EPISODE · Jun 12, 2025 · 10 MIN
EP 110: What AI Can’t Do (Yet), And Why That’s Good News for Marketers
from Instant X-Pertise: Marketing · host XPROMOS
Not everything should be automated, and that’s great newsfor marketers.In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady break down the real human skillsthat AI still can’t replicate (yet?) and why those skills are more valuable than ever.You’ll learn the four critical roles humans must play in anAI-powered workflow, including:• Defining the objective• Making judgment calls• Catching risk and context• Improving systems over timeIf you’ve ever wondered where your value fits in anAI-dominated world, this episode will give you clarity and confidence.Want to know more? Visit https://xpromos.com/ai
What this episode covers
Not everything should be automated, and that’s great newsfor marketers.In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady break down the real human skillsthat AI still can’t replicate (yet?) and why those skills are more valuable than ever.You’ll learn the four critical roles humans must play in anAI-powered workflow, including:• Defining the objective• Making judgment calls• Catching risk and context• Improving systems over timeIf you’ve ever wondered where your value fits in anAI-dominated world, this episode will give you clarity and confidence.Want to know more? Visit https://xpromos.com/ai
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EP 110: What AI Can’t Do (Yet), And Why That’s Good News for Marketers
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