Ep 12 | Filling Sales Pipelines (That Close) At Trade Shows: A 2023 Playbook w/ Travis Stanton, Editor in Chief at Exhibitor Magazine

Trade shows are changing rapidly. The event space too. It's not uncommon to see people fail because they use a 2019 playbook in the year 2022. That's a bit of the harsh reality. Trade show methods and strategies, or at least the ones most people use, are still living in the past - we can thank COVID for that. It's time to invent a new way of doing tradeshows (because the old way frankly just doesn't cut it anymore) - it's for that reason we started this show and why Matt Kleinrock, CEO of Rockway Exhibits + Events, is featuring guests like Travis Stanton. Travis Stanton is the Editor in Chief of EXHIBITOR Magazine, the award-winning leader in trade shows and corporate event marketing education. Here's what we covered on this episode of Event Marketing Redefined: - Why Tradeshows are changing and the new way of implementing tradeshows. - How to create a genuine connection between a creator and an audience. - How to train staff effectively for your tradeshow event. - The 2023 tradeshow playbook: What to look for, trends, etc. - And much more! Do you want to take your tradeshow to the next level? If so, you don't want to miss this interview! Connect with Travis Stanton: On his LinkedIn: https://www.linkedin.com/in/travis-stanton-758a084/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined