EP. 110 Why You Should Create a Gift Strategy for Your Business

Do you implement gifting into your business strategy? I’m not talking about gifting when closing a deal or when a client buys their house. I mean gifting with the intention to impact when people least expect it. In today’s episode of the Tom Ferry Podcast Experience, I talk about all of this with my guests, John Ruhlin, author of Giftology, and Glennda Baker, Rockstar agent from Atlanta.  John, who is a leading authority on maximizing customer loyalty, shares how gifts can create connection, trust, and opportunities. Glennda also shares how she has incorporated John’s golden nuggets with her community and clients.  Today’s episode is all about radical generosity and we go deep on how John discovered the impact of gifting, why Glennda’s food philosophy on gifting food works, and how you can improve on your gifting mistakes for the next time you want to create trust with your customers! If you truly want to show up and make a positive difference in your business and community, then this episode will help you make better decisions when it comes to improving your gifting strategy!