste Game: Test the Experts!Subscribe

  28. 20

    WTF is The Restaurant Game? Nikhil w/ Pooja Dhingra, Zorawar Kalra & Riyaaz Amlani | Ep# 12 Trailer

    Opening a restaurant or a cafe is no less than a gamble. Roughly 60% of them shut down in the first year. This podcast is here to help dissect the food industry with the owners of Le15, SOCIAL, Farzi Cafe, Masala Library, Smoke House Deli, BOSS Burgers, Pa Pa Ya, and more. Stay tuned for an episode where Riyaaz Amlani, who made cafe culture big in Mumbai, Zorawar Kalra, who put Indian food on the global map, and Pooja Dhingra, the Indian macaroon queen unveil what really goes on behind this massive industry.⁠#NikhilKamath⁠: Co-founder of Zerodha, True Beacon and GruhasFollow Nikhil here:Twitter ⁠https://x.com/nikhilkamathcio/⁠ Instagram ⁠https://www.instagram.com/nikhilkamathcio/⁠  Facebook ⁠https://www.facebook.com/nikhilkamathcio/⁠Linkedin ⁠https://in.linkedin.com/in/nikhilkamathcio⁠ Koo ⁠https://www.kooapp.com/profile/Nikhilkamath⁠⁠#ZorawarKalra⁠: Founder & MD - Massive Restaurants; TV Show Host, and MasterChef India JudgeFollow Zorawar here: Twitter ⁠https://twitter.com/ZorawarKalra⁠Instagram ⁠https://www.instagram.com/zkalra/⁠Linkedin ⁠https://www.linkedin.com/in/zorawar-kalra-2051375/⁠Facebook ⁠https://www.facebook.com/zkalra/⁠ ⁠#RiyaazAmlani⁠: Founder & CEO - Impresario Entertainment and Hospitality Pvt. Ltd.Follow Riyaaz here: Twitter ⁠https://twitter.com/RiyaazAmlani⁠Instagram ⁠https://www.instagram.com/riyaazamlani/⁠ Linkedin ⁠https://www.linkedin.com/in/riyaaz-amlani-52193b1/⁠Facebook ⁠https://www.facebook.com/RiyaazAmlaniOfficial/⁠⁠#PoojaDhingra⁠: Founder & CEO of Le15 Patisserie, MasterChef India Judge, and AuthorFollow Pooja here:Twitter ⁠https://twitter.com/poojadhingraa/⁠ Instagram ⁠https://www.instagram.com/poojadhingra/⁠ Linkedin ⁠https://www.linkedin.com/in/poojadhingraa/⁠ Facebook ⁠https://www.facebook.com/ChefPoojaDhingra/⁠ Pooja’s Youtube Channel ⁠https://www.youtube.com/@poojajdhingra/⁠⁠#FoodServices⁠ ⁠#Chef⁠ ⁠#Cooking⁠ ⁠#Restaurants⁠ ⁠#Cafes⁠ ⁠#Lounges⁠ ⁠#QSR⁠ ⁠#Business⁠ ⁠#Startups⁠ ⁠#Funding⁠ ⁠#Entrepreneurship⁠ ⁠#WTFiswithNikhilKamath⁠ ⁠#WTFisPodcast

  29. 19

    Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

    It's easy to start in India but very difficult to scale in India. This 3.5-hour podcast will cover everything you need to know about scaling a fashion, beauty, or home brand from zero to the first 20 crores, and then to 100 crores and beyond. We have the most requested podcast guest - Kishore Biyani BACK to drop some knowledge bombs. We also have Raj, who took the route of "digital-first" for his business expansion, and Ananth, who decoded e-commerce and marketplaces first. They delve deep into every important aspect one should know for scaling a brand, such as brand names, logos, category selection, performance marketing, SEO, growth hacking, marketplace strategies, distribution decisions, and community building. It will be a crash course for anyone who wants to take his/her brand from 0 to 1.If you’re below 22 and are working on building a brand from 0 to 1 in fashion, beauty, or home, here’s the chance for that support you’ve been looking for from India’s best business minds. ️Apply here: ⁠https://tally.so/r/mBp7LN⁠ ⁠#NikhilKamath⁠: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter ⁠https://x.com/nikhilkamathcio/⁠ Instagram ⁠https://www.instagram.com/nikhilkamat...⁠ Facebook ⁠https://www.facebook.com/nikhilkamath...⁠ Linkedin ⁠https://in.linkedin.com/in/nikhilkama...⁠ Koo ⁠https://www.kooapp.com/profile/Nikhil...⁠⁠#KishoreBiyani⁠Founder of Future Group (⁠https://www.futuregroup.in/⁠) ⁠#AnanthNarayanan⁠: Founder of Mensa Brands Follow Ananth here: Twitter ⁠https://twitter.com/anarayanan24⁠ Instagram ⁠https://www.instagram.com/narayanan.a...⁠ Linkedin ⁠https://in.linkedin.com/in/ananth-nar...⁠ ⁠#RajShamani⁠: Content Creator & Founder of House of X, Figuring Out Podcast Follow Raj here: Twitter ⁠https://twitter.com/rajshamani⁠ Instagram ⁠https://www.instagram.com/rajshamani/⁠ Facebook ⁠https://www.facebook.com/shamaniraj/⁠ Linkedin ⁠https://in.linkedin.com/in/rajshamani⁠ Raj’s Youtube Channel ⁠https://www.youtube.com/@rajshamani⁠ Timestamps(00:00) - Intro(02:06) - Ananth’s Career Path(04:23) - Ananth's Myntra CEO Journey(07:19) - Ananth's Entry into Pharmacy(09:18) - Ananth's E-commerce Return(13:16) - Mensa Brands: Explained(19:45) - Unveiling Raj's Business Side(21:23) - Raj on House of X Fundraising(22:44) - China's Live-Streaming Trend(23:38) - Raj's Family Business Growth(27:47) - Raj's Customer Insights(31:30) - Data for Product Development(33:53) - Raj's Marketing Tricks(38:35) - Raj's Family Business Exit(42:11) - Raj's 400M Views Formula(43:30) - Social Media Virality Tips(46:42) - Kishore's Consumption Insights(52:33) - India's Consumption Demographics(01:03:16) - Luxury Brands' Tricks(01:08:51) - BNPL Convenience(01:10:28) - Quiet Luxury & Signaling(01:16:37) - Content & Community(01:24:42) - Scaling to 20 Crores(01:30:19) - Westernized Branding(01:35:14) - Growth & E-commerce Hacks(01:50:36) - Performance Marketing Role(01:52:42) - Category Selection Navigation(01:55:07) - Art of Brand Storytelling(01:59:49) - High Price vs. Quality(02:02:20) - Brand Longevity Insights(02:04:28) - Unlocking Beauty Industry(02:10:09) - Micro-Niche Strategy & Picks(02:16:44) - SKU Count Decisions(02:20:21) - AI & Machine Learning Impact(02:25:47) - Customer Reviews & Returns(02:29:22) - Creator & Celebrity Brands(02:35:59) - Addition vs. Replacement Categories(02:38:10) - Brands Preferred by Raj(02:40:05) - Panelists’ Views on Virtue Signaling(02:44:44) - Indian Luxury Brand Opportunity(02:48:05) - Celebrity/Influencer Selection(02:59:30) - Kishore's Daughter's Ventures(03:01:08) - Offline in 100+ Crores Sales(03:02:58) - Platforms: Valuation & Models(03:04:13) - ONDC's Platform Disruption(03:06:44) - Panelists' Thriving Sectors(03:08:53) - Nikhil's Lululemon Love(03:12:27) - Untapped Men's Makeup Market(03:14:51) - Micro-Influencers & Failures(03:20:15) - Special Announcement: Apply Now!(03:23:10) - Bloopers Time!(03:23:59) - Outro

  30. 18

    WTF Goes into Building a Fashion, Beauty or Home Brand? w/ Kishore, Raj, and Ananth | Ep# 11 Trailer

    Failure to understand the aspirations, behaviors, and values of the target market can be detrimental to the long-term success of brands. Kishore Biyani, Ananth Narayanan, and Raj Shamani will shed light on how brands bridge the gap from conversation to conversion successfully in their own ways.Anyone building a brand in the fashion, home, and beauty industry, here’s a guide that you will keep coming back to, and for the rest this is one of those episodes that will have you glued with insights for 3.5 hours….⁠#NikhilKamath⁠: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter ⁠https://x.com/nikhilkamathcio/⁠ Instagram ⁠https://www.instagram.com/nikhilkamat...⁠ Facebook ⁠https://www.facebook.com/nikhilkamath...⁠ Linkedin ⁠https://in.linkedin.com/in/nikhilkama...⁠ Koo ⁠https://www.kooapp.com/profile/Nikhil...⁠ ⁠#KishoreBiyani⁠: Founder of Future Group (⁠https://www.futuregroup.in/⁠) ⁠#AnanthNarayanan⁠: Founder of Mensa Brands Follow Ananth here: Twitter ⁠https://twitter.com/anarayanan24⁠ Instagram ⁠https://www.instagram.com/narayanan.a...⁠ Linkedin ⁠https://in.linkedin.com/in/ananth-nar...⁠ ⁠#RajShamani⁠: Content Creator & Founder of House of X, Figuring Out Podcast Follow Raj here: Twitter ⁠https://twitter.com/rajshamani⁠ Instagram ⁠https://www.instagram.com/rajshamani/⁠ Facebook ⁠https://www.facebook.com/shamaniraj/⁠ Linkedin ⁠https://in.linkedin.com/in/rajshamani⁠ Raj’s Youtube Channel ⁠https://www.youtube.com/@rajshamani

  31. 17

    Ep #10 | WTF is the Next Gen Thinking? Nikhil w/ Navya, Tara, Aadit & Kaivalya

    Roughly 60% of the Indian population is under the age of 30 and hence the coolness funnel tends to be top-down. This is the segment that everyone will be building for. The consumption trends and behavioral patterns we hear here from these 4 accomplished people will likely remain relevant over the next decade. We have Navya - who's an unlikely grounded person one usually wouldn't assume, the precocious Zepto Brothers - where what stands out more than everything else is the bond 2 guys who met in the 6th-grade share with each other, and Tara - an outsider who paved her way into the very inside world of Bollywood. The transient nature of younger folks when it comes to housing/transport/ownership/vocation/fashion/shopping and the shorter attention spans are very different to someone like me who spends 8 hours watching a cricket match for example. Biases aside, there is so much to learn here!#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Linkedin https://in.linkedin.com/in/nikhilkamathcio Koo https://www.kooapp.com/profile/Nikhilkamath #AaditPalicha : Co-Founder & CEO of Zepto Follow Aadit here: Twitter https://twitter.com/aadit_palicha Instagram https://www.instagram.com/a.palicha/ Facebook https://www.facebook.com/aadit.palicha.9 Linkedin https://www.linkedin.com/in/aadit-palicha/ #KaivalyaVohra: Co-Founder & CTO of Zepto Follow Kaivalya here: Twitter https://twitter.com/v0hra Instagram https://www.instagram.com/kaivalyavohra/ Facebook https://www.facebook.com/100012626226933 Linkedin https://www.linkedin.com/in/kaivalya-vohra #NavyaNaveliNanda: Founder of Project Naveli & Co-Founder of Aara Health Follow Navya here: Instagram https://www.instagram.com/navyananda/ LinkedIn https://www.linkedin.com/in/navyanavelinanda/ Navya’s Podcast https://www.youtube.com/@navyanavelinanda #TaraSutaria: Bollywood Actor & Singer Follow Tara here: Twitter https://twitter.com/tarasutaria Instagram https://www.instagram.com/tarasutaria/ Facebook https://www.facebook.com/people/Tara-Sutaria/100057211939870/Timestamps(00:00) - Intro(02:05) - Zepto Bros Arrive(04:00) - Story of Zepto Bros(06:28) - Stanford Dropout Tale(07:29) - KiranaKart Beginning(09:31) - Dark Stores & 1st Funding(12:02) - Cracking Sales as Techies(13:35) - Zepto's Sales Growth(14:30) - Y Combinator & Hurdles(17:45) - Series A & Beyond(20:19) - Grocery Economics(23:31) - Navya’s Unconventional Choices(27:07) - Navya on Privilege & Goals(31:51) - Navya’s Reflections(39:08) - Tara's Artistic Childhood(40:10) - Disney to Bollywood- Tara's Story(43:51) - Unveiling Bollywood’s Reality(45:10) - Flaws in Movie Business(46:10) - Changing Taste of Audience(47:46) - Tara's Upcoming Film(49:10) - Tara’s Dream Project(50:20) - Who is Tara, really?(51:27) - Music Tastes(54:29) - What is the new gen. up to?(56:16) - New Gen. & Consumption Trends(01:00:00) - Flipkart vs. Amazon: Are both same?(01:00:56) - Zepto’s USP & Commodities(01:03:20) - Surprising Shopping & Buying Trends(01:11:41) - The Complex Cinema Business(01:15:27) - Do People Pay for Premiumization?(01:19:18) - Social Media Blue Ticks, Scarcity Principle & Discovering Products(01:28:10) - UPI vs. Credit Card(01:29:08) - Trends in Social Media?(01:30:26) - Income Inequality(01:34:17) - Empowering Young Entrepreneurs(01:38:12) - Education Systems: Old vs. New(01:49:58) - Anecdotes from School(01:53:45) - Childhood Challenges & Therapy(01:56:50) - Dealing with Founder’s Conflict(02:01:45) - Nikhil’s Brotherly Advice(02:03:50) - Tara on Content(02:13:06) - Marriage, Kids & Beyond(02:17:39) - Woke Culture, Entitlement & Social Media(02:23:55) - Tara's Wall-Bump Mishap(02:25:53) - Navigating Cancel Culture(02:31:12) - Brand Narrative in 1 Line(02:35:00) - Surprise Jamming Session!

  32. 16

    WTF is the Next Gen Thinking? Building for Young India | Ep #10 Trailer

    Roughly 60% of India's population is under the age of 30. To cater to the next generation, we brought together these four young high achievers - Navya Naveli, Zepto Brothers, and Tara Sutaria to provide nuanced insights into the future trends and the impact of a top-down approach to influence.For those seeking to develop solutions or build products for India's emerging demographic, this episode will give you a comprehensive overview of this generation's mindset.#NikhilKamath: Co-founder of Zerodha, True Beacon and GruhasFollow Nikhil here:Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/Linkedin https://in.linkedin.com/in/nikhilkamathcio Koo https://www.kooapp.com/profile/Nikhilkamath #AaditPalicha : Co-Founder & CEO of ZeptoFollow Aadit here:Twitter https://twitter.com/aadit_palicha Instagram https://www.instagram.com/a.palicha/ Facebook https://www.facebook.com/aadit.palicha.9 Linkedin https://www.linkedin.com/in/aadit-palicha/ #KaivalyaVohra: Co-Founder & CTO of ZeptoFollow Kaivalya here:Twitter https://twitter.com/v0hra Instagram https://www.instagram.com/kaivalyavohra/ Facebook https://www.facebook.com/100012626226933 Linkedin https://www.linkedin.com/in/kaivalya-vohra #NavyaNaveliNanda: Founder of Project Naveli & Co-Founder of Aara HealthFollow Navya here:Instagram https://www.instagram.com/navyananda/ LinkedIn https://www.linkedin.com/in/navyanavelinanda/ Navya’s Podcast https://www.youtube.com/@navyanavelinanda #Tarasutaria: Bollywood Actor & SingerTwitter: https://twitter.com/tarasutaria Instagram: https://www.instagram.com/tarasutaria/ Facebook: https://www.facebook.com/people/TaraSutaria/100057211939870/#trends #youth #entrepreneur #entrepreneurship #consumption #ecommerce #groceries #zepto #marketing #socialmedia #influencer #millennials #genZ

  33. 15

    Ep #9 | WTF is Venture Capital? Ft. Nikhil, Nithin, Rajan A., Prashanth P. & Karthik R.

    In this episode, we bring marquee investors, the OGs of the venture world. Learn what venture capital is, what works and what doesn't, and their learnings from many decades of funding the startup ecosystem in India.I am sure it will be as insightful as an entire college semester for many. So do feel free to grab your notepad to soak up all the knowledge.This is, by far, the most in-depth episode we have done and this will give you insights not only into funding but also into the ongoing macro view of the world of business, investments, and finance in general.#NikhilKamath: Co-founder of Zerodha, True Beacon and GruhasFollow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.instagram.com/nikhilkamathcio/ Linkedin https://www.instagram.com/nikhilkamathcio/ Koo https://www.instagram.com/nikhilkamathcio/ #NithinKamath: Founder & CEO of ZerodhaFollow Nithin here:Twitter https://x.com/Nithin0dha Instagram https://www.instagram.com/nithinkamath Facebook https://www.facebook.com/nithin.kamath Linkedin https://www.linkedin.com/in/nithin-kamath-81136242 Blog https://nithinkamath.me #KarthikReddy: Co-Founder and Partner of Blume VenturesFollow Karthik here:Twitter https://x.com/bkartred?s=21 Linkedin https://in.linkedin.com/in/karthikreddyb #RajanAnandan: Managing Director of PeakXV PartnersFollow Rajan here:Twitter https://x.com/rajananandan?s=21Instagram https://instagram.com/rajan_anandanFacebook https://m.facebook.com/rajan.anandan.3/ Linkedin https://www.linkedin.com/in/rajan-anandan-2481b814 #PrashanthPrakash: Founding Partner of Accel PartnersFollow Prashanth here:Twitter https://x.com/prashanthp?s=21 Facebook https://www.facebook.com/prashanth.prakash LinkedIn https://www.linkedin.com/in/prakashprashanth

  34. 14

    WTF is Venture Capital? Ft. Nikhil, Nithin, Rajan A., Prashanth P. & Karthik R.| Ep #9 Trailer

    In this episode, we bring in marquee investors, the OGs of the venture world. Learn what venture capital is, what works and what doesn't, and their learnings from many decades of funding the startup ecosystem in India.#NikhilKamath: Co-founder of Zerodha, True Beacon and GruhasFollow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.instagram.com/nikhilkamathcio/ Linkedin https://www.instagram.com/nikhilkamathcio/ Koo https://www.instagram.com/nikhilkamathcio/ #NithinKamath: Founder & CEO of ZerodhaFollow Nithin here:Twitter https://x.com/Nithin0dha Instagram https://www.instagram.com/nithinkamath Facebook https://www.facebook.com/nithin.kamath Linkedin https://www.linkedin.com/in/nithin-kamath-81136242 Blog https://nithinkamath.me #KarthikReddy: Co-Founder and Partner of Blume VenturesFollow Karthik here:Twitter https://x.com/bkartred?s=21 Linkedin https://in.linkedin.com/in/karthikreddyb #RajanAnandan: Managing Director of PeakXV PartnersFollow Rajan here:Twitter https://x.com/rajananandan?s=21Instagram https://instagram.com/rajan_anandanFacebook https://m.facebook.com/rajan.anandan.3/ Linkedin https://www.linkedin.com/in/rajan-anandan-2481b814 #PrashanthPrakash: Founding Partner of Accel PartnersFollow Prashanth here:Twitter https://x.com/prashanthp?s=21 Facebook https://www.facebook.com/prashanth.prakash LinkedIn https://www.linkedin.com/in/prakashprashanth #Nikhilkamath #Podcast #WTFiswithNikhilKamath #WTFisVentureCapital #VentureCapital #PrivateEquity #AngelInvesting #Funding #Finance #Investments #StockMarkets

  35. 13

    Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay Subramaniam & Sajith Sivanandan

    Whether you're creating content, avidly consuming it, or believe you're untouched by its influence - you have a tremendous impact on the content industry. With this erudite episode, dive into the dynamic world of entertainment.It was a pleasure to sit with the three masterminds operating behind the curtains of the streaming, multiplex and talent industry. They share not only their journeys but also their data-driven viewpoints.Decode the expanse of this market, the strategies and the upcoming trends - the hidden aspects and even the subconscious manipulations that frequently go unnoticed. If you're aiming to build, innovate, or establish a presence within this realm, consider this episode an essential guide.Follow Nikhil here: Twitter https://twitter.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Linkedin https://www.linkedin.com/in/nikhilkamathcio/ Koo https://www.kooapp.com/profile/NikhilkamathAjay Bijli: Founder of PVR Cinemas & Managing Director of PVR INOX Ltd. (The merged entity of PVR Cinemas and Inox)Follow Ajay here:Twitter https://twitter.com/ajaybijliVijay Subramaniam: Founder & Group CEO of Collective Artists’ NetworkFollow Vijay Subramaniam here: Twitter https://twitter.com/vijaysubsInstagram https://www.instagram.com/vijaysubramaniam84/Linkedin https://www.linkedin.com/in/vijaysubramaniam/Sajith Sivanandan: President & Head of Disney+ HotstarFollow Sajith Sivanandan here:Linkedin https://www.linkedin.com/in/sajithsivanandan/ TIMESTAMPS00:00 - Intro 01:40 - How Nikhil crossed paths with each Guest03:52 - The Birth of PVR: Ajay Bijli’s story 09:02 - Vijay’s unconventional journey into entertainment14:31 - The Uncanny CEO of Hotstar23:14 - Influence of Glamour on Decision Making26:08 - Evolving Landscape: The History of Celebrity Agents31:56 - Market Size of OTT, TV & Studios 34:47 - OTT vs. TV: Is there a comparison?39:59 - How does India watch Content?44:05 - Dive into Cinema: Multiplex vs. Single-Screen 47:04 - Regional Diversity in Cinema49:04 - Insights into Gender Behaviour & Demographics50:48 - Revenue Tango: Producers & Multiplex54:27 - Do OTTs Pose a Challenge to Multiplexes? 01:00:34 - Reviving Theatrical Magic Post COVlD01:01:56 - Sports Streaming in India01:04:31 - Subscriptions: The Psyche of the Consumer01:06:30 - Future of the Sports-Cinemas Nexus01:08:30 - Economics of Talent 01:16:40 - Creators' Crucial Role in the Content Ecosystem01:22:00 - Should the Movie Business Model change?01:38:00 - Writers, Scripts, Action : We Need Better Stories!01:41:16 - The Celebrity Market01:46:52 - Future of Content and Influencers 01:53:34 - Where is Media Heading?01:57:40 - Gaming's Emergence: Threats & Transformations01:59:26 - AI's Role in Content Creation 02:01:35 - OTT's Selection Criteria02:04:33 - Distinguishing Unique Qualities of Major Talent02:06:23 - Nikhil's personal opinion on panellists 02:08:59 - Second Edition : Pick A Charity and be part of something Incredible!02:12:32 - A Surprise Jam Session02:13:47 - Outro#Nikhilkamath #Podcast #WTFiswithNikhilKamath #WTFistheWorldofContent #Cinema #Movies #Media #Artists #OTT

  36. 12

    Ep #7 | Who is Kiran Mazumdar Shaw Really? And WTF is Biotech?

