The Business Case For Women's Sports

In episode 206 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Dr. Nicole M. LaVoi, Director of the Tucker Center for Research on Girls & Women in Sport at the University of Minnesota. For more than three decades, Dr. LaVoi has studied the systems shaping women's sports – from coaching and leadership to media representation and gender equity.  Her research has influenced executives, athletic directors, media organizations, policymakers, and countless leaders across the sports industry. In this episode, hear about: 📊 Why research is one of the most powerful investments we can make in women's sports 👩‍🏫 Why women still coach fewer women's teams today than they did before Title IX 📺 What decades of research reveal about how women athletes are covered – and why that matters for the future of the industry As Dr. LaVoi explains, investing in women isn't just the right thing to do – it's one of the smartest business decisions organizations can make. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 205 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Marianne Brooks, Vice President of Partnerships at Canada's Northern Super League (NSL). As one of the league's earliest hires, Marianne has helped build the NSL from the ground up by helping drive the league’s growth through commercial partnerships. In this episode, hear about: ⚽ How the Northern Super League went from an idea to one of the fastest-growing properties in women's sports 📈 Why Canada has become one of the most exciting growth markets in women's sports 🇨🇦 Why bringing professional women's soccer to Canada is strengthening the country's entire player development ecosystem As Marianne explains, women's sports don't need to “clear a different bar” to earn investment – they simply need the opportunity to reach their potential. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 204 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sabina Ahmed, Assistant Vice President of Sponsorships & Experiential at AT&T. AT&T has been investing in women's sports for decades and became the WNBA's inaugural Changemaker partner back in 2019.  Now, as the league celebrates its 30th season, AT&T is once again taking center stage as the presenting sponsor of AT&T WNBA All-Star. In this episode, hear about: 🏀 How AT&T is bringing WNBA All-Star to life for fans in Chicago and beyond 📱 Why the best sponsorships create experiences – not just brand visibility ✨ How a fan-first strategy builds stronger brands, deeper loyalty, and lasting business impact As Sabina explains, the brands that will win in women's sports aren't just the ones that sponsor the game – they're the ones that create meaningful connections between fans, athletes, and the sports they love. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 203 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Charlotte North, one of the greatest players in the history of women's lacrosse. A 3x world champion, NCAA national champion, and inaugural WLL champion, Charlotte shares her journey from discovering lacrosse in Texas to helping launch a new era of professional women's lacrosse.  Charlotte also opens up about recovering from a torn achilles, continuing to lead Team USA from the sidelines, and why she believes the WLL is built for long-term success. In this episode, hear about: 🥍 Why the WLL is filling a critical gap in the professional lacrosse landscape 📺 How media coverage, broadcast partners, and visibility are accelerating the growth of women's lacrosse 📈 Why Charlotte believes women's lacrosse is one of the biggest investment opportunities in sports today As Charlotte explains, there has never been a better time to invest in women's lacrosse – or women's sports. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 202 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Donna Orender, Commissioner and Co-Founder of UPSHOT, and Taj McWilliams-Franklin, Vice President of Basketball Operations, to discuss how they're building a new professional women's basketball league in the U.S.  Rather than competing with the existing women's basketball landscape, UPSHOT is filling a critical gap in the ecosystem by expanding opportunities, developing talent, and helping grow the sport from the ground up. In this episode, hear about: 🏀 Why UPSHOT calls itself a "league of opportunity" and the gap it's filling in women's basketball ⚡️How creating more professional opportunities benefits athletes, coaches, communities, and the future of the game 📈 Why the growth of women's basketball is about abundance, not competition Women's basketball doesn't need fewer opportunities – it needs more – and UPSHOT is helping create them. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 201 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Emmy Award-winning basketball analyst, broadcaster, entrepreneur, and one of the most respected voices in women's basketball, LaChina Robinson. LaChina has been telling women’s basketball stories for two decades – stories that mainstream sports media has often overlooked.  Today, she reflects on the evolution of the sport, and how ultimately, visibility has changed everything.  In this episode, hear about: 🏀 Why the WNBA's success has been 30 years in the making – not something that happened “overnight” 📺 How greater media investment & visibility transformed women's basketball ✨ Why the stories of women athletes off of the court matter just as much as what happens on the court As LaChina explains, investing in women's sports is ultimately an investment in women everywhere.  When we invest in women's sports, we're not just growing leagues – we're expanding what's possible for women across every industry. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

For a very special 200th episode of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Ali Riley, former captain of New Zealand's Women's National Team, Angel City FC legend, and current analyst for NWSL on Prime. After a remarkable playing career that spanned five Women's World Cups, the Olympics, the NWSL, Europe, and international football, Ali has transitioned into media, where she's helping tell the stories driving the next era of growth in women's sports. In this episode, hear about: ⚽ Why the NWSL's growth is being fueled by investment, visibility & player empowerment 📺 How Prime Video's comprehensive storytelling approach is helping deepen fan engagement & elevate the league 🎙 What it's really like transitioning from professional athlete to broadcaster & media personality 🚀 Why Ali believes the future of women's soccer is brighter than ever thanks to the next generation of players, leaders & fans From the evolution of women's sports media to the business opportunity surrounding women's soccer, Ali shares an insider's perspective on one of the fastest-growing opportunities in sports. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 199 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Dr. Karli Richards, a podiatric surgeon, sports medicine specialist, and leading advocate for women's athlete health. From women-specific cleats to injury prevention research, Dr. Richards is working to close some of the biggest gaps facing women athletes today – and helping ensure the next generation has the tools they need to perform at their highest level. In this episode, hear about: 👟 Why women athletes need equipment designed specifically for their anatomy 📊 How the lack of research continues to impact injury prevention & athlete performance ⚽ How better equipment, education & sports science can help keep more athletes healthy and on the field As Dr. Richards explains, keeping women athletes healthy isn't just the right thing to do – it's good for all of women’s sports.  More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 198 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Tracy Joyner, Head Women's Soccer Coach at the University of Oregon. As a former professional soccer player and one of the fastest-rising coaches in college soccer, Coach Joyner has spent her career breaking barriers, building winning programs, and helping the next generation of women leaders thrive. In this episode, hear about: ⚽️ Why women coaches play such a critical role in the women's sports ecosystem 🚧 The barriers that continue to prevent women from entering and staying in coaching careers 🤝 Why mentorship and women supporting women are essential to creating more opportunities in sports From leadership and authenticity to confidence and career development, this conversation is filled with lessons for athletes, coaches, executives, and anyone looking to make an impact. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 197 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sam Rapoport, one of the most influential leaders in football. From creating the NFL Women's Forum to helping drive the explosive growth of girls' and women's flag football, Sam has spent her career breaking barriers and creating opportunities for women across the sport. In this episode, hear about: 🏈 How the NFL Women's Forum helped transform the league's hiring pipeline for women 💡Why access – not talent – is often the biggest barrier facing women in sports leadership 📈 Why women's flag football may be one of the biggest growth opportunities in sports today From NFL front offices to the Olympic movement, Sam shares what it takes to create lasting change – and why the future of women in football has never been brighter. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 196 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Matt Hong, the President of USA Sports. From the WNBA and LOVB to the LPGA and the upcoming U.S. Women’s Open, presented by Ally, USA Sports is making major investments in women’s sports coverage – and seeing major returns. In this episode, hear about: 📺 Why USA Sports is expanding its women’s sports coverage 🏀 How strategic “franchise” programming & promotion is key to making women’s sports more visible & accessible  ⛳ Why women’s golf in particular has massive untapped audience potential 💡 Why Matt believes women’s sports have been historically undervalued  As women’s sports viewership continues to surge, Matt shares why USA Sports views women’s sports as one of the biggest growth properties in media today. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 195 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Suzanne McKenzie – Founder & CEO of Able Made, a responsible, sport-inspired lifestyle brand fusing soccer culture, elevated design, and social impact. After losing her husband to sudden cardiac arrest while playing the game he loved, Suzanne created a youth soccer foundation in his honor – and launched Able Made to support it. Able Made exists to empower city youth while proving that design can do as much good as it looks. From rejecting “shrink it and pink it” design norms to building a brand rooted in both purpose and lifestyle, Suzanne is redefining what it means to operate at the intersection of sport, style, and social impact. In this episode, hear from Suzanne on: 🫶 How Able Made is rethinking sports apparel through design, sustainability, and purpose ⚡️ Why authenticity and impact are key differentiators in today’s sports business landscape 🤝 How investing across the entire women’s sports ecosystem unlocks long-term growth More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 194 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jenny Nguyen, the CEO & Founder of The Sports Bra - which is the world’s first sports bar dedicated to women’s sports.  In 2026, The Sports Bra is entering its next era of growth with a new public investment campaign inviting fans to “Own A Piece of The Bra." When The Sports Bra opened in 2022, there wasn’t a single bar in America dedicated exclusively to women’s sports.  Today, the brand is expanding nationally with franchise locations planned in Boston, Indianapolis, Las Vegas, St. Louis, and Portland, Maine – and a vision for 40+ locations by 2030. In this episode, hear about: 🍺 Why The Sports Bra launched its new investment campaign 📈 The company’s rapid growth from one Portland bar to a national franchise brand 💸 How fans can now become investors in the future of The Bra 🌎 Why women’s sports represent a major untapped hospitality opportunity More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 193 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Ashima Chopra – Founder & CEO of FanVerse, the first predictive data intelligence company built to understand, engage, and grow women’s fandom.✨ For decades, the sports industry has operated under one flawed assumption: that the default fan is male.  But as Ashima explains, that assumption is wrong – and costing the industry billions. Despite higher brand loyalty and purchase intent among women, traditional data analytics and fan engagement are still male-coded, transactional, and outdated. In this episode, hear from Ashima on: 📈Why female fans are the most undervalued & under-measured audience in sports 📲How the team at FanVerse is building a data engine designed to decode the motivations of female fans 💡How FanVerse is redefining data, insights, and engagement around women’s fandom More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 192 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Ashley Mateo – Founder & Editor-in-Chief of RUNHER Magazine, the only quarterly print magazine dedicated entirely to women’s running.👟 After nearly two decades in the media, Ashley set out to build what didn’t exist: a platform centered on women’s running stories.  The result? ➡️ A fast-growing, community-driven publication that’s tapping into one of the most powerful – and overlooked – audiences in sports. From launching the magazine via Kickstarter to redefining how brands can show up authentically in the running community, Ashley breaks down all of the untapped opportunity when it comes to women in running.💪 In this episode, hear from Ashley on how RUNHER Magazine is reimagining media & storytelling – and how women are driving the future of running.  More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 191 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Colie Edison, the Chief Growth Officer at the WNBA. As the league tips off its 30th season, it’s entering its most powerful growth era yet, driven by record media deals, rising valuations, and unprecedented demand. From a $3.1B media rights deal to the Golden State Valkyries becoming the first billion-dollar franchise in women’s sports, the WNBA is proving that women’s sports aren’t just culturally relevant – they’re commercially undeniable. In this episode, hear from Colie on: 📺 How increased visibility is breaking the cycle that held women’s sports back for decades 📈 Why the league is turning cultural momentum into enterprise value growth 🤝 How partnerships have evolved from “experiments” to core strategy 🚀 Why “it’s not really a why anymore – it’s a when” to invest in the WNBA More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 190 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Jennifer van Dijk, the Team President of the Boston Legacy FC.  The NWSL expansion club is already off to a strong start in its inaugural season – from playing its first home match in front of 30,207 fans at Gillette Stadium to quickly establishing itself as one of the most exciting new teams in women’s sports. From stepping into the role mid-launch to building a franchise from the ground up, Jennifer shares a behind-the-scenes look at: ⚽️ What it takes to bring a pro women’s sports team to life 💚 How to navigate the complexities of launching in a competitive market like Boston, 🦢 The journey of rebuilding the club’s brand through deep community engagement. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 189 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Janet Napolitano – former U.S. Secretary of Homeland Security under President Obama and Founder of the UC Berkeley Center for Security and Governance. Secretary Napolitano is now leading one of the most important (and overdue) initiatives in women’s sports: closing the data gap in women’s health and performance. The Women’s Health and Performance Initiative (WHPI) at UC Berkeley is using secure, real-time data to better understand women’s bodies, improve performance, and reduce injury. For decades, the vast majority of sports science research has been built on men – leaving women athletes underserved at every level. In this episode, Secretary Napolitano breaks down: 📊 Why the lack of data on women’s bodies is one of the biggest gaps in sports science today 🧠 How WHPI is using real-time physiological and neurological data to build predictive models for injury prevention and performance 💡 How data-driven insights can inform smarter policy, better healthcare, and long-term outcomes for women More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 188 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Vanessa Fuchs – the CEO of WeCOACH, a nonprofit dedicated to recruiting, advancing, and retaining women coaches across all levels of sports. When it comes to women in coaching, the numbers tell a story that’s impossible to ignore. Before Title IX, more than 90% of women’s collegiate teams were coached by women.  Today? ➡️That number has dropped to just ~41%. In this episode, Vanessa breaks down: 🚧 The biggest barriers preventing women from entering & staying in coaching 🤝 How WeCOACH is supporting women through programming, advocacy, and initiatives like National Women Coaches Day, in partnership with Hudl 💼 The business case for investing in women coaches – and why it’s essential to the long-term growth of the entire women’s sports ecosystem More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode 187 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jill Gonzalez – the Head of Consumer, Product & Tech Communications at StubHub. StubHub has officially launched HerSportsHub – the first dedicated women’s sports ticket destination in the resale industry – creating a centralized, one-stop shop for fans to discover and attend women’s sports events across leagues like the WNBA, NWSL, and PWHL. StubHub launched the platform after seeing a strong demand for women’s sports, like the demand for PWHL tickets jumping 252% on StubHub during the 2026 Winter Olympics.👀 In this episode, Jill breaks down: ⏰ Why StubHub saw the opportunity (and urgency) to build a dedicated women’s sports platform 🎟️ How HerSportsHub reduces friction in the fan journey by centralizing supply 🚀 Why accessibility – making women’s sports easier to find and attend – is one of the most powerful growth levers in the industry More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #186 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Amanda Lucci – the Director of Special Projects at Women’s Health who leads the platform’s sports + athlete vertical. As women’s sports continue to surge, major media platforms are evolving how they show up – and Women’s Health is leaning in. With a legacy of connecting fitness, wellness, and storytelling, Women’s Health has been doubling down on in-depth coverage of women athletes – from the Olympics to pro leagues like the NWSL & WNBA – and meeting a growing demand from both audiences and advertisers. In this episode, Amanda breaks down: 📈 How Women’s Health has evolved its coverage as women’s sports have scaled – like launching ‘The Huddle’, a new podcast about sports, sweat, and everything in between 📰 Why women’s sports storytelling is resonating more than ever with the Women’s Health audience 💡 Why connecting sport, health, and culture is a unique (and powerful) advantage in women’s sports media More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #185 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Jennifer Lynne Williams, the Chief Development Officer at USA Basketball. Jennifer & the team at USA Basketball know that their impact goes far beyond willing Olympic medals – it’s about the lessons sport can teach far beyond the court. With that in mind, USA Basketball is focused on investing in youth development, coaching education, expanding access & opportunity for girls in basketball, and intentionally building pathways for women to lead – not just play – in sports. In this episode, Jennifer breaks down the business case for investing in women & girls, why representation & access matter, and how USA Basketball is creating opportunities at every level of the game. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #184 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Cameron Brink – one of the fastest-rising stars in the WNBA and one of the most marketable athletes in women’s sports today. From building a standout brand portfolio early in her career to her latest partnership with Optimum Nutrition, Cam is redefining how athletes build and leverage their personal brands – and how brands show up in women’s sports through athlete sponsorships. In this episode, hear from Cam – who is a proven expert brand builder and marketer – on: Why authentic athlete-brand alignment matters more than ever What makes her partnership with Optimum Nutrition so intentional & meaningful How women athletes are thinking like entrepreneurs in 2026 The importance of long-term partnerships vs. one-off campaigns in women’s sports More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #183 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Erin Ryder & Emma May-Bradley, the co-founders of Playmakers Nashville, a newly launched nonprofit membership community focused on advancing & empowering women in all areas of sports. Fresh off their launch, Erin & Emma are on a mission to build a more inclusive and equitable sports industry in Nashville & beyond. Playmakers Nashville is already making an impact through: A cohort-based model supporting women at every stage of their careers Scholarships, mentorship, and professional development opportunities A growing community of 180+ members and counting In this episode Erin & Emma talk about the gap they saw in Nashville’s sports ecosystem, and how they stepped up to build a community for women in sports rooted in access, connection, and growth. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop  

