Pet Boarding and Daycare Podcast with Dominic Hodgson

AI can write your emails. It can create your social media posts. It can even answer your phone. But what happens when every pet business starts sounding exactly the same? How do you stand out when everyone has access to the same technology? And why might your greatest competitive advantage over the next decade have nothing to do with AI at all… and everything to do with being more human? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom is joined by two special guests to explore what premium pet businesses should be focusing on as AI becomes more powerful. First, customer experience expert Vance Morris returns to the show to explain why authenticity is becoming one of the most valuable assets any business can possess. Drawing on lessons from Disney, Chick-fil-A and his own customer experience philosophy, Vance explains why technology should support great service, not replace it, and why those first few seconds of interaction with a prospective client matter more than ever. Later in the episode, Dom catches up with 2026 Pet Business Marketer of the Year, Kim Buchanan. Kim shares how she transformed her 4,000-square-foot daycare into an enrichment-led, members-only business, increased revenue by more than $125,000, hired a General Manager and Enrichment Manager, and built a premium client experience that allows her to charge significantly more than the competition. In this episode, you’ll discover: Why Authenticity Matters More Than Ever – How AI is making genuine personality and human connection your biggest competitive advantage. The Power of Moment Zero – Why the first few seconds of a customer’s experience determine whether they’ll trust your business for years to come. Customer Experience That Commands Premium Prices – The simple changes that separate remarkable businesses from forgettable ones. How Enrichment Builds Better Businesses – Why Kim Buchanan’s enrichment-first approach transformed both profitability and client loyalty. The Marketing Power of Hospitality – How thoughtful gifts, onboarding and communication create lifelong customers. Why Standing Still Is the Biggest Risk – The mindset successful daycare owners adopt to keep innovating year after year. Huge thanks to this week special guest Vance Morris. Find out more about Vance by going to by going to Deliverservicenow.com And thanks to ‘Pet Business Marketer of the Year’ Kim Buchanan for sharing her business story. Find out more about Kims incredible facility by clicking here Thanks also to our sponsor, Focus Answering Service. Remember, every missed call is a missed revenue opportunity; protect your reputation and scale your business with 24/7 live call support. focustele.com Want to plug the Enrichment University program into your facility? Click here to enroll now Want to work with the World Leading Pet Business Coach? Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here. Episode Highlights [00:51] – Dom introduces two special guests and explains why authenticity has become one of the biggest business challenges in the age of AI.[02:59] – Dog News: What New York’s Bastille Day Dog Parade teaches us about promotional marketing and borrowing ideas from the world around us.[07:00] – Vance Morris explains why businesses shouldn’t allow AI to replace genuine human connection.[16:07] – The Rock ‘n’ Roll Insurance Agent and the simple phone greeting that transformed an ordinary business into a category of one.[18:35] – Understanding “Moment Zero” and why the first few seconds of every customer interaction matter so much.[23:00] – Pet Business Marketer of the Year Kim Buchanan shares how enrichment transformed her business.[32:04] – How Kim increased annual revenue by $125,000 without increasing daycare capacity.[33:00] – Client appreciation gifts, hospitality and creating marketing that lives inside your clients’ homes.[37:47] – Why newsletters, onboarding and origin stories build stronger customer relationships.[42:04] – Kim explains why great businesses never stop experimenting, measuring and improving.

Are you measuring the success of your business by how many dogs you can squeeze into daycare next week when you should really be asking how valuable your business is becoming? Have you ever wondered why some pet businesses are worth millions of dollars while others, despite generating similar revenue, struggle to make any real profit? And what if the biggest opportunity in your business isn’t finding more customers but building the assets that make every customer more valuable? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom is joined by business valuation expert Teija Heikkilä from Pet Vet M&A to unpack one of the most important numbers in business: EBITDA – Which stands for Earnings Before Interest Taxes Depreciation and Amortization. It might not be the most exciting acronym you’ll ever hear, but as Teija explains, it’s the figure that determines how profitable, bankable and ultimately valuable your business really is. Whether you’re planning to sell in five years or never intend to sell at all, understanding EBITDA changes the way you make decisions. After the interview, Dom takes the conversation one step further by explaining why you don’t improve EBITDA directly. Instead, you improve the assets that create it. From premium pricing and memberships to marketing systems, automation, client experience and recurring revenue, Dom shares the practical ways daycare owners can build businesses that are more profitable today and significantly more valuable tomorrow. In this episode, you’ll discover: Why EBITDA Is the Number That Really Matters – Teija explains why buyers, lenders and investors focus on EBITDA rather than revenue. The Funnel That Drives Business Value – How every decision you make, from pricing to staffing, eventually shows up in your bottom line. Why Assets Beat Sales – Dom explains why building marketing, pricing and system assets creates long-term growth. The Hidden Cost of Underpricing – Why raising prices isn’t just about making more money today, but building a more valuable business. How Memberships Create Predictability – Why recurring revenue makes your business easier to run and far more attractive to future buyers. Thinking Like a CEO – The mindset shift from chasing more dogs to creating a business that grows in value year after year. Huge thanks to this week special guest Teija Heikkilä. Find out more about Pet Vet MA by going to PetVetSales.com Thanks also to our sponsor, Focus Answering Service. Remember, every missed call is a missed revenue opportunity; protect your reputation and scale your business with 24/7 live call support. focustele.com Want to plug the Enrichment University program into your facility? Click here to enroll now Want to work with the World Leading Pet Business Coach? Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here. Episode Highlights [01:16] – Dom previews a value-packed episode focused on EBITDA and building a more valuable business.[04:26] – Dog News: The weirdest things dogs have eaten… and how to turn the story into valuable marketing.[09:51] – A dog survives being swept 800 metres out to sea, and the enrichment lesson hidden inside the story.[11:48] – Dom shares what he’s planning for the second half of the year, including new presentations and DDSA events.[14:35] – Teija Heikkilä explains what EBITDA is and why it affects every aspect of your business.[16:38] – Why every business decision should be filtered through one simple question: “Will this improve EBITDA?”[20:28] – How EBITDA is calculated and why owner-operated businesses require careful adjustments.[30:00] – The authority-building assets every premium pet business should be creating.[33:15] – Memberships, recurring revenue and why predictable income increases business value.[34:44] – Automation, CRM systems and building a business that works even when you’re not.

Do you ever feel guilty stepping away from your business because you’re convinced everything will fall apart without you? Have you been so busy firefighting that you haven’t stopped to think about where your business is actually heading? And what if the biggest breakthrough in your business this year doesn’t come from working harder but from not working? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom returns from a week away in Menorca with an important reminder for every pet business owner. After completely switching off for seven days — no emails, no social media and not even a laptop in sight — Dom reflects on why recovery shouldn’t be treated as a luxury, but as an essential part of running a successful business. Along the way, he shares a couple of fascinating stories from UK zoos that used creative enrichment to help animals cope with the recent heatwave, before explaining how smart daycare owners can use those same stories to educate clients and reinforce their position as enrichment experts.  Drawing inspiration from some of the world’s greatest sports coaches, including Sir Alex Ferguson, Phil Jackson and Carlo Ancelotti, Dom explores the importance of creating regular opportunities to stop, review, adjust and move forward with greater clarity. In this episode, you’ll discover: Why Recovery Is Business Maintenance – Why holidays, downtime and switching off should be planned into your business, not squeezed in when you’re exhausted. How Trust Protects Your Business – The powerful lesson Dom learned from returning to the same hotel in Menorca, and what it teaches us about client loyalty. What Zoos Can Teach Us About Summer Enrichment – Creative ideas for helping dogs stay cool while positioning yourself as the local enrichment expert. The Halftime Reset – Why the world’s best sports teams stop to review, refocus and adjust before the second half begins. Why 90-Day Planning Works – The psychology behind quarterly planning and why it creates more momentum than annual goals. The Questions Every Business Owner Should Ask Right Now – A practical framework for reviewing the first half of the year and planning a stronger second half. Huge thanks to our sponsor, Focus Answering Service. Remember, every missed call is a missed revenue opportunity; protect your reputation and scale your business with 24/7 live call support. focustele.com Want to plug the Enrichment University program into your facility? Click here to enroll now Want to work with the World Leading Pet Business Coach? Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here. Episode Highlights [00:51] – Dom returns from holiday and introduces the idea of the “Pet Business Pause.”[02:54] – Dog News: How UK zoos used enrichment to help animals stay cool during the heatwave.[08:13] – Why Dom and Beth keep returning to the same hotel in Menorca, and the business lesson hidden within it.[11:22] – What happened when Dom completely switched off from work for a week.[14:18] – Why recovery should be treated as business maintenance, not an optional treat.[16:34] – Momentum is powerful… unless you’re heading in the wrong direction.[17:53] – Lessons from Sir Alex Ferguson, Phil Jackson and the art of the halftime team talk.[24:04] – Why business owners need space to think like visionaries and not .[26:53] – Carlo Ancelotti, collaboration and making better decisions together.[28:26] – Why the DDSA Immersion Events happen every 90 days, and the psychology behind quarterly planning.[33:00] – The questions Dom asks himself after every quarter to improve his business.[36:45] – Why next year’s holiday is already booked… and why your reset deserves a place in the diary too.

Do you feel like your marketing only works when you’re actively pushing it? Are you spending too much time chasing leads, following up with prospects and trying to remember who needs what? And what if you could build a system that attracts clients, converts them, keeps them engaged and generates referrals… even while you’re on holiday? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom checks in from the beaches of Spain (well, technically he recorded this before he left) and shares a fascinating story from the Oklahoma City Zoo about how enrichment is helping animals stay cool, comfortable and mentally stimulated during the summer months. Then, Dom is joined by PetBizSuite co-founder Josh Hightower to break down the ACED Framework — a simple but powerful system for creating more predictable growth in your pet business. Together they explore how automation can help you attract more leads, convert more prospects, engage clients for longer and turn happy customers into referral-generating advocates. In this episode, you’ll discover: Why Planning Ahead Creates Momentum – Dom explains why mapping out events and promotions months (or even years) in advance makes growth easier. The ACED Framework Explained – Josh breaks down the four pillars: Attract, Convert, Engage and Delight. Why Most Businesses Struggle with Follow-Up – The simple automation that dramatically increases conversion rates. How to Create a Marketing Flywheel – Building systems that generate leads, referrals and repeat business automatically. How to Build Better Hiring Systems – Why the same framework used for customers can also be applied to attracting and retaining great employees. Thanks to Josh Hightower from from PetBizSuite for sharing more about the amazing ACED automation framework Find out more about PetBizSuite by clicking here now. Huge thanks to this week’s amazing show sponsors, Playcore and Focus.  Big thanks to our sponsor, Focus Answering Service. Remember, every missed call is a missed revenue opportunity; protect your reputation and scale your business with 24/7 live call support. focustele.com Playcore help communities create healthier, happier places through play, recreation, and outdoor spaces. To learn more about their innovative products and mission, visit PlayCore Want to plug the Enrichment University program into your facility? Click here to enroll now Want to work with the World Leading Pet Business Coach? Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here. Episode Highlights [00:51] – Dom explains why he’s recording from “the past” while enjoying a well-earned holiday in Spain.[02:00] – The importance of planning your events, promotions and key dates well in advance.[05:30] – Dog News: How the Oklahoma City Zoo uses enrichment to keep animals cool and stimulated during summer.[07:42] – Why enrichment should be viewed as a welfare necessity rather than a luxury add-on.[10:36] – Meet Josh Hightower and hear the story behind PetBizSuite.[15:52] – The implementation problem facing most pet business owners.[24:12] – Why lead magnets and irresistible offers remain essential marketing tools.[31:04] – Why booking the next appointment immediately increases conversion and retention.[40:25] – How PetBizSuite diagnoses bottlenecks and identifies the fastest route to growth.[43:13] – Why making more money from fewer customers is often the smartest growth strategy.[45:23] – How the ACED framework can also be applied to recruiting, onboarding and retaining employees.

Why do some pet business owners survive for twenty years while others disappear after two or three? What does it really take to build a business that clients trust, staff stay with, and competitors struggle to copy? And if you’re feeling frustrated because growth is taking longer than you’d hoped, could it be that you’re actually closer than you think? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom sits down with Dog Daycare Success Academy member Pat Hall to talk about his twenty-year journey building Dog Daze in South Carolina. From starting out as a kennel technician at a veterinary clinic to becoming the owner of a thriving boarding, daycare and training business, Pat shares the lessons he’s learned along the way, including the mistakes, the breakthroughs, and why playing the long game has paid off. You’ll hear how he differentiated his business through premium outdoor adventures, enrichment, concierge-style in-home pet care and exceptional customer hospitality. Pat also explains how Enrich U transformed his daycare programme, why his clients happily pay for premium services, and how a charity 5K race became a huge success for both his business and the local community. In this episode, you’ll discover: Why Most Businesses Underestimate the Long Game – Pat shares what it was really like building a business over two decades. The Power of Premium Services – How outdoor adventures, enrichment and concierge care help Dog Daze stand out. Why Customer Hospitality Matters So Much – The simple things that keep clients loyal through price increases and market changes. How Enrich U Changed Everything – Why adding structured enrichment created happier dogs, happier staff and stronger profits. The Value of Being Around Ambitious People – Pat explains why joining DDSA accelerated his thinking and implementation. How a Charity Event Strengthened the Brand – The story behind Dog Daze’s hugely successful charity 5K and what other owners can learn from it. Thanks to Pat Hall from DogDaze for sharing his amazing story. Find out more about Pats facility and services by clicking here now Huge thanks to this week’s amazing show sponsors, Playcore and First Financial Bank First Financial Bank we offer a wide range of flexible terms tailored to your unique situation. Whether you are buying, selling or refinancing, we’ll work with you, one-on-one, every step of the way. FFB lenders have been in your shoes and are here to help you reach your goals, click here to find out more Playcore help communities create healthier, happier places through play, recreation, and outdoor spaces. To learn more about their innovative products and mission, visit PlayCore Want to plug the Enrichment University program into your facility? Click here to enroll now Want to work with the World Leading Pet Business Coach? Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here. Episode Highlights [01:49] – Dom talks about planning ahead and why successful businesses use markers and events throughout the year.[03:49] – Meet Pat Hall and hear how he got started in the pet care industry.[08:27] – Why becoming a dog trainer wasn’t quite the overnight success Pat imagined.[17:16] – Early struggles, waiting for the phone to ring and building a reputation from scratch.[20:14] – The role education, workshops and continual learning played in Pat’s success.[23:34] – Why staff retention and customer hospitality are such powerful competitive advantages.[30:12] – How Pat discovered Enrich U and why he knew it would transform the business.[37:15] – Pat explains why he joined the Mastermind and later DDSA.[43:53] – The story behind Dog Daze’s charity 5K and raising more than $12,000 for a local animal charity.

Are you worried that AI is going to make every pet business sound exactly the same? Have you ever wondered why some facilities become the obvious choice in town while others struggle to stand out, even when they offer similar services? And what if the real competitive advantage in the years ahead isn’t better technology but being more human? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom dives into one of the biggest topics affecting the pet industry right now: AI. After catching up with the PackPro team about safer playgroups, staff development and the future of training, Dom shares his thoughts on Netflix’s decision to use a real Great Dane in its new live-action Scooby-Doo series — and why it might be a sign that authenticity is becoming more valuable than ever. The show also features a fascinating conversation with Duane Carey from Impact Marketing, who breaks down how AI search is changing the marketing landscape and what pet businesses should be doing now to stay visible online. Finally, Dom gives listeners a behind-the-scenes look at one of the foundational trainings inside the Dog Daycare Success Academy — the Business DNA Extractor — and explains why your stories, values, mission and origin are the things that will make your business impossible to copy. In this episode, you’ll discover: Why Authenticity Is Becoming More Valuable – What Netflix’s new live-action Scooby-Doo tells us about the future of marketing. How AI Search Is Changing the Game – Duane Carey explains what business owners need to know about ChatGPT, Google AI and online visibility. Why Google Still Matters – The data behind how pet owners are actually searching for local services. The Human Element That Businesses Can’t Lose – Why community, relationships and personal connections will become even more important. What Business DNA Really Means – How your origin story, mission, values and experiences shape your brand. How to Build Marketing Assets That Increase Business Value – Why systems, newsletters, lead magnets, induction programmes and storytelling all make your company stronger. Thanks to Duane Carey from IMPACT marketing for his amazing inputs. Find out more about how Duane can help your pet resort grow by clicking here now Huge thanks to this week’s amazing show sponsors, Playcore, First Financial Bank, and Cleanwise. First Financial Bank we offer a wide range of flexible terms tailored to your unique situation. Whether you are buying, selling or refinancing, we’ll work with you, one-on-one, every step of the way. FFB lenders have been in your shoes and are here to help you reach your goals, click here to find out more CleanWise helps pet care facilities clean smarter with automated wet/dry cleaning systems built for the real world, check them out here. This episode is brought to you by PlayCore, helping communities create healthier, happier places through play, recreation, and outdoor spaces. To learn more about their innovative products and mission, visit PlayCore Want to work with the World Leading Pet Business Coach? Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here. Episode Highlights [00:51] – Dom previews a packed show featuring AI, Business DNA and conversations from the Expo.[02:38] – The PackPro team discuss staff training, safer playgroups and the future of daycare education.[07:25] – Scooby-Doo Dog News: Why Netflix is using a real dog for its latest series.[12:22] – Why the “final 10%” of any business still belongs to people, not machines.[15:19] – Duane Carey explains how AI search is changing and what business owners should do about it.[22:38] – How AI can be a creative thinking partner without replacing human judgement.[27:30] – Dom takes you inside the DDSA Business DNA Extractor training.[29:36] – Why business assets make your company more valuable and more profitable.[33:34] – Breaking down the components of your Business DNA: mission, vision, values and origin story.[40:49] – Kim Buchanan shares how the Business DNA training transformed her marketing and brand messaging.

Why do some pet business owners seem to make years of progress in a matter of months while others stay stuck wrestling with the same problems year after year? What separates the owners who go back from an industry event fired up and ready to change things from the ones who fill a notebook with ideas and never actually do anything with them? And what if the biggest thing holding your business back right now isn’t a lack of knowledge, but a lack of implementation? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom reports live from the Pet Boarding & Daycare Expo West in Phoenix, Arizona. Fresh off delivering two packed presentations — The Ultimate Profit Plan for Dog Daycares and The Enrichment Economy — Dom reflects on the energy, optimism and ambition that filled the event, before sharing conversations with the keynote speaker Harrison Forbes , first-time attendees, startup owners, established operators, and members of the Dog Daycare Success Academy. And throughout all the conversations there was one recurring theme: Growth happens when you stop collecting information and start implementing it. Take Elaine and Sean who we hear from at the end of the podcast, who share the ways in which they’ve been able to transform their business in the last few years. In this episode, you’ll discover: Why Expos Accelerate Growth – The hidden value isn’t just the speakers and sessions, but the conversations, connections, and ideas that change how you think. The Common Challenges Facing Pet Businesses – Staffing, labour costs, space constraints, competition, and squeezed margins continue to dominate owners’ concerns. Why Speed Matters in Business – How many owners unknowingly stretch five-year goals into five-year projects when they could achieve them much faster. The Luxury Advantage – Why premium positioning continues to become more attractive in an uncertain economy. What Successful Owners Do Differently – The mindset shift that separates action-takers from idea collectors. How Coaching Buys Speed – Why investing in guidance often helps owners skip years of trial and error. Huge thanks to this week’s amazing show sponsors, Kuranda and First Financial Bank! First Financial Bank we offer a wide range of flexible terms tailored to your unique situation.  Whether you are buying, selling or refinancing, we’ll work with you, one-on-one, every step of the way. Our lenders have been in your shoes and are here to help you reach your goals, click here to find out more Built for dogs who destroy everything else, Kuranda beds are chew-proof, raised, and ridiculously durable. They keep dogs cool, comfortable, and off the hard floor — which is why kennels swear by them. Check out Kuranda here Want to work with the World Leading Pet Business Coach?  Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now, by clicking here Episode Highlights [00:51] – Dom reflects on the Phoenix Expo and why he’s already excited for Hershey.[03:15] – The unique passion and purpose that drives pet care business owners.[04:24] – Highlights from Dom’s Ultimate Profit Plan and Enrichment Economy presentations.[07:20] – Keynote speaker Harrison Forbes discusses the evolution of the pet industry and the rise of the “fur baby.”[09:28] – Why collaboration is one of the pet industry’s greatest strengths.[13:44] – Tim Jackson interviews first-time attendees about what they’re learning and why they came.[20:00] – A future luxury boarding owner explains why premium positioning feels safer than competing in the middle of the market.[28:29] – Dom shares why most businesses could move forward far faster than they think.[34:22] – Why Elena joined the Dog Daycare Success Academy and her belief that coaching is the fast-track to success.[43:05] – Sean reveals the marketing systems, lead magnets, and customer communication strategies that transformed his business.

Are you posting constantly on social media but not seeing enough actual enquiries or bookings? Do your posts get likes, comments, and the occasional “cute dog!” yet somehow your calendar still isn’t as full as you want it to be? And what if the real problem isn’t your content quality but the fact you don’t have a strategy behind it? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom records live from the buzzing Pet Boarding & Daycare Expo West in Phoenix before sitting down with content marketing strategist Steven Inala-Reedy from A Content Space for a brilliant deep dive into what actually makes content convert cold leads into clients. Steven breaks down the simple but powerful framework he’s used for years to help businesses turn content into clients — and why most pet businesses are unknowingly missing huge opportunities by only posting offers, random cute dog videos, or chasing vanity metrics like followers and likes. Along the way, Dom also shares a fascinating enrichment story from Zoo Atlanta involving interactive enrichment walls for elephants… and explains why it’s another reminder that enrichment should never stand still. In this episode, you’ll discover: Why Likes Don’t Pay The Bills – The danger of confusing engagement from existing clients with actual business growth. The Alignment, Awareness & Engagement Framework – Steven explains the simple structure businesses can use to guide prospects from “just browsing” to becoming paying clients. How To Stop Posting Random Content – Why strategy matters more than volume when it comes to social media. The Power of Documenting, Not Just Showing – Why “here’s how we acclimatise a new dog” is far more valuable than another generic cute dog video. Why Testimonials Are Criminally Underused – How simple client stories and case studies can dramatically improve trust and conversions. What Zoo Elephants Can Teach You About Enrichment – How Zoo Atlanta’s new enrichment wall is another reminder that animals need stimulation, challenge, and innovation. Thanks to this weeks awesome guest Steven Inala-Reedy! Find out more about Steven by clicking here now Remember, the next PB & D Expo is taking place this week in Phoenix, Arizona on May 25th-28th. And you still have time to come on down and attend some seminars and check out the trade show. Grab a ticket and secure your place click here now Huge thanks to this week’s amazing show sponsors, Cleanwise and Kuranda! CleanWise helps pet care facilities clean smarter with automated wet/dry cleaning systems built for the real world, check them out here Built for dogs who destroy everything else, Kuranda beds are chew-proof, raised, and ridiculously durable.They keep dogs cool, comfortable, and off the hard floor — which is why kennels swear by them. Check out Kuranda here Want to work with the World Leading Pet Business Coach?  Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now, by clicking here Episode Highlights [00:52] – Eve Molzhon previews her Pet Boarding Expo sessions on virtual assistants and gate control.[02:12] – Duane Carey discusses lead generation, AI, and why competition in pet care is increasing.[03:43] – Dom introduces the show, recording direct from the Pet Boarding & Daycare Expo West in Phoenix.[05:04] – Introduction to Steven Inala Reedy and the problem with “likes without conversions.”[07:13] – Dog News: Zoo Atlanta’s interactive enrichment wall for elephants and how daycare owners can use enrichment stories as powerful marketing.[12:20] – Steven joins the show and shares his background in digital marketing, agencies, and content strategy.[23:14] – The Alignment, Awareness & Engagement content framework explained.[25:40] – Practical daycare examples: documenting dog acclimatisation and client journeys.[34:57] – The mistake most businesses make: asking prospects to “marry them” too soon.[38:58] – How structure and planning reduce marketing burnout… and where to go to find out more about Stephen.

Are you constantly “doing stuff” in your business but still not moving forward the way you hoped? Have you ever spent hours tweaking social media, software, websites, or marketing only to realise nothing fundamentally changed? And what if the real problem isn’t that you need more tactics but that you don’t have a clear strategy guiding them? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom breaks down one of the biggest problems holding pet business owners back: the confusion between strategy and tactics. Broadcasting ahead of the Pet Boarding & Daycare Expo West in Phoenix, Dom explains why so many owners get trapped in “busy work” — endlessly chasing new tools, platforms, and marketing hacks — without ever stepping back to decide what they actually want their business and life to look like. Alongside this, Dom sits down with Alex Varney from Pinnacle Pets to talk leadership, staff development, positive reinforcement for teams, and the operational systems helping their facility thrive in a tougher economic climate. In this episode, you’ll discover: Strategy vs Tactics (And Why It Matters So Much) – Why random marketing actions without a bigger vision often lead to burnout, frustration, and businesses owners don’t actually enjoy running. The “Map Room” Mentality – What Winston Churchill’s war rooms can teach daycare owners about zooming out and thinking strategically. Why Gurus Often Keep Owners Stuck – The danger of obsessing over TikTok, SEO, websites, and software without first deciding where your business is actually going. Quiet Hours & Calm Daycare Environments – How Pinnacle Pets dramatically reduced stress and noise levels with a simple operational change. Leadership Without Micromanagement – Alex explains how empowering staff to make decisions creates smoother operations and stronger retention. Positive Reinforcement for Humans – Why rewarding staff and clients the same way we reward dogs can completely transform culture and behaviour. Thanks to this weeks awesome guest Alex Varney! Find out more about Alex by clicking here now Remember, the next PB & D Expo is taking place in Phoenix, Arizona on May 25th-28th. That is just two weeks away. To grab a ticket and secure your place click here now Huge thanks to this week’s amazing show sponsors, Cleanwise, Kuranda and Run Loyal! Big thanks to our sponsors CleanWise,— helping pet care facilities clean smarter with automated wet/dry cleaning systems built for the real world, check them out here Built for dogs who destroy everything else, Kuranda beds are chew-proof, raised, and ridiculously durable.They keep dogs cool, comfortable, and off the hard floor — which is why kennels swear by them. Check out Kurandahere Want better a better scheduling and booking app customized to your branding? Check out runloyal.com Want to work with the World Leading Pet Business Coach?  Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now, by clicking here Episode Highlights [04:04] – Dom previews the upcoming Phoenix Expo and the mix of strategy and tactical learning available there.[07:30] – The Churchill War Rooms analogy and why every business owner needs a “map room” mindset.[10:06] – Why tactical marketing alone won’t fix a business lacking direction.[11:20] – Questions every owner should ask themselves about the future of their business.[15:27] – Alex Varney joins the show and shares updates from Pinnacle Pets.[17:37] – Quiet Hours: how turning down stimulation improved life for dogs and staff.[26:21] – The hard lessons learned from leadership mistakes and staff communication failures.[34:28] – Positive reinforcement for staff: how to encourage better behaviours in teams.[36:12] – Real-world examples of rewarding loyal clients and creating stronger advocacy.[40:29] – Why conferences reduce burnout, spark motivation, and fast-track business growth.

Are you stuck in the day-to-day grind of your daycare with no time to actually think about growing it? Have you ever felt like you’re working hard but missing new ideas, opportunities, or shortcuts that others are using? And what if simply getting out of your facility for a few days could completely change the trajectory of your business? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom brings you a packed show focused on one of the fastest ways to accelerate your growth… getting in the room with other ambitious pet business owners. With the Pet Boarding & Daycare Expo in Phoenix just around the corner, Dom shares real conversations with owners who’ve used events like this to transform their confidence, pricing, services, and entire business direction. You’ll also hear from Eve Molzhon from Dog Handler Academy, who breaks down two of the most practical and impactful areas most daycare owners are struggling with right now — delegation through virtual assistants… and improving safety and control inside your facility. Eve is a bona fide expert when it comes to these unique elements of pet care, and she goes in depth on how you can implement and improve them in your business. In this episode, you’ll discover: Why You’re Stuck in the Day-to-Day – How being trapped “in” your business stops you from seeing the bigger opportunities right in front of you. The Real ROI of Attending Events – Why the biggest wins from expos aren’t always the sessions… but the conversations, connections, and ideas you take home. How Smart Owners Stay Ahead – Why top daycare operators continuously invest in learning, networking, and staying on the cutting edge. Virtual Assistants = More Time, More Growth – How outsourcing the right tasks can free up your headspace, improve operations, and help you scale faster. Why Most Owners Don’t Take Action (And How to Change That) – The difference between attending events… and actually using what you learn to grow your business. Thanks to this weeks guest Eve Molzhon! Check out Dog Handler Academy here You can hear more from Eve and all the other amazing speakers at PB & D Expo West, which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now Huge thanks to this week’s amazing show sponsors, Natura Turf, Odercide and Turf Product Solutions. Keep your grass. Lose the mud. Save your sanity with Natura Turf. To find out more click here now Want better a better scheduling and booking app customized to your branding? Check out runloyal.com Get the hair out, the stink gone, and your facility back under control, check out Turf Product Solutions here Want to work with the World Leading Pet Business Coach?  Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now, by clicking here Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights [01:33] – Dom sets the scene: a packed episode and the countdown to the Phoenix expo.[02:36] – What’s happening at the expo: sessions, speakers, and why it’s a “reset moment” for your business.[04:27] – Real owner insights: why experienced operators keep coming back year after year.[06:28] – The power of stepping away from your business to gain a fresh perspective.[08:17] – Case study: turning ideas from an expo into new services, memberships, and revenue streams.[10:30] – Why competition in our industry is increasing so rapidly… and how to stay ahead.[13:06] – The importance of networking, idea sharing, and industry connections.[17:52] – Eve Molzhon joins the show to preview her upcoming sessions.[19:22] – Virtual assistants explained: how to reclaim your time and reduce overwhelm.[38:08] – How to get the most out of an expo (and avoid wasting the opportunity).

Are you still running your dog daycare like it’s 2006 while your clients have already moved on? Have you noticed dog owners spending more than ever but your margins still feel tight? And what if the biggest opportunity in your business right now is hiding in plain sight… in how your clients actually see their dogs? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom dives into a powerful shift happening right now in the pet care industry — one that could dramatically change how you price, position, and grow your business. Sparked by a fascinating article about “dinkwads” (dual income, no kids… with a dog), Dom explores why dogs are increasingly being treated like children — and why that means more money, more demand, and higher expectations from your clients. Alongside this, Dom catches up with Allison Jacobs to talk about leadership, team development, and the systems needed to grow a business that doesn’t rely on you being there 24/7… plus a powerful real-world story from an expo attendee whose confidence (and pricing model) completely transformed after just one conversation with Dom. In this episode, you’ll discover: The Affluent Client Shift – How dual-income, no-kids households are creating a new class of high-value customers for your daycare. Why Most Daycares Are Stuck in the Past – The danger of “warehouse-style” daycare models in a market that’s demanding more personalised, premium experiences. Confidence and Pricing – How one simple mindset shift helped a daycare owner raise prices, increase revenue, and change the trajectory of their business. Leadership That Scales – Alison Jacobs shares the lessons, mistakes, and systems behind building a team that can grow your business without burning you out. Why Expos Accelerate Growth – The hidden value of events: confidence, connections, and the kind of ideas that can transform your business overnight. Thanks to this weeks guest Allison Jacobs! You can hear more from Allison and all the other amazing speakers at PB & D Expo West, which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now Huge thanks to this week’s amazing show sponsors, Natura Turf, Odercide and Turf Product Solutions. Keep your grass. Lose the mud. Save your sanity with Natura Turf. To find out more click here now For your complete odour management solutions click here to check out Odercide at Odercide.com Get the hair out, the stink gone, and your facility back under control, check out Turf Product Solutions here Want to work with the World Leading Pet Business Coach?  Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now, by clicking here Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights [01:21] – Dom sets up a packed episode featuring industry trends, leadership insights, and real-world success stories.[02:30] – Why Phoenix is the perfect setting for growth, opportunity, and a fresh mindset.[05:22] – Real attendee story: how one conversation changed pricing confidence forever.[08:43] – A powerful follow-up story of resilience, growth, and business transformation.[11:30] – Dog News: “Dogs are the new babies” — and what that means for your business.[12:43] – The rise of “dinkwads” (dual income, no kids with a dog) and why they spend big.[14:52] – Why premium services, experiences, and enrichment are becoming the new standard.[17:01] – The growing gap between what clients want… and what many daycares still offer.[18:34] – How to position your business to capture this high-value market.[20:48] – Allison Jacobs joins to talk leadership, growth, and building scalable systems.[24:34] – The early leadership mistakes that nearly held Allison’s business back.[26:35] – A turning point: when poor systems collide with real-life challenges.[29:30] – How strong leadership allowed the business to grow… even during Allison’s health crisis.[31:00] – The DOGCARE leadership framework and how it helps owners regain control.[35:00] – Why better leadership = less stress, more settled staff, and more scalable growth.

Are you working harder than ever in your dog daycare but your income just isn’t moving up the way it should? Have you ever felt like you hit a profit ceiling in your business no matter what strategies you try? And what if the real thing holding you back isn’t your marketing, your pricing… or your team… but what’s going on in your own head? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom delivers a powerful and honest deep dive into one of the most overlooked drivers of business success… your money mindset. Broadcasting ahead of the upcoming Pet Boarding & Daycare Expo in Phoenix, Dom breaks down the hidden beliefs that quietly cap your income, limit your growth, and keep you stuck operating at the same level year after year. Alongside this, you’ll hear from Sean Felty (Greenlin Pet Resorts & Next Tree Strategies), who shares practical, real-world insights on controlling labour costs — one of the biggest profit leaks in any daycare. Plus, there’s real stories from past expo attendees who’ve transformed their businesses after taking action. In this episode, you’ll discover: The “Financial Thermostat” That’s Holding You Back – Why your income often settles at a level you subconsciously believe you deserve… and how that keeps you stuck. Why Making More Money Feels Hard (And What to Do About It) – How growing up, past experiences, and beliefs about work can limit your ability to scale. More Money = More Problems? – The hidden fear that stops owners from pushing for growth… and how to reframe it. Labour Costs Under Control – Sean Felty explains how to tie staffing levels to demand, build better schedules, and stop payroll eating your profit. Why Events Change Everything – Real stories from daycare owners who increased prices, boosted revenue, and gained confidence almost instantly after attending an industry expo. Thanks to this weeks guest Sean Felty. Check out Sean’s Labor Lens clicking here now Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now Huge thanks to this week’s amazing show sponsors, Natura Turf, Odercide and Turf Product Solutions. Keep your grass. Lose the mud. Save your sanity with Natura Turf. To find out more click here now For your complete odour management solutions click here to check out Odercide at Odercide.com Get the hair out, the stink gone, and your facility back under control, check out Turf Product Solutions here Want to work with the World Leading Pet Business Coach?  Join Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights [01:30] – Dom introduces a packed episode featuring lessons on mindset, labour strategy, and real-world success stories.[04:30] – Why money mindset is one of the biggest hidden bottlenecks in business growth.[05:30] – The “financial thermostat” concept and how owners subconsciously cap their income.[08:30] – Belief #1: “Making money should be hard” — and how this limits your ability to scale.[12:30] – How systems, teams, and pricing create leverage (not more hours).[13:30] – Belief #2: “More money means more problems” — and the fear that keeps owners playing small.[15:30] – Why many owners cap their income at the level of their previous job.[16:30] – Belief #3: “I’m not worth it” — and how this shows up in your pricing.[18:30] – Why affluent clients think differently… and how this changes your entire business model.[19:00] – Jim Rohn’s principle: why who you spend time with shapes your results.[20:00] – Sean Felty joins to break down labour costs and why scheduling is the real lever.[25:00] – Labour hours per pet: the key metric most owners aren’t using.[29:00] – The balance between caring for your team and controlling costs.[34:00] – Case study: reducing labour from 60%+ to 45% and saving thousands per pay period.[39:00] – Real attendee stories: raising prices, selling more add-ons, and gaining instant confidence.

Are you doing everything right in your daycare with various cleaning protocols, vaccinations, safety checks, but still dealing with illness outbreaks, stressed dogs, and frustrated clients? Have you ever stopped to consider that the real problem might be something you can’t even see? And what if improving your air quality could protect your dogs, your staff and save your business tens of thousands in lost revenue? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom tunes in from Boston while coaching his Dog Daycare Success Academy members, before sitting down with Annette Uda from Aerapy Animal Health for a fascinating and eye-opening conversation about something most pet business owners never think about… the air inside their building. Annette shares the deeply personal story behind her company, how a frustrating and ultimately heartbreaking experience with her own dog led her down the path of researching indoor air quality… and how that journey has since helped thousands of facilities create safer, healthier environments.  But before all that, Dom also dives into some thought-provoking dog news around early dog domestication, and what it really tells us about how dogs are wired… and why enrichment isn’t a luxury, but a necessity. In this episode, you’ll discover: The Invisible Risk in Your Facility – Why viruses, bacteria, and airborne contaminants spread faster than you think… and why cleaning surfaces alone isn’t enough. Air Quality vs Illness Outbreaks – How poor air circulation and airborne particles can quietly fuel kennel cough, influenza, and other costly issues. From Personal Tragedy to Industry Solution – The emotional origin story behind Aerapy Animal Health and how one dog’s legacy is now protecting thousands more. What the Research Actually Shows – The results of a three-year shelter study that reduced respiratory infections by up to 87%. Why “Safe and Clean” Isn’t the Same Thing – The critical difference between moving air… and actually disinfecting it. Thanks to this weeks guest Anette Uda. Check out Aerapy Animal Health by clicking here now  Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now Huge thanks to this weeks amazing show sponsor, Odercide. For your complete odour management solutions go to Odercide.com Want to work with the World Leading Pet Business Coach?  Join Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights [00:51] – Dom opens the show from Boston and shares what he’s been coaching clients on around growth, profit, and scaling.[01:30] – Introduction to Annette Uda and the focus on indoor air quality in pet care facilities.[04:00] – Dog News: new research on dog domestication and the idea that dogs may have chosen humans.[06:32] – What early dog behaviour teaches us about enrichment, purpose, and modern daycare mistakes.[09:22] – Why boredom and lack of stimulation are behind many behavioural issues in daycare dogs.[11:20] – Annette shares her personal story and how her dog’s health struggles led to a breakthrough.[16:23] – What’s actually in the air: viruses, bacteria, and microscopic particles affecting dogs and humans.[21:06] – The shelter study results: reducing respiratory infections by up to 87%.[24:10] – Why modern buildings trap harmful airborne particles instead of removing them.[27:00] – Droplets vs airborne transmission: what most people misunderstand about how illness spreads.[30:14] – The difference between filtration, ionisation, and UV air disinfection.[34:00] – Real-world case studies: outbreaks, shutdowns, and how facilities recovered.[37:18] – Why attending industry events like the Pet Boarding & Daycare Expo can transform your business.

Are you running a dog daycare that feels busy all the time… but still not making the kind of money you know you should be? Have you ever looked at another pet business in your town and wondered why they seem to attract better clients, charge higher prices, and make it all look easier? And what if the real key to making more money in your business wasn’t doing more… but positioning what you already do in a much smarter way? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom goes back to his business coaching roots and lays out five simple but powerful ways to make your dog daycare or pet resort appear more premium, more exclusive, and more desirable to the kind of clients you actually want. Broadcasting from Town Farm before heading off to Boston, Dom also shares a handful of timely promotional ideas around National Hug Your Dog Day, unpacks a couple of useful dog news stories, and explains why “new” remains one of the most powerful forces in marketing — especially when it comes to keeping your existing clients excited and spending. Along the way, he breaks down why premium pricing is often easier to sell than mid-market services, why niching and expertise matter more than ever in a crowded market, and why scarcity and exclusivity can transform the way your business is perceived almost overnight. Tune in to discover: Premium Pricing That Pulls People In – Why charging more can actually make your business easier to sell, not harder. The Power of Being Specialised – How niching down makes you more memorable, more desirable, and easier to market. Why Expertise Changes Everything – How becoming the obvious expert in your town helps you command higher prices. Personality, Polarisation, and Trust – Why putting more of yourself into your marketing attracts better-fit clients. Scarcity and Exclusivity – How making your business feel harder to access can instantly make it more attractive. Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now Want to work with the World Leading Pet Business Coach?  Join Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights [00:52] – Dom opens the show, sets up the premium positioning theme, and explains why this matters if you want to make more money without adding more dogs.[01:30] – National Hug Your Dog Day: two ways to use it in your marketing, from staff photos to dog safety education.[03:59] – Why “common sense” content builds trust, cuts through the noise, and positions you as the sensible expert in town.[04:55] – Why clients always want something new — and how fresh promotions and experiences keep them engaged and spending.[06:00] – Dog News: a Wall Street Journal story on inflation, rising daycare prices, and why higher prices often don’t reduce demand.[09:03] – A luxury dog hotel goes viral with a recruitment ad — and why hiring should be treated like a marketing event.[17:07] – Dom introduces five premium positioning strategies that can help your business appear more affluent, desirable, and profitable.[19:23] – Why premium pricing works: the Rolls-Royce vs Ford analogy and what it means for your daycare.[24:57] – The power of being specialised: how niching down makes your business easier to market and easier to grow.[31:10] – Expertise, personality, and exclusivity: how to become the obvious premium choice in your town.

Are you making the kind of mistakes in your business that feel harmless now… but could quietly cost you a fortune later? Have you ever looked back at a decision you made and thought, “What the hell was I thinking?” And what if some of the biggest wins in business only come after you’ve made — and learned from — a few expensive mistakes first? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom marks April Fools’ Day with a slightly different kind of show — a brutally honest look at the mistakes that pet business owners make over and over again, and how to avoid them before they cost you time, money, profit, and peace of mind. Recording with Derek snoring in the background, Dom shares a mix of cautionary tales from the wider business world — from Coca-Cola and Blockbuster to Disney and Dyson — before bringing it all back to the pet care industry and the very real errors he sees dog daycare owners making every single day. Along the way, he also confesses to some of his own more painful business mistakes, explains why Q1 is a good time to get your head back into “business owner mode,” and shares a handful of creative April promotional angles you can use to generate more revenue this month. In this episode, you’ll discover: The Pricing Mistake That Breaks Everything – Why undercharging doesn’t just hurt profit… it damages the whole business model. Positioning Problems – How trying to serve everyone leaves you blending in, competing on price, and attracting the wrong clients. Why Pretty Websites Don’t Sell – The big difference between a brochure website and a website that actually converts. The Cost of Going It Alone – Why some of the most expensive mistakes happen when owners try to figure everything out themselves. Systems, Strategy, and Smart Decisions – How to stop repeating the same painful errors and start building a stronger business. Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now Want to work with the World Leading Pet Business Coach?  Join Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights [00:52] – Dom opens the show, sets up the April Fools theme, and asks the big question: how did Q1 really go for your business?[03:57] – April promotional ideas: Easter, National Pet Month, Songkran, Honesty Day, and how to use them to generate fresh sales.[10:10] – Why selling more to existing clients is easier, faster, and far more profitable than chasing new ones.[14:15] – April Fools in the wider world: from spaghetti trees to the left-handed Whopper.[15:29] – Big business mistakes: Coca-Cola, Nokia, and Blockbuster — and what pet business owners can learn from them.[19:30] – Why stepping outside your business helps you spot opportunities and avoid expensive blind spots.[21:26] – Mistake #1: pricing your business too low and slowly strangling profit, growth, and freedom.[27:00] – Mistake #2 and #3: poor positioning and brochure-style websites that fail to convert browsers into buyers.[31:30] – Mistake #4 and #5: trying to do everything yourself and throwing money at the wrong problem.[35:00] – Mistake #6 to #10: weak copy, playing it too safe, lack of systems, bad partnerships, and building the wrong kind of business.

Ever feel like something’s off in your business…but you can’t quite put your finger on it? You’re busy. Dogs everywhere. Calendar full. And yet… the money doesn’t match the effort. Maybe your pet business isn’t actually sick… or are you just treating the wrong symptoms? Well, before you spend a ton of money on ads, SEO, a new website, or another shiny new fix…is it worth identifying what’s really broken? See, the fastest way to grow your dog daycare, isn’t trying to improve everything at once… but diagnosing the right problems first! In this week’s episode of the Pet Boarding & Daycare Podcast, Dom records from the beach in the North East of England and dives into one of the most important questions any pet business owner can ask: What is actually holding my business back right now? Using insights from a recent conversation with Teija Heikkilä from Pet Vet M&A, Dom breaks down the value of doing a proper top-to-bottom 360 business evaluation — not just to find out what your business might be worth one day, but to understand what needs fixing today. There’s important lesson on profit and pricing, as well as how to tune up your wider marketing engine. This episode walks through the five key areas every daycare owner should be auditing before they spend another penny trying to “fix” the wrong thing. Along the way, Dom also shares why time away from the business sharpens your thinking, why busy does not equal profitable, and how the wrong kind of help can sometimes send you even further in the wrong direction. In this episode, you’ll discover: The Dog Daycare Diagnosis – Why you should never prescribe a fix before you know what’s actually wrong. Profit Before Panic – How to assess whether your services are really making money or just keeping you busy. Pricing, People, and Pipeline – The three big areas where hidden growth opportunities often sit. Playbook Power – Why a business that only lives in your head will always be harder to grow and sell. Marketing Assets That Matter – How systems like memberships, lead magnets, onboarding, and automations multiply business value. Huge thanks to Teija Heikkilä from Pet Vet M&A for sharing her wisdom. Click here to find out more about Pet Vet M & A. Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now Want to work with the World Leading Pet Business Coach?  Join Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights: [00:51] – Dom records from the beach and explains why this episode is one worth listening to right until the end.[03:08] – Fresh off the plane from Spain: why time away from the business helps you think better and lead better.[07:51] – The vet analogy: why diagnosing a problem properly matters before you spend money trying to fix it.[11:00] – Why throwing money at SEO, social media, or ads can backfire if you haven’t identified the real bottleneck.[13:21] – Teija Heikkilä explains Pet Vet M&A’s 360 Business Evaluation and how it reveals what’s really driving value.[18:34] – Why most owners are surprised by how interconnected labour, pricing, and revenue really are.[24:30] – The first area to audit: profit — and why being busy tells you almost nothing useful.[28:48] – Pricing as a growth lever: why most owners ask the wrong question when it comes to what they should charge.[31:30] – People, pipeline, and playbook: the systems and structure your business needs to stop depending entirely on you.[38:34] – The forgotten marketing system: how memberships, lead magnets, newsletters, and automations make your business far more valuable.

Are you trying to compete in the crowded middle of the market… when the real opportunity might be sitting at the very top? If you doubled your prices tomorrow, would your business collapse… or would you simply make more money and start attracting a different kind of client? And what if the secret to making significantly more money wasn’t squeezing in more dogs… but deliberately designing a business for affluent dog owners who happily pay for a better experience? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom continues the deep dive into the Affluent Attraction Strategy, explaining why the most profitable pet businesses intentionally position themselves at the top end of the market. Fresh off a relaxing trip to Spain, Dom also talks about the importance of protecting your time and energy as a business owner — why taking proper breaks actually makes you a better leader, and how creating space away from the business allows better ideas and strategies to develop. Dom delivers a masterclass on pricing psychology and premium positioning, as well as touching on why most daycare owners accidentally trap themselves in the crowded middle of the market. This episode breaks down exactly how affluent-focused businesses attract better clients, create stronger margins, and build calmer, more profitable operations. In this episode, you’ll discover: The Affluent Attraction Strategy – Why targeting wealthier dog owners transforms the economics of your daycare. Escaping the Crowded Middle – How most pet businesses drift into price wars and tight margins without realising it. Premium Pricing as a Signal – Why higher prices act like a filter that attracts the right clients and repels the wrong ones. Experience Over Convenience – How affluent owners buy enrichment, adventure, and lifestyle upgrades for their dogs. Designing a Premium Business – Why fewer dogs, higher margins, and happier staff create the strongest long-term model. Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition or click here  Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights [00:51] – Dom opens the episode and introduces part two of the Affluent Attraction Strategy.[02:00] – Broadcasting from Spain: why intentional downtime makes you a better entrepreneur and leader.[03:54] – Why business owners must delete, delegate, or redesign tasks that drain their energy.[06:30] – The lies entrepreneurs tell themselves about being “too busy” to prioritise their own wellbeing.[10:14] – Dom begins part two of the affluent attraction deep dive and explains why premium positioning works everywhere.[12:30] – Why most dog daycares drift toward the crowded middle of the market — and why that hurts margins.[15:00] – Pricing as a signal: how higher prices attract more affluent dog owners.[18:48] – Fewer dogs, better economics: how premium facilities create stronger margins with lower capacity.[22:30] – Understanding affluent buyers: how values, identity, and experience influence their purchasing decisions.[26:00] – The mindset barrier that stops most owners from raising prices and moving upmarket.[29:23] – Turning your daycare into a premium experience business rather than a busy warehouse of dogs.[32:46] – Dom previews his upcoming training session at the Pet Boarding & Daycare Expo West in Phoenix.

Are you building a dog daycare that attracts the right clients… or just more clients? If your facility was completely full tomorrow, would that actually make you richer — or just more stressed? And what if the real path to profitability wasn’t squeezing in more dogs… but attracting better clients who happily pay more for a better experience? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom dives deep into a concept that could radically change the way you think about pricing, marketing, and the clients you serve.  Fresh off a trip to Dublin (where even the Guinness Storehouse has been thoroughly “Disnified”), Dom shares lessons on long-game thinking in business, why most owners focus on short-term marketing tactics instead of building lasting assets, and how premium experiences command premium prices. With new luxury travel offerings including cruise ships offering gourmet meals for dogs, the world of pet care is undoubtedly shifting toward personalised, high-value experiences. The question is — are you positioning your business to attract the affluent dog owners who want them?  Dom explains why the traditional “warehouse model” daycare — packed with dogs but struggling to turn a real profit — is becoming outdated, and how smart operators are moving toward a premium experience model that creates happier staff, calmer dogs, and significantly better margins.  In this episode, you’ll discover: The Affluent Attraction Strategy – Why targeting wealthier dog owners can dramatically improve profit without increasing capacity. Busy vs Profitable – How the “warehouse model” daycare keeps owners exhausted while margins stay painfully thin. Premium Positioning – Why businesses like Disney and Emirates charge more by designing experiences affluent clients want. Building Long-Game Marketing Assets – Why books, lead magnets, and testimonials create lasting growth while social media posts disappear overnight. Better Clients, Better Business – How charging higher prices attracts clients who buy more, complain less, and refer their equally affluent friends. Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights [00:51] – Dom opens the episode and previews a deep dive into the Affluent Attraction Strategy.[02:02] – Dom shares highlights from a recent trip to Dublin and why the Guinness Storehouse is a perfect example of “Disnifying” an experience.[05:50] – The 9,000-year Guinness lease and what it teaches about long-term thinking in business.[07:38] – Marketing assets vs social media noise — why lead magnets, books, and testimonials create lasting growth.[13:00] – Dog News: travelling across the Atlantic with your dog aboard the Queen Mary 2.[18:37] – Why being known for something specific makes marketing dramatically easier.[20:00] – The “warehouse daycare” problem: busy facilities that still struggle to turn a real profit.[22:31] – Why attracting better clients is far more powerful than simply attracting more dogs.[28:23] – Why affluent clients are more stable, more loyal, and more likely to buy additional services.[34:10] – Why higher prices improve staff morale, client experience, and dog wellbeing.

Are you focusing on the small stuff in your business… while ignoring the two things that actually determine your profit? When was the last time you seriously reviewed your pricing — not just for a once-a-year increase — but as an ongoing strategy? And if labour and pricing are the only two levers that truly move cashflow, valuation, and long-term freedom… why do so many owners hesitate to pull them? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom builds on a powerful conversation with Teija Heikkilä from Pet Vet M&A and breaks down what really drives profitability in pet care businesses. According to Teija, there are only two big levers that materially move business value: payroll and pricing. Dom unpacks what that means in practical terms — from understanding labour ratios and eliminating inefficiencies, to getting comfortable charging what your services are actually worth. Along the way, he shares lessons from Disney’s premium pricing evolution, the psychology of fear around rate increases, and why underpricing doesn’t make you an ethical owner, but instead limits your ability to build a better facility, hire better staff, and create better outcomes for dogs. In this episode, you’ll discover: The Two Levers That Matter – Why payroll and pricing are the only numbers that truly shift profit and valuation. Fear vs Reality – How emotional attachment and guilt keep owners stuck undercharging. Disney-Level Pricing Confidence – Why premium positioning attracts better clients and builds stronger businesses. Enrichment as a Revenue Multiplier – How selling structured add-ons dramatically increases margin without adding dogs. Fresh Eyes, Faster Growth – Why investing in coaching and external perspective removes blind spots and accelerates progress. Episode Highlights [00:51] – Dom opens the episode, reflects on travel, masterminds, and why getting out of your town sharpens your thinking.[04:30] – Dog News: “Genius dogs” learn by eavesdropping — and how to turn word association into a powerful marketing campaign.[07:13] – Using emotional triggers and brand conditioning to create stronger client loyalty.[13:01] – Teija Heikkilä explains the two big financial levers that determine business value: payroll and pricing.[17:18] – Labour ratios, inefficiencies, and why anything over 50% payroll demands immediate attention.[18:53] – The psychology of pricing fear — and why caring owners often become their own bottleneck.[28:24] – What Disney teaches us about premium pricing, positioning, and becoming comfortable not being for everyone.[31:29] – Why underpricing limits your ability to improve facilities, staff training, and long-term sustainability.[34:00] – Enrichment as low-hanging fruit: how selling more to existing clients instantly boosts revenue.[38:22] – Why fresh perspective, coaching, and live events remove emotional bias and unlock growth. Huge thanks to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Are you, like most, treating your onboarding process as a formality rather than a serious sales opportunity? When was the last time you stepped outside your facility — not to escape the chaos— but to study how other businesses engineer spending, loyalty, and experience? And if even billion-dollar theme parks leave money on the table… what might you be missing? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom shares insights fresh off the plane from Orlando, where he attended a mastermind, held an event, visited both Disney and Universal, and spent a small fortune as a result (purely for research purposes, obviously). It’s a lesson in finding the hidden money in your business (something Disney are absolute masters at doing), engineering unforgettable and gossip-worthy experiences for your clients, and why growth-minded owners must deliberately expose themselves to better ideas.  Dom breaks down the key difference he noticed between Disney and Universal when it comes to monetising their attractions and how that directly mirrors what most pet care facilities are (and aren’t) doing with meet-and-greets, inductions, add-ons, and upsells. Alongside that, you’ll hear the first snippet in a new mini-series with Teija Heikkilä from Pet Vet M&A on building a business that’s ready to sell — and why running your business as if you could sell tomorrow actually makes it calmer, more profitable, and more enjoyable today. Plus, there’s details on the newly opened registration for Pet Boarding & Daycare Expo West in Phoenix with Rebecca Shipman. In this episode, you’ll discover: Money Hidden in Plain Sight – Why every business, even Disney, leaves revenue opportunities untapped. Engineered Spending – How great operators design environments that make buying feel natural and valuable. The Meet & Greet Goldmine – Why new client onboarding should never rely on “they’ll just buy if they love us.” Mastermind Momentum – How proximity to smarter operators accelerates breakthroughs and speeds up growth. Build to Sell Thinking – Why running your business like it’s always sale-ready improves margins, systems, and sanity. Huge thanks to Teija Heikkilä from Pet Vet M&A for sharing her wisdom. Click here to find out more about Pet Vet M & A. Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights [00:51] – Dom opens the episode, reflects on 90-day goals, and previews a packed show.[03:02] – Fresh off the plane from Orlando: why investing in masterminds speeds up growth and reduces business loneliness.[05:39] – Meeting Barry Jacobson (Club 33, Golden Oaks) and marketing legend Brian Kurtz — and the confidence of true experts.[08:43] – Hidden money in your business: the question every operator should be asking.[11:20] – Disney vs Universal — and the glaring monetisation difference most businesses ignore.[15:32] – Backend sales, engineered experiences, and why spending can feel like part of the magic.[18:25] – Why exposing yourself to better businesses sparks smarter decisions at home.[21:03] – Teija Heikkilä on building a business you can sell tomorrow — and why that mindset changes everything.[27:10] – Burnout vs optimisation: how small financial tweaks can dramatically increase business value.[35:33] – Pet Boarding & Daycare Expo West preview: Phoenix location, keynote highlights, and why live events matter. Huge thanks to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Are you trying to be everything to every dog owner…and finding your marketing feels noisy, crowded, and hard to differentiate? Have you ever worried that specialising or niching your services would shrink your audience…when it might actually do the exact opposite? And what if focusing on a specific type of client, dog, or service could make your marketing easier, your pricing stronger, and your business more profitable? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson dives into the powerful, and often misunderstood, concept of niching and specialisation in pet care businesses. Sparked by another catch-up with Rebecca Shipman from Pet Boarding & Daycare Magazine, Dom explores how the magazine’s special cat-focused issue highlights a major opportunity inside the industry: becoming known as a specialist instead of just another general provider. Alongside insights from the latest magazine edition, Dom shares real-world examples from his own business journey from his niche adventure dog walking and targeted training services, to specialised coaching programmes and enrichment-based daycare positioning. The episode also includes practical promotional strategies designed to help owners reset momentum, generate revenue quickly, and position themselves as community leaders and trusted experts. In this episode, you’ll discover: The Specialist Advantage – Why niching helps you charge higher prices and attract more committed clients. Becoming Easy to Find – How focusing your services makes marketing, SEO, and referrals dramatically easier. The White Hot Centre Strategy – How positioning yourself as a connected community leader strengthens trust and influence. Momentum Marketing – Fast promotional ideas to generate revenue when business slows down. Educational Marketing That Sells – Why communication, storytelling, and value-driven content create loyal, long-term clients. Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Remember, the next big Barkleigh event is the PB & D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights [00:51] – Dom previews the episode, introduces the magazine’s niche-focused issue, and explains why specialisation is becoming a major growth strategy in pet care.[03:49] – Dog News: Amazon Ring’s AI-powered lost dog tracking feature and how technology is creating new community-based service opportunities.[05:45] – How building strong local relationships can position your facility as the central hub for pet owners in your town.[10:05] – Dom sits down with Rebecca Shipman to explore the latest Pet Boarding & Daycare Magazine and its cat-specialised industry insights.[12:22] – Why cat boarding and other specialised services are growing rapidly — and the untapped revenue opportunities they create.[20:18] – Dom shares his personal business journey and how niching helped him attract affluent clients and build stronger brand positioning.[23:27] – The biggest fear owners have about specialising — and why narrowing your focus often expands your opportunities.[26:06] – How niching simplifies marketing, improves content creation, and strengthens search visibility.[28:2] – Promotional reset strategies: creative event marketing ideas tied to holidays, seasonal promotions, and themed enrichment weeks.[31:15] – Educational marketing in action: using storytelling, entertainment, and dog behaviour education to increase client loyalty and sales. Huge thanks to our fantastic show sponsors Canine Lab Testing.You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Should your daycare or boarding facility offer one simple all-inclusive price… or a menu of optional add-ons clients can choose from? Is charging for enrichment, upgrades, or premium services genuinely unethical… or is it actually better for dogs, staff, and your long-term business health? And could sticking to an all-inclusive model quietly limit your profit, your service quality, and your ability to stand out in a more competitive pet care market? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson dives into one of the most debated topics in the pet care industry: all-inclusive pricing versus add-on service models, and why many owners are unknowingly leaving money, opportunies, and client satisfaction on the table. Drawing on years of consulting with dog daycares and pet resorts across the world, Dom breaks down the emotional, ethical, and strategic arguments owners use to justify all-inclusive pricing before unpacking the real business, behavioural, and customer-experience reasons why structured service ladders often produce better outcomes for all. Along the way, Dom shares lessons from Disney storytelling, cruise ship revenue models, airline seating structures, and real-world enrichment programme implementation to show why offering choice isn’t about charging more but rather about delivering better. In this episode, you’ll discover: The All-Inclusive Pricing Myth – Why offering everything for one price often limits profitability and service quality. Care vs Commercial Reality – How charging for premium enrichment doesn’t reduce care… it improves outcomes. Volume vs Margin Thinking – Why the most successful pet businesses shift from more dogs to higher-value services. Client Psychology and Choice – Why dog owners actively want upgrade options (and often feel disappointed without them). The Hidden Power of Backend Sales – How add-ons, upgrades, and experience enhancements quietly drive sustainable growth. Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Remember, the next big Barkleigh event is the PB & D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights: [00:51] – Dom opens the episode and introduces the all-inclusive vs add-on pricing debate dominating the pet care industry.[03:00] – Lessons from masterminds and Disney’s Animal Kingdom: why storytelling and experience design create standout businesses.[11:54] – Dog News: debunking common dog training myths and how simple, localised content builds marketing authority.[17:30] – The emotional argument behind all-inclusive pricing and why many owners link charging more with caring less.[21:00] – Why enrichment consistency often fails inside volume-based business models.[23:30] – Good, Better, Best pricing ladders and how service tiers increase profit without adding new clients.[26:53] – The fear of upselling and why most sales resistance is actually a communication problem.[29:00] – Cruise ships, airlines, and luxury hospitality: how premium upgrades drive massive backend revenue.[31:30] – Front-end sales vs backend sales and where long-term business profitability is really built.[33:30] – Why choice, personalisation, and optional upgrades lead to better dog experiences and stronger client loyalty. Huge thanks to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Are you focusing heavily on scent, activity, and social play…but overlooking one of the dog’s most powerful senses? Have you ever considered that the bedding, cushioning, and physical comfort inside your facility could be one of the biggest opportunities to improve behaviour, client confidence, and revenue? And what if enrichment didn’t always require more labour…but instead could quietly increase value while using the space you already have? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson sits down with Fred Silber from Pet Therapeutics to explore one of the fastest-growing areas of enrichment: comfort-driven enrichment — and why the sense of touch is becoming a major differentiator for premium dog daycares and pet resorts. Fred has spent decades working in pet product design and behavioural comfort solutions, helping facilities move beyond basic raised cots and into structured, science-backed comfort environments that reduce fear, anxiety, and stress in boarding dogs. Together, Dom and Fred unpack how luxury-style bedding, pressure-based comfort, and smart enrichment bundling are helping facilities improve dog wellbeing, increase customer retention, and unlock new revenue streams — often with minimal additional labour. In this episode, you’ll discover: Comfort as the Missing Enrichment Pillar – Why touch and pressure-based comfort plays a major role in reducing stress and anxiety. Design for Luxury, Proven for Profit – How premium bedding and comfort upgrades create powerful upsell opportunities. Bundling for Bigger Returns – Why using comfort items as anchor upgrades dramatically increases package value. Near-Zero Labour Enrichment – How comfort-driven upgrades increase perceived value without increasing staffing pressure. Retention Through Experience – Why facilities using luxury comfort environments are holding onto clients longer and defending against competition. Huge hanks to my awesome guest Fred Silber for sharing his knowledge. Find out more about Pet Theraputics by going to PetTheraputics.net Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the next big Barkleigh event is the PB & D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights [00:51] – Dom opens the episode with a lesson from The Apprentice, and why business owners must stop confusing activity with achievement.[07:16] – Dom challenges listeners to focus on the high-impact activities that truly move their business forward.[10:21] – Dog News: Westminster Best in Show inspires creative marketing and user-generated content ideas for daycare owners.[12:28] – Meet Fred Silber and the growing concept of comfort-driven enrichment in pet care.[13:12] – Why the sense of touch is often overlooked, and how pressure-based comfort helps reduce fear and anxiety.[14:17] – Luxury bedding bundles, upgrade packages, and the real-world profitability operators are seeing.[17:25] – The science behind leaning, compression, and why dogs naturally seek supported resting environments.[21:17] – Senior dogs, anxious dogs, and creating comfort solutions for different behavioural and physical needs.[25:39] – Near-zero labour enrichment and how comfort upgrades improve guest experience without adding staff workload.[30:30] – Selfie stations, front-desk sales opportunities, and using comfort products to drive client engagement and retention. Huge thanks to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Do you have a business idea sitting in your head, half-built in notebooks, daydreams, and late-night conversations? Have you ever wondered what actually separates a pet business that gets funded, built, and launched from one that stays stuck in planning limbo? And what if a business plan wasn’t just a box-ticking exercise for the bank… but a tool to clarify your vision, your values, and the business you really want to build? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson sits down with Claire Pickens, founder of Clarity Group, to unpack the surprisingly personal, practical, and often misunderstood world of business planning for pet care businesses. Claire has spent three decades inside the animal industry — as an employee, owner, executive, and now as the go-to specialist helping pet resort and veterinary entrepreneurs turn ideas into fully-formed, fundable, future-proof business plans. Together, Dom and Claire break down what actually goes into a strong plan, why most owners rush this stage, and how writing things down now can save years of expensive mistakes later. In this episode, you’ll discover: Business Plans That Keep You Honest – Why writing your vision down matters long after the bank has said yes. From Passion to Paper – How to turn scattered ideas into a clear, logical plan investors can trust. Small Business at Heart – Why even large-scale operators succeed by thinking in small-business detail. Eight Steps to Clarity – The simple framework Claire uses to structure every successful plan. De-risking the Dream – How market research, staffing, operations, and projections protect you from costly surprises. Thanks to my awesome guest Claire Pickens for sharing her wisdom. Find out more about Claires services by going to SmallBusinessDreams.com Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the next big Barkleigh event is the PB & D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights: [00:51] – Dom sets the scene and introduces why business planning is the missing step for many pet entrepreneurs.[02:30] – A Town Farm renovation story — and the powerful business analogy of clearing space before you can build something new.[09:30] – Why chasing too many projects at once leads to overwhelm, and how deleting before adding creates momentum.[14:40] – Meet Claire Pickens: three decades in animal care, from barn work to executive leadership to business planning.[17:30] – Why experienced executives are now entering pet care — and the fresh thinking they’re bringing with them.[25:05] – The real purpose of a business plan — and why the numbers aren’t the most important part.[30:12] – Claire’s eight-step planning process, from elevator pitch to market analysis to financial projections.[33:39] – The question most owners never ask: how many people do you actually want to manage?[38:00] – Hidden surprises in insurance, utilities, staffing, and emotional client management — and why planning exposes them early.[41:00] – How Claire turns years of scattered ideas into a bank-ready, 20–30 page plan in under 60 days. Huge thanks to our amazing show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Does your pet facility smell similar to most others… like nothing in particular? Or worse, have you become nose-blind to something your clients notice the second they walk in? Did you know scenting wasn’t just about odour control…but one of the simplest ways to create a high-value, premium brand experience? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson sits down with Kevin Rhodes from Air Essentials to explore one of the most overlooked elements of experiential marketing in pet care: scent. And we don’t mean scent work, we mean how your facility actually smells. Kevin has spent nearly a decade working with luxury hotels, resorts, and now pet boarding facilities, helping those businesses eliminate odours, create instant positive first impressions, and build memorable brand environments through professional scenting systems. In this conversation, Dom and Kevin unpack why pet facilities often become nose-blind to their own environment, how scent links directly to memory and emotional recall, and why top hospitality brands treat smell as part of their brand identity, not an afterthought. They dive into odour mitigation, branded signature scents, seasonal scenting, anxiety-reducing pet-safe fragrances, and how facilities are quietly using scent to increase perceived value, client trust, and repeat bookings. In this episode, you’ll discover: Odour vs Experience – Why scent solves hygiene and brand perception at the same time. First Impressions That Last – How smell links to memory, emotion, and instant trust. Blind Spots in Your Facility – Why facility owners miss what clients notice the moment they walk in. Signature & Seasonal Scents – How luxury brands use scent to build identity and keep experiences fresh. Premium Perception – Why a clean, consistent scent quietly signals care, quality, and value. Thanks to my awesome guest Kevin Rhodes for sharing his wisdom. Find out more about AirEssentials by going to AirEssentials.com Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the next big Barkleigh event is the PB & D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights: [00:51] – Dom introduces the episode and explains why scent is one of the most overlooked opportunities in pet care.[02:07] – A personal update from Dom on why focus and clarity matter when building a business that stands out.[07:30] – Dog news: the rise of wellness in pet care, and what modern pet parents are willing to pay more for.[11:30] – Meet Kevin Rhodes from Air Essentials — the man helping luxury hotels and now pet boarding facilities that want to smell as good as they look.[13:30] – Why even clean facilities can suffer from hidden odour problems, and how nose-blindness catches most owners out.[14:53] – How scent links directly to memory and emotional recall, and why first impressions are formed in seconds.[17:43] – Why plug-ins, sprays, and candles don’t solve the real issue, and what professional scenting systems do differently.[19:49] – Signature scents, seasonal aromas, and how luxury brands use smell to build identity and recognition.[28:30] – The study showing dogs prefer certain scents, and how specific fragrances can reduce anxiety in pet environments.[38:00] – Disnifying, “five-sensing” environments, and why scent is the heavyweight champion of premium experience design. Huge thanks to our amazing show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Are you still running a “play all day” daycare and wondering why some dogs struggle, staff burn out, and profit stays tight? Do you want to add enrichment… but feel like it will be complicated, expensive, or hard to execute? And what does good enrichment actually look like when it’s done properly — for the dogs, the staff, and the business? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson  sits down with Jess Okon from Blue Nine Pet Products for a wide-ranging, packed conversation on where pet care enrichment is heading, and why it’s fast becoming the defining factor between average daycares and premium facilities. Jess shares real-world experience from managing high-volume daycares, building boarding and training departments, and working with facilities across the country. Together, Dom and Jess unpack how enrichment has evolved from simply “letting dogs play” into structured brain work, smaller groups, calmer environments, and personalised dog experiences — and why clients are increasingly willing to pay for exactly that. They dive in to understanding every individual pet’s preferences, simple enrichment ideas that cost almost nothing to pull off, and why mental stimulation beats endless physical exercise every time. In this episode, you’ll discover: Play-All-Day vs Structured Enrichment – Why the old daycare model fails many dogs, and what replaces it. Brain Work Beats Burnout – How thinking, problem-solving, and calm activities create happier, easier dogs. Interviewing the Dog in Front of You – Why understanding individual preferences unlocks better enrichment. Simple Enrichment That Works – How to improve dog experiences without expensive equipment or complex plans. The Future of Daycare – Why enrichment-led facilities are becoming the new industry standard. Thanks to my awesome guest Jess Okon for sharing her wisdom. Find out more about Blue9’s amazing products by going to Blue9.com Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the next big Barkleigh event is the PB&D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights [00:51] – Dom checks in from Austin and reflects on his time aboard the Barclay Pet Pro Cruise.[09:28] – Live from the Barclay Pet Pro Cruise: attendees share their takeaways on marketing systems, pricing confidence, and introducing good-better-best packages to drive profit. [13:51] – Meet Jess Okon: from grooming and high-volume daycare management to shaping enrichment thinking at Blue Nine.[21:16] – The shift from “play all day” daycare to structured brain-first enrichment, and why thinking beats exhausting.[22:30] – How enrichment improves behaviour, staff engagement, and client trust — all at the same time.[25:39] – Teaching dogs to problem-solve and communicate, and how simple brain work creates calmer facilities.[28:30] – Simple enrichment ideas that cost very little, but dramatically improve the dog’s day.[33:30] – Why smaller groups, rest cycles, and rotation matter more than adding new equipment.[36:30] – Interviewing the dog in front of you, and tailoring enrichment to individual needs rather than breed stereotypes.[40:30] – Using enrichment products and add-ons to increase profits, without adding more dogs or more stress. Huge thanks to our fantastic show sponsors Canine Lab Testing.You can learn more about their fast, reliable parasite testing solutions at:www.caninelabtesting.com

Do you want to grow your business…without having to cram more dogs into your facility? Are you clear on what business you’re actually in — or are you still pricing your services like everyone else? And what does premium positioning really look like when it’s done properly? In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson records while aboard the Barclay Pet Pro Cruise and shares a powerful, practical interview with Kim Buchanan, owner of Fetch Dog Resort in Indianapolis and one of Dom’s Elite Mastermind members. Kim has been in the industry for nearly 20 years, and instead of scaling her business simply by admitting as many dogs as she could into her facility, she’s built a deliberately small, premium, hospitality-led business that continues to grow by increasing value, deepening relationships with her ever-satisfied client base, and charging accordingly for her top-of-the-range services. In this conversation, Kim walks through her journey from working in marketing into opening her own dog daycare, the hard lessons she learned along the way, and how enrichment, memberships, and customer experience have become the backbone of her growth strategy – and why it should be the same for you. In this episode, you’ll discover: Value vs Volume – Why Kim chose to build a “high-end steakhouse” instead of a McDonald’s-style daycare. What Business Are You Really In? – How shifting from “dog daycare” to hospitality changes pricing, perception, and profit. Enrichment as a Growth Lever – How structured enrichment unlocked new revenue without adding capacity. Memberships That Aren’t Discounts in Disguise– How Kim rolled out tiered memberships, price increases, and higher-value services at the same time. Customer Appreciation That Pays Back – Why gifts, gestures, and hospitality drive loyalty far more than discounting your services. Thanks to Kim Buchanan for sharing her inspirational story. Check out Kim’s facility by going to Fetch Dog Resort.com Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the next big Barkleigh event is the PB & D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights: [00:51] – Dom checks in live from the Barclay Pet Pro Cruise and sets the scene for this week’s episode.[04:30] – Why growth in 2026 must start with clarity, if you don’t know where your business is headed you won’t go anywhere.[06:20] – Dog news: the rescue dog story that highlights the power of scent work and giving second chances.[09:24] – Why partnering with local rescues builds goodwill, visibility, and long-term trust with your clients.[10:00] – Meet Kim Buchanan: nearly 20 years in business and a deliberate decision to stay small.[16:08] – “What business are you really in?” — daycare vs hospitality vs wellness and why you need to be clear about your identity.[18:22] – Why premium positioning protects you from competition and price wars, not to mention making things easier around the facility.[23:29] – Customer appreciation strategies that drive loyalty without discounting.[26:38] – How Kim managed to roll out Enrich U, memberships, and price increases all at the same time without giving her clients whiplash.[34:00] – From integral operator to sit-back CEO: the importance of building a team that allows real growth to happen without taking up all of your precious time.

Do you feel fired up in January… then somehow end up repeating the same harmful patterns by March? Are you working harder every year, but not always seeing that effort translate into momentum and profitability? And what are the most switched-on pet business owners actually doing differently as they head into 2026? In this New Year’s Eve episode, host Dom Hodgson reflects on the close of 2025 and opens the door on the Elite Mastermind, sharing real, unfiltered lessons from experienced pet business owners who are actively shaping what their next year looks like rather than blindly hoping it turns out better than the last. You’ll hear directly from Elite members as they talk through the biggest lessons they’re carrying into 2026, the habits and decisions they’re deliberately leaving behind, and the changes they wish they’d made sooner.  Plus, Dom breaks down his own biggest takeaways from 2025, including why enrichment crossed the line from “add-on” to business model, how delegation finally removed him as the bottleneck, and why recurring revenue and continuity remain non-negotiable for calmer, more profitable businesses. In this episode, you’ll discover: Why Annual Goals Fall Apart – And how Elite owners use 90-day planning to keep momentum rolling. When Enrichment Becomes the Model – How enrichment stopped being a side offering and became the commercial engine. Who, Not How – Why delegation and bandwidth are the real growth unlock for overwhelmed owners. The Real Staffing Issue – How unclear standards and soft leadership create most people problems. The Power of Continuity – Why memberships, retainers, and recurring revenue reduce stress and panic selling. Huge thanks to my Elite Mastermind members for sharing their big lessons from 2025. Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin! Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Episode Highlights [00:51] – Dom introduces the episode on New Year’s Eve and explains why January is really just the start of another quarter.[03:07] – Why Elite owners plan in 90-day sprints instead of relying on bulky annual resolutions.[05:43] – When enrichment crossed the line from “add-on” to a core business model you can’t afford to be left behind on.[07:05] – The “Who Not How” lesson that removed Dom as the bottleneck in his own business.[09:11] – Why most staffing problems are actually leadership system problems.[11:29] – How memberships and continuity stabilise cash flow and reduce daily stress.[13:43] – Why investing in yourself often unlocks the next level of growth.[18:51] – Elite members share the lessons they’re taking into 2026 — and what they’re leaving behind.[24:13] – Confidence, pricing, delegation, and finally doing the hard things sooner rather than later.[42:21] – Dom’s New Year sign-off and setting the tone for a stronger, more intentional 2026. Huge thanks once again to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Are you sitting on an untapped revenue stream inside your dog daycare… and barely touching it? Do you understand that enrichment is important, but struggle with structure, consistency, staff buy-in, or selling it confidently? And what actually happens when enrichment stops being “a nice extra” and becomes a core part of how your business runs? In this milestone 100th episode, host Dom Hodgson delivers a Christmas special based around the untapped power of enrichment, using three real-world case studies of Enrich University members who are using the tools Dom is supplying to transform their facilities, their teams, and their bottom line. You’ll hear directly from Sarah, Stefani, and Kelli, three dog daycare owners at different stages of their journey, all using the same enrichment framework and and each getting eye-opening, jaw-dropping results. The three owners we hear from have been able to turn every-day enrichment into a fully marketed, story-driven programme that drives consistent sales, improves dog behaviours and staff morale, provides structure and simplicity instead of complex chaos, and most importantly gives clients a reason to keep coming back, even during the quieter months of the year. Plus, if your ticket to the first ever Pet Boarding and Daycare Cruise is still languishing in your online basket, Dom includes quick-fire reflections from the kick-ass pet resort owners from across the US who attended a private event back in October who are eyeing up retainers, memberships, prepayment, and premium positioning for their facilities in 2026. In this episode, you’ll discover: From Ideas to Execution – Why most enrichment fails at the planning stage, and how structure changes everything Selling Without the Awkwardness – How story-driven enrichment makes upsells feel natural, not pushy What Real Growth Looks Like – How facilities are seeing 40%, 200%, and even 3× increases by monetising enrichment correctly. Staff Buy-In & Better Dogs – Why structured enrichment improves behaviour, morale, and day-to-day calm Why Enrichment Isn’t “Optional” Anymore – And why 2026 will widen the gap between facilities who do this well… and those who don’t. Huge thanks to this week’s awesome guests Stefani Cotton, Sarah Stevens and Kelli McEntire. If you want to make enrichment the foundation stone of your progress next year then join Kelli, Stefani and Sarah inside Enrich University now. Click here to enroll Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin! Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Episode Highlights [00:51] – Dom introduces Episode 100 and explains why many owners are still very much “on the tools” this Christmas week.[04:19] – Why enrichment remains the biggest untapped growth opportunity for dog daycares heading into 2026.[08:13] – Sarah Stevens on having plenty of enrichment ideas… but no structure, no plan, and constant catch-up.[13:07] – Stefani Cotton on the shift from passive enrichment to a fully marketed, story-driven programme.[18:57] – Kelli McIntyre on launching Enrich U alongside a brand-new facility — and scaling up from day one.[20:02] – Why around 50% of clients now regularly buy enrichment add-ons — and what that does to cash flow.[24:18] – Sponsor spotlight: Canine Lab Testing and protecting facilities from hidden parasite risk.[29:23] – Live bootcamp reflections: pricing confidence, retainers, and uncovering hidden revenue inside existing clients.[33:49] – Why paper-and-ink newsletters still resonate with clients, and how you’re missing a trick if you’re doing online-only outreach.[45:04] – Dom signs off Episode 100 with a Christmas message –  and sets the tone for a stronger, smarter 2026. Huge thanks to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

What happens when you stop trying to serve everyone and instead build a business around a very specific kind of pet owner? Do you assume cats are “easy,” independent, or somehow less demanding than dogs — and could that assumption be costing your business a huge opportunity? And what does it really take to build a profitable, respected, expert-led business in a niche most of the industry still overlooks? In this week’s episode, host Dom Hodgson sits down with Lynn Paolillo, founder of Catnaps Cattery and one of the most respected voices in feline grooming and care. Lynn shares her full business journey as well as discussing niching down, becoming the expert, and building a business that attracts the right clients, not just more clients. Lynn explains why cats are often misunderstood, why cat owners behave differently from dog owners, and how positioning yourself as a specialist transforms everything from pricing to loyalty to referrals. You’ll also hear how Lynn uses education-led marketing, Google search, content, and social media (including a TikTok account with millions of views) to normalise cat grooming, solve real owner problems, and build a snowballing client base that markets the business for her. Plus, there’s news of both the dog and Dom varieties, covering both the importance of keeping your clients engaged between visits and the latest updates from the coaching trenches. In this episode, you’ll discover: Why Niching Wins – How going cat-only helped Lynn stand out, charge properly, and build authority fast. Expert Positioning in Action – How Lynn became the obvious choice for cat owners looking for real answers to their questions. The Google Strategy – Why SEO, education-led content, and search intent outperform generic ads. Client Snowball Effect – How loyal, educated clients become your best sales team. The Untapped Cat Market – Why feline care is still wildly underserved — and ripe with opportunity. Huge thanks to this week’s awesome guest. To find out more about Lynn go to CatNapsCattery Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin! Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Episode Highlights: [00:51] – Dom introduces the episode and previews a deep dive into cat care, specialisation, and premium positioning.[03:14] – Dog News: PETA’s proposed dog-walking law — and how to turn stories like this into daycare and enrichment sales.[08:53] – Dom explains why businesses with values, opinions, and a backbone win better clients.[16:59] – Meet Lynn Paolillo: cat-only groomer, boarding business owner, educator, and industry authority.[18:28] – Lynn’s origin story: from dog grooming to discovering the untapped world of professional cat care.[21:36] – Why combining grooming and boarding makes businesses stronger and more profitable.[24:14] – How grooming improves animal welfare — and why groomers are the “eyes in the field” for vets.[27:00] – The biggest difference between dogs and cats: socialization, handling, and hidden stress.[30:32] – How Lynn attracts clients using Google, SEO, and “They Ask, You Answer” content.[47:11] – TikTok, luck, authority, and how one video unlocked millions of views — without chasing trends.

Are you unknowingly sitting on a December sales opportunity that could carry your business into 2026? Do you have a plan to turn one-time holiday boarders into long-term, multi-service, high-value clients? Curious as to how gifting your clients can trigger a wave of upsells, future bookings, and repeat spending? In this week’s episode, Dom breaks down why December is one of the richest selling seasons of the year, and why most pet care businesses barely scratch the surface. You’ll learn how to use the many themed days of December (including Christmas Card day and re-gifting day) as strategic sales levers… and how reciprocity can turn a simple gift into a profitable surge of client spending. Dom also recaps the most recent UK Elite Mastermind meeting, sharing how owners uncover their biggest business blockers, confront uncomfortable truths, and build 90-day plans that create real momentum. And finally, he previews the upcoming Barkleigh Pet Pro Cruise, the very first of its kind, where he’ll be running hotseats, clarity coaching, and a “mini mastermind at sea.” If you want to kick-off 2026 in style, then now is the time to book your cabin!  In this episode, you’ll discover: The December Advantage – Why clients are already in a buying mindset and how to turn festive traffic into future revenue. The Reciprocity Effect – How gifting creates wow moments, deeper loyalty, and increased spending. Mastermind Mechanics – How wins, challenges, and hotseats help owners identify the one big thing holding the business back. The Big Thing Principle – Why facing uncomfortable issues now is the key to accelerating growth in 2026. Turning Seasonal Bumps into Long-Term Wins – How to convert first-time holiday clients into repeat, multi-service customers. Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin! Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Episode Highlights: [00:51] – Dom previews the episode and explains why December is one of the richest selling windows of the year.[04:00] – Dog News: The top literary-inspired pet names of 2025—and how to turn dog names into easy, client-curated content.[08:08] – Dom recaps the Elite Mastermind: wins, challenges, hotseats, and how members identify their biggest blockers.[12:12] – The uncomfortable truth: growth often requires tackling the problem you’ve been avoiding.[16:59] – Dom’s challenge to listeners: identify the one big issue you’re ignoring and write it down… then fix it, obviously.[20:44] – Pour yourself a cup of tea and find out what you can learn from the England Cricket Team’s disastrous (at the time of recording) Ashes campaign.[26:34] – What to expect from the first-ever Barkleigh Pet Pro Cruise, including onboard hotseats and interactive coaching.[31:10] – Why December is more important than other popular holidays for retailers and dog daycares alike.[34:37] – The importance of giving gifts to your clients not just at Christmas, and not just when you want them to buy stuff from you.[36:39] – How to capitalise on the first-time clients that the holiday season offers up, and turn them into weekly regulars. Huge thanks to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Ever thought about writing a book to elevate your authority… but convinced yourself you’re “not ready”? Wondering how a simple paper-and-ink asset can transform your marketing, attract affluent clients, and position your facility miles ahead of the competition? And did you get a copy of Mission Enrich, Dom’s brand-new business parable that launched at the Hershey Expo and is already pulling in glowing reviews? In this week’s episode, host Dom Hodgson gives you an exclusive, behind-the-scenes look at his tenth book — Mission Enrich — and breaks down why book-writing is one of the smartest strategic moves any dog daycare or pet resort owner can make.  Dom explains how creating a book becomes a 24/7 salesperson for your business, why affluent dog owners gravitate toward experts with published works, and how a well-written book instantly elevates your perceived expertise in a way social media never will. He also talks openly about the creative challenges of moving from “how-to” books to story-driven content and why stepping outside your comfort zone is the gateway to bigger opportunities. You’ll also hear Dom read the full preface and opening chapter of Mission Enrich, plus he takes a look at a few Amazon reviews from early readers who’ve already put the book into action. In this episode, you’ll discover: Why Write a Book? – The overlooked marketing power of a published book and why it instantly elevates your status. The Spirit of Canis – A first-ever audio preview of Dom’s new parable Mission Enrich and the ancient bond it explores. Expert Positioning for Pet Pros – How a book becomes your business card, your authority signal, and your most persuasive sales tool. Standing Out in a Crowded Market – Why affluent dog owners seek out the experts… and how a book makes you the obvious choice. Comfort Zones Block Creativity – What Dom learned moving from how-to books to story-driven writing — and why growth feels uncomfortable. Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin! Grab a copy of Dom’s latest book Mission ENRICH by clicking here now Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Episode Highlights: [00:51] – Dom previews upcoming guests and sets the stage for this week’s big topic: his brand-new book Mission Enrich. [05:04] – Why book-writing is one of the most powerful “expert enhancers” a pet business owner can create.[06:30] – Dog News returns: posh dog names, origin stories, and how they inspire user-generated content.[12:20] – Live from Hershey: Alison Stroud on growth, team development, and expo takeaways.[19:37] – Dom introduces Mission Enrich — his first story-based book — and shares the creative challenge of writing it. [22:20] – How books act as a 24/7 salesperson, helping you attract affluent, high-value clients without social media burnout.[28:13] – AUDIO EXCLUSIVE: Dom reads the full Preface and Chapter One of Mission Enrich.[33:05] – Meet Amy, a passionate dog daycare owner who does her very best for the dogs but is still struggling to keep the doors open, sound familiar to anyone?[43:21] – Dom previews his sessions on the January Pet Pro Cruise and invites listeners to join him at sea.[47:24] – Final reminders: where to get the book, where to read the December magazine, and what’s coming up next week.

Are you staring down Black Friday wondering whether you should run a promo… cut a price… add a bonus… or avoid the whole thing entirely? Ever felt the pressure to “join in” with what other people are doing even when you’re not sure if it will help or harm your business? And want to know EXACTLY how smart daycare and pet resort owners use Black Friday to generate revenue and lock in long-term clients — without discounting themselves into oblivion? In this week’s episode, host Dom Hodgson delivers a Black Friday masterclass, sharing how pet care businesses can approach one of the biggest buying weekends of the year without blowing up their margins or creating a January cashflow hangover. Dom explains the psychology behind Black Friday, the history behind the hype, and the simple maths that proves you shouldn’t blindly slash prices on services you already sell easily. Instead, he shows you how to structure offers that add value, increase long-term spending, and act as cost-effective client acquisition tools. You’ll also hear from a whole host of Hershey Expo attendees, who share their struggles, breakthroughs, enrichment wins, and their opinion on why expos like this are the spark that keeps owners motivated heading into the busiest season of the year. In this episode, you’ll discover: The Real Purpose of Black Friday – Why it exists, how it works psychologically, and why pet services must approach it differently than retail. How to Avoid Margin Meltdowns – The financial traps most daycare owners fall into — and Dom’s rule for deciding what not to discount. Value-Add Vs. Price-Cut – Why bundling slow-selling services beats discounting high-demand ones. Lifetime Value 101 – How to calculate whether a Black Friday offer is worth it based on long-term client spending. Segmenting Your List for Maximum Profit – Why you should run different offers for new clients and existing clients. Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow Episode Highlights: [04:38] – Dom opens his Black Friday Tip Sheet and explains why pet care businesses must approach the weekend differently than retailers. [05:34] – The history of Black Friday and why the “in the black” myth still drives consumer behaviour. [06:39] – The discount dilemma: why selling more at lower margins often leaves owners earning less. [07:49] – A personal story: how Dom once pre-sold services to fix a cashflow gap — and regretted it later. [13:55] – Hershey attendee interviews: what owners are struggling with, what they’re learning, and why enrichment sells.[27:00] – Facility owners share how expos “refresh” them, spark ideas, and wake up stagnant teams.[32:30] – Dom explains the true cost of acquiring a customer — and why Black Friday can be a strategic acquisition tool. [36:37] – Why it’s worth losing money on the first sale if the long-term value outweighs it. [38:30] – How to use Black Friday to surface premium pet parents with a high-end service bundle. [39:06] – The enrichment economy: why selling more to existing clients reduces your need for new ones. [40:30] – Dom’s back-of-a-napkin Black Friday plan — simple, fast, and massively profitable.  If you want clarity, confidence, and a Black Friday plan that actually strengthens your pet business — this episode is where to start.

Did you miss the Hershey expo and now you’re wondering what game-changing ideas you didn’t hear? Curious why so many facility owners come back from the Pet Boarding & Daycare Expo fired up, focused, and ready to overhaul their pricing? And want to know about your first opportunity to make up for missing Hershey? Hint: it’ll have you cruising into 2026… In this week’s episode, host Dom Hodgson returns from the 2025 Pet Boarding & Daycare Expo in Hershey with a full debrief of his final U.S. event of the year. You’ll hear about the infectious energy, the game-changing lessons, and the biggest takeaways from Dom’s packed sessions, including a live clip from his presentation The Price Is Right, where he breaks down why under-charging is the silent killer in most facilities and how owners across the U.S. are raising rates without losing clients. Dom also shares what he learned from fellow speakers like long-time friend of the podcast Eve Molzhon, whose leadership session had owners rethinking how they support, develop, and empower their teams.  After the Hershey recap, Dom sits down with Denise Heroux to reveal details on the upcoming (first ever) Pet Boarding & Daycare Cruise — an intimate, education-first event taking place in January where Dom will spill ALL of his pet biz secrets that have made millions of extra dollars for owners across the world. In this episode, you’ll discover: Hershey Highlights – The biggest lessons, themes, and “aha” moments from this year’s Expo. The Pricing Wake-Up Call – Why the industry must stop apologising for charging properly — and how smart owners are doing it. Leadership That Works – Insights from Eve Molzhon’s session on accountability, clarity, and team support. From the Expo Hall to High Seas – How the upcoming cruise offers deeper, slower, more connected learning. What’s Next – Dom’s upcoming presentations, book launches, and plans for a blockbuster 2026. To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Huge thanks to this week’s special guests Eve Molzhon.To find out more about the Dog Handler Academy go to DHA Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com. Episode Highlights: [00:51] – Dom lands back from Hershey: the atmosphere, the turnout, and what made this year’s expo so strong.[05:27] – Live audio from The Price Is Right presentation — Dom’s breakdown of premium pricing in today’s market.[07:05] – Real examples of owners who doubled prices, upgraded clients, and carved out premium positions.[12:40] – Dom’s chat with Eve Molzhon on authentic leadership and why accountability creates confidence.[14:25] – How Hershey acts as a reset button for owners — inspiration, clarity, and connection.[20:58] – What Eve has planned for her facility and the amazing Dog Handler Academy in 2026.[26:42] – Why smart daycare owners prioritise continued education — and Dom announces the 2026 Pet Boarding & Daycare Expo West in Phoenix (May 25–28).[28:00] – Secondary segment: Denise Heroux joins Dom to preview the inaugural Pet Boarding & Daycare Cruise.[30:07] – What makes cruise-based learning different from expo-based education.[40:40] – The Western Caribbean itinerary, the speaker lineup, and the first-timer experience.[50:50] – Dom’s final notes on Hershey, the cruise, and the launch of Mission Enrich. This episode is your full backstage pass to the biggest event in the industry — and a look at what’s coming next as the pet care world sets sail in January. Huge thanks to our show sponsors Canine Lab Testing, you can find out more about their amazing services here: https://www.caninelabtesting.com

Ever wondered what happens when you stop trying to serve everyone and start building a business around what you love most? Are you anxious that there aren’t enough clients in your niche to make it profitable? Then do you want to hear how two home boarders in Lancashire turned their passion for sighthounds into a thriving brand—and soon, a franchise? In this week’s episode, host Dom Hodgson catches up with Maria and Pete Yarnold of The Sighthound Savoy, two long-time coaching clients who’ve built one of the most unique and fast-growing home boarding businesses in the UK. They reveal how they went from generalist dog walkers to premium, breed-specific boarders, creating a luxury experience designed entirely for sighthounds—and how that clarity has transformed their profits, lifestyle, and impact. Dom and the Yarnolds break down the entire journey: from raising prices and launching a paper-and-ink newsletter to developing their “Hound Pounds” loyalty system, themed marketing campaigns, and 80+ weeks of consistent email storytelling. You’ll also hear how their next chapter—The Sighthound Savoy Franchise—was born, and how they’re preparing to share their proven model with passionate dog lovers across the UK. In this episode, you’ll discover: The Power of Niching – Why narrowing your focus can open up bigger opportunities than you ever imagined. From Walking to Wowing – How Maria and Pete built a premium experience for sighthounds (and their humans). Paper & Personality – How newsletters, storytelling, and “Hound Pounds” created lifelong loyalty. Rhythm & Accountability – How coaching, 90-day sprints, and community helped them scale sustainably. Franchise Foundations – The behind-the-scenes look at launching a breed-specific boarding brand. Huge thanks to this week’s special guests Maria and Pete Yanrold. To find out more about the Sighthound Savoy go to SighthoundSavoy Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, the trade show at the Pet Boarding and Daycare Expo in Hershey PA starts today! (Wenesday 12th November) Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Dom checks in from the Pet Boarding & Daycare Expo in Hershey with Tim Jackson to discuss expo prep, presentations, and the debut of Mission Enrich.[07:00] – Dom previews his speaking sessions and the launch of his new business parable.[12:32] – Sponsor Spotlight: Canine Lab Testing — the fast, reliable parasite testing solution for safe facilities.[13:35] – Meet Maria and Pete Yarnold, owners of The Sighthound Savoy in Accrington, Lancashire.[15:46] – How Maria left teaching at 47 to start walking dogs—and why Pete joined the business during lockdown.[17:46] – Their first steps in Dom’s coaching world and how premium pricing, paper marketing, and niching changed everything.[21:12] – The rebrand story: from Your Fairy Dog Mother to The Sighthound Savoy.[27:41] – How a typo led to their unforgettable new name—and a total brand transformation.[31:18] – Behind the scenes of “Hound Pounds,” themed newsletters, and luxury services.[36:53] – The power of coaching, accountability, and the Elite Mastermind community.[40:05] – What goes into building a franchise system—the legal setup, ops manual, and lead magnet strategy.[47:03] – Maria and Pete’s final thoughts on building a business you love—and helping others do the same.

What happens when you redesign your facility around how dogs actually think, feel, and learn? Could the answer to your staffing stress and client fatigue be hiding in something as simple as a scented wall or a quiet space? And how are the smartest daycare owners using enrichment to raise prices, reduce chaos, and create happier dogs and teams? In this week’s episode, host Dom Hodgson sits down with Diamond coaching client Mikayla Cavaness of Fetching Pet Company—a daycare owner who’s reimagining every inch of her facility around enrichment, sensory design, and calming energy. Mikayla reveals how she built an immersive environment that engages dogs and delights clients, from textured anti-fatigue flooring and adjustable lighting to her now-famous scented wall that both dogs and owners love.  You’ll also hear from Sean Felty of Next Tree Strategies, who shares how his Labour Lens system helps owners keep staffing costs under control during busy seasons, and from industry leader Teija Heikkilä, who explains why events like the Pet Boarding & Daycare Expo are the ultimate breeding ground for breakthrough moments. Finally, Dom reflects on the “Sliding Doors” moments that change everything—from an offside call in the play-off final at Wembley to the one decision that could transform your business this year: showing up at Hershey. In this episode, you’ll discover: Enrichment Reimagined – How Mikayla Cavaness redesigned her daycare to engage every sense—and charge premium prices. Smart Staffing Solutions – Sean Felty’s data-driven Labour Lens system that keeps profits protected through every seasonal swing. The Sliding Doors Effect – Why a single decision—like attending an expo—can completely change your business trajectory. Calmer Dogs, Happier Teams – How sensory environments and structured enrichment reduce conflict and burnout. Hershey Expo Highlights – The can’t-miss sessions, speakers, and networking opportunities waiting for you this November. Huge thanks to this week’s special guests Sean Felty and Mikayla Cavaness. You can find out more about Seans Labor cost calculator by going to NextTreeStrategies. You can check out Mikayla’s amazing facility by going to FetchingPet.com Special thanks to our amazing show sponsor Canine Labs Testing. To keep your facility clean and parasite free go to CanineLabsTesting.com Remember, we are less than one week away from Pet Boarding and Daycare Expo in Hershey PA. Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Dom previews the upcoming Hershey Expo and its packed schedule of classes, trade shows, and keynotes.[04:37] – Teija Heikkilä shares why attending expos is essential for growth, networking, and long-term success.[06:50] – Dom’s “Sliding Doors” story: how small decisions create massive business breakthroughs.[10:33] – The Sunderland offside moment that changed everything—and what it teaches about momentum.[15:51] – Sean Felty from Next Tree Strategies reveals how to staff to volume and eliminate profit leaks.[21:40] – The Labour Lens advantage: daily tracking and data-driven decisions that boost profitability.[27:25] – Mikayla Cavaness joins Dom to share how she built a fully enrichment-based facility.[29:29] – The scented-wall story: a sensory feature that wows clients and calms dogs.[32:42] – How enrichment design—from flooring to lighting—creates a safer, more profitable environment.[35:01] – Mikayla’s premium-tier model ($59 and $75 days) that increased revenue and staff satisfaction.[38:00] – Dom’s final rallying cry: why the Hershey Expo could be your sliding-doors moment.[41:41] – Speaker Showcase: Hear from Hershey speakers Claire Cronin, Eve Molzhon, Adia Washington, and Sean Felty, as they preview their upcoming sessions and share what to expect at the industry’s biggest event. Huge thanks to our show sponsors Canine Lab Testing, you can find out more about their amazing services here: https://www.caninelabtesting.com

Is your social media actually driving new clients to your facility or is it just collecting likes? Still relying on a single tactic like Google Ads and wondering why your marketing results have stalled? Curious how AI and authentic storytelling are reshaping how pet resorts attract and convert clients in 2025? In this episode, Dom Hodgson sits down with Juls Scores and Candace Collins from Pet Resort Marketing to unpack the biggest opportunities (and mistakes) pet care businesses can make online. They discuss the danger of putting all your eggs in one digital basket and the new power of paid social and storytelling as Juls and Candace share practical strategies for building a cohesive, full-funnel marketing plan that actually converts. They reveal how AI and social algorithms are changing buyer behaviour, why authenticity beats polish in 2025, and how you can use storytelling to connect with local dog owners on a deeper level. Plus, they share recent success stories—like a client who saw a 200% jump in conversions after rethinking their Meta strategy—and offer a sneak peek at what they’ll be teaching at the Hershey Expo. You’ll also hear from Rebecca Shipman of Barkleigh with another Expo preview, including speaker highlights, networking events, and tips for making the most of your trip to Hershey. In this episode, you’ll discover: Beyond Google Ads – Why a single marketing tactic isn’t enough and how to build a full-funnel strategy. Storytelling That Sells – How to use real people, pets, and stories to connect emotionally with clients. AI in Action – How artificial intelligence is reshaping SEO, social media, and search visibility. Social Media ROI – The new Meta campaign type driving direct reservations for pet resorts. Hershey Highlights – The must-see sessions and networking tips for this year’s Expo, direct from Rebecca. Huge thanks to this week’s special guests Juls and Candace. To find out more about how Pet Resort Marketing go to www.petbizsuite.com Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free! Remember, we are less than one month away from Pet Boarding and Daycare Expo in Hershey PA. Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Dom shares updates from his game-changing event in Baltimore and previews the Hershey Expo.[03:17] – Sponsor Spotlight: How to keep the pets in your facility safe and your clients happy with Canine Lab Testing[04:27] – Juls and Candace introduce themselves and their journey from design and sales to pet resort marketing.[12:23] – Common mistakes: overreliance on Google Ads, weak SEO, and lack of cohesive strategy.[14:30] – The rise of social media as a conversion platform—and how AI is transforming targeting.[16:30] – The three biggest social media mistakes pet resorts make: lack of storytelling, poor strategy, and no balance between selling and connection.[20:58] – How Pet Resort Marketing runs a digital audit and builds a personalised strategy for each facility.[25:10] – Success stories: record-breaking months after website redesigns and new Meta ad strategies.[31:10] – How testing, patience, and fine-tuning lead to long-term growth for Juls and Candace.[32:21] – How AI tools are changing SEO and helping pet resorts show up in ChatGPT searches.[34:00] – Why attending expos like Hershey keeps you ahead of trends and connected to the industry.[38:19] – Rebecca Shipman joins Dom to preview the Hershey Expo schedule, speakers, and networking opportunities.[46:07] – Final Expo reminders, registration details, and Dom’s closing thoughts from Maryland. This episode is packed with actionable marketing insights, success stories, and Expo inspiration—perfect for any pet resort owner who’s ready to modernise their marketing and make 2026 their most profitable year yet.

Want to know how to turn Halloween from a fun gimmick into a genuine profit booster? Curious what’s new at this year’s Hershey Expo—and which sessions you absolutely can’t afford to miss? Or wondering how to finally free yourself from the daily grind by building systems that sell for you 24/7? In this episode, host Dom Hodgson shares his Halloween promotional playbook, packed with proven campaigns you can run right now to boost bookings, fill playrooms, and keep your daycare buzzing through the holidays. Dom walks through the easy-to-use pain–agitate–solution formula that turns playful promotions into real, regular sales. But before all of that, Dom catches up with Rebecca Shipman from Barkleigh to preview the Pet Boarding & Daycare Expo in Hershey, including the must-see sessions, networking parties, luncheons, and keynotes that make it the biggest event in the industry. You’ll also hear from Austin and Lindsay of Pup Partners Software, who share how to master client communication from first contact to emergencies. Finally, Dom teams up again with Josh Hightower of PetBizSuite to discuss the single biggest game changer for your business: marketing systems that work around the clock. Josh reveals how automation can attract clients, nurture leads, and generate predictable sales – even while you’re off the clock. In this episode, you’ll discover: Halloween Goldmine – How to use playful, seasonal offers to spark engagement and drive sales. Pain–Agitate–Solution – The simple formula behind persuasive promotions that actually sell. Hershey Highlights – Inside scoop on the must-attend sessions, luncheons, and networking events. Systems That Sell – Why automating your marketing is the key to freedom, scalability, and growth. Predictable Profits – How a marketing flywheel can eliminate feast-and-famine revenue cycles. Huge thanks to this week’s special guest Josh Hightower from PetBizSuite CRM. To find out more about how PetBizSuite can help your business grow go to www.petbizsuite.com Remember, we are less than one month away from Pet Boarding and Daycare Expo in Hershey PA. Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks to Austin and Lindsey from Paw Partner Software for stopping by to share more about what he will be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Dom introduces this week’s spooky theme and explains why Halloween promotions should start early.[02:57] – Rebecca from Barkleigh shares what to expect at the upcoming Hershey Expo next month.[07:06] – The importance of networking, luncheons, and connecting with speakers and why the Expo is the best place for making new Pet Biz Pals.[11:19] – Austin and Lindsay from Pup Partners Software discuss client communication strategies.[12:05] – Dom’s Halloween marketing masterclass: how to turn the spooky season into easy, reliable sales.[17:27] – How to use the pain, agitation, and solution method to create powerful, emotionally investing offers.[21:58] – The truth about fear and resistance when raising prices or selling more boldly, and why you need to shake it off.[32:13] – Josh Hightower joins the show to talk about marketing systems that create business freedom and scalability.[36:07] – How predictable, repeatable sales remove stress, chaos, and uncertainty from your business.[42:59] – Dom wraps up with his final Hershey expo reminders and reveals where you need to go to secure your spot.

Do you ever feel like your marketing works one month – and then falls flat the next? Do you struggle work ‘on’ the business when you’re buried under the day-to-day of running your facility? Why do bookings, enquiries, and online engagement seem to happen in waves instead of a steady flow? In this episode, host Dom Hodgson digs into one of the most overlooked secrets of successful pet care businesses: the rhythm of communication. After a day packed with coaching calls, Dom noticed the same theme cropping up again and again: businesses losing momentum because they stopped doing the simple, consistent marketing activities that used to work. Dom breaks down how to build a predictable rhythm that keeps your daycare visible, your clients engaged, and your bookings consistent all year long.  You’ll also hear the latest dog news about an Italian city that’s introducing a dog tax (and how to turn stories like that into local PR gold), a special Hershey Expo preview, and an inspiring chat with Dom’s mastermind buddy Brian Durkin, who shares how masterminds help business owners focus, recharge, and grow faster. In this episode, you’ll discover: Marketing Rhythm – Why consistency beats creativity when it comes to long-term success. The Power of Planning – How to map out your promotions, emails, and campaigns in advance. Automation Advantage – Simple ways to keep your marketing running when you’re busy. Leadership Through Education – How showing up as a teacher builds trust and visibility in your community. The Mastermind Effect – Why taking time out of the business is the fastest way to grow it. Thanks to my friend Bryan Dirkin for his insights into the benefits of attending masterminds and coaching programs. Check Bryan out at MVPpro Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks also to Eve Molzhon who is speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to Barkleigh.com/shows  Episode Highlights: [00:51] – Dom previews next week’s Halloween promotion special.[03:14] – Dog News: Italian city introduces a “dog tax”—and how to turn similar stories into local marketing wins.[06:41] – Why local education and leadership make your daycare stand out from the rest.[09:36] – If Eve Molzhon’s Hershey preview doesn’t make you register for tickets, I’m not sure what will.[10:18] – Dom shares his end-of-year promotional planning process and how to map goals to actions.[12:43] – The recurring theme from client calls: losing momentum and rhythm in marketing.[15:23] – Why consistency builds trust, improves algorithms, and drives long-term results.[17:30] – Dom’s bespoke social media strategy: how to add storytelling and education to your posts.[19:34] – Why you need to show up in your clients’ inboxes every week—not just when you’re selling something big.[22:09] – Campaigns vs. Rhythm Marketing: how to move from bursts of activity to sustainable growth.[27:21] – Dom and Brian Durkin discuss masterminds, focus, and staying accountable.[34:22] – Dom’s tips for creating a marketing “heartbeat” that runs even when you’re underwater.[36:16] – How automation tools and content calendars keep your message alive year-round.[37:56] – Hershey Expo reminder: why attending helps you plan, price, and promote like a pro. This episode is a wake-up call for any pet business owner who’s tired of feast-and-famine marketing. Learn how to create a rhythm that keeps your marketing—and your business—moving forward every single week.

Are you coasting toward the holidays when you should be sprinting to the finish line? Worried you might be leaving money on the table in the busiest (and most lucrative) months of the year? Or  are you wondering how to turn this end-of-year rush into momentum that carries you powerfully into 2026? In this episode, Dom Hodgson delivers a high-energy strategy session on how to approach the final quarter of the year like an industry leader. He shares his own business planning process, explains why 90-day sprints are the key to maintaining focus and momentum, and shows you how to transform a busy autumn season into the launchpad for your best year yet. Dom walks you through the exact steps you should be taking right now to maximise revenue, loyalty, and growth before the clock runs out on this year by converting one-off holiday bookings into lifelong clients and building follow-up systems that boost retention. Plus, you’ll hear dog news on America’s most (and least) popular breeds and how to use that info for creative promotions. In this episode, you’ll discover: The Fourth Quarter Game Plan – Why the final 10–12 weeks of the year can define your success for the next 12 months. Revenue Rocket Fuel – How to convert seasonal first-timers into high-value, repeat clients. Dog Breed Buzz – A creative way to turn the AKC’s most popular dog breeds into marketing gold. Future Bank – Why every touchpoint now should build assets, testimonials, and stories you’ll use well into 2026. Client Loyalty Strategies – From onboarding offers to referral bonuses, how to lock in business before January hits. Huge thanks to this week’s special guest Stefani Cotton from Fairview Boarding. To find out more about Stefani’s business go to FairviewBoarding Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks to Jeff Adney for stopping by to share more about what he will be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Dom shares a personal update and explains why he’s investing in a new business coach.[07:51] – Dog news: The most and least popular dog breeds of 2024—and how to use that data for marketing.[14:58] – Jeff Adney previews his Hershey Expo session on financing and building a new facility.[18:18] – Dom’s fourth quarter game plan: why these final weeks matter more than ever.[22:10] – How to make the most of the holiday season like the big brands you buy from.[24:28] – The 90-day system: why splitting your year into four manageable chunks is the best way to grow your business and get stuff done.[29:00] – Why price increases are easiest (and most effective) in Q4 and why holiday season for customers is harvest season for you.[31:23] – The power of onboarding gifts, follow-ups, and referral offers.[35:35] – How to engineer “story-worthy moments” that fuel word-of-mouth marketing.[37:17] – Building a flywheel: using Q4 momentum to make January, February, and March easier.[40:00] – Dom’s final challenge: pick one big goal and make it happen before December 31. This episode is part motivation, part masterclass — a must-listen if you want to finish the year strong, start 2026 with unstoppable momentum, and turn your busiest quarter into your most profitable one.

Still assuming your clients are getting their dogs’ faecal tests done at the vet? Worried about parasites spreading in your playgroups – but don’t know where to start with prevention? And how could introducing a simple new service create a fresh revenue stream and set your facility apart from the competition? In this episode, Dom Hodgson is joined by John Beres and Greg Page from Canine Lab Testing, the game-changing service transforming how boarding and daycare facilities manage parasite prevention. John and Greg explain why most pet parents aren’t getting faecal tests done (spoiler: compliance rates are around 20%), how parasites spread silently without showing clinical signs, and how their easy, vet-backed solution gives you total control over testing – while generating reliable new income. You’ll also discover how requiring faecal testing can become a powerful differentiator in your marketing, signalling a higher level of care and helping you attract more discerning clients. And in the final segment, Dom shares a sneak peek of his Hershey Expo presentation, “The Price Is Right” – including why premium pricing is the fastest way to fix staffing issues, scale growth, and transform your business model. In this episode, you’ll discover: The Dirty Truth – Why most pet parents skip faecal testing and how that’s putting dogs (and your business) at risk. Health + Revenue – How parasite testing protects dogs, reassures clients, and creates a simple new revenue stream. Competitive Edge – Why requiring faecal tests can position your facility as a premium, higher-standard provider. Data That Matters – What 18 months of testing reveals about parasite prevalence—and why most cases show no symptoms. Premium Pricing Power – Why charging more is the fastest way to solve staffing, retention, and growth challenges. Huge thanks to this week’s special guest John and Greg from Canine Lab Testing. To find out more about how Canine Labs Testing can keep your facility healthy go to CanineLabsTesting. Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks also to Laura Bachrach and Jennifer Wolf-Pierson, who will both be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Dom introduces the episode and shares updates from the road before taking a look at the Hershey Expo speaker lineup.[05:16] – Laura Bachrach and Jennifer Wolf-Pierson preview their sessions on adventure day programs and KPIs.[07:26] – Dog news: Why Bentley is designing dog-friendly car features—and what that means for how you market your facility.[11:30] – John Beres and Greg Page join the show to explain how Canine Lab Testing simplifies faecal testing for pet care businesses.[13:48] – The shocking truth: most pet parents aren’t testing at all, and parasites spread silently in daycare environments.[16:18] – How facilities can earn $10–$80 per sample while improving dog health and client trust.[19:22] – Explosive growth: How Canine Lab Testing expanded 300% and now operates in 33 states.[23:11] – Why convenience is the #1 reason clients and facilities love this service.[25:07] – Parasite facts: Did you know one in ten dogs test positive, and most show no clinical signs?[29:28] – New data shows positivity rates plummet to 2–3% when regular testing is required.[33:30] – Dom previews his “Price Is Right” seminar: how premium pricing transforms every part of your business.

Wondering how to refresh your services, raise prices with confidence, and get clients excited to spend more? Do you want to roll out an enrichment program but worry that facility is too small, your clients won’t pay for extra’s, or that your staff will struggle with a roll out? Curious what really happens when you attend an industry expo, take action fast, and plug into expert coaching? In this episode, host Dom Hodgson is joined by Stefani Cotton, owner of Fairview Boarding in North Carolina, to share her inspiring business transformation story. After attending the Vegas Expo in May, Stefani left with renewed motivation, enrolled in Dom’s Diamond coaching program, and immediately set to work. It wasn’t long before she saw night-and-day improvements in profit, staff energy, and client enthusiasm.  Stefani opens up about leaving a corporate non-profit career to follow her passion, the challenges of turning around a struggling facility, and how enrichment and premium pricing have given her business a whole new lease of life. Earlier in the episode you’ll also hear from Elite members Kim and Bob Karolides, who share how stepping back from their business created more time, better health, and stronger profits. In this episode, you’ll discover: The Expo Effect – How one seminar flipped Stefani’s mindset from “just boarding” to premium positioning. Price Power – Why raising rates and introducing packages unlocked instant profit and client buy-in. Enrichment in Action – From scent spaces to bedtime stories, how Fairview’s new activities delight both pets and owners. Local Marketing Wins – How Stefani used newspaper features and community buzz to put Fairview back on the map. Life/Business Alignment – How Kim and Bob reduced their hours, improved their health, and grew their business at the same time. Huge thanks to this week’s special guest Stefani Cotton from Fairview Boarding. To find out more about Stefani’s business go to FairviewBoarding Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks to Laura Laaman and Jaqueline Pait, who will both be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Rich Schlatter from Canine Resorts previews his Hershey session: From Bad to Worse.[01:23] – Dom introduces the episode and reflects on aligning business growth with life goals.[06:34] – Kim & Bob Carr share how cutting back hours improved profits, health, and relationships.[11:18] – Stefani Cotton introduces Fairview Boarding and her journey from corporate to canine care.[13:30] – Buying the facility: challenges with reputation, marketing, and staffing… not to mention a global pandemic.[23:00] – Local marketing strategies: how newspaper features boosted visibility and why you need to make it easy for potential clients to find you.[25:30] – How Stefani grew her business by adding new services incrementally so she now offers lodging, grooming, training, daycare.[27:44] – The Vegas Expo turning point: inspired by Dom’s talk The Price is Right and breakthroughs in enrichment.[35:10] – Reaping the Rewards of Dom’s Diamond group: raising prices, launching new packages, and building premium offers.[36:56] – Enrichment extras: why there is no upper limit on what you can charge as well as on the craziness of client requests.[39:30] – Crunching the numbers: daycare up 40%, lodging up double-digits, profits well above expectations.[41:30] – Dom’s closing thoughts and a Hershey Expo ticket reminder. What are you waiting for?

Are rising costs and shrinking margins making it harder to run your daycare or resort? Curious how to meet the expectations of today’s pet parents without getting stuck in a race to the bottom? Wondering how you can better communicate with younger (Gen Z) dog owners?  In this episode, host Dom Hodgson sits down with Jason Duffy, Chief Operating Officer at Pet Resort Hospitality Group and keynote speaker for the upcoming Pet Boarding & Daycare Expo in Hershey. Jason shares his journey from 26 years in retail leadership at Walmart to driving growth and innovation in one of the fastest-growing pet resort groups in the U.S.  You’ll hear how his team is professionalizing industry roles through Pet Resort University, tackling the challenges of “pet deflation,” and creating premium experiences that meet the unique demands of Millennial and Gen Z pet owners. Also in this podcast, you’ll also hear previews from two speakers at the upcoming expo: Jacqueline Pait of Live Oak Bank on financing and property decisions, and Laura Laaman of Outstanding Pet Care on avoiding medical disasters and controlling costs.  Tune in to discover: Petflation Explained – Why the cost of pet care is outpacing general inflation, and how to turn that pressure into opportunity. Generational Insights – What Millennials and Gen Z really want from pet care providers (and how to sell outcomes, not discounts). Pet Resort University – How PRHG is professionalizing trainers, groomers, and managers through its internal academy model. Innovation in Action – From kitchen design to doggy transport vans, how small tweaks can transform staff morale and client experience. Experience the Expo Edge – Why Hershey is the must-attend event if you’re serious about growth, networking, and finding your next big idea. Huge thanks to this weeks special guest Jason Duffy from PRHG. To find out more about Pet Resort Hospitality Group to to PetResorts.love Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks to Laura Laaman and Jaqueline Pait, who will both be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Episode Highlights: [00:51] – Dom checks in after Chicago, shares why testimonials are marketing gold, and previews the Hershey Expo.[05:11] – Jacqueline Pait (Live Oak Bank) previews her Hershey sessions on financing and property decisions.[06:03] – Laura Laaman (Outstanding Pet Care) shares insights on the two big topics she’ll be covering in Hershey: avoiding medical disasters and combating rising costs.[07:13] – Jason Duffy joins the show: from Walmart retail leadership to COO at Pet Resort Hospitality Group.[09:20] – Building Pet Resort University: professionalizing pet care roles and creating a recruitment flywheel.[15:54] – Why fresh eyes from people outside the industry can help uncover hidden opportunities in pet care.[18:22] – Innovation by design: kitchens, layouts, and processes that improve both staff and pet experiences.[21:30] – Jason previews his Hershey keynote: tackling pet deflation and shifting generational demands.[25:16] – Generational differences in pet spend—and why Millennials’ preferences signal huge growth potential.[27:11] – Premiumization unpacked: why selling clarity, trust, and results beats discounting every time.[32:19] – Why Hershey offers an unmatched mix of education, innovation, and networking opportunities.[35:47] – Dom closes with this week’s promotion idea: how to turn “Talk Like a Pirate Day” into instant revenue.

Do you think that events like dog birthday parties are simply small add-ons with little profit? Would you be surprised to hear that one daycare turned a simple celebration into a $1,500 event that lit up social media and delighted clients? Want to discover how creating aspirational packages unlocks hidden money already sitting in your business? In this episode, host Dom Hodgson sits down with Diamond member Mikayla Cavaness to hear the story of Parmesan’s Pink Puppy Party—an over-the-top birthday celebration that transformed a $195 package into a $1,500 “puppy rager.” Mikayla explains how she built a premium experience that thrilled her client, delighted her staff, and gave her endless content for marketing with dyed pool water, balloon arches, custom staff uniforms and drag queen photo opportunity. You’ll also hear from Hershey Expo speakers Fernando Camacho, Joe Zuccarello, and Eve Molzhon, plus vendor John Beres of Canine Lab Testing, who share why Hershey remains the best place for education, networking, and customer acquisition. And in Tech Talk, Josh Hightower reveals how to set up a Google review funnel that collects, reposts, and repurposes five-star feedback automatically while you sit back and relax. There’s also behind-the-scenes reaction from Dom’s Elite Mastermind members hot off the first day of their meeting in Chicago last month. In this episode, you’ll discover: From $195 to $1,500 – How Mikayla’s Pink Parmesan Puppy Party turned a standard offer into a premium package. Finding Hidden Money – Why clients are willing to spend far more than you think—and how to unlock it. Marketing Gold – How over-the-top events create irresistible social content and community buzz. The Review Funnel – Josh’s step-by-step system for automating five-star Google reviews. Hershey Highlights – Why smart owners and vendors never miss the expo floor no matter what. Huge thanks to this week’s special guests Mikalya Cavaness. To find out more about the cool things happening at Fetching Pet Company, go to FetchingPet Thanks to Josh from PetBizSuite, to find out more about how PetBizSuite can be the growth engine your dog daycare needs go to PetBizSuite Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks to Joe Zucharello, Fernando Camacho, Eve Molzhon and Greg and John from Canine Labs Testing who will all be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com Episode Highlights: [00:51] – Dom previews the Hershey Expo and what lies ahead in his business as we enter fall.[03:52] – Speaker previews: Fernando Camacho on AI, Joe Zuccarello on grooming, and Eve Molzhon on playgroups.[07:49] – Vendor spotlight: John Beres and Greg Page from Canine Lab Testing explain why expos provide the best ROI.[15:01] – Mikayla Cavaness reveals how a simple birthday request turned into a $1,500 premium party.[17:55] – Why and how aspirational offers unlock hidden money in your business.[19:02] – Inside Parmesan’s Pink Puppy Party: drag queens, dyed pool water, balloon arches, and more.[21:14] – Client joy: why the party meant more to the owner than the price tag.[23:07] – Dom explains why hidden money almost always comes from existing clients.[24:08] – Tech Talk with Josh Hightower: how to automate Google review requests and have them working for you.[28:22] – The Review Funnel Playbook: collecting, posting, and repurposing reviews on autopilot.[34:42] – Elite Mastermind Reaction: members share takeaways from Dom’s first meeting in Chicago. This episode shows how one bold idea can transform your offers, excite your clients, and dramatically grow your profits—proof that there’s hidden money sitting in your business right now, waiting to be unlocked.

Does having cameras in your daycare build trust with your clients – or just create headaches? Worried that live cameras will expose every spill, squabble, or messy moment in your daycare? Did you know that adding cameras can be recurring revenue stream clients are happy to pay for?  In this episode, host Dom Hodgson kicks things off with a stack of September promotion ideas designed to help you boost bookings fast. He discusses back-to-school themed activities as well as how you can cleverly use one-off events (yes, even Star Trek Day makes an appearance) to turn what’s already on in the calendar, and on your client’s minds, into easy revenue wins. Then in the main interview, Dom sits down with Aron Garrison of iDogCam to explore the pros and cons of daycare cameras. Aaron reveals how his company’s system helps facilities keep pet parents happy, protect staff, and even generate profit by offering camera access as a premium upsell for clients who want to keep a closer eye on their dogs all day long! In this episode, you’ll discover: Back-to-School for Dogs – How to turn everyday themes (from geography to home economics) into sell-out enrichment add-ons clients love. Cameras as Cashflow – Why facilities using iDogCam are pulling in 4–5x their subscription cost every month. The 45-Minute Obsession – What the average parent does with live camera feeds—and how you can use it to build loyalty. Expo Insider Previews – Hear directly from Hershey speakers on SBA funding, redefining dog introductions, and tackling labor costs. The Next Frontier – From AI “mess detectors” to broadcast-style playroom feeds, how technology could reshape pet care in the next five years. Huge thanks to this week’s special guest Aron Garisson from IDogCam. To find out more about their services, go to IDogCam Thanks also to some of the speakers at this years Hershey Expo, Denise Heroux, Claire Cronin, Adia Washington and Sean Felty. Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Episode Highlights: [00:51] – Dom introduces the episode and previews today’s guests.[04:12] – Denise Heroux explains why attending expos can reignite your energy and business growth.[08:45] – Claire Cronin, Adie Washington, and Sean Felty share sneak peeks of their Hershey sessions.[11:41] – Dom dives into creative September promotions: back-to-school themes, swap ideas day, and more.[14:49] – Aron Garrison of iDogCam joins to discuss how his company helps pet facilities use cameras as a retention and revenue tool.[16:07] – Aron’s backstory: from NFL broadcast engineering to pet care tech.[20:26] – How iDogCam integrates with major pet care software for seamless client access.[23:54] – Cameras as a profit center: why facilities often make 4–5x their monthly fee.[26:47] – Aron tells us how you can have iDogCam installed in your facility and why you should.[32:32] – Subscription model explained: flexible, scalable, and service-focused.[35:35] – The future of cameras: AI, alerts, and broadcast-style pet parent experiences.

Ever wondered why picking a niche and sticking to it is one of the best ways to grow your daycare profits? Curious how enrichment can transform not just your dogs, but your business too? And what really happens when you stop tolerating bad clients and start building the business you want? In this episode, Dom Hodgson sits down with Kim and Bob Karolides, co-owners of Butter’s House in Massachusetts, to hear their remarkable journey from veterinary nurses to thriving daycare owners. Kim and Bob share how after launching just as COVID hit, they managed to carve out a reputation for caring for senior and special-needs dogs. You’ll also hear how they’ve built a business that reflects their values and why Enrich U has been a game-changer for them. Plus, they explain how they’ve turned costumes, themed enrichment, and story-driven activities into powerful upsell opportunities, and why joining Dom’s Elite Mastermind has accelerated their growth and given them a supportive community of like-minded owners. Make sure you stick around for more Hershey Expo speaker previews, with sessions on funding, marketing, and cat-only boarding spaces (yes, we’re not here JUST for the dog lovers). In this episode, you’ll discover: The Origin Story – How a Halloween party and a vet tech career led to launching Butter’s House. Caring for Seniors – Why offering therapeutic boarding for older dogs created instant loyalty and brand recognition. Enrichment That Sells – How themed costumes, scent rooms, and creative activities win over clients. Zero Tolerance = Zero Stress – How cutting toxic clients helped protect staff and attract the right kind of people. The Power of Community – How joining Enrich U and Dom’s Elite Mastermind has fast-tracked their success. Huge thanks to this week’s special guests Kim and Bob. To find out more about the cool things happening at Butter’s House, go to ButtersHouse Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks to Duane Care, Lynn Paolillo, and Alex Moore who will all be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com Episode Highlights: [00:51] – Dom kicks off the episode and previews today’s guest interview with Kim and Bob.[02:11] – Dom shares updates from the garden on his latest book Mission Enrich, and the Sunderland AFC football rollercoaster.[08:47] – Hershey Expo previews: Ashlee Moore, Duane Carey, and Lynn Paolillo give a taste of their upcoming sessions.[13:08] – Kim and Bob share their origin story—from a Halloween party to their respective vet nursing careers.[16:54] – Why Kim made the bold decision to walk away from teaching and open a daycare instead.[20:00] – Early marketing wins: letters direct to vets, trainers as allies, and creative word-of-mouth.[23:10] – How Butter’s House grew crazy fast thanks to word-of-mouth in their industrial park.[25:16] – Kim and Bob explain how they built a reputation for senior and therapeutic boarding dogs.[29:21] – How to implement a zero-tolerance policy for rude clients and why it pays off.[32:07] – Enrich U in action: Bob’s costumes, themed décor, and how enrichment transformed their business.[37:59] – How joining Elite Mastermind gave Kim and Bob the push (and the community) they needed.[43:00] – Future plans: the Butter’s House duo talk stepping back from the day-to-day and looking forward toward expansion. This episode is packed with lessons on resilience, creativity, and the power of building the right kind of community around your daycare.

Have you ever wanted to combine education, vacation, and real connection with other pet business pros? Curious as to how a luxury dog airline can inspire your next big upsell idea? Still wondering why email marketing consistently outperforms social media when it comes to real results? In this jam-packed episode, host Dom Hodgson spills the beans on a HUGE piece of news, sharing the official announcement about the brand-new Pet Boarding & Daycare Pet Pro Cruise – setting sail for the very first time in January 2026 from Galveston, TX, and heading to the Western Caribbean, taking in Costa Maya and Cozumel (with Dom himself confirmed as the keynote speaker). To mark the occasion, he sits down with grooming industry powerhouse Denise Heroux to break down exactly what the cruise entails, how it blends learning with leisure, and why this might be the most transformational (and intimate) event Barkleigh has ever hosted. And as the Hershey expo approaches, you’ll hear from some of the fantastic speakers who chime in to provide a little taste of exactly what they’ll be discussing in their talks this November. Also, Dom teams up again with Josh Hightower of PetBizSuite in this week’s edition of Tech Talk to unpack why email marketing is the highest-leverage move you’re probably underusing in your business.  In this episode, you’ll discover: The Pet Pro Cruise – Why Barkleigh’s newest event might be the most intimate, inspiring experience you attend next year. Email vs. Social – The case for why regular emails are the most reliable way to market and sell your services. The Bark Air Blueprint – What boutique air travel for dogs teaches us about premium service design. Behind the Curtain – Dom’s sneak peek at his Profit Pirate Cruise sessions on pricing, automation, and hidden revenue. The Weekly Roundup – How one simple email can bring in sales and revive cold lists in days. Huge thanks to this week’s special guest, Denise Heroux, to book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now! Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition Thanks to Claire Pickens, Alex Varney and Juls Scores who will all be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com Episode Highlights: [00:51] – Dom previews a jam-packed episode: cruise announcements, email marketing wisdom, and boutique airlines for dogs[04:30] – Dog News: Bark Air serves pup-friendly champagne and massage flights (and Dom explains why this matters for your pricing strategy)[08:53] – Denise Heroux reveals the launch of the Pet Boarding and Daycare track on the 2026 Pet Pro Cruise[13:00] – Cruise rundown: how the event works, what to expect, and how the networking really works onboard[19:06] – Why immersive events like this accelerate growth (and how this cruise mimics the mastermind model)[23:55] – Dom previews his “Pet Biz Profit Pirates” sessions on pricing, automation, and hidden revenue[28:01] – Expo teaser! Hear from Hershey speakers Juls Score, Claire Pickens, and Alex Varney on why this year’s expo is a must-attend[29:50] – Tech Talk! Josh Hightower joins Dom to explain why email is still the #1 revenue driver for pet businesses[31:22] – Social vs. email: the risk of relying on platforms you don’t own[35:14] – Quick win tip: the weekly roundup email you can send tomorrow (and why it works)[39:30] – Dom previews next week’s guest: enrichment powerhouses Kim and Bob Karolides from Butter’s House!

Could your team run your business without you – while you’re busy opening another one? What does “zero staff toxicity” actually look like in a daycare with over 50 employees, and how is it possible? And how does a founder with three facilities, a gym, and a family still find the energy to chase the next big goal? In this powerhouse episode, Dom is joined by his Elite Mastermind member Courtney Barnes, who shares the fascinating story of how she built a multi-location daycare empire, a thriving gym, and a zero-drama staff culture, all while still finding time to train, mentor, and scale. You’ll hear how Courtney grew from vet tech to daycare visionary, how she built TSA partnerships and rock-solid SOPs, and why weekly 1:1 staff check-ins transformed her team retention and morale. You’ll also hear a bonus clip from two first-time expo attendees who tripled their rates of return before the weekend was over thanks to fearless action and some pricing guidance from Dom himself. Plus, in this week’s ‘Dog News’ story, hear why you need to be ready for the unexpected in the business world, and how you can overcome unforeseen challenges, no matter the size! In this episode, you’ll discover: How to Lead from Afar – The systems, staff structure, and mindset that let Courtney run three (soon to be four!) facilities without burning out. Fire Fast, Care Deeply – Why a zero-tolerance policy on drama led to better morale, better hires, and no turnover in a year. The Staff Passport Strategy – How Courtney turned training into a badge of honour (and turned passive employees into driven learners). The Power of the Expo – A first-time attendee story that includes price raises, upsells, and an instant win before the event even ended. Growth through Grit – How embracing fear and hard things has become Courtney’s secret weapon in business and in life. Huge thanks to this week’s special guest Courtney Barnes from Paws at Play. Find out more about Courtneys amazing business by going to PawsatPlay.com Learn more about Dom’s world famous coaching programs and how to build a premium, expert pet care business, visit: www.petbusinessmarketing.com/diamondnow The July/August issue of the Pet Boarding and Daycare Magazine is ‘HOT’ off the press. Grab your copy or view the digital version by going to www.petboardinganddaycare.comRemember, the next Pet Boarding and Daycare Expo is happening in Hershey in November and registration is OPEN! Secure your place at the biggest ‘must-attend’ pet boarding and daycare expo of the year by going to www.petboardingexpo.com Episode Highlights: [00:51] – Dom previews this week’s guest and plugs the upcoming Hershey Expo — the only place to set your 2026 up for success.[04:24] – On-location interview with Tara & Skylor: how they raised prices by $20/night (and made the sale on the spot) after only one seminar.[06:51] – Why enrichment, training, and community were the game-changers they didn’t know they needed.[11:51] – Dog News: The cockapoo that wasn’t — and what it teaches us about surprises, pivots, and getting help when business grows beyond what you had in mind.[16:13] – Courtney Barnes shares how she scaled Pause at Play from a single-location daycare to a multi-facility operation and a gym empire.[23:16] – The airport client-boost that turned a new location into a TSA-powered revenue stream.[27:12] – From micromanager to empire builder: the turning point that forced Courtney to delegate and document everything.[30:02] – The Staff Passport system and how continuous training changed retention overnight.[36:00] – Building without burnout: how fitness, mindset, and loving “the hard stuff” gave Courtney her entrepreneurial edge.[40:59] – How Enrich U helped non-creative staff become story-loving enrichment specialists.[43:07] – Courtney’s experience in Dom’s Elite Mastermind—and how it’s keeping her sharp, focused, and scaling fast.[45:28] – What’s next? Another facility, a growing team, and a daughter stepping into leadership. The Barnes legacy is just getting started.

Are you struggling to hire – despite having roles posted for weeks and offering  what you think is “competitive” pay? Did you know there is simple one pricing shift that will instantly fill your hiring pipeline with higher-quality candidates? And the November speaker line-up is revealed.. could this year’s Hershey Expo be the most practical, profit-driven pet business event ever? In this jam-packed episode, host Dom Hodgson checks in from his two-stop tour of the USA to give you a behind-the-scenes look at the Elite Mastermind in Chicago – and an in-depth catch-up with Walker Scout’s Joe Latona, this meeting’s special guest, who shares what he learned after sitting in on the hot seats and helping two mastermind members hire standout managers, as well as giving his top hiring tips. You’ll also hear from Barkleigh superstar editor, Rebecca Shipman, who spills the deets on what’s coming up at this year’s Hershey Expo, including new speakers, fresh formats, and why this could be the most practical, profit-focused event they’ve ever hosted. Be sure to listen right to the end for a post-mastermind debrief with some of Dom’s spectacular Elite members who know why attending meetings like this is what keeps them leaps ahead of the competition. In this episode, you’ll discover: Behind Closed Doors – What Dom’s Elite Mastermind really looks like—and why it’s the most powerful thing his clients do all year. Surf’s Up, Sales Are Up – How one UK daycare turned a viral dog surfing story into an email pitch that sells. Recruiting in Real Life – Why seeing your new hire sign their offer letter in person is the best kind of testimonial. The Real Reason You Can’t Hire – Joe Latona on why price and pay are still the biggest hiring bottlenecks. Hershey Expo Preview – Rebecca Shipman breaks down the 2025 speaker lineup for the Hershey expo. Huge thanks to this week’s special guest Joe Latona from WalkerScout. Find out more about Joe’s awesome recruitment services by going to WalkerScout.com Learn more about Dom’s coaching programs and how to build a premium pet care business, visit: www.petbusinessmarketing.com/diamondnow The July/August issue of the Pet Boarding and Daycare Magazine is ‘HOT’ off the press. Grab your copy or view the digital version by going to www.petboardinganddaycare.comRemember, the next Pet Boarding and Daycare Expo is happening in Hershey in November and registration is OPEN! Secure your place at the biggest ‘must-attend’ pet boarding and daycare expo of the year by going to www.petboardingexpo.com Episode Highlights: [00:51] – Dom checks in from Chicago at his Elite Mastermind and shares what’s coming up in this eightieth episode.[02:00] – Museum visits, business strategy, and why taking time out of your industry gives you better ideas in it.[05:35] – Dog News: Surfing dogs and how a daycare client turned a news story into a spa upsell.[10:51] – Hershey Expo preview with Barkleigh’s Rebecca Shipman—new sessions, keynote speakers, and who’s coming back this time around.[17:36] – Why this year’s event is cutting surface-level advice and going deeper into real-world staffing, marketing, and growth.[23:06] – Joe Latona joins Dom live from the hotel lobby to share his take on the mastermind experience and how hot seats really work.[34:46] – Dom and Joe unpack why premium pricing is the real secret to attracting the best staff.[43:44] – Where to learn more about Walker Scout—and why recruitment is marketing with a different name.[44:09] – Hear from Allison Jacobs, Sam & Kelly McIntyre, and Kim from Butter’s House reflect on the power of the mastermind.[45:55] – Dom teases next week’s episode with Courtney Barnes: how to build multi-location success that runs without you.

Do you have rock-solid systems and procedures in place so if you step back from the day to day things continue to grow? Could your team keep things running if you were suddenly out for weeks – or even months? And how do you deal with an overflow of eager clients you feel you just can’t say no to? In Part Two of this powerhouse interview, Dom is joined again by Allison Jacobs of Scouts Honor Pet Retreat. Allison opens up about the recent health crisis that forced her out of the business – and shares lessons on firing staff that don’t fit (even the experienced ones), why she ditched the “cool boss” persona, and how her managers now run enrichment, staffing, and ops better than she ever could on her own. You’ll hear how Allison broke through mental roadblocks, fixed a pricing model that was draining profits, and built a leadership team that didn’t just survive without her, but thrived in her absence. Plus, in this week’s dog news Dom shares a story about puppies and stingrays, and why socialisation is still one of the most powerful – but overlooked – ways to position your daycare. In this episode, you’ll discover: Built for the Storm – How Allison prepared her business to run without her – then watched it grow while she recovered. The “Cool Boss” Trap – Why trying to be liked can wreck your culture, and how tough conversations saved her leadership team. From Burnout to Buy-In – How clear systems and weekly meetings changed how her managers lead (and how her staff shows up). Socialisation Reboot – Why a story about puppies at the aquarium proves your facility can be so much more than playtime. Fix the Thing You’re Avoiding – Dom’s no-nonsense reminder that the scariest issues usually hold the biggest growth. Huge thanks to this week’s awesome guest Allison. You can find out more about what Allison, Kristen and Henry are doing at Scouts Honor by going to www.scoutshonorpetretreat.com Learn more about Dom’s coaching programs and how to build a premium pet care business, visit: www.petbusinessmarketing.com/diamondnow The July/August issue of the Pet Boarding and Daycare Magazine is ‘HOT’ off the press. Grab your copy or view the digital version by going to www.petboardinganddaycare.com Remember, the next Pet Boarding and Daycare Expo is happening in Hershey in November and registration is OPEN! Secure your place at the biggest ‘must-attend’ pet boarding and daycare expo of the year by going to www.petboardingexpo.com Episode Highlights: [00:51] – Dom checks in from Wisconsin, previews the Hershey Expo, and recaps last week’s Part One with Allison Jacobs.[04:30] – Dog News: Why guide dog puppies meet sharks and stingrays—and what it teaches us about structured socialisation.[09:42] – Allison recalls how she first connected with Dom and what changed after implementing his pricing and marketing strategies.[14:24] – Dealing with demand: how Scouts Honor used pricing and memberships to manage overflow enrichment bookings.[16:11] – Why breaking industry “norms” (like multi-dog discounts) helped them turn the corner on profit.[18:11] – Allison opens up about being hospitalised—and how the business kept growing while she was out of action.[22:12] – How leadership training, accountability, and meeting rhythms helped Allison build a team she could trust.[26:18] – Lessons from letting the wrong staff slide—and what it took to stop being the “cool boss” and become a real leader.[31:56] – Three good things: Allison’s favouite weekly leadership ritual and why it changed everything.[35:13] – What’s next for Scouts Honor—including SOPs, growth goals, and the push to tighten operations for expansion.