Ep. #112 How ATHLOS is Raising the Bar - and the Prize Purse - for Women in Track & Field, ft. Kayla Green

In episode #112 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Kayla Green, the CMO of ATHLOS, which is a first-of-its-kind track event bringing together the fastest women in the world to compete for the largest purse ✨ever ✨for a women’s-only track event. On September 26th, ATHLOS will bring the fastest women in the world to New York’s Icahn Stadium to compete for a $500,000 prize purse + 10% of the event’s revenue. The event is backed by Alexis Ohanian (the Founder of Reddit and Seven Seven Six Ventures and the husband of Serena Williams) who believes track & field is the next big opportunity in women’s sports. ATHLOS NYC will feature six events: the 100m, 200m, 400m, 100m hurdles, 800m, and 1500m, and will be broadcast via YouTube, X, ESPN+, and DAZN.Fans will not only see the fastest women in the world compete, but the event will also be headlined with a musical performance from Megan Thee Stallion.In this episode, hear Kayla & Caroline discuss all of the details of ATHLOS, and how the event is raising the bar for women in track & field. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop