MasterMined: A Behavioral & Mental Health Podcast

You know you might be owed money. So what do you actually do about it — without painting a target on your own back? In part two of this conversation, Mark Scrivner, Jeff Skillen, and Lee Pepper bring back trial attorney Devin van der Hahn, founder of Vanderhahn LLP, to walk through the practical side of the MultiPlan (now Clarivate) antitrust litigation. Devin explains why you don't need to have ever subscribed to MultiPlan to be affected, how providers can strategically choose which defendants to name, the hard filing deadlines closing in over the next 12 months, and why he believes a settlement isn't a question of "if" but "when and how much." Listeners will walk away understanding the real risk of retaliation, what a free consultation actually looks like, and what could change industry-wide once this case resolves. Key Moments 00:00 – Recap of part one and today's central question: what to actually do next 02:22 – Why you don't need a MultiPlan subscription to have been affected 06:41 – How providers can strategically choose which defendants to name in a claim 11:43 – The filing deadlines closing in: August '27 and March '28 20:12 – Timeline to settlement: the bellwether trial and what comes after 23:01 – The odds of winning: "not a matter of if, but when and how much" 26:29 – What a free, confidential consultation with Devin's team actually looks like 32:29 – Devin's closing thought: why filing a claim is a public service Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined  Background Reading: "Health Insurance and Medical Bills" — The New York Times: https://www.nytimes.com/2024/04/07/us/health-insurance-medical-bills-takeaways.html  Connect with Devin van der Hahn: https://www.linkedin.com/in/vanderhahn/  | https://www.vanderhahn.com/  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshot.agency/health  Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/  | https://www.skillsetenterprises.com  Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com  Our Sponsor - Snapshot: https://snapshot.agency/health  Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care. Follow MasterMined: https://snapshotinteractive.com/mastermined  #MasterMinedPodcast #BehavioralHealth #AddictionRecovery #OutOfNetworkReimbursement #HealthcarePolicy #TreatmentCenterFinance

What if your behavioral health program had been underpaid for the better part of a decade — and you never knew why? In part one of this two-part series, Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with trial attorney Devin van der Hahn, founder of Vanderhahn LLP, to unpack the MultiPlan (now Clarivate) out-of-network reimbursement litigation — one of the largest antitrust cases in the country, and one that names behavioral health and rehab providers directly. Devin walks through how MultiPlan's subsidiary, Data iSight, built a pricing algorithm using competitors' own data, why that violates the Sherman Antitrust Act, and why substance use disorder and behavioral health providers were disproportionately targeted. Listeners will walk away understanding how this scheme quietly suppressed reimbursement for nearly a decade, what data to start pulling now, and why this matters for the financial health of their organization — set up for next week's part two on what to actually do about it. Key Moments 00:00 – Welcome to the show and introduction of Devin van der Hahn and the MultiPlan/Clarivate litigation 03:18 – Devin's path from federal courts and Quinn Emanuel to representing providers directly 06:44 – Breaking down MultiPlan and its subsidiary, Data iSight, in plain terms 09:18 – Why the pricing algorithm scheme violates the Sherman Antitrust Act 16:16 – The unexplained 50–75% revenue decline Devin witnessed firsthand in 2014–2015 23:00 – Why behavioral health and SUD providers were specifically targeted 35:50 – Sizing the damages: how the potential claims add up 41:36 – Three takeaways: what treatment center owners should do first Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined  Background Reading: "Health Insurance and Medical Bills" — The New York Times: https://www.nytimes.com/2024/04/07/us/health-insurance-medical-bills-takeaways.html  Connect with Devin van der Hahn: https://www.linkedin.com/in/vanderhahn/  | https://www.vanderhahn.com/  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshot.agency/health  Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/  | https://www.skillsetenterprises.com  Connect with Lee Pepper: https://www.linkedin.com/in/leepepper  | https://www.neveroutmatched.com  Our Sponsor - Snapshot: https://snapshot.agency/health  Follow MasterMined: https://snapshotinteractive.com/mastermined  #MasterMinedPodcast #BehavioralHealth #AddictionRecovery #OutOfNetworkReimbursement #HealthcarePolicy #TreatmentCenterFinance

What if your census reports look green across the board, and you're still losing? On this OG episode, Mark Scrivner sits down with co-host Lee Pepper to unpack a concept Lee calls "the standing still paradox": the idea that a behavioral health program can remain fully consistent — same clinical team, same census, same reputation — while quietly losing relevance as population growth, new competitors, and new levels of care expand the market around it. Lee breaks down the math behind relative decline, shares a real-world turnaround story from a 72-bed Memphis facility, and explains why "holding ground" is a losing strategy borrowed straight from Patton. Behavioral health leaders will walk away with a new framework for questioning their own status quo, and a clear sense of which metrics actually reveal whether they're growing or just standing still. Key Moments 00:00 – Mark opens the episode and introduces the "standing still paradox" concept 02:28 – The highway analogy: how markets expand around programs that stay the same 07:24 – Breaking down the 1,000-customer, 5,000-person market share example 10:37 – The formula: company growth minus market growth equals relative decline 13:43 – Lee's Patton reference: why "holding ground" is a dangerous marketing posture 21:15 – The La Paloma turnaround: a real case study in local market relevance 30:21 – Force multiplication: staying competitive on content without breaking the budget 32:35 – The one question every operator should ask themselves tonight Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshot.agency/health  Connect with Lee Pepper: https://www.linkedin.com/in/leepepper  | https://www.neveroutmatched.com  Our Sponsor - Snapshot: https://snapshot.agency/health Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care. Follow MasterMined: https://snapshotinteractive.com/mastermined  #MasterMinedPodcast #BehavioralHealth #TreatmentCenterGrowth #MarketShareStrategy #BehavioralHealthLeadership #CompetitiveAnalysis

What happens to women after they leave treatment, and who's responsible for what comes next? In this episode of MasterMined, Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with Denise Marsters, founder and CEO of The McCoy House Extended Care for Women in Jackson, Mississippi. Denise shares her own 32-year recovery journey — from active addiction to a career as a substance use disorder therapist — and the personal loss that led her to open a home for women who had nowhere safe to land after inpatient treatment. The conversation covers what separates sober living from true extended care, how McCoy House built a self-sustaining thrift store and employment pipeline for its residents, and why Denise turned down the chance to franchise her model. It's a candid, deeply human look at what sustainable recovery infrastructure actually requires — essential listening for any behavioral health leader thinking about the gap between discharge and lasting change. Key Moments 03:35 – Denise shares 32 years in recovery and the moment that first sparked the idea for McCoy House 03:52 – The rock-bottom moment that finally pushed Denise into treatment 08:57 – A surprise transfer to the women's unit becomes the turning point in her career 29:03 – The house that would become McCoy House — and the story behind its name 33:11 – "God does not pick the equipped" — the words that carried her through 39:00 – McCoy House by the numbers: hundreds of women served, dozens of alumni stories 42:21 – Why extended care goes further than sober living 48:53 – Building the thrift store: purpose, income, and self-worth Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined  Connect with Denise Marsters: https://www.linkedin.com/in/denise-marsters-09bab718/  |  https://themccoyhouse.com/  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshot.agency/health  Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/  | https://www.skillsetenterprises.com  Connect with Lee Pepper: https://www.linkedin.com/in/leepepper  | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health Follow MasterMined: https://snapshotinteractive.com/mastermined #MasterMinedPodcast #BehavioralHealth #ExtendedCare #AddictionRecovery #WomensRecovery #SoberLivingVsExtendedCare

