ep 111. Putting the Advocacy back in Allyship

“Putting the “Advocacy” back into Allyship” with Tony Tidbit, and special guest Chanel Lake, SVP, Influencer Marketing, Edelman. Nov 12th, 2023Episode Description:“Putting the "Advocacy" back into Allyship.”Allyship has become such a familiar term in our current zeitgeist. But are we effectively using the word? Or, better yet, are we embodying the action of allyship? Gone are the days of paying lip service to these efforts. Join us as we speak with executives who serve as shining examples of advocacy in allyship, and who actively make space to do so while giving a voice to others.Guest: Chanel Lakes expertise in ideation to execution of brand and content strategies has enabledher to harness a customers journey to drive action. She leads Edelmans tech Influencer practice overseeing clients, including AMD, General Mills, and many more. She previously worked at Amazon, where she drove first to market & performance innovation for Entertainment SVOD clients, as well as building talent, content and data driven narratives. Chanel has previously worked at Sony Pictures Entertainment and 72andSunny in talent development, content, brand development and PR strategy. Her varied experience has led her to launch strategic partnerships arms, execute first to market experiences and work with a plethora of brands such as Disney Streaming Services, Activision, Target, Google, Adidas as well as top tier actors, producers, and directors.Sphere Media Productions LLC.