PODCAST · business
The Dr. Claude Kershner Show
by Dr. Claude Kershner IV
Build better businesses. Lead people well. Create value that lasts.The Dr. Claude Kershner Show brings practical lessons in entrepreneurship, consulting, leadership, strategy, and AI in business to entrepreneurs, managers, and emerging consultants.Join professor, entrepreneur, and ARCH Consulting Managing Principal Dr. Claude Kershner for teaching, real-world examples, and frameworks you can put to work. Explore how to understand clients, strengthen business models, develop teams, and make better decisions.Follow the show and explore companion resources at thedrclaudekershnershow.com.
Episodes
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Ep. 119: Consulting That Creates Value | Client Relationships & Business Models
How do you turn a client conversation into consulting work that creates real value? Dr. Claude Kershner explains how to build productive client relationships, establish professional boundaries, develop strategy with an entrepreneur, and translate discovery into practical deliverables. Learn how a...
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Ep. 118: What Do Entrepreneurs Create?
What do entrepreneurs actually create? Dr. Claude Kershner explores how skills, resources, and opportunities become customer value, workable businesses, and meaningful progress. This workshop covers four kinds of ventures, escaping the commodity trap, focused marketing, and the systems needed to...
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Ep. 117: Business Planning for Small Business Owners (Part 2)
A business plan should test your strategy before you commit your money and time. In Part 2, Dr. Claude Kershner connects customer choices, operations, capacity, and budget into one workable plan. Learn the three stages of planning, why profit is different from cash, how to secure resources…
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Ep. 116: Strategic Thinking About Your Business (Part 1)
Entrepreneurs spend plenty of time working in the business. This episode helps you step back and work on it: decide whom to serve, what to offer, and how to stand apart from competitors. Dr. Claude Kershner uses small-business examples to explain segmentation, product mix, the commodity trap,...
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Ep. 115: AI and the Future of Work: The Pre-Workshop Readings
A reading episode for faculty, and for anyone who wants to listen in. The School of Global Business is launching a faculty-led initiative to evaluate and advance the thoughtful integration of AI across our business disciplines. Before the launch workshop, three readings were recommended. This...
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Ep. 114: Business Models Explained: First Client Meetings
Before you can improve a business, you need to understand how it works. Dr. Claude Kershner explains the difference between a product, a concept, a business model, and a business plan, then introduces six questions for understanding how a venture creates, delivers, and captures value. The second...
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Ep. 113: Introduction to Consulting: How to Work With Entrepreneurs and Create Real Value
What does a consultant actually do? In this opening lecture, Dr. Claude Kershner explores how to work with entrepreneurs as a trusted thinking partner: listen carefully, diagnose before prescribing, build trust, and turn insight into practical deliverables. Learn how to see a venture as a whole...
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Ep. 112: Field Fluency: The Leadership Advantage AI Cannot Automate
The farther a leader gets from the work, the easier it is to make decisions that sound reasonable — and fail in reality. AI can organize schedules, retrieve service history, and draft the updates. What it cannot do is experience the driveway, the roof, the equipment room, or the 95-degree job…
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Ep. 111: Systems Thinking for Leaders in the Age of AI: Seeing the Whole System
In this episode of The Dr. Claude Kershner Show, Dr. Claude Kershner explores why leaders cannot manage today’s organizations by looking only at isolated metrics, local wins, or individual events. Systems thinking asks leaders to zoom out: to see feedback loops, delays, incentives, boundaries…
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Ep. 110: What Is Organizational Design? The Foundation for Leading in the AI Era
Organizational design is more than an org chart. It is the deliberate arrangement of work, authority, accountability, and coordination that helps an organization turn people, knowledge, and resources into meaningful outcomes. In this episode of The Dr. Claude Kershner Show, Dr. Claude Kershner...
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Ep. 109: AI and the Future of Business Education: 6 Moves Universities Must Make
Will artificial intelligence replace business education? That's the wrong question. The real question: what must business education become when information is abundant, analysis is fast, and intelligence is available to nearly everyone? In this episode, I look at the actual evidence on AI and…
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Ep. 108: The AI-Native Field-Service Organization — How the Trades Can Reduce Coordination Costs
What if the next advantage in the trades is not another software subscription, but a company-owned intelligence layer around the tools and people already doing the work? In Episode 108 of The Dr. Claude Kershner Show, Dr. Claude Kershner explores how pool, HVAC, plumbing, electrical, landscape…
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Ep. 107: The Organizational Singularity — Why Your Org Chart Is a Liability
The org chart is not a picture of how your company works. It's a picture of how expensive coordination is. And that cost just collapsed. In Episode 107 of The Dr. Claude Kershner Show, Dr. Kershner goes deep on the Organizational Singularity — the concept coined by Salim Ismail and Peter…
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Ep. 106: I Trained My First AI Agent. Her Name Is Lucy
What if you could hire a tireless assistant for the price of a gym membership? This week, I did exactly that. I'm walking you through how I — a business professor, not a programmer — built my own AI agent in a single afternoon: an always-on digital employee named Lucy (after my boyhood German...
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Ep. 105: Are You a Country Club Manager? The Leadership Grid, LMX
Traits are who a leader IS. This lecture is about what a leader DOES. In this full lecture from The Dr. Claude Kershner Show, we break down the two foundations behind almost every leadership model — consideration and initiating structure — and use them to answer practical questions: When do you...
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Ep. 104: Operations for Entrepreneurs: Bottlenecks, Capacity
Marketing sells the promise. Operations is how you keep it — every single day. In this bootcamp lecture, Claude Kershner breaks down how businesses actually create value: the conversion process (inputs → throughput → outputs), finding and managing bottlenecks, capacity planning that ties directly...
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Ep. 103: Aligning Purpose, Vision, Values, Mission, and Strategy
What separates great leaders from everyone else? It's not authority. It's not charisma. It's not even intelligence. Great leaders create alignment. In this leadership session, we explore one of the most powerful influence tools available to leaders: the ability to align purpose, vision, values,...
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Ep. 102: Ocean Reef Club Golf Cart Learner’s Permit Study Guide
In this episode, we walk young Ocean Reef drivers through the basics of preparing for the Ocean Reef golf cart learner’s permit written test. Designed especially for children around 10 years old who are beginning the learner’s permit process, this audio study guide explains the responsibility…
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Ep. 101: Mission Mindset — NASA Proposal
Welcome to Workshop One: Mission Mindset — The Proposal & The Opportunity. In this opening session, students are introduced to the bigger purpose behind the NASA-inspired robotics competition and what it truly means to think like a mission team. This workshop explores where NASA is today with…
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Ep. 100: When Ethics Collide: Business, Government, and Global Power
In today’s interconnected world, business doesn’t operate in a vacuum—it operates across borders, cultures, and political systems. And with that comes a fundamental challenge: what happens when different societies define “right” and “wrong” in completely different ways? In this conversation, Dr....
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Ep. 99: Tragedy of the Commons in Organizational Culture
This talk explores how the classic concept of the tragedy of the commons applies directly to organizational culture and ethical behavior in business. Traditionally, the tragedy of the commons describes a situation where individuals, acting in their own self-interest, gradually deplete or damage a...
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Ep. 98: Guerrilla Marketing
What they actually need is a different way of thinking. In this session, we break down guerrilla marketing and resource leveraging—two of the most powerful strategies entrepreneurs can use when money is limited. Instead of relying on expensive advertising, this approach focuses on creativity,...
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Ep. 97: Business Ethics and Sustainability: Is Business the Problem or the Solution?
In this classroom discussion, Dr. Claude Kershner explores a central question in modern business ethics: what role should businesses play in addressing environmental sustainability? Scholars, policymakers, and business leaders often approach this issue from different perspectives. Some argue that...
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Ep. 96: Prestige and Dominance: Leadership Lessons from Pericles and Julius Caesar
What drives people to follow a leader—admiration or authority? In this episode, we explore the leadership of Pericles of Athens and Julius Caesar of Rome through two enduring pathways of influence: prestige and dominance. Prestige emerges when people follow a leader because of reputation, wisdom,...
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Ep. 95: Motives to Lead: Power, Personality, and Why People Step Forward
Why do some people step forward into leadership—while others, equally capable, hesitate or opt out? In this talk, we explore the motives to lead and the deeper psychological forces that shape leadership emergence. The discussion examines why people seek leadership roles, why some are drawn to…
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Ep. 94: Small Business Marketing: How to Make Sales and Drive Transactions
In this session, Dr. Claude Kershner IV delivers a practical and powerful breakdown of small business marketing—focusing not on surface-level tactics, but on the real activities that help entrepreneurs make sales and drive transactions. This talk reframes marketing as anything that moves a…
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Ep. 93: The Family Business: Where Legacy Meets Leadership
Family businesses are the heartbeat of entrepreneurship — built on trust, shared purpose, and legacy. But behind every success story lies a unique set of challenges: navigating family roles, balancing emotion with logic, and managing the transition from one generation to the next. In this video,...
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Ep. 92: Business Ownership Through Franchising and Independent Contracting
In this talk, Dr. Claude Kershner examines two of the most common yet misunderstood paths to business ownership: franchising and independent contracting. These models have become cornerstones of today’s economy—one built on proven systems and brand power, the other on flexibility, technology, and...
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Ep. 91: Why Small Businesses Matter — and the Character It Takes to Lead One
In this talk, Dr. Claude Kershner IV explores what it truly means to live the entrepreneurial life — not just to start a business, but to build one that creates impact, opportunity, and purpose. Drawing on real-world examples and timeless principles, he examines how small businesses drive…
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Ep. 90: Motivation
What truly drives people to perform—and how can leaders inspire consistent, meaningful effort? In this talk, Dr. Claude Kershner IV breaks down the science of motivation through Expectancy Theory, Goal Theory, and Modern Coaching Psychology. This session explores how belief, purpose, and...
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Ep. 89: Power and Politics in Leadership: Why Every Leader Must Understand Influence
In this talk, Dr. Claude Kershner breaks down the often-ignored but essential connection between leadership, power, politics, and influence. Whether you’re a manager, entrepreneur, or aspiring leader, understanding these dynamics is key to advancing your career and leading effectively. You’ll...
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Ep. 88: Breaking Out of the Commodity Trap
In this talk, Dr. Claude B. Kershner IV explores the hidden dangers of the commodity trap—a cycle that forces entrepreneurs to compete on price, crushes margins, and keeps small businesses from growing. Drawing on the research of Dr. Michael Morris and real-world examples, this session breaks…
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Ep. 87: Situational Leadership: Fiedler’s Contingency Theory
Great leaders don’t just rely on a single style—they read the situation. In this talk, Dr. Claude Kershner explores two of the most important situational leadership models: Fiedler’s Contingency Theory and the Path-Goal Theory of Leadership Effectiveness. 🔹 Fiedler’s Contingency Theory shows us...
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Ep. 86: Operations Bootcamp: How to Run a Business That Consistently Delivers
Operations isn't just about logistics or managing a warehouse—it’s about the way your business actually works every single day. It’s where vision becomes reality. In this actionable talk, Dr. Claude Kershner IV walks you through the real-world essentials of operations strategy for entrepreneurs,...
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Ep. 85: Strategy and Technology: Format Wars, First Movers
In this video, Dr. Claude Kershner IV explores how strategic thinking drives success in high-tech industries — from the rise of killer applications and dominant platforms to the risks and rewards of being a first mover. Drawing from real-world examples like Tesla, Netflix, Amazon, and WeChat, we...
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Ep. 84: Functional-Level Strategy Explained: Executing Business Level Strategy through Four Key Levers
Business strategy sounds great in the boardroom—but it only works when executed on the ground. In this talk, Dr. Claude B. Kershner IV unpacks functional-level strategy—the engine that drives day-to-day execution and long-term competitive advantage. Using real-world cases and proven frameworks,...
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Ep. 83: The 5 Conflict Styles: How Leaders Navigate Tension and Build Stronger Teams
Conflict in the workplace is inevitable—but how you respond determines whether it becomes toxic or transformative. In this dynamic workshop, Dr. Claude B. Kershner IV unpacks the Thomas-Kilmann Conflict Mode Instrument (TKI)—a powerful framework for understanding how different people approach...
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Ep. 82: Business-Level Strategy: Cost Leadership vs. Differentiation Explained
What is Business-Level Strategy—and why does it matter for competitive success? In this engaging class session, Dr. Claude Kershner explores the core principles of business-level strategy, including the strategic choices companies make to create value, gain market share, and sustain…
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Ep. 81: Internal Analysis: The Strategy Behind Toyota’s Global Dominance
What makes a company like Toyota so consistently successful—despite global competition, technological disruption, and changing consumer demands? In this masterclass, Dr. Claude Kershner IV explores the inner workings of strategy through the lens of internal analysis. Using the iconic Toyota case,...
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Ep. 80: How Uber Disrupted Taxis: External Analysis and Porter's Five Forces
Uber didn’t just compete—it rewired the ride-for-hire industry. In this External Analysis, Dr. Claude Kershner IV breaks down Uber’s rise and its impact on the traditional taxi market through the lens of Porter’s Five Forces. We analyze how Uber used technology, data, and scale to bypass…
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Ep. 79: How to Think Like a Strategist: Fundamentals for Leaders
What is strategy—really? This episode is a deep dive into the fundamentals of strategic thinking—not just what the textbooks say, but how strategy plays out in fast-moving, high-stakes environments. We go beyond surface-level definitions and explore how companies analyze, adapt, and compete with...
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Ep. 78: What Is Strategy: How Companies Compete and Win
What does it actually mean to have a strategy—and why do some companies pull ahead while others fall behind, even when they seem to have similar resources? In this talk, we go beyond the textbook definition of strategy and explore what truly drives performance in the real world. From how…
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Ep. 77: The Hustle Framework: How to Build When You Have Limited Resources
What if your lack of resources isn’t your greatest weakness—but your greatest opportunity? In this inspiring and practical talk, Dr. Claude B. Kershner IV introduces The Hustle Framework—a mindset designed for anyone building a future under pressure. Whether you're a student, entrepreneur, or...
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Ep. 76: Power is Real
Power is real. Politics are inevitable. The question is: will you use them well—or be used by them? In this bold and practical leadership session, Dr. Claude B. Kershner IV breaks down the realities of power, empowerment, and organizational politics—and gives you the tools to lead through them…
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Ep. 75: Consideration vs. Initiating Structure: Relationship
This talk isn’t about what leaders say they value—it’s about what they actually do. In this session, Dr. Claude B. Kershner IV explores one of the most foundational concepts in leadership research: the behavioral dimensions of Consideration and Initiating Structure, first identified in the Ohio...
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Ep. 74: Charisma
What makes a leader truly transformational? Is it their vision, their charisma, or their ability to inspire lasting change? In this talk, we apply the principles of charismatic and transformational leadership to analyze and compare the leadership styles of four influential figures: Steve Jobs…
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Ep. 73: Opportunity Recognition: The First Step in Entrepreneurship
Opportunity recognition is where all entrepreneurship begins. In this engaging and practical talk, Dr. Claude Kershner IV breaks down how to spot meaningful opportunities—not just random ideas—and why this critical step determines the direction and success of any entrepreneurial journey. You’ll...
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Ep. 72: Why Traits Alone Don’t Define a Leader
In this video, we explore the real drivers of leadership effectiveness—and challenge the outdated idea that traits alone make the leader. We begin by focusing on how context, the team being led, and situational dynamics are just as crucial as personality traits. While traits like humility,...
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Ep. 71: AI
In this in-depth session, we explore the rise of artificial intelligence and its impact on the future of work, creativity, and society. This talk challenges common assumptions and surfaces the most urgent ethical questions emerging in business and technology today. Topics include AI’s role in...
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Ep. 70: When Doing the Right Thing Costs You—Lead Anyway
This talk is about more than business ethics. It’s about real leadership in real life—what it means to lead when it’s inconvenient, when it costs you something, and when no one’s watching. In my first year as a college professor, I’ve brought decades of business experience into the classroom. But...
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ABOUT THIS SHOW
Build better businesses. Lead people well. Create value that lasts.The Dr. Claude Kershner Show brings practical lessons in entrepreneurship, consulting, leadership, strategy, and AI in business to entrepreneurs, managers, and emerging consultants.Join professor, entrepreneur, and ARCH Consulting Managing Principal Dr. Claude Kershner for teaching, real-world examples, and frameworks you can put to work. Explore how to understand clients, strengthen business models, develop teams, and make better decisions.Follow the show and explore companion resources at thedrclaudekershnershow.com.
HOSTED BY
Dr. Claude Kershner IV
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Frequently Asked Questions
How many episodes does The Dr. Claude Kershner Show have?
The Dr. Claude Kershner Show currently has 119 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Dr. Claude Kershner Show about?
Build better businesses. Lead people well. Create value that lasts.The Dr. Claude Kershner Show brings practical lessons in entrepreneurship, consulting, leadership, strategy, and AI in business to entrepreneurs, managers, and emerging consultants.Join professor, entrepreneur, and ARCH Consulting...
How often does The Dr. Claude Kershner Show release new episodes?
The Dr. Claude Kershner Show publishes regularly with 119 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Dr. Claude Kershner Show?
You can listen to The Dr. Claude Kershner Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Dr. Claude Kershner Show?
The Dr. Claude Kershner Show is created and hosted by Dr. Claude Kershner IV.
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