Ep. 12 Kelsey's Journey: From Fingerboard Influencer to Marketing Manager

from The Pennock Knockdown · host Pennock Agency

Welcome to another episode of the Pennock Knockdown, the podcast that unpacks key strategies and tactics for digital marketing leaders. In today's episode, we sit down with Kelsey Barker, the marketing manager at Yaza, a Mediterranean-style dip company specializing in Labneh. 00:00 Early 2010s YouTube Unboxing Boom04:44 Early Passion for Marketing07:21 Shift from Big to Distributor Trade Shows12:18 Labne Hits Nationwide Whole Foods14:44 Strategic Expansion and Influencer Marketing19:09 Optimizing Ad Spend for Sales22:25 Embrace Learning and Initiative23:51 Navigating Consumer Trends and MarketingWhether you're a marketing professional or a food enthusiast, there's plenty to chew on in this engaging conversation. Tune in for expert insights and marketing wisdom!Visit Pennock website: ⁠https://www.pennock.co/⁠

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This episode is 26 minutes long.

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This episode was published on March 12, 2025.

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