Ep 113: Trademark Your Digital AI Twin

Send us Fan MailCan you trademark your AI self? Katie Price just did—and she’s not alone in reshaping fame for the digital age.In this episode, I break down how the British reality star transformed her iconic alter ego, Jordan, into a 3D-rendered, voice-trained AI twin—complete with a licensing deal. It’s a bold move that merges nostalgia, personal branding, and cutting-edge tech.In just six minutes, we’ll cover:What it means to trademark a digital twinHow AI clones raise questions of consent, ownership, and identityWhy “Jordan” is making a comeback—and what that says about retro cultureThe emotional and legal implications of AI-powered parasocial relationshipsPractical steps for protecting your own digital likenessWant to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.