Ep 112 | The 2 Biggest Pain Points In Events & How To Handle Them + Weekly Insights With Matt Kleinrock

Event marketers today face growing challenges—proving ROI, keeping attendees engaged after the event, and getting the most out of smaller booth spaces. In this episode of Event Marketing: Redefined, Matt Kleinrock, CEO of Rockway Exhibits + Events is joined by Coty Adams, they talked about these challenges head-on and uncovers practical strategies that can help you overcome them and achieve real results. They discuss: ✅ Why measuring ROI has become more complex—and how leading companies are simplifying it with hybrid events, content repurposing, and smart data use. ✅ The true value of trade shows: It’s not just about scanning badges or giving out swag, but building meaningful relationships that drive pipeline growth. ✅ Real-world case studies showing how Rockway clients are making small booths deliver big results and stronger connections. ✅ Key insights from BizBash's must-read list for event pros—perfect for anyone looking to elevate their skills, master hospitality, and create unforgettable, high-impact experiences. ✅ Practical tips for designing impactful small booths: Learn how to create memorable interactions in limited spaces and make every square foot count. If you’re looking for new ways to measure ROI, boost engagement, or maximize the potential of your event space, this episode is packed with valuable insights you can put into action. Connect with Matt: On his LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On his Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined