EPISODE · Jul 26, 2022 · 36 MIN
EP.12 Amer Sports旗下户外运动品牌：始祖鸟，Salomon和Peak Performance的专业与热爱
from Slow Brand
自从被安踏收购，芬兰运动集团Amer Sports 旗下的 Salomon 萨洛蒙和 Arc'teryx 始祖鸟在国内快速拓展，被越来越多中国消费者所熟知。与此同时，网球、滑雪、骑行和桨板等小众和户外运动兴起，为新兴运动品牌的成长提供了土壤。我们试图从起源、审美体系、品牌态度等方向，解读这些细分专业的运动品牌如何持续成长，剖析“live the brand"的真谛。时间轴00:38 小众体育品牌的兴起与安踏对Amer Sports的收购09:15 山系品牌Salomon的潮流之路16:16 “高精尖”导向的高岭之花始祖鸟21:33 Peak Performance 以最温暖的热爱编造事业31:07 专业运动品牌如何“live the brand"Peak Performance 的二手回收计划Wear Agains延伸阅读 How Salomon Stumbled Into the Ultimate Fashion Sneaker This Is Who We Are | Arc'teryx wearagains | Peak PerformanceMusicOpulent - Luke Melville在小宇宙查看该单集文稿
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EP.12 Amer Sports旗下户外运动品牌：始祖鸟，Salomon和Peak Performance的专业与热爱
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