Ep. 12 - ABM + Product Marketing: The Revenue-Driving Partnership You’re Ignoring | Dan Potter

from Revenue Xchange · host Davis Potter

In this week's episode of the ForgeX Files, host Davis Potter welcomes Dan Potter, VP of Product Marketing at Qlik, for a discussion about the revenue-crushing misalignment between Account-Based Marketing (ABM) and Product Marketing teams.Key Takeaways:1.) What Great Alignment Looks Like: Practical strategies for breaking silos and building a unified GTM strategy between ABM and Product Marketing.2.) The Data Deficit: Why data literacy, governance, and system integrations are the missing links in ABM and GTM leadership.3.) The Future of Data and AI: How advanced analytics and AI can reshape marketing alignment and create explosive growth opportunities.Closing Note: Whether you’re leading ABM, Product Marketing, or any GTM strategy, this episode arms you with the tools to harness data and collaboration for unmatched revenue impact.

Episode metadata supplied by the publisher feed · Published Jan 18, 2025

Embed this episode

Attribution link and audio player

What this episode covers

Distinct summary based on available episode metadata or transcript content.

NOW PLAYING

Ep. 12 - ABM + Product Marketing: The Revenue-Driving Partnership You’re Ignoring | Dan Potter

0:00 49:07

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

We Are Podcast Ronsley Seriojo Vaz Welcome to We Are Podcast, the show where I, Ronsley Vaz, a business owner podcaster for over a decade, help other business owner podcasters like you take your podcasting game to the next level. I understand the struggles and the challenges you face as a business owner podcaster, that's why I created this show. Each week, I'll be interviewing other successful business owner podcasters who have seen significant growth in their audience, revenue, and credibility as a result of using their podcast.Here's what you can expect from listening to this podcast every week:- Discover the latest industry trends and predictions for podcasting and how to stay ahead of the curve- Learn from the best practices and strategies that have worked for other successful business owner podcasters and how to apply them to your own podcast- Get tips and strategies for solving common problems and challenges faced by business owner podcasters- Learn about the latest innovations and technologies that are shap Contractor Radio Jim Johnson - Head Coach The goal of Contractor Radio is to give you the contractor a source for the strategies you need to grow you business. Here at ContractorCoachPRO.com we have coached over 300 home services contractors to over 2 Billion dollars in revenue using the Contractor Strategy Blueprint. Your hosts are Jim Johnson the Head Coach at Contractor Coach PRO with over 20 years of experience in contracting and our stellar coaching team. Whether it is Leadership & Culture, Organization, Finance, Accountability, Technology, Process, Marketing, Sales, Production, Training or Recruiting, Hiring and On-boarding we cover it all. Some of our podcasts will be instructional from our coaching team, while other episodes will be interviews with some of the most influential vendors and contractors in the space. If you are tired of having your business run you, it's time to start developing your strategy to run your business. Learn how to grow and scale your business to achieve that financial freedom you were hopi

Frequently Asked Questions

How long is this episode of Revenue Xchange?

This episode is 49 minutes long.

When was this Revenue Xchange episode published?

This episode was published on January 18, 2025.

Can I download this Revenue Xchange episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!