In episode #182 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Dr. Jeremy Jordan (Dean of the Falk College of Sport at Syracuse), Dr. Lori Robinson (Director of Team Enrichment for the Houston Texans & Falk alumna & Advisory Board Member), Patti Phillips (CEO of Women Leaders in Sports), and Christina Turner (Chief Strategy & Operating Officer at Women Leaders in Sports).  In this conversation, Caroline had the chance to interview leaders from both Falk College and Women Leaders in Sports about their innovative new partnership that is focused on developing women leaders across the sports industry. This collaboration brings together higher education and one of the industry’s most influential leadership organizations to create intentional pathways for students to access mentorship, community, and career opportunities within the women’s sports ecosystem. At a time when the growth of women’s sports is creating new jobs, leagues, and investment opportunities, building a strong pipeline of women leaders has never been more important – and this partnership represents a strategic investment in that future. In this episode, hear: Why universities play a critical role in developing future leaders in sports. How the Falk College of Sport & Women Leaders are bridging the gap between education and industry. Why investing in women’s leadership is essential to sustaining the growth of women’s sports. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #181 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Dr. Risa Isard, the Director of Research & Insights at Parity, and Emma Schieck, a 2x Paralympic Gold Medalist in sitting volleyball and an Athlete Sales Representative at Parity.  Parity just released new research in partnership with SurveyMonkey to better understand Paralympic fandom – and what it means for women athletes and brands.  The key findings include:  36% of U.S. Winter Paralympic fans plan to follow the Games more this year than in the past. Women’s sports fans are more likely to watch the Paralympics than men’s sports fans. 24% of U.S. Winter Paralympic fans have made a purchase because of Paralympic sponsorships. In this episode, learn more about the data behind Paralympic fandom, the untapped opportunity for brands, and why women’s sports fans are emerging as one of the most important audiences driving growth for the Paralympic movement.  More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #180 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Dean Astrid Sheil and Justine Pouravelis from Simmons University – the leaders behind the nation’s first Master’s of Management degree focused on the business of women’s professional sports.This first-of-its-kind program was created to fill a decades-long gender gap in sports management education, giving women the academic foundation, industry insight, and confidence needed to lead in a rapidly scaling women’s sports economy.One of the program’s most distinctive features is its powerhouse Advisory Board, made up of industry leaders from the PWHL, Bleacher Report, DraftKings, KLUTCH Sports, the NC Courage ownership group, and more – intentionally bridging the gap between academia and the real-world needs of the women’s sports industry.In this episode, hear:Why women’s sports deserve its own academic pathway.The role academia plays in building confidence and leadership pipelines.Why this moment is exactly the right time to invest in women’s sports and launch this program at Simmons University. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #179 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Hughes Allison, the President of underdog venture team – a next-generation sports marketing and live-events agency built to challenge the status quo.At underdog, Megan & her team are helping brands, leagues, and innovators reimagine the sports industry through a challenger mindset – with women’s sports as a key fixture of their mission.In this episode, Megan shares:💪 Why underdog venture team is betting big on women’s sports as an undervalued, high-potential marketplace.📈 The key white-space opportunities brands should be leaning into right now.🤝 How agencies and investors can ensure long-term, sustainable growth in women’s sports.💡 Why “being an underdog” can be an advantage in business – and in life.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #178 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline meets Jilyne Jarvis, the Co-Founder and Executive Director of ZGiRLS, which is a nonprofit that offers a confidence-building program for girls ages 11-14 from female professional athletes and Olympians.At ZGiRLS, the belief is simple: confidence is a skill, and every girl deserves the chance to build it.💪The team at ZGiRLS believes that girls aren’t born doubting themselves, but somewhere along the way, many start to. Through a curriculum co-created by Olympians, psychologists, and mental-health experts, ZGiRLS gives girls tools to understand and navigate their thoughts, build a growth mindset, and advocate for themselves while communicating what they need.In this episode, hear Jilyne share more about the work of ZGiRLS, why the program is so effective being delivered by professional & Olympic female athletes, and how ZGiRLS uses sport as a lens to build confidence that carries into every facet of life.⚡️More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #177 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with David Brickley, CEO & Founder of STN Digital to dig into the organization’s brand-new WNBA Social Rankings & Insights Report created in partnership with Zoomph.After witnessing the WNBA’s incredible growth across social media, STN Digital and Zoomph teamed up to quantify the league’s digital impact, analyzing more than 20,000 pieces of team content from the 2025 season to reveal which clubs and campaigns drove the most engagement, impressions, and media value.Highlights from the report include:💥 Indiana Fever ranked No. 1: $55.04M Social Value, 38.73M engagements, 1.17B impressions.🚀 Dallas Wings led all teams in growth: +505% engagements, +251% impressions, +344% Social Value YoY.🖼️ Static > Video on X & Facebook: photo posts nearly doubled engagement.🔁 WNBA x NBA collabs soared: 5 of the top 6 Instagram team posts were crossover moments.In this episode, hear Caroline & David discuss the report’s findings and talk about why the WNBA’s social impact is yet another proof point the league is trending up.📈More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #176 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Alanna McDonald, Co-founder and President of 3XBA, which is the premier women’s 3x3 basketball tour and youth development pipeline in the U.S.Launched in 2024, 3XBA is taking a global approach to growth by building a FIBA-sanctioned ecosystem from the ground up. The league is centered around Olympic development, youth participation, and sustainable career pathways, creating new opportunities for women athletes at every level.In this episode, Alanna shares:🌎 How 3XBA is fueling the global rise of women’s 3x3 basketball.🏀 Why 3XBA’s youth-to-pro structure is critical for Olympic development.🤝 How partnerships with USA Basketball, AWSN, Baden, Moolah Kicks, and Rough & Tumble Pub are driving growth for the league.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #175 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Michelle Henry, the Senior Vice President of Product at Hudl – a global sports technology company primarily used by sports teams to record, analyze, and share video of games and practices. Today, Hudl is used by 99% of U.S. high schools, with women & girls as the fastest-growing audience on the platform. In her role, Michelle leads at the intersection of tech & sport, helping Hudl power a more equitable and accessible sports experience for all athletes – especially women and girls.In this episode, hear Michelle share how Hudl’s schoolwide packaging helps make sports tech more equitable for female athletes, and why video storytelling is a proven game-changer for women & girls in sports. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #174 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Rose, the Managing Director and Head of Business Development Operations at USTA Coaching.The newly launched USTA Coaching is on a mission to educate & serve tennis coaches to create inspiring tennis experiences for players of all levels.From developing new pipelines to diversifying the coaching workforce, Megan and her team believe coaches are fundamental to growing tennis and achieving the USTA’s goal of reaching 35 million players in the U.S. by 2035. In this episode, Megan shares:🎾 How USTA Coaching is inspiring, supporting, and educating coaches at every level.💡 How tennis has been a leader when it comes to gender equity in sports.🔑 Why investing in women coaches is a key to unlocking the next generation of players and fans.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #173 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Tammy Parlour, the CEO and co-founder of the Women’s Sport Trust, which is a pioneering UK charity that has been driving systemic change in women’s sports since 2012.Tammy and her small-but-mighty team are working tirelessly to remove barriers for women’s sports in the UK.Through groundbreaking research and athlete programming, the Women’s Sport Trust is shaping the future of women’s sports in the UK, driving new investment, visibility, and opportunities for women athletes at every level.In this episode, Tammy shares:📊 How the Women’s Sport Trust is using research to prove and grow the audience for women’s sports.💡 Why visibility is the gateway to progress in women’s sports. 🌍 The differences (and lessons) between the U.S. and U.K. women’s sports ecosystems.📈 Why women’s sports is one of the few industries where commercial growth and cultural impact go hand-in-hand.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #172 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Julia Muscarello & Haley Reines from Wilson Sporting Goods – two of the leaders behind the creation of Caitlin Clark’s signature basketball line.Wilson is doubling down on women’s sports by building with athletes, not just for them – with one key example being Caitlin Clark’s new signature basketball line. From concept to court, Julia & Haley share how Wilson turned Caitlin’s story into a product by melding design, tech, and accessibility for athletes from youth to pro.In this episode, Julia & Haley share:🎯 Why Caitlin was the right athlete for a groundbreaking signature line and to be the face of Wilson basketball. 🎨 The design pillars behind the four balls in Caitlin’s current signature line, and how Caitlin’s input shaped every detail.🛒 Why Wilson is betting big on women’s sports.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #171 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Sarah Myer, the Chief of Staff & Strategy at the Indiana Sports Corp (ISC), which is Indiana’s sports commission.Traditionally, sports commissions – like the Indiana Sports Corp – have created economic development in cities & states by bringing major sporting events to town. More and more, cities are seeing the value in bidding on women’s sports events that drive business results and community impact.From hosting the 2025 WNBA All-Star Game to unveiling a bold 2050 Vision plan that names women’s sports as a core pillar, the Indiana Sports Corp is aiming to set the standard for how cities can invest in women’s sports.In this episode, Sarah shares:📈 How the ISC is building a leading women’s sports ecosystem in the U.S.🏟️ Why the state’s new Marvella Sports Complex will change the game for young female athletes.🚀 How hosting women’s events like the Final Four and WNBA All-Star drives real economic impact.💡 Why investing in women’s sports is good business for cities, states, and communities alike.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #170 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Rachel Goodger, Chief Revenue Officer, and Katherine Rowe, VP of Client Strategy & Insights at CrowdIQ, which is a data intelligence company using computer vision to analyze who’s in the stands at sporting events. The CrowdIQ team recently released a groundbreaking new report titled, “Quantifying Female Sports Fans” that reveals just how powerful and distinct female sports fans truly are.In this episode, Rachel & Katherine share:📈 What 300,000 fan data points reveal about how women engage with sports in-venue.💡 Why female fans spend 5x more than the average sports fan – and what that means for teams, venues and sponsors.👟 How women’s sports crowds are now 60% female, while men’s sports are trending toward a 50/50 gender split among younger fans.💰 Where the biggest sponsorship and merch opportunities lie among female fans.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #169 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Sara Pollack, the Vice President and Global Head of Consumer Marketing at Pinterest.For the first time ever, Pinterest stepped into the sports arena as an official partner of the New York Liberty.After seeing the massive surge in searches related to the Liberty and the WNBA on their platform, Pinterest knew the Liberty would be the perfect partner to launch their first sports collaboration.Today, the Liberty and Pinterest are working together to celebrate women’s sports through exclusive content, in-game activations, and community outreach that reflect the energy of New York and its iconic team.In this episode, Sara shares:📈 Why Pinterest chose the Liberty for its first sports partnership.📊 The surging interest in the Liberty and WNBA on Pinterest (searches for “WNBA aesthetic” are up +1,295%).💡Why Pinterest sees women’s sports as a powerful cultural force shaping the future of fandom.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #168 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes back Kate Veronneau, Director of Women’s Strategy at Zwift and one of the driving forces behind the Tour de France Femmes avec Zwift.Since her first appearance on the podcast in 2023, Kate has helped shepherd the race into a new era. Backed by Zwift’s bold investment and mission-driven strategy, the Tour de France Femmes has become one of the fastest-growing properties in global sport – with the 2025 edition of the race breaking records for attendance, engagement, and viewership.In this episode, Kate shares:🚴‍♀️ The phenomenal growth of the Tour de France Femmes, including record-breaking crowds and TV audiences.📺 Why visibility and global broadcast accessibility are fueling women’s cycling fandom and participation. 📊 Data from Zwift’s impact report proving the race is inspiring women worldwide to ride and invest in the sport.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #167 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Allie Kleva, Chief Growth Officer at Athletes Unlimited.Allie has played a leading role in the launch of the brand-new Athletes Unlimited Softball League (AUSL) and helping to create a sustainable professional women’s softball league in the U.S. Backed by powerful partners like ESPN and Major League Baseball, AUSL is building on softball’s rich tradition and thriving college fandom to create a new professional pathway for athletes.In this episode, Allie shares:⚡️The origin story of the Athletes Unlimited Softball League.🥎 How AUSL delivered 20 sellouts, $1M+ in merch sales, and 150K average viewers in its inaugural season.🤝 The significance of Major League Baseball’s historic eight-figure investment in AUSL.🚀 What’s ahead in Year 2 for AUSL.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #166 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jordan Robinson – acclaimed women’s basketball journalist, analyst, reporter, and host of The Women’s Hoop Show and She’s Got Next on Audacy.Jordan has built a dream career rooted in passion for women’s basketball storytelling.Today, she’s at the forefront of women’s basketball media, championing greater visibility for athletes, pushing for deeper coverage, and proving why investing in women’s sports is both powerful and good business.In this episode, Jordan shares:⚡️How she built her career covering women’s basketball across multiple platforms.🏀 Why now is a transformative moment for women’s basketball & women’s sports at large.📰 The urgent need for daily women’s basketball media & diverse storytelling.💰 Why more money is critical for the growth of women’s sports.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #165 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jillian Hiscock, the founder of A Bar of Their Own in Minneapolis, which is one of the first dedicated women’s sports bars in the world. Since opening in 2024, “A Bar of Their Own” has become a hub for the women’s sports community in Minnesota and a fixture of the growing global movement of women’s sports bars. In this episode, Jillian shares:💡The “aha moment” that inspired her to open the bar.💪How she built a thriving women’s sports business from scratch.❤️Why collaboration is at the heart of the women’s sports bar movement.⚡️How Minnesota is becoming a national hub for women’s sports.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #164 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Meg Rushton, the first-ever Chief Communications Officer at the Women’s Sports Foundation.In its 51st year, the Women’s Sports Foundation is entering a new era, and Meg’s appointment signals a bold step forward. With decades of communications experience outside of the women’s sports industry, Meg brings a fresh perspective to the Foundation’s work to advance equity and opportunities for girls & women in sports.In this episode, Meg shares:🏆 Her journey into women’s sports & why now was the right time to join the industry.⚡️ What her role as CCO entails and why storytelling is central to sustaining momentum in women’s sports.💡 The key priorities on the horizon for the Women’s Sports Foundation.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #163 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Stephanie Marciano, Ally’s Head of Brand & Sports Marketing.Since joining Ally in 2021, Steph has been at the forefront of building one of the most impactful sports marketing portfolios in the industry. From leading Ally’s 50/50 pledge, WNBA partnership, and investments across golf, soccer, basketball, and more, Ally has been a leader in the women’s sports movement and has helped catalyze incredible growth and investment across the industry. In this episode, Steph shares:⚡️ Why Ally chose women’s sports as an anchor of its sports marketing strategy – and how the 50/50 pledge is reshaping the industry.🏆 How Ally evaluates ROI and the business case for investing in women’s sports.🔥 The story behind Ally’s new multi-year partnership with the WNBA.💡 Advice to other brand leaders about why now is the time to invest in women’s sports.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #162 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Oglesby, an investor and board member of WPSL Pro, which is a forthcoming sanctioned Division II women’s professional soccer league. The launch of WPSL Pro will mark the first time that the U.S. has a second-division women's pro league.To date, fifteen teams have been confirmed by the league, helping to close the gap between women’s soccer opportunities at the collegiate and pro levels. In this episode, Megan shares the league’s plans and why now is the right time to build a sustainable, community-driven women’s soccer league that unlocks new markets for growth within women’s sports. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #161 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Talia Raviv, the Global CEO of Publicis Media, and the leader of the team behind the newly launched, Women’s Sports Connect.The Women’s Sports Connect is a groundbreaking new solution from Publicis Media & Publicis Sports helping brands invest in women’s sports at scale. 🚀From media & content to sponsorships, NIL, and events, the Women’s Sports Connect program is helping to connect advertisers with opportunities to reach the women’s sports audience. In this episode, hear Caroline & Talia discuss how Publicis is solving the fragmentation problem when it comes to women’s sports media, unlocking real business outcomes for brands, and making sure women’s sports don’t get left on the sidelines.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #160 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Amanda Vandervort, the President of the Gainbridge Super League (formerly known as the USL Super League), and Mike Nichols, the Chief of Sponsorship Strategy & Activation at Group 1001, parent company of Gainbridge.In April 2025, the USL Super League and Gainbridge announced a historic multi-year partnership that included naming rights.The deal made Gainbridge the first-ever entitlement partner of a professional soccer league in the United States. In this episode, hear:What’s on the horizon for the Gainbridge Super League.Why Gainbridge is dedicating over 40% of its sports sponsorship dollars to women’s sports.Why it’s great business to invest in women’s soccer. 🗓️ Save-the-date! The Gainbridge Super League kicks-off on Saturday August 23, 2025 and will run through May 2026. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #159 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Fielding Kidd Jamieson, Co-Founder & Managing Partner at Tipt Ventures, which is an investment platform grounded in the thesis that women will be a driving force in the transformation of sports.Fielding has spent her career helping brands unlock value in sports, and now, in partnership with Co-Founder Ami Galani, she is focused on unlocking the incredible opportunity that exists at the intersection of women x sports. Fielding & Ami created Tipt Ventures to identify and invest in businesses within the sports economy that serve women as athletes, fans, and consumers.In this episode, Fielding shares: ⚡️ Why the team at Tipt Ventures believes women will be a driving force in the transformation of sports. 📈 Why early‑stage investment in women‑focused sports startups is the key to sustainable industry transformation.🤝 Why centering women at every touchpoint isn’t just ethical, it unlocks new market growth in sports.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #158 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Paula Hughes & Sarah Bergstrom, two of the key leaders at TOGETHXR.TOGETHXR is a women’s sports media platform that was co-founded by Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird back in 2021. Since its founding, TOGETHXR has redefined how women athletes are covered, celebrated, and amplified in culture.In this episode, hear Sarah & Paula share:📺 How TOGETHXR is taking women’s sports content beyond just stats & scorelines.📈 The story behind their iconic “Everyone Watches Women’s Sports” shirt & campaign.⚡️Why women’s sports is one of the most exciting & positive investment opportunities in the world. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

In episode #157 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Patrick O’Keefe, the Chief Integrated Marketing Officer at e.l.f. Beauty. e.l.f. has emerged as one of the boldest brands investing in women’s sports. From hockey to racing to wrestling, Patrick and his team at e.l.f. are doing it differently, and showing up in underserved spaces to rewrite the playbook for how brands connect with women athletes & fans.In this episode, Patrick shares:🌍 Why e.l.f.’s approach is rooted in purpose, equity, and cultural disruption.🏁 Why they’ve diversified their women’s sports portfolio to include soccer, wrestling, racing, hockey and more. 💬 Why it’s essential that brands get in the game & invest in women’s sports. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop