Ep. 117 – The Dog Daycare Money Mindset Trap: Why You’re Stuck at Your Current Income (And How to Break Through)

Are you working harder than ever in your dog daycare but your income just isn’t moving up the way it should? Have you ever felt like you hit a profit ceiling in your business no matter what strategies you try? And what if the real thing holding you back isn’t your marketing, your pricing… or your team… but what’s going on in your own head? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom delivers a powerful and honest deep dive into one of the most overlooked drivers of business success… your money mindset. Broadcasting ahead of the upcoming Pet Boarding & Daycare Expo in Phoenix, Dom breaks down the hidden beliefs that quietly cap your income, limit your growth, and keep you stuck operating at the same level year after year. Alongside this, you’ll hear from Sean Felty (Greenlin Pet Resorts & Next Tree Strategies), who shares practical, real-world insights on controlling labour costs — one of the biggest profit leaks in any daycare. Plus, there’s real stories from past expo attendees who’ve transformed their businesses after taking action. In this episode, you’ll discover: The “Financial Thermostat” That’s Holding You Back – Why your income often settles at a level you subconsciously believe you deserve… and how that keeps you stuck. Why Making More Money Feels Hard (And What to Do About It) – How growing up, past experiences, and beliefs about work can limit your ability to scale. More Money = More Problems? – The hidden fear that stops owners from pushing for growth… and how to reframe it. Labour Costs Under Control – Sean Felty explains how to tie staffing levels to demand, build better schedules, and stop payroll eating your profit. Why Events Change Everything – Real stories from daycare owners who increased prices, boosted revenue, and gained confidence almost instantly after attending an industry expo. Thanks to this weeks guest Sean Felty. Check out Sean’s Labor Lens clicking here now Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now Huge thanks to this week’s amazing show sponsors, Natura Turf, Odercide and Turf Product Solutions. Keep your grass. Lose the mud. Save your sanity with Natura Turf. To find out more click here now For your complete odour management solutions click here to check out Odercide at Odercide.com Get the hair out, the stink gone, and your facility back under control, check out Turf Product Solutions here Want to work with the World Leading Pet Business Coach?  Join Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights [01:30] – Dom introduces a packed episode featuring lessons on mindset, labour strategy, and real-world success stories.[04:30] – Why money mindset is one of the biggest hidden bottlenecks in business growth.[05:30] – The “financial thermostat” concept and how owners subconsciously cap their income.[08:30] – Belief #1: “Making money should be hard” — and how this limits your ability to scale.[12:30] – How systems, teams, and pricing create leverage (not more hours).[13:30] – Belief #2: “More money means more problems” — and the fear that keeps owners playing small.[15:30] – Why many owners cap their income at the level of their previous job.[16:30] – Belief #3: “I’m not worth it” — and how this shows up in your pricing.[18:30] – Why affluent clients think differently… and how this changes your entire business model.[19:00] – Jim Rohn’s principle: why who you spend time with shapes your results.[20:00] – Sean Felty joins to break down labour costs and why scheduling is the real lever.[25:00] – Labour hours per pet: the key metric most owners aren’t using.[29:00] – The balance between caring for your team and controlling costs.[34:00] – Case study: reducing labour from 60%+ to 45% and saving thousands per pay period.[39:00] – Real attendee stories: raising prices, selling more add-ons, and gaining instant confidence.