Ep 111- Scaling Up Product Innovation with Eric and Ryan Cruz, owners of Muvez

Send us a textIn today’s episode, Jordan speaks with Muvez owners Eric and Ryan Cruz. They share the story of their journey to success, from starting up, to getting funded by Shark Tank, to scaling up massively today. You will learn a lot about their business strategies and how they innovated more product variations to cater to other target audiences. KEY TAKEAWAYS FROM THIS EPISODEMuvez is a dual-sole slipper that you can easily change at your convenience. They were approached by Shark Tank to pitch their product and they successfully got funded.Moving on to the next level after the Shark Tank experience, Muvez expanded its product innovation to creating shoe variants for women. They collaborated with various marketing agencies to build their brandFrom their experience as a startup, they advise new entrepreneurs or startups to let go of the pressure and find the right marketing agency for your business. In their case, they intentionally hired an experienced marketing agency with a proven track record in working for a footwear line. They also advise budding entrepreneurs to come as a learner and to focus on long-term strategy rather than short-term success. TODAY’S GUESTEric and Ryan Cruz are the owners of Muvez, an innovative footwear brand in New York City established in 2016. Their mission is to create a kind of footwear that highly satisfies its users with a balance of amazing aesthetic, functionality, and unrivaled comfort. Favored by Shark Tank, their business was successfully funded in 2019 which paved the way for them to expand their reach by adding product variations for women.  Muvez is a brand that highly commits to its customers.Find out more about Muvez at LinkedIn or visit their website at https://www.muvez.co/.Connect with Eric at LinkedIn.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind