Ep. 118: What Do Entrepreneurs Create?
from The Dr. Claude Kershner Show Hosted by Dr. Claude Kershner IV
What do entrepreneurs actually create? Dr. Claude Kershner explores how skills, resources, and opportunities become customer value, workable businesses, and meaningful progress. This workshop covers four kinds of ventures, escaping the commodity trap, focused marketing, and the systems needed to manage growth. Consulting examples show how to turn a client conversation into useful next steps and deliverables. Chapters 0:00 Show intro 0:35 Creating value 2:35 From skill to opportunity 6:03 Learning and adapting 8:51 Four kinds of ventures 14:25 Escaping the commodity trap 16:54 Focused marketing 18:14 Working on the business 21:00 Entrepreneurship and management 24:19 Applying the lesson to consulting 33:48 Connecting the business model to value creation Watch the video: https://youtu.be/3fvOtkHTFew
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