EP 12: The Year in Email: 2024 Recap and 10 Bold Predictions for 2025

Hosts Jimmy Kim and Chase Dimond recap the standout moments from email and SMS marketing in 2024. From the most effective campaign strategies to the unexpected trends that shaped consumer behavior, they’re breaking down what worked and why. This episode also explores how AI is redefining personalization, the untapped potential of rich communication services (RCS), and how zero-party data is giving brands a competitive edge. Tune in as they share insights on navigating new privacy regulations, the rise of conversational marketing, and real-life examples of eCommerce brands turning these trends into tangible results. Whether you're looking to sharpen your 2025 strategy or catch up on the year’s biggest shifts, this episode is packed with actionable takeaways you won’t want to miss. Here's what we're diving into: Comcast's recent email changes and their implications. Omnisend’s 2024 data highlights, including ROI and engagement trends. Top-performing email automations and SMS campaigns. Predictions for 2025: AI's impact, RCS evolution, and unified email/SMS channels. The rising importance of deliverability skills and community building. How micro-messaging and post-purchase strategies are driving retention. EP 12: The Year in Email: 2024 Recap and 10 Bold Predictions for 2025 ______ 01:59 Welcome to Send It 02:13 Hot Off the Press: Comcast Email Changes 03:29 Year of Email 2024 Recap 15:08 The Power of Email Automations 18:35 SMS Marketing Insights 21:03 Push Notifications: The Surprising Data 22:29 Campaigns vs. Automations: The Conversion Debate 25:23 Top 10 Predictions for 2025: AI and Retention Marketing 43:20 Conclusion and Upcoming Episodes ______ Thank you our friends at Omnisend and Appbrew for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!