Most behavioral health programs treat lead generation as the growth lever — but the operators winning long-term have built something deeper: a brand that holds up at every touchpoint. In this OG episode, Mark Scrivner and Jeff Skillen break down the two sides of brand (the story you tell vs. the experience people actually get), why lead gen without a defined brand backfires, and how to align clinical, operations, admissions, and marketing teams around a clear profile of who you serve. They walk through every touchpoint a prospective client or referral source experiences — website, first call, curb appeal, front-line staff, alumni — and share a field-tested "phone test" for auditing your own brand feeling. Leaders and executives will walk away with a practical framework for building a brand that drives cheaper, stickier leads instead of chasing volume that a shaky brand can't convert. Key Moments 01:46 – Jeff defines brand: the story you tell vs. the experience people have 07:38 – Why flooding an undefined brand with leads backfires 09:41 – Aligning clinical, ops, admissions, and marketing around one client profile 14:30 – Every touchpoint inside the facility that shapes brand experience 16:23 – The curb-appeal story: a strong website, a car that never gets out of it 19:22 – The "last 10 calls" exercise for auditing your own brand feeling 21:30 – How a strong brand changes the economics of marketing spend 23:35 – The Jiffy Lube example: why brand gets ignored until it breaks Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshot.agency/health  Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/  | https://www.skillsetenterprises.com  Our Sponsor - Snapshot: https://snapshot.agency/health  Follow MasterMined: https://snapshotinteractive.com/mastermined  #MasterMinedPodcast #BehavioralHealth #TreatmentCenterCulture #AddictionRecovery #BehavioralHealthLeadership #HealthcareMarketing

What happens when a company built to save patients almost bankrupts the family that runs it? J.R. Greene is founder and vice chair of Psychiatric Medical Care, a behavioral health company he grew from a handful of failing locations into a 400-site operation spanning geriatric IOP, adolescent programs, inpatient psychiatry, and telehealth. Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with J.R. to unpack how his father's refusal to abandon patients became the founding principle of the business, how a niche strategy of "being the only" fueled sustainable growth, and how he navigated bringing on a private equity partner without losing sight of the company's mission. Behavioral health leaders and treatment center operators will walk away with a clear-eyed look at organic growth, family business dynamics, and building a culture that scales. Key Moments 00:45 – Introduction: J.R. Greene, founder and vice chair of Psychiatric Medical Care 02:37 – The origin story behind J.R.'s new book, My Magic Tux 14:25 – Dad's stand: "Who's gonna take care of my patients?" 27:24 – Why the most successful entrepreneurs are usually the ones who've failed the most 42:32 – A baseball dugout conversation sparks the launch of Embrace You 44:31 – "Don't be the best, be the only" — the niche strategy behind PMC's growth 50:24 – The decision to bring on a private equity partner 55:00 – Choosing a partner for expertise over the highest bid: the Consonance Capital story Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with J.R. Greene: https://www.linkedin.com/in/j-r-greene-fache-b3bb731/ | https://www.superfandiaries.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health Follow MasterMined: https://snapshotinteractive.com/mastermined More from J.R. Greene: Superfan Diaries: https://www.superfandiaries.com | TikTok: https://www.tiktok.com/@superfandiaries | YouTube: https://www.youtube.com/@superfandiaries | Instagram: https://www.instagram.com/thesuperfandiaries My Magic Tux: https://www.mymagictux.com | Pinterest: https://www.pinterest.com/mymagictux | Instagram: https://www.instagram.com/mymagictux | TikTok: https://www.tiktok.com/@mymagictuxbook #MasterMinedPodcast #BehavioralHealth #RuralHealthcare #BehavioralHealthLeadership #HealthcareEntrepreneurship #GeriatricCare

What if trying to serve everyone is actually the reason your admissions numbers are stalling? In this OG episode, Mark Scrivner and Jeff Skillen dig into one of the most consequential shifts in behavioral health marketing: the move away from broad, generalist programming toward hyper-focused specialty tracks. Jeff breaks down why "bigger is better" thinking is losing ground, how the "don't be the best, be the only" framework applies directly to treatment center branding, and why niching down can actually lower cost per acquisition instead of shrinking your referral pipeline. They cover how to identify a niche, how to tell a real specialty program from one that's just keyword-stuffing its website, and which population segments — autism spectrum, gambling and process addictions, geriatrics — are seeing the fastest growth right now. Behavioral health leaders will walk away with a clear framework for deciding whether to specialize, how to build it out operationally, and what it takes to become "the only" in their category. Key Moments 00:00 – Cold open: the fastest-growing programs aren't trying to serve everyone 01:11 – Setting up the episode: niche populations, specialty tracks, and what's driving stronger positioning 02:39 – The left-handed guitarist analogy: why people seek out those who "get them" 07:23 – The branding framework: "don't be the best, be the only" 08:24 – The Cleveland Clinic example — owning a category in the mind of the consumer 15:17 – How niching down actually lowers cost per acquisition 19:06 – The hard truth about specialization most leaders don't see coming 22:09 – The hottest niches right now: autism spectrum and gambling/process addiction Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshot.agency/health  Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/  | https://www.skillsetenterprises.com  Our Sponsor - Snapshot: https://snapshot.agency/health  Follow MasterMined: https://snapshotinteractive.com/mastermined  #MasterMinedPodcast #BehavioralHealth #NicheMarketing #TreatmentCenterGrowth #AddictionRecovery #HealthcareLeadership  

What if the biggest lever for fixing addiction treatment reimbursement wasn't a new law, but a file most people are too afraid to open? This episode, recorded at NAATP Nationals 2026, features Greg Williams of Third Horizon, a health policy consultant, data strategist, and person in long-term recovery whose own insurance denial as a teenager set him on a career-long mission to fix how behavioral health is paid for. Greg joins hosts Mark Scrivner and Jeff Skillen to unpack how payer machine-readable files are exposing massive reimbursement gaps between mental health and physical health providers, why patient steerage and the No Surprises Act are reshaping the in-network conversation, and how value-based care is finally moving from theory to practice in addiction treatment. Behavioral health leaders will walk away with a clearer picture of where reimbursement is headed, and how to position their organizations before the market gets there first. Key Moments 03:17 – Greg's personal recovery story and the insurance denial that shaped his career 06:28 – The origin of the 2008 Mental Health Parity and Addiction Equity Act 09:32 – What payer machine-readable files are and why most providers have never opened one 21:52 – Greg's "Kayak for healthcare" vision — shopping for treatment based on value 27:04 – Breaking down the four tiers of value-based care in behavioral health 30:41 – Launching the National Mental Health Parity Index with the Kennedy Forum, AMA, and APA 38:57 – How the No Surprises Act and good faith estimates are shifting patient behavior 41:50 – Why the future of treatment means following patients for 5+ years, not 28 days Learn More & ConnectShow Notes + Resources: https://snapshotinteractive.com/mastermined  Connect with Greg Williams: https://www.linkedin.com/in/greg-d-williams/  | https://thirdhorizon.com/  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshot.agency/health  Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/  |  https://www.skillsetenterprises.com  Our Sponsor - Snapshot: https://snapshot.agency/health  Follow MasterMined: https://snapshotinteractive.com/mastermined  #MasterMinedPodcast #BehavioralHealth #MentalHealthParity #AddictionRecovery #PayerTransparency #ValueBasedCare

What does it actually take to lead a behavioral health organization through the fastest-moving year the industry has seen? Recorded from the floor of NAATP National 2026 in Amelia Island, this episode brings together two of the field's most influential voices: Jamie Vinck, President of The Meadows and NAATP Board Chair, and Kelly Scaggs, President and CEO of Fellowship Hall and NAATP National 2026 Conference Chair. Together with host Mark Scrivner and co-host Jeff Skillen, they unpack how AI adoption is reshaping everything from admissions to clinical documentation, why NAATP draws a hard line on ethics even when it costs the organization revenue, and how a for-profit and a nonprofit operator find more common ground than most would expect. Listeners will walk away with a clear-eyed view of where behavioral health leadership is heading — on technology, payer relations, mental health parity, and the next generation of CEOs — and why the decisions made in rooms like this one shape the standard of care for the entire industry. Key Moments 00:59 – Jamie Vinck and Kelly Scaggs are introduced as leaders of The Meadows and Fellowship Hall 03:41 – Why this year's NAATP conference is centered on embracing AI 04:18 – The challenge of adopting AI ethically inside a heavily regulated industry 10:02 – Inside NAATP's ethics committee and the quality handbook that holds members accountable 14:44 – For-profit vs. nonprofit: where operations diverge and where the mission stays the same 21:55 – Advice for the next generation of behavioral health leaders coming up through the ranks 28:38 – Looking 3–5 years ahead: AI, value-based care, and payer relations 30:14 – The line that stuck: care for people who don't think they need it, paid for by people who don't think they should have to Learn More & ConnectShow Notes + Resources: https://snapshotinteractive.com/mastermined  Connect with Jamie Vinck: https://www.linkedin.com/in/jaime-vinck-88556245/  | https://www.themeadows.com/  Connect with Kelly Scaggs: https://www.linkedin.com/in/kelly-scaggs-mha-lcsw-lcas-ccs-mac-icaadc-a0b17521/  | https://fellowshiphall.com/  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshot.agency/health  Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/  | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshot.agency/health  Follow MasterMined: https://snapshotinteractive.com/mastermined  #MasterMinedPodcast #BehavioralHealth #AddictionRecovery #TreatmentCenterLeadership #AIinHealthcare #NAATP2026

What actually separates a future behavioral health leader from someone who's just filling a title? In this episode of Mastermined, Mark Scrivner and co-host Jeff Skillen sit down with Sam Bierman, co-founder of Maryland Addiction Recovery Center, and Ryan Brewer, co-founder and CEO of Zia Recovery Center, at NAATP National 2026 for a candid conversation on what it takes to lead a treatment organization through change without losing what made it work in the first place. Sam and Ryan trace their paths from entry-level roles to the executive chair, the mentors who shaped them, and the "hire for character, train for skill" philosophy driving their retention and culture. They dig into how they're deploying AI for documentation, staff training, and ambient meeting capture without letting it replace clinical judgment, and they get candid about where the real pressure sits: the intersection of care and finance. For behavioral health executives navigating consolidation, staffing, and rapid technology adoption, this conversation is a working blueprint for staying mission-first while still growing. Key Moments 02:39 – Sam on the mentors who shaped his 20-year career and why young leaders need to find theirs 05:30 – Ryan on what young leadership brings to a foundation already built by others 07:54 – Sam and Ryan on why comfort and trust define the client experience from the first walkthrough 10:13 – The diamond analogy: why organizations, like people, grow under pressure 15:36 – Sam and Ryan on staying "always on the Care side" of the finance-and-care intersection 20:17 – Ryan on building an AI co-pilot for staff training, admissions, and crisis response 28:24 – Sam on MARC's hiring philosophy: "We hire for character and train for skill" 33:16 – The CFO/CEO adage that shapes how both leaders think about investing in their people Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined  Connect with Sam Bierman: https://www.linkedin.com/in/sam-bierman-cap-icadc-337b5072/  | https://www.marylandaddictionrecovery.com/  Connect with Ryan Brewer: https://www.linkedin.com/in/ryan-brewer-a670b823b/  | https://ziarecoverycenter.com/  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshot.agency/health  Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/  | https://www.skillsetenterprises.com  Our Sponsor - Snapshot: https://snapshot.agency/health  Follow MasterMined: https://snapshotinteractive.com/mastermined  #MasterMinedPodcast #BehavioralHealth #AddictionRecovery #BehavioralHealthLeadership #TreatmentCenterCulture #AIinHealthcare #EmergingLeaders

What do 41 years in adolescent behavioral health teach you, and what does the field still get wrong? John Lieberman, CEO of Visions Adolescent Treatment Centers, joined MasterMined at NAATP Nationals 2026 to break down the forces reshaping teen addiction: skyrocketing THC potency, social media's role in rewiring young brains, and why the warning signs parents have been taught to look for no longer apply. John also shares what effective adolescent treatment actually looks like, how family systems drive or derail recovery, and the story behind AYAC, one of the field's most respected annual gatherings. If you work in behavioral health, lead a treatment organization, or care about what's happening to the next generation, this conversation is essential listening. Key Moments 02:32 – John introduces himself and reveals he's been in the field since July 29, 1985 — 41 years 04:28 – Why adolescent treatment's best-kept secret is how quickly young people can change 05:40 – The three forces driving teen addiction today: THC, social media, and misinformation 06:36 – UCLA's Dr. Fong on THC and mental health: the research says zero benefits 09:40 – Why traditional warning signs of teen substance abuse no longer apply — and what parents should watch for instead 26:18 – John's philosophy of staff culture: everyone who shows up at Visions shows up because they care  39:03 – The origin story of AYAC and the late Dr. Fiona Ray's role in building the conference 42:21 – John's daughter's treatment center, Spirit Mountain Recovery, and the legacy recovery builds Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined  Connect with John Lieberman: https://www.linkedin.com/in/visionsadolescenttreatment/  | https://visionsteen.com/  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshot.agency/health  Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/  | https://www.skillsetenterprises.com  Our Sponsor - Snapshot: https://snapshot.agency/health  Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care. Follow MasterMined: https://snapshotinteractive.com/mastermined  #MasterMinedPodcast #BehavioralHealth #AdolescentTreatment #AddictionRecovery #TeenMentalHealth #THCAwareness #BehavioralHealthLeadership

What happens when a clinically-minded leader decides to stop watching AI from the sidelines and actually run the experiment? Brian Wind, Ph.D., Chief Clinical Officer at JourneyPure, did exactly that, launching a year-long clinical research study into AI-assisted documentation and operations, and measuring every metric that mattered. This episode of MasterMined covers how JourneyPure implemented the Sunwave AI assistant across a multi-state system of care, the data they collected, and the outcomes that surprised even Brian. Leaders tuned in will come away with a clear-eyed, evidence-grounded playbook for evaluating AI in their own organizations, and a compelling case for why the time to move is now. Key Moments 02:07 – Brian shares his background as a psychologist, person in long-term recovery, and how personal mission drives his work 04:08 – How declining KPIs sparked the decision to explore AI integration at JourneyPure 06:00 – The logic behind consolidating into Sunwave's ecosystem before adding AI 08:50 – Year-long clinical research methodology: user satisfaction surveys at launch, 3 months, and 12 months 10:16 – Unexpected finding: the AI's biggest initial concern (accuracy) became its most celebrated benefit 11:56 – How AI-freed clinician time led to a 9% drop in AMA rates — and an estimated $14.52M annualized revenue impact 15:57 – Unused authorized days reduced from 24% to 2.5%, and the combination of factors that made it happen 25:35 – 44 minutes saved per biopsychosocial assessment; QA ratings up 46% for clinicians and 39% for medical providers 28:20 – From caution to craving more: how staff sentiment shifted completely by the one-year mark Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Brian Wind: https://www.linkedin.com/in/brian-wind-7a365216b | https://journeypure.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshot.agency/health Follow MasterMined: https://snapshotinteractive.com/mastermined #MasterMinedPodcast #BehavioralHealth #AddictionRecovery #BehavioralHealthLeadership #TreatmentCenter #AIinHealthcare #ClinicalOperations #MentalHealthLeadership

What happens to your patients when they walk out the door? For most treatment centers, that question is answered with a sheet of paper and a handshake, and AJ Diaz knows exactly how that feels. Co-founder of You Are Accountable and a person in long-term recovery himself, AJ joined hosts Mark Scrivner and Jeff Skillen on the floor of NAATP National 2026 to share how he and his co-founder, Matt, turned a gap in the continuum of care into a thriving, peer-led continuing care platform. The conversation covers the clinical and personal origins of Accountable, why the first four hours after discharge may be the most dangerous, how 5,000 patients have produced outcomes that are turning heads industry-wide, and what the future of tech-enabled peer support looks like for behavioral health operators. Whether you run a treatment center, manage discharge planning, or are simply trying to extend the reach of your clinical work, this episode delivers a blueprint for rethinking post-discharge care. Key Moments 03:11 – AJ shares the personal origin story: leaving treatment with a sheet of paper, a terrified family, and a self-designed accountability system that carried him through 3 years of early recovery 04:42 – The clinical insight that sparked Accountable: 12–13 hours in group, 168 hours in a week, and no window into what patients were doing outside the therapeutic structure 06:55 – Why peers deserve to be more than "Joe who takes you to a meeting" — the case for professionalizing peer support 08:31 – Outcomes that challenge the industry standard: 12% return to higher level of care against a national average of 40–50%, drawn from 5,000 patients 11:42 – Contingency management, recovery capital assessments, and the engagement mechanics that keep members active on the platform 14:45 – The discharge timing debate: why Accountable starts engaging patients two hours before they leave, not days after 18:10 – Transparent pricing, insurance reimbursement goals, and the equity argument for making continuing care accessible to the masses 21:30 – Connection as the antidote to addiction: how virtual peer support expands access to community across treatment deserts and time zones Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined  Connect with AJ Diaz: https://www.linkedin.com/in/aj-diaz-lmsw-casac-19608a195/  | https://www.youareaccountable.com/  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshot.agency/health  Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/  | https://www.skillsetenterprises.com  Connect with Lee Pepper: https://www.linkedin.com/in/leepepper  | https://www.neveroutmatched.com  Our Sponsor - Snapshot: https://snapshot.agency/health Follow MasterMined: https://snapshotinteractive.com/mastermined #MasterMinedPodcast #BehavioralHealth #AddictionRecovery #PeerSupport #BehavioralHealthLeadership #TreatmentCenter #RecoverySupport

What does it take to move behavioral healthcare from the margins into the mainstream? Mark Scrivner and Jeff Skillen sit down with Dr. Joseph Lee, President and CEO of the Hazelden Betty Ford Foundation, for a powerful conversation about stigma, community, innovation, and the future of addiction treatment at NAATP National 2026.  Dr. Lee shares how Betty Ford's legacy continues to shape the industry, why belonging may be the most overlooked element of recovery, and how Hazelden Betty Ford is leveraging data, AI, research, and standardized care to advance truly personalized treatment. From the role of recovery communities to the promise of emerging therapies, this episode explores how behavioral healthcare can maintain its humanity while embracing innovation, and why people get better when they feel seen, valued, and connected.  Key Moments 00:56 – The story behind Betty Ford's commemorative White House stamp and recovery legacy  03:26 – Why breaking stigma requires more than storytelling  05:07 – How training at Duke and Johns Hopkins shaped Dr. Lee's leadership philosophy  10:20 – The evolution of Hazelden and the power of recovery communities  15:22 – Why standardized care is the foundation for personalized treatment  20:07 – Building workforce pipelines through innovative education programs 25:06 – Measuring "changing hearts" in addiction recovery  31:04 – Why the traditional medical model struggles with chronic behavioral health conditions  35:14 – The opportunities and risks of AI in behavioral healthcare  41:44 – The surprising lesson a young patient taught about community and connection    Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Joseph Lee: https://www.linkedin.com/in/joseph-lee-m-d-0063b931/ | https://www.hazeldenbettyford.org/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner/  | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/  | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshot.agency/health Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

What happens when behavioral healthcare moves beyond labels and starts focusing on root causes? In this episode of MasterMined, Mark Scrivner and Jeff Skillen sit down with Cole Dyar, Executive Director of Northbound Treatment Services and Co-Founder of Nourish Wellness, to discuss the evolution of mental health treatment, the importance of accurate diagnosis, and why outcomes—not assumptions—should guide care. Cole shares his journey from recovery to leadership, how Nourish Wellness was built to address gaps in psychiatric care, and why understanding the person behind the diagnosis is essential for lasting recovery. He also explores the challenges facing behavioral healthcare today, including payer relationships, workforce development, operational alignment, and the growing role of artificial intelligence. Whether you're a behavioral health executive, clinician, operator, or innovator, this conversation offers practical insights on building programs that truly improve outcomes while preparing organizations for the future of care. Key Moments 01:35 – Cole shares his recovery journey and entry into behavioral healthcare 04:16 – Identifying critical gaps in psychiatric stabilization and treatment access 14:15 – The vision behind launching Nourish Wellness 15:45 – Why accurate diagnosis changes everything for patients 18:02 – Measuring outcomes and proving treatment effectiveness 20:07 – What truly effective mental health treatment looks like 25:23 – The biggest challenges facing behavioral healthcare today 29:57 – A powerful perspective on addiction stigma and person-centered care 40:39 – Becoming an AI champion inside a large treatment organization 48:56 – The future of AI implementation in behavioral healthcare Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Cole Dyar: https://www.linkedin.com/in/coledyar/ | https://northboundtreatment.com  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner/ | https://snapshot.agency/health  Connect with Jeff Skillen:  https://www.linkedin.com/in/jeff-skillen-199507/  | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshot.agency/health Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

Youth suicide is now the second leading cause of death for ages 10–24 in the United States. In this powerful episode of the MasterMined Podcast, Clark Flatt shares how he has spent nearly 30 years working to change this heartbreaking reality. After losing his 16-year-old son, Jason, to suicide, Clark turned his grief into action. What began at a kitchen table in Tennessee has grown into The Jason Foundation, a national organization providing youth suicide prevention training and resources across all 50 states. What You'll Learn in This Episode: The Warning Signs: The critical, often-missed red flags families and schools need to know. Debunking Myths: Why talking openly about mental health does not increase risk. Frontline Responders: Why teachers, coaches, and youth advocates are vital to early intervention. Modern Challenges: How passive suicidal ideation, substance use disorders, social media, and AI impact youth mental health today. Whether you work in behavioral health leadership, education, youth advocacy, or you're a parent wanting to protect your kids, this conversation offers practical insights, lifesaving tools, and hope. NEED HELP? YOU ARE NOT ALONE. If you or someone you know is struggling with mental health, experiencing a mental health crisis, or having thoughts of suicide, please know that support is available. Call or text 988 to reach the Suicide & Crisis Lifeline. It is free, confidential, and available 24/7 in the United States and Canada.    Key Moments & Timestamps 00:00 — The alarming reality of youth suicide statistics (ages 10–24) 01:38 — Losing Jason: The heartbreaking story behind the Jason Foundation 07:13 — Why teachers and coaches are the ultimate frontline responders 09:23 — Debunking the dangerous myth of talking about suicide  11:38 — Clark Flatt's personal mission to "fight back" 14:08 — Why CDC statistics around suicide can be misleading 18:06 — The youth suicide warning signs families and schools must never ignore 24:21 — Shifting prevention efforts toward younger children and older adults 27:38 — The role of social media, AI, and digital outreach in mental health 47:38 — Passive suicidal ideation: The next major behavioral health challenge    Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Clark Flatt: https://www.linkedin.com/company/the-jason-foundation-inc-/ | https://jasonfoundation.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health  Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health  Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care. 

In Part 2 of this MasterMined conversation, Mark Scrivner and Lee Pepper dive deeper into what happens after selecting a marketing agency partner—and why onboarding, communication, transparency, and trust determine long-term success. From setting expectations in the first 30–60 days to leveraging AI-driven efficiencies and improving collaboration between providers and agencies, this episode delivers actionable insights for behavioral health leaders navigating growth and change. The discussion also explores the future of marketing in behavioral health, the growing role of AI tools, and why agencies that educate, communicate clearly, and act as true partners will continue to outperform transactional vendor relationships. Key Moments 00:36 – Why the first 30–60 days define agency success 02:37 – Building trust through strategy sessions and onboarding 04:14 – The importance of early "quick wins" in partnerships 07:09 – Why agencies should actively seek client feedback 10:50 – How marketing teams must adapt to AI and zero-click search 13:24 – AI tools that improve accountability and communication 16:38 – Why communication failures damage partnerships 18:41 – The danger of poor timeline communication 20:21 – Why agency relationships are "like a marriage" 23:25 – The future of AI-powered marketing agencies Learn More & Connect Show Notes + Resources: snapshot.agency/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner/ | https://snapshot.agency/health Connect with Lee Pepper: https://www.linkedin.com/in/leepepper/ | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

Choosing the wrong marketing agency can cost a behavioral health organization time, money, momentum, and admissions growth. In Part 1 of this two-part MasterMined series, Mark Scrivner and Lee Pepper break down the behavioral health RFP process, how to properly evaluate agency partners, and the biggest mistakes organizations make when selecting a marketing firm. Lee shares practical guidance from his experience leading marketing initiatives at Foundations Recovery Network and consulting with behavioral health organizations nationwide. From defining conversion metrics and budgeting correctly to building strong agency relationships rooted in accountability and trust, this episode gives operators a practical framework for making smarter marketing partnership decisions. If your organization is considering hiring a new agency—or struggling to get results from your current one—this episode provides actionable insights to help you avoid costly mistakes and build a stronger marketing foundation. Key Moments: 00:47 – Why choosing the wrong agency can hurt growth and operations 03:44 – The importance of documenting what success looks like 08:21 – Why agencies should present in person and on-site 10:16 – What every strong behavioral health RFP should include 15:23 – What separates a good RFP from a bad one 17:36 – Why price alone leads to poor agency decisions 19:48 – How to define agency accountability and conversion metrics 24:09 – Why the agency team matters more than the agency owner 29:09 – Major red flags during agency presentations 36:16 – The most important question every CEO should ask before signing Learn More & Connect Show Notes + Resources: snapshot.agency.com/health/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | http://snapshot.agency/health  Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: http://snapshot.agency/health 

In this episode of MasterMined, Ben Camp, CEO and co-founder of Recovery.com, joins the conversation to unpack the challenges of finding ethical, transparent, and effective treatment in behavioral health. From the early days of digital marketing in addiction treatment to building a patient-first marketplace, Ben shares how Recovery.com is reshaping how individuals discover care. The discussion dives deep into industry ethics, SEO realities, data transparency, and the tension between business growth and patient-first principles. Whether you're a provider, marketer, or operator, this episode offers a candid look behind the curtain, and a forward-thinking perspective on where the field is headed. Key Moments: 00:01 – Introduction and guest background 03:06 – How Recovery.com started from an agency model 04:28 – The problem with misleading treatment search results 07:12 – Building a comprehensive, patient-first directory 09:20 – Domain strategy and scaling through acquisitions 11:05 – Cleaning up legacy content and ethical challenges 14:26 – SEO realities and adapting to Google changes 17:58 – Data accuracy, listings, and provider relationships 25:20 – Patient-first philosophy and growth strategy 35:37 – Why treatment is still hard to access today Learn More & Connect Show Notes + Resources: snapshot.agency.com/health/mastermined Connect with Ben Camp: https://www.linkedin.com/in/benjamincamp/ | https://recovery.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | snapshot.agency/health  Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: snapshot.agency/health 

Only one in ten people who need treatment actually receive it, and Jaime Vinck is on a mission to change that. In this episode, Jaime shares her journey from corporate HR to leading one of the most recognized behavioral health organizations in the country. She unpacks what keeps people from seeking care, how trauma-informed leadership transforms teams, and why expanding access through managed care, AI, and better data is critical to the future of treatment. From the "100-pound phone call" to the realities of clinician burnout, this conversation offers practical insight for leaders navigating workforce challenges, payer relationships, and the next evolution of care delivery, while never losing sight of compassion. Key Moments: 00:00 – Jaime's unconventional path from HR to behavioral health 02:24 – From clinician to executive leadership in treatment centers 05:17 – Why clinical leadership experience matters at the executive level 08:20 – The inspiration behind The Rehab Playbook 13:15 – Why people avoid treatment: fear, trauma, and vulnerability 14:46 – "The phone weighs 100 pounds" moment in admissions 15:57 – Trauma-informed leadership and leading with dignity 19:29 – Workforce challenges: burnout, turnover, and clinician shortages 21:44 – The reality of value-based care in behavioral health 36:14 – The future: AI, access to care, and the next generation of leaders Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Jaime Vinck: https://www.linkedin.com/in/jaime-vinck-88556245/ | https://www.themeadows.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health

What does it take to transform an entire field from fragmented and inconsistent to ethical, evidence-based, and respected within healthcare? Marvin Ventrell, CEO of NAATP, joins MasterMined to unpack the evolution of addiction treatment—and the hard decisions required to elevate it. Drawing from his journey as a trial lawyer and his personal recovery experience, Marvin shares how NAATP rebuilt its foundation by enforcing ethical standards, removing bad actors, and pushing the industry toward measurable outcomes and clinical rigor. He challenges the idea of addiction treatment as a "calling" and instead reframes it as professional healthcare that must align with science, policy, and accountability. The conversation dives into marketing ethics, policy advocacy, AI's impact on the future of care, and why integrated, individualized treatment models are the next frontier. For behavioral health leaders, this episode is a blueprint for building credibility, scaling impact, and leading with integrity. Key Moments: 00:00 – Google's role in addiction marketing controversy and industry response 01:03 – Introduction to Marvin Ventrell and NAATP's leadership role 04:01 – Marvin's recovery journey and path to CEO 05:09 – Rebuilding NAATP during a critical downturn 08:47 – Why addiction treatment must be treated as healthcare—not a calling 12:26 – The role of science, medication, and outcomes in modern care 18:32 – Policy advocacy, funding realities, and industry influence 28:03 – Enforcing ethics: removing bad actors to rebuild trust 34:54 – Marketing ethics, directories, and ongoing industry challenges 49:47 – The future of treatment: assessment, standardization, and individualized care Learn More & Connect Show Notes + Resources: https://snapshot.agency/mastermined Connect with Marvin Ventrell: https://www.linkedin.com/in/mrvjd/ | https://www.naatp.org/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health

Digital marketing costs in behavioral health are climbing fast, and many organizations don't fully understand why. In this episode, we unpack the forces driving higher acquisition costs, from Google's evolving search landscape to increased competition and AI-driven bidding. We also break down the critical metrics every operator should know, including the lifetime value to customer acquisition cost ratio, and how to determine whether a $10,000 patient is actually a smart investment. If you're leading growth, marketing, or operations in behavioral health, this episode will help you rethink your strategy and make more informed decisions. Key Moments: 00:01 – Introduction & rising digital marketing costs 02:26 – The "urgency premium" driving high ad costs 03:08 – How AI is pushing search results down the page 04:53 – Google's role in rising acquisition costs 06:28 – Common misconceptions about digital marketing 08:22 – Consumer behavior and dependence on Google 10:27 – Supply, demand, and AI-driven CPC increases 13:35 – The LTV:CAC formula explained 21:33 – How aggregators inflate marketing costs 34:02 – The most underutilized channel: alumni Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health 

When leads drop, is it really a marketing problem, or something deeper? In this episode of MasterMined, Mark Scrivner, Jeff Skillen, and Lee unpack one of the most common (and costly) mistakes in behavioral health: misdiagnosing growth issues. They break down how to identify "leakage" across your funnel, why data should drive every decision, and how admissions teams often struggle due to lack of training, not lack of leads. You'll also hear why there's no such thing as a "bad lead," and how the first few minutes of a call can determine everything. If you're a behavioral health leader trying to grow census, improve conversion, or align marketing with operations, this episode is your playbook. Key Moments: 00:00 – Listening vs. selling in admissions 02:07 – Marketing vs. admissions: diagnosing the real issue 03:18 – Why data (not assumptions) drives better decisions 04:42 – "Leakage" across multiple stages of the funnel 06:07 – Why more leads can create more problems 08:06 – Conversion rate benchmarks and staffing gaps 10:17 – The costly mistake of poor admissions training 15:01 – Why there are no "bad leads" 18:37 – First-call experience and building trust fast 20:47 – Talk time problem: selling vs. listening Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

What if the future of behavioral health isn't just clinical—but deeply human? In this episode of MasterMined, Riley Osborne, Chief Growth Officer at Recovery Unplugged, shares how music, culture, and emerging technologies like AI and virtual reality are transforming how we deliver care. From a life-changing moment in a transport van to building national programs and AI-powered call centers, Riley unpacks what it really takes to scale impact without losing empathy. This conversation dives into leadership, innovation, and the power of meeting people where they are—emotionally, clinically, and technologically. If you're leading in behavioral health, this episode offers a blueprint for growth that prioritizes people, outcomes, and meaningful connection.   Key Moments: 00:00 – A breakthrough moment: speaking to the heart through music 02:41 – Riley's recovery journey and early leadership influences 05:29 – Why community—not willpower—drives lasting recovery 08:55 – From skepticism to belief: discovering music as medicine 11:19 – The moment that changed everything in treatment 18:05 – Redefining growth in behavioral health beyond revenue 20:01 – Why individual therapy drives better outcomes 29:44 – "Music speaks where words fail" in family healing 32:20 – The origin of VR therapy and Good Thoughts 52:33 – AI in admissions: achieving 0% missed calls   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Riley Osborne: https://www.linkedin.com/in/riley-osborne-/ | https://www.recoveryunplugged.com/, https://www.rvkai.com/, https://www.goodthoughts.health/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, Jimmy Lyons, President of Further, shares how AI is transforming behavioral health admissions—not by replacing humans, but by empowering them. Drawing from both his professional background in AI and personal experience navigating treatment systems, Jimmy breaks down how speed, empathy, and operational alignment can dramatically improve patient outcomes. From eliminating missed calls to increasing qualified leads and admissions, Jimmy explains how AI agents are helping programs capture critical "moments of crisis" when individuals are most ready to seek help. He also dives into the evolving role of AI, why the future is about enablement—not replacement—and how leaders can adopt these tools responsibly. If you're a behavioral health leader looking to improve admissions performance, marketing alignment, and patient experience, this conversation offers both strategy and real-world results.   Key Moments: 00:00 – AI should enable, not replace human care 02:51 – Personal experience reveals gaps in the system 05:04 – The "moment of crisis" and urgency in decision-making 08:39 – How AI agents engage, qualify, and route patients 13:21 – Why human connection remains critical in admissions 18:13 – The risk of over-relying on AI in behavioral health 24:15 – Results: more qualified leads and higher admit rates 26:02 – Eliminating missed calls and capturing lost opportunities 27:18 – Full-funnel data: aligning marketing and admissions 46:11 – What's next: AI "brain," verification, and future innovation   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Jimmy Lyons: https://www.linkedin.com/in/jimmy-lyons | https://talkfurther.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Policy decisions made in Washington can ripple quickly across behavioral health systems nationwide—and right now, providers are feeling the impact. In this episode of MasterMined, hosts Mark Scrivner and Jeff Skillen welcome back policy expert Andrew Kessler, Principal at Slingshot Solutions and a longtime advocate in behavioral health policy. Andrew breaks down the real-world consequences of the Affordable Care Act subsidy changes and the broader political dynamics shaping healthcare access in the United States. From enrollment shifts in ACA marketplaces to pressure on emergency departments and rural hospitals, Andrew explains why behavioral health providers could feel disproportionate impacts as coverage declines. He also walks through the political mechanics behind the changes—from reconciliation and congressional gridlock to election-year policy positioning. Most importantly, Andrew shares what behavioral health leaders should watch for next: potential Medicaid policy responses, political incentives driving legislation, and why providers must understand the policy environment shaping their patient populations. Key Moments 00:00 – Episode introduction and policy landscape overview 04:52 – How ACA subsidies originally worked and who they served 08:43 – The dramatic enrollment surge driven by enhanced tax credits 10:38 – Early enrollment data shows the first post-subsidy declines 14:07 – Why behavioral health may feel disproportionate impact 17:41 – The hidden costs of untreated mental health and ER utilization 25:41 – "Sticker shock" begins as consumers see rising premiums 31:29 – The government shutdown driven by the subsidy debate 39:14 – Election politics begin shaping healthcare policy decisions 54:40 – Why political ownership—not policy efficiency—often drives solutions Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Andrew Kessler: https://www.linkedin.com/in/andrew-kessler-5a10666/ | https://www.slingshotsolutions.net Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Behavioral health access remains one of the greatest challenges in healthcare—but new models powered by telehealth, integrated care teams, and AI-driven insights are transforming what's possible. In this episode of MasterMined, hosts Mark Scrivner and Jeff Skillen sit down with Dr. Tom Milam, Chief Medical Officer of Iris Telehealth, to explore how healthcare systems can rethink behavioral health delivery. Drawing from decades of clinical, academic, and leadership experience, Dr. Milam shares how telepsychiatry can expand access to underserved populations, why healthcare must move beyond "encounter-based" care, and how AI could help patients and providers understand health patterns in ways never before possible. From rural access challenges to the promise of longitudinal patient data and relationship-centered medicine, this conversation explores how behavioral health leaders can build systems that prioritize prevention, patient understanding, and meaningful care.   Key Moments 00:01 – Why medicine can't become "Jiffy Med" and the importance of meaningful care 01:27 – Dr. Tom Milam's journey from private practice to telehealth leadership 04:31 – How early telehealth experiments revealed new ways to deliver care 07:20 – Addressing the national shortage of behavioral health providers 09:44 – Breaking stigma and reframing mental health through genetics and family history 13:28 – How telepsychiatry empowers primary care providers 15:57 – Integrating spirituality and science in behavioral health care 26:11 – Why healthcare systems wait for crisis instead of preventing it 38:00 – Where AI is creating real value in behavioral health 52:03 – Why healthcare must move beyond fast, encounter-based medicine   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Dr. Tom Milam: https://www.linkedin.com/in/tom-milam/ | https://iristelehealth.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, Jordan Young—CEO of Jordan & Associates Consulting—pulls back the curtain on what's really happening in the behavioral health hiring market. With experience spanning admissions, national conferences, and executive recruiting, Jordan has worked with more than 100 organizations and surveyed thousands of professionals across the industry. He shares what hiring managers consistently get wrong, why business development roles turn over more than any other position, and what actually drives employee retention. From resume red flags to generational dynamics, this conversation offers practical, data-backed insights for behavioral health executives who want to build stronger teams—and for professionals who want to grow their careers with intention.   Key Moments: 00:28 – Compensation vs. advancement: what really drives career moves 28:27 – Why a poorly written resume quietly kills opportunities 29:49 – The two biggest interview disqualifiers (60%+ response rate) 31:44 – 57% say compensation drives satisfaction—but that's not why they leave 32:29 – "The grass is brown on both sides" career reality check 39:04 – The myth of hiring for a "book of business" 44:41 – Behavioral health as an under-professionalized profession 47:26 – Why employees need a compass, map, and guide 49:16 – What healthy turnover should actually look like 50:10 – The "banana test" for organizational culture   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined   Connect with Jordan Young: https://www.linkedin.com/in/jordan-young-799b0218 | https://www.jordanandassociates.net/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

What happens when lived experience, clinical expertise, and entrepreneurial grit collide? In this episode of MasterMined, Dr. Dan Callahan shares his remarkable journey—from addiction and incarceration to becoming a licensed social worker, treatment center founder, and technology innovator serving behavioral health providers nationwide. Dan opens up about how recovery shaped his leadership philosophy, why traditional "push harder" clinical models often backfire, and how motivational approaches create real engagement. He also dives into the operational side of care—EHR frustration, payor clawbacks, compliance risks, and why AI-powered chart auditing and cybersecurity protection are no longer optional. If you lead, operate, or support a behavioral health organization, this conversation is a masterclass in resilience, innovation, and protecting what you've built.   Key Moments: 02:53 – Dan's recovery journey begins and how it shaped his calling 08:50 – Prison, perspective, and the turning point 12:18 – "0% success rate" and the fuel to prove otherwise 17:09 – Self-help vs. self-improvement in recovery 21:13 – The pushback principle: why pushing creates resistance 22:50 – Launching a treatment center and thinking like an entrepreneur 31:23 – Insurance clawbacks and why documentation must track acuity 34:18 – Building AI-powered chart auditing for compliance protection 38:38 – Cybersecurity risks, data breaches, and protecting behavioral health providers   Learn More & Connect USE CODE: Master2026 for 20% off at Pentester.com Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Dan Callahan: https://www.linkedin.com/in/happyrecovery/ | https://chartauditor.com/ | https://npd.pentester.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Is SEO dead—or just evolving? In this episode of MasterMined, Snapshot's Digital Growth Director Abigail Carroll breaks down what behavioral health leaders must understand about search in the age of AI. From Google's market share dipping below 90% for the first time to the rise of ChatGPT and AI overviews, Abigail explains what's really changing—and what's not. She unpacks zero-click searches, generative engine optimization (GEO), YouTube's growing dominance, and why "people-first" strategy beats checklist SEO every time. If you're a behavioral health executive wondering how to protect admissions, increase visibility, and make smarter digital investments, this episode delivers clarity in a noisy, fast-changing landscape.   Key Moments: 00:00 – Google's market share dips below 90% as ChatGPT rises 01:13 – Abigail's journey from content strategy to enterprise SEO leadership 03:08 – Why "checklist SEO" is outdated 06:02 – FAQs and schema: The new foundation for AI visibility 12:47 – Understanding zero-click search and declining clicks 20:40 – The battle between Google and OpenAI 25:57 – Why YouTube is Google's secret weapon 30:00 – The power of a people-first strategy 41:19 – Local SEO tactics behavioral health leaders should implement now   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Abigail Carroll: https://www.linkedin.com/in/abigailrcarroll/ | https://www.snapshotinteractive.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, returning guest L.A. Galyon of Brentwood Capital Advisors joins Mark Scrivner, Jeff Skillen, and Lee Pepper to unpack what he's seeing across healthcare investment as the industry heads toward 2026. Fresh off the J.P. Morgan Healthcare Conference, L.A. breaks down capital trends, valuation realities, and why behavioral health remains one of the most compelling—yet misunderstood—sectors for investors. The conversation digs into why outpatient and hybrid care models are gaining momentum, how payer dynamics and middlemen continue to distort incentives, and what founders must do now to build durable, investable businesses. L.A. also offers candid perspective on private equity's reset, realistic valuation expectations, and the operational discipline required to pass diligence in today's market.   Key Moments 01:09 – Why JP Morgan sets the tone for healthcare investing each year 03:50 – The shift from provider roll-ups to "picks and shovels" investments 04:52 – Why behavioral health is still early in its lifecycle 08:19 – Moving care out of facilities and into lower-cost settings 12:36 – The growing frustration with healthcare middlemen 18:05 – What private equity learned from the last three years 24:15 – Why decisive buyers are winning deals again 36:20 – What actually drives higher multiples in behavioral health 42:36 – How much providers should really be spending on marketing 48:27 – Three things leaders should do now to build long-term value   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with L.A. Galyon: https://www.linkedin.com/in/l-a-galyon-88244321/ | https://www.brentwoodcap.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, Mark Scrivner and Jeff Skillen sit down with Andrew Kessler, Principal at Slingshot Solutions, to demystify how behavioral health policy actually gets made in Washington. Andrew breaks down the difference between lobbying and advocacy, why education—not emotion alone—drives sustainable change, and how funding decisions ultimately determine whether legislation delivers real impact. From parity and appropriations to today's shifting political trade winds, this conversation equips behavioral health leaders with a clearer lens on how to engage policy strategically and effectively. Key Moments 01:28 – Introducing Andrew Kessler and Slingshot Solutions 02:17 – Advocacy vs. lobbying: what's the real difference 05:56 – Why legislation takes years—and why the calendar matters 08:10 – Andrew's path into behavioral health policy 17:31 – The real story behind parity and "right place, right time" 29:53 – Three things every advocate must understand 36:09 – Why appropriations and funding are the real engine 45:37 – Current political trade winds impacting behavioral health 1:00:44 – What leaders should watch next in policy and funding Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Andrew Kessler: https://www.linkedin.com/in/andrew-kessler-5a10666/ | https://www.slingshotsolutions.net Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Ward Blanchard joins MasterMined to share his deeply personal journey from a life-altering medical diagnosis and substance use disorder to becoming a nationally respected behavioral health entrepreneur. Ward unpacks how family systems, leadership accountability, and operational clarity shape better clinical outcomes—especially in outpatient care. This conversation is a practical guide for behavioral health leaders navigating growth, culture, and long-term impact. Key Moments 00:00 – A life-changing diagnosis and the start of Ward's recovery journey 06:21 – Losing a future identity and confronting trauma 12:53 – How unresolved grief shapes addiction and leadership 16:07 – Why recovery and careers both require long-term thinking 20:26 – Why rare diseases get better care than addiction 23:37 – Early career lessons for professionals entering behavioral health 30:03 – The costly mistake of hiring friends 37:08 – Three leadership lessons every founder must learn 45:29 – Why accountability and metrics matter in outpatient care 59:22 – Why the industry must stop relying on patient motivation alone Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Ward Blanchard: https://www.linkedin.com/in/ward-blanchard-b782978a/ | https://www.theblanchardinstitute.com/  Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this MasterMined episode, Mark Scrivner, Jeff Skillen, and Lee Pepper break down what performance-based budgeting really means for behavioral health organizations. From aligning marketing and finance around shared metrics to building budgets from real conversion data—not vibes—this conversation reframes marketing spend as a growth roadmap. Leaders will walk away with practical guidance on accountability, data discipline, and how to plan marketing investments that actually support admissions and capacity. Key Moments 00:00 – Why marketing must claim its seat at the financial table 03:29 – Marketing as a revenue engine, not just an expense 06:05 – Turning the telescope backwards to build a smarter budget 11:51 – Defining "conversion" across the entire funnel 14:05 – Using historical data to forecast realistic growth 21:38 – Applying a portfolio model to emerging marketing channels 23:16 – The "parking lot" method for managing shiny new ideas 32:16 – Why delaying your next budget puts you behind 37:43 – Reframing budgets as roadmaps, not constraints Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, the hosts sit down with Megan Reinhardt, Co-Founder and CEO of RAE Health, to explore how wearable technology and digital biomarkers are reshaping behavioral health treatment. Megan shares her journey into the substance use disorder space, why RAE Health prioritized rigorous research over rapid adoption, and how real-time physiological data can help clinicians and patients identify stress and cravings before they escalate. This conversation unpacks the future of measurement-based care, clinician adoption, and what it truly means to build people-first technology in behavioral health. Key Moments 00:32 – Megan's path into behavioral health and substance use disorder 03:45 – What RAE Health stands for: Realize, Analyze, Engage 05:02 – Eight years of NIH-funded research and peer-reviewed outcomes 06:32 – Detecting stress versus cravings using wearable data 09:42 – Barriers to adoