EP 12: She Makes a [STRATEGY]: Storytelling + Social Media Marketing as a Small Business

Episode Summary: What if there was a way to grow your online presence and monetize your audience, alongside someone as passionate as you? We’re with Emma Tessler, the Founder + CEO of Ninety Five Media; a digital marketing agency that builds results-driven marketing strategies for scaling brands. With 8 years of marketing experience under her belt, Emma helps brands connect with ideal clients, build community, and convert audience members into paying customers through social media marketing.In this episode, Emma gives her top marketing tips for creating a genuine presence while calculating performance and growth. (Hint: It’s not Instagram Likes!) Then, Emma illustrates her four-part marketing strategy process, including an easy way to understand algorithms and the importance of social media video content. Plus, Emma explains the short- and long-term benefits of working with a marketing agency, and shares a realization from her early days as a founder.Host: Katy Sensenig SchilthuisGuest: Emma Tessler of Ninety Five MediaSHOW NOTES/RESOURCESShe Makes questionnaire: shemakesapodcast.com/lets-chatMaker Toolbox: Graphic Design: CanvaAccounting and Bookkeeping: QuickbooksOrganization and Project Management: Monday.comShe Makes, a podcastwww.shemakesapodcast.com // @shemakesapodcastEmma Tesslerhttps://ninetyfivemedia.co  // @ninety.five.media // Connect with Emma on Linkedin // Listen to the Stop Scrolling, Start Scaling Podcast---------This podcast is brought to you by Mosaic Makers Collective, a retail space that celebrates its diverse, local, creative female artists. ---------She Makes is a podcast focusing on female makers + creative business owners. We share stories, discuss hot topics in the biz, and educate you on small biz tools, tricks, and life.Expect chats on essential lessons learned as women in business - and hear incredible stories from women who have paved their own paths. Listen to conversations on complex topics like mental health, imposter syndrome, and self-care. And learn about how to run your own biz: with tips and tricks on topics like marketing + PR, local markets, pricing your products, finding funding, and more.