    Kiran Mazumdar Shaw, the brilliant founder of Biocon and a true trailblazer in the biotech industry. We talked for two hours straight, diving into her 40-year journey in biotech and her life beyond business.In my eyes, she is a testament to woman entrepreneurs in India; no one else comes close.Kiran is not just an inspiration to me professionally but also a dear friend and neighbour. Our bond has grown over the years, and I can't help but look up to her in so many ways. Her passion for transforming healthcare and giving back to society is incredible. It's a story that can't be missed, told in a more candid manner than ever before.Follow #NikhilKamath here: Twitter https://twitter.com/nikhilkamathcio/Instagram https://www.instagram.com/nikhilkamathcio/Facebook https://www.facebook.com/nikhilkamathcio/Linkedin https://www.linkedin.com/in/nikhilkamathcio/Koo https://www.kooapp.com/profile/NikhilkamathFollow #KiranMazumdarShaw here: Twitter https://twitter.com/kiranshawInstagram https://www.instagram.com/kiranmazumdar_shaw/?hl=enLinkedin https://www.linkedin.com/in/kmazumdarshaw/Facebook https://www.facebook.com/KiranShaw1/#nikhilkamath #WTFiswithNikhilKamath #biocon #kiranmazumdarshaw #biotechnology #biopharmaceutics #pharma #medicine #women #dna #technology #enzymes #biology #brewing #beer #entrepreneur #entrepreneurship #startup00:00 Intro00:54 Did you know Kiran was a football fan? 02:20 Humble beginnings and the way of life04:35 How Kiran became a brewmaster 7:24 Kiran's favourite beers as a pro taster 08:30 Kiran's take on friend Vijay Mallya 11:40 Lessons to learn from Vijay Mally’s story14:15 Kiran’s challenges as a female brewmaster16:40 Irish encounter: Serendipity in Kiran's entrepreneurial tale20:20 The untold story: What held Kiran back from entrepreneurship23:40 Enzyme technology - A deep dive25:35 Ways to make enzymes27:00 Greening effluents: A revolutionary treatment approach30:14 Biocon: Garage days and a brave banker who bet on Kiran34:29 Building a dream team: How Kiran attracted top talent38:38 Empowering over 100 entrepreneurs40:45 Golden entrepreneurial insight 42:40 What Kiran might have done differently44:40 1998: IP, Unilever, global benchmarks - The turning point48:10 How John charmed Kiran 50:50 AIG's incredible bet: How they got the best ROI!53:12 Conquering global markets: How Biocon became the largest producer of statins57:20 Pioneering anti-cancer and immunosuppressants58:18 Transforming the insulin market: Biocon's groundbreaking role1:00:40 Entrepreneurial pivots: Valuable insights for success1:02:10 IPO: The launchpad to Kiran's billionaire status1:05:20 How money defines Kiran1:09:15 Nikhil & Kiran's personal journey: Kids & family1:11:06 Demographic dynamics: India vs China fertility rates1:12:00 The power of giving back: Nikhil’s & Kiran's philanthropy; the Giving Pledge 1:14:43 The purpose behind this podcast1:19:15 India's policies and pharma climate1:22:10 Empowering India to lead, not follow!1:23:15 Kiran's view on retirement at 701:24:42 Virtue signalling unmasked: A candid look at today's world1:28:51 3 changes India needs 1:31:37 Empowering women in the workforce: Challenges and ESG perspectives1:36:03 Women's roles across sectors at Biocon 1:38:05 IP ownership: The key to long-term profitability1:40:45 How Biocon became the world's No. 1 biosimilar company1:44:47 Unraveling Biocon: Is it a holding company?1:45:43 Biotech startup guide: How to venture into the field 1:47:30 Bio-revolution: From cloning to designer babies1:49:16 Biotech startups to watch out for 1:51:07 Hottest biotech sectors right now 1:53:31 An emotional tribute, Nikhil thanks Kiran 1:54:37 Kiran's secret to overcoming challenges1:57:54 Pick the charity of your choice and be part of something incredible!1:59:04 Outro

  37. 11

    WTF is Biotech? 40 Years of Wisdom from Kiran Mazumdar Shaw | Ep #7 Trailer

    From modest beginnings to an industry trailblazer, Kiran demonstrates her unfiltered, raw, bold self and offers a behind-the-scenes look at the difficulties she encountered while establishing a ground-breaking biotech company in India. She reveals honest entrepreneurial thoughts and tales that she has never divulged before. They go in-depth on Kiran's journey, her triumphs and setbacks, what she thinks would have made a difference, her personal life, and the key to her resiliency. This episode gives you a peek at how Kiran and Nikhil are similar and distinct in life, friendships, philosophy, entrepreneurship, and, most importantly, philanthropy. Stay tuned! Follow Nikhil here: Twitter https://twitter.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Linkedin https://www.linkedin.com/in/nikhilkamathcio/ Koo https://www.kooapp.com/profile/Nikhilkamath Follow Kiran Mazumdar Shaw here: Twitter https://twitter.com/kiranshaw Instagram https://www.instagram.com/kiranmazumdar_shaw/?hl=en Linkedin https://www.linkedin.com/in/kmazumdarshaw/ Facebook https://www.facebook.com/KiranShaw1/#nikhilkamath #WTFiswithNikhilKamath #biocon #kiranmazumdarshaw #biotechnology #biopharmaceutics #pharma #medicine #women #dna #technology #enzymes #biology #brewing #beer #entrepreneur #entrepreneurship #startup

  38. 10

    Ep #6 | WTF is Health? with Nikhil Kamath, Suniel Shetty, Nithin Kamath and Mukesh Bansal

    Forget what you've heard about sacrificing your health for career success! Our panellists are here to challenge that notion and drop some truth bombs. We've got the incredible Suniel Shetty, who's absolutely killing it at 60! Then there's Nithin, a total fitness junkie, and let's not forget about Mukesh Bansal, the mastermind behind one of India's largest fitness chains. These guys know firsthand that their bodies need love and care, just like iron that rusts when it's neglected. Get ready for a mind-blowing episode where our panellists get real about the impact of good and bad habits on their professional lives and overall well-being. They're spilling the beans on how achieving fitness, and vitality doesn't have to be daunting. It's all about embracing those small, consistent habits that match your goals and, most importantly, listening to what your body is telling you. #NikhilKamath : Co-founder of Zerodha, True Beacon and Gruhas Twitter https://twitter.com/nikhilkamathcio Instagram https://www.instagram.com/nikhilkamathcio Facebook https://www.facebook.com/nikhilkamathcio Linkedin https://www.linkedin.com/in/nikhilkamathcio Koo https://www.kooapp.com/profile/Nikhilkamath#SunielShetty : Actor Twitter https://twitter.com/SunielVShetty Instagram https://www.instagram.com/suniel.shetty Facebook https://www.facebook.com/SunielVShetty/ Linkedin https://www.linkedin.com/in/suniel-shetty#NithinKamath : Founder & CEO of Zerodha Twitter https://twitter.com/Nithin0dha Instagram https://www.instagram.com/nithinkamath Facebook https://www.facebook.com/nithin.kamath Linkedin https://www.linkedin.com/in/nithin-kamath Blog https://nithinkamath.me#MukeshBansal : Founder Myntra and Cult.fit Twitter https://twitter.com/mukeshbansal Linkedin https://www.linkedin.com/in/mubansal/⁠#fitness⁠ ⁠#health⁠ ⁠#bollywood⁠ ⁠#wellness⁠ ⁠#workout⁠ ⁠#gym⁠ ⁠#motivation⁠ ⁠#exercise⁠ ⁠#yoga⁠ ⁠#nikhilkamath⁠ ⁠#WTFiswithNikhilKamath⁠ ⁠#food⁠ ⁠#entrepreneur⁠ ⁠#cardio⁠ ⁠#huberman

  39. 9

    WTF Is Health? | Nikhil ft. Suniel Shetty, Nithin Kamath and Mukesh Bansal | Ep #6 Trailer

    What do they all have in common? A passion for health and well-being! They share their personal stories on how fitness helped their careers, whether it be as an action hero in Bollywood, as a serial entrepreneur or building a bootstrapped company attending meetings for hours on end. This podcast aims at sharing practical tips that will help you kick-start your fitness journey. For all the biryani lovers, we understand you might need to get back on track, given it’s a festive weekend Stay tuned! #NikhilKamath : Co-founder of Zerodha, True Beacon and Gruhas Twitter https://twitter.com/nikhilkamathcio Instagram https://www.instagram.com/nikhilkamathcio Facebook https://www.facebook.com/nikhilkamathcio Linkedin https://www.linkedin.com/in/nikhilkamathcio Koo https://www.kooapp.com/profile/Nikhilkamath#NithinKamath: Founder & CEO of Zerodha Twitter https://twitter.com/Nithin0dha Instagram https://www.instagram.com/nithinkamath Facebook https://www.facebook.com/nithin.kamath Linkedin https://www.linkedin.com/in/nithin-kamath Blog https://nithinkamath.me#SunielShetty: Actor Twitter https://twitter.com/SunielVShetty Instagram https://www.instagram.com/suniel.shetty Facebook https://www.facebook.com/SunielVShetty/ Linkedin https://www.linkedin.com/in/suniel-shetty#MukeshBansal : Founder Myntra and Cult.fit Twitter https://twitter.com/mukeshbansal Linkedin https://www.linkedin.com/in/mubansal/#fitness #health #bollywood #wellness #workout #gym #motivation #exercise #yoga #nikhilkamath #WTFiswithNikhilKamath #food #entrepreneur #cardio #huberman

  40. 8

    Ep #5 | WTF Is Ed-Tech | What’s Broken, What’s Next? With Nikhil, Ronnie, Gaurav and Jay

    Get ready for a gripping episode all about the EdTech revolution.. We've got Gaurav and Ronnie, the masterminds behind EdTech, joining forces with Jay, who went to the best colleges, and Nikhil, who went against the college tide.Don't miss out on this discussion, where we'll uncover the magic of personalized learning, gamification, and supercharged teachers reshaping the education scene. P.S: This episode brings you four diverse contrarian perspectives on EdTech in India that'll leave you wanting more! Nikhil Kamath - Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here:- Twitter https://twitter.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Linkedin https://www.linkedin.com/in/nikhilkamathcio/ Koo https://www.kooapp.com/profile/Nikhilkamath Ronnie Screwvala Chairperson & Co-Founder - UpGrad - Building Careers of Tomorrow Follow Ronnie here:- Twitter https://twitter.com/RonnieScrewvala Instagram https://www.instagram.com/ronnie.screwvala Facebook https://www.facebook.com/RonnieScrewvala/ Linkedin https://www.linkedin.com/in/ronnie-screwvala Gaurav Munjal- Co-Founder and CEO at Unacademy Youtube @unacademy Twitter https://twitter.com/gauravmunjal Instagram instagram.com/gauravmunjal Linkedin https://www.linkedin.com/in/gauravmunjal8/ Facebook https://www.facebook.com/gauravmunjal.blog/ Jay Kotak - Co-Head at Kotak811 Follow Jay here:- Twitter https://twitter.com/jay_kotakone Instagram https://www.instagram.com/jay_kotakone Linked in https://www.linkedin.com/in/jayukotak#edtech #unacademy #nikhilkamath #education #educational #technology #iit #iim #jee #neet #sslc #icse #ai #podcast #upgrad #ronniescrewvala

  41. 7

    WTF Is Ed-Tech | What’s Broken, Whats Next? With Nikhil, Ronnie, Gaurav and Jay | Ep #5 Trailer

    Is the Education system undergoing a New Era of change? Is there a need for change? Is it for the better? With their contrarian views and diverse backgrounds, titans of their industry share their opinions. This conversation promises to challenge your perspective on traditional learning systems. Nikhil Kamath - Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here:- Twitter https://twitter.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Linkedin https://www.linkedin.com/in/nikhilkamathcio/ Koo https://www.kooapp.com/profile/Nikhilkamath Ronnie Screwvala Chairperson & Co-Founder - UpGrad - Building Careers of Tomorrow Follow Ronnie here:- Twitter https://twitter.com/RonnieScrewvala Instagram https://www.instagram.com/ronnie.screwvala Facebook https://www.facebook.com/RonnieScrewvala/ Linkedin https://www.linkedin.com/in/ronnie-screwvala Gaurav Munjal- Co-Founder and CEO at Unacademy Youtube ⁠ @unacademy ⁠ Twitter https://twitter.com/gauravmunjal Instagram instagram.com/gauravmunjal Linkedin https://www.linkedin.com/in/gauravmunjal Facebook https://www.facebook.com/gauravmunjal.blog/Jay Kotak - Co-Head at Kotak811 Follow Jay here:- Twitter https://twitter.com/jay_kotakone Instagram https://www.instagram.com/jay_kotakone Linked in https://www.linkedin.com/in/jayukotak

  42. 6

    Ep #4 | WTF is ChatGPT: Heaven or Hell? | w/ Nikhil, Varun Mayya, Tanmay, Umang & Aprameya

    OpenAI’s ChatGPT has taken the world by storm since it was made publically available. It promises to revolutionise the way we work, in sectors from finance, to medicine, law and media. But without a clear understanding of the full potential and consequences of this technology, are we sleepwalking into disaster? AI expert Varun Mayya seems to think so. Hear his thoughts, along with Nikhil, Tanmay, Umang and Amrameya’s in Episode 4 of the WTF is podcast.Nikhil Kamath - Co-founder of Zerodha, True Beacon and GruhasFollow Nikhil here:-Twitter https://twitter.com/nikhilkamathcio/Instagram https://www.instagram.com/nikhilkamathcio/Facebook https://www.facebook.com/nikhilkamathcio/Linkedin https://www.linkedin.com/in/nikhilkamathcio/Koo https://www.kooapp.com/profile/Nikhilkamath#VarunMayya - CEO of Scenes & Tech ExpertFollow Varun here:-Youtube https://www.youtube.com/@VarunMayyahttps://www.youtube.com/aevytvTwitter https://twitter.com/VarunMayyaInstagram https://www.instagram.com/thevarunmayya/LinkedIn https://www.linkedin.com/in/varunmayya#TanmayBhat - Social Media Sensation and ComedianFollow Tanmay here:-Youtube @TanmayBhatYouTube  Twitter https://twitter.com/thetanmay/Instagram https://www.instagram.com/tanmaybhat/Linkedin https://www.linkedin.com/in/thetanmay/#UmangBedi - Co-founder of Josh and Dailyhunt, former CEO of Meta IndiaFollow Umang here:-Instagram https://www.instagram.com/umang.bedi/Linkedin https://www.linkedin.com/in/umangbedi/#AprameyaRadhakrishna - Co-founder of TaxiForSure and KooFollow Aprameya here:-Twitter https://twitter.com/aprameya/Linkedin https://www.linkedin.com/in/aprameyaradhakrishna/Koo https://www.kooapp.com/profile/aprameya/Instagram https://instagram.com/aprameyar/#nikhilkamath #podcast #WTFiswithNikhilKamath #WTFisChatGPT #ChatGPT #OpenAI #AI #artificialintelligence

  43. 5

    Ep #03 | WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

    The art of selling isn’t simple, but Kishore Biyani - the legendary ‘father of modern retail’ in India; Vidit Aatrey - Co-Founder of the $5 billion dollar e-commerce company Meesho; and Sujeet Kumar - Founder of the B2B industry leader Udaan - make it look easy. They don’t always agree, though...Expect raw, in-depth, and sometimes heated insights into why some products fly off the (virtual) shelves while others fail, successes and failures on the journey to growing multi-billion dollar businesses, and why e-commerce is inescapable - we either sell or get sold to.Follow Nikhil here:-Twitter https://twitter.com/nikhilkamathcio/Instagram https://www.instagram.com/nikhilkamathcio/Facebook https://www.facebook.com/nikhilkamathcio/Linkedin https://www.linkedin.com/in/nikhilkamathcio/Koo https://www.kooapp.com/profile/Nikhilkamath#KishoreBiyani - Founder of Future Group, Big Bazaar - Godfather of Indian e-commerce#SujeetKumar - Co-founder of UdaanFollow Sujeet here:-Twitter https://twitter.com/Sujeet_fkLinkedin https://www.linkedin.com/in/sujeet-kumar-90039b16#ViditAatrey - Co-founder of MeeshoFollow Vidit here:-Twitter https://twitter.com/viditaatreyLinkedin https://www.linkedin.com/in/vidit-aatrey-a3639120#nikhilkamath #podcast #ecommerce #WTFiswithNikhilKamath #WTFisEcommerce #KishoreBiyani #meesho #flipkart #amazon #walmart #udaan #blissclub #myntra #brand #marketing #products

  44. 4

    E-commerce Gurus clash: Kishore Biyani is back | WTF is E-commerce w/ Nikhil Kamath | Ep #3 Trailer

    EP #3 - OFFICIAL TRAILER The internet has changed almost every aspect of our lives, including retail. Indian e-commerce is one of the fastest-growing and most exciting markets in the world. No punches are pulled as 3 generations clash: Kishore Biyani - the pioneer and father of modern retail, Sujeet Kumar - the seasoned industry pro, and Vidit Aatrey - the young upstart and industry disrupter. Prepare for a heated and insightful deep-dive into e-commerce, exclusively in episode 3 of WTF is podcast… coming soon. Nikhil Kamath - Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here:- Twitter https://twitter.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Linkedin https://www.linkedin.com/in/nikhilkamathcio/ Koo https://www.kooapp.com/profile/Nikhilkamath#KishoreBiyani - Founder of Future Group, Big Bazaar - Godfather of Indian e-commerce #SujeetKumar - Co-founder of Udaan Follow Sujeet here:- Twitter https://twitter.com/Sujeet_fk Linkedin https://www.linkedin.com/in/sujeet-kumar-90039b16#ViditAatrey - Co-founder of Meesho Follow Vidit here:- Twitter https://twitter.com/viditaatrey Linkedin https://www.linkedin.com/in/vidit-aatrey-a3639120#nikhilkamath #podcast #ecommerce #WTFiswithNikhilKamath #WTFisEcommerce #KishoreBiyani #meesho #flipkart #amazon #walmart #udaan #blissclub

  45. 3

    Ep. #2: Secrets of Social Media Success, Mental Health & Distribution Hacks - 3 OGs Reveal All

    Tune in for an exclusive and revealing conversation about all things social media. India's top social media innovators discuss their personal journeys, the psychology and the future of social media. Along the way, they wonder, is traditional media dead? Is social media making us unhappier every day? Am I better off just throwing my phone away? Find out answers to all these questions, and some fun digressions in Episode 2 of WTF is… Follow Nikhil here:-⁠⁠Twitter⁠⁠⁠⁠Instagram⁠⁠⁠⁠Facebook⁠⁠⁠⁠Linkedin⁠⁠⁠⁠Koo⁠⁠#TanmayBhat - Social Media Sensation and ComedianFollow Tanmay here:-⁠⁠Youtube⁠⁠⁠⁠Twitter⁠⁠⁠⁠Instagram⁠⁠⁠⁠Linkedin⁠⁠#UmangBedi - Co-founder of Josh and Dailyhunt, former CEO of Meta IndiaFollow Umang here:-⁠⁠Instagram⁠⁠⁠⁠Linkedin⁠⁠#AprameyaRadhakrishna - Co-founder of TaxiForSure and KooFollow Aprameya here:-⁠⁠Twitter⁠⁠⁠⁠Linkedin⁠⁠⁠⁠Koo⁠⁠⁠⁠Instagram

  46. 2

    #1 WTF is Metaverse? Unedited with Nikhil Kamath ft. Tanmay Bhat, Umang Bedi & Aprameya Radhakrishna

    The Metaverse can get confusing from #virtualreality to NFTs, Unreal engine and virtual #influencers.Dive into these topics and much more as Nikhil is joined by 3 social media titans in their quest to understand whether the #Metaverse is the future or a fad.#NikhilKamath - Co-founder of Zerodha, True Beacon and GruhasFollow Nikhil here:-⁠Twitter⁠⁠Instagram⁠⁠Facebook⁠⁠Linkedin⁠⁠Koo⁠#TanmayBhat - Social Media Sensation and ComedianFollow Tanmay here:-⁠Youtube⁠⁠Twitter⁠⁠Instagram⁠⁠Linkedin⁠#UmangBedi - Co-founder of Josh and Dailyhunt, former CEO of Meta IndiaFollow Umang here:-⁠Instagram⁠⁠Linkedin⁠#AprameyaRadhakrishna - Co-founder of TaxiForSure and KooFollow Aprameya here:-⁠Twitter⁠⁠Linkedin⁠⁠Koo⁠⁠Instagram⁠#MarcoStaglianò - Chief Executive Officer of Another-1Follow Marco here:-⁠Linkedin⁠Prashant Joshua - Founder at 1VerseFollow Prashant here:-⁠Linkedin⁠#HimanshuGoel - Co-founder and COO of FUTR StudiosFollow Himansu & Kyra here:- Follow Himansu & Kyra here:- ⁠Linkedin⁠⁠Instagram

  47. 1

    Trailer EP #1 WTF is Metaverse? | Unedited with Nikhil Kamath ft. Tanmay Bhat, Umang Bedi & Aprameya Radhakrishna

    EP #1 - OFFICIAL TRAILER EP #1 - OFFICIAL TRAILEREver wondered, “what exactly is the Metaverse”? You’re not alone.Welcome to the first episode of "Unedited with Nikhil Kamath", in which Nikhil and the star-studded panel of guests will discuss life, the future of media and the complexities and confusion of the Metaverse - game-changing or nonsense?The conversation will raise as many questions as answers as they grapple with the issue on everyone’s lips: WTF is the Metaverse? Tune in next week for the full podcast, which will be a funny and engaging exploration of the topics on the minds of some of India’s top young businessmen.#NikhilKamath - Co-founder of Zerodha, True Beacon and GruhasFollow Nikhil here:-⁠Twitter⁠⁠Instagram⁠⁠Facebook⁠⁠Linkedin⁠⁠Koo⁠#TanmayBhat - Social Media Sensation and ComedianFollow Tanmay here:-⁠Youtube⁠⁠Twitter⁠⁠Instagram⁠⁠Linkedin⁠#UmangBedi - Co-founder of Josh and Dailyhunt, former CEO of Meta IndiaFollow Umang here:-⁠Instagram⁠⁠Linkedin⁠#AprameyaRadhakrishna - Co-founder of TaxiForSure and KooFollow Aprameya here:-⁠Twitter⁠⁠Linkedin⁠⁠Koo⁠⁠Instagram⁠#MarcoStaglianò - Chief Executive Officer of Another-1Follow Marco here:-⁠Linkedin⁠Prashant Joshua - Founder at 1VerseFollow Prashant here:-⁠Linkedin⁠#HimanshuGoel - Co-founder and COO of FUTR StudiosFollow Himansu & Kyra here:- Follow Himansu & Kyra here:- ⁠Linkedin⁠ ⁠Instagram

Type above to search every episode's transcript for a word or phrase. Matches are scoped to this podcast.

Searching…

No matches for "" in this podcast's transcripts.

Showing of matches

No topics indexed yet for this podcast.

Loading reviews...

ABOUT THIS SHOW

"WTF is" is a podcast series where Nikhil Kamath hosts friends and industry experts and holds casual yet intellectually stimulating conversations. The podcast covers a broad range of topics of particular current relevance, including technology, social media, renewable energy, electric vehicles, philosophy, gaming, psychology and more.

HOSTED BY

Nikhil Kamath

URL copied to clipboard!