Ep 113: Building PayFast: Entrepreneurial Lessons in Building & Scaling - Jonathan Smit

If you think fintech is all about slick apps and digital wallets, this conversation might change your perspective… Michael Avery was joined by Jonathan Smit, co-founder of PayFast, to unpack his entrepreneurial journey and the evolution of payments in South Africa. From identifying payments as a critical gap in the early internet economy to exploring how fintech has shifted from standalone products to embedded features within broader financial ecosystems. The discussion also touched on Smith’s move toward infrastructure through his acquisition of iVeri, and why the real scarcity in the ecosystem isn’t capital - but founders with the grit and ability to execute.