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Ep. 12 - ABM + Product Marketing: The Revenue-Driving Partnership You’re Ignoring | Dan Potter episode artwork

EPISODE · Jan 18, 2025 · 49 MIN

Ep. 12 - ABM + Product Marketing: The Revenue-Driving Partnership You’re Ignoring | Dan Potter

from Revenue Xchange · host Davis Potter

In this week's episode of the ForgeX Files, host Davis Potter welcomes Dan Potter, VP of Product Marketing at Qlik, for a discussion about the revenue-crushing misalignment between Account-Based Marketing (ABM) and Product Marketing teams.Key Takeaways:1.) What Great Alignment Looks Like: Practical strategies for breaking silos and building a unified GTM strategy between ABM and Product Marketing.2.) The Data Deficit: Why data literacy, governance, and system integrations are the missing links in ABM and GTM leadership.3.) The Future of Data and AI: How advanced analytics and AI can reshape marketing alignment and create explosive growth opportunities.Closing Note: Whether you’re leading ABM, Product Marketing, or any GTM strategy, this episode arms you with the tools to harness data and collaboration for unmatched revenue impact.

What this episode covers

In this week's episode of the ForgeX Files, host Davis Potter welcomes Dan Potter, VP of Product Marketing at Qlik, for a discussion about the revenue-crushing misalignment between Account-Based Marketing (ABM) and Product Marketing teams. Key Takeaways: 1.) What Great Alignment Looks Like: Practical strategies for breaking silos and building a unified GTM strategy between ABM and Product Marketing. 2.) The Data Deficit: Why data literacy, governance, and system integrations are the missin...

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Ep. 12 - ABM + Product Marketing: The Revenue-Driving Partnership You’re Ignoring | Dan Potter

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Frequently Asked Questions

How long is this episode of Revenue Xchange?

This episode is 49 minutes long.

When was this Revenue Xchange episode published?

This episode was published on January 18, 2025.

What is this episode about?

In this week's episode of the ForgeX Files, host Davis Potter welcomes Dan Potter, VP of Product Marketing at Qlik, for a discussion about the revenue-crushing misalignment between Account-Based Marketing (ABM) and Product Marketing teams.Key...

Can I download this Revenue Xchange episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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