EP 119 | Wasted Money On Swag - How To Change That And Be More Green

Swag—love it or hate it, it’s everywhere in event marketing. But let’s face it: too much of it ends up as waste. What if we flipped the script on traditional giveaways and turned them into something truly meaningful? In this episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, and Pablo Gonzalez tackle the swag conundrum. From ditching cheap, mass-distributed tchotchkes to creating intentional, story-driven, and sustainable swag strategies, they share insights that will transform how you think about giveaways. You’ll learn: ✅ Why understanding your audience is the foundation of swag success. ✅ How to blend creativity, sustainability, and storytelling to create giveaways people actually value. ✅ Real-world examples: From personalized charity donations to digital trees that grow with attendee participation. This episode is packed with actionable tips to level up your trade show booth engagement and maximize word-of-mouth impact. Whether you’re giving away hats, planting trees, or commissioning custom artwork, it’s all about aligning your swag with your brand story—and your audience’s values. Connect with Pablo: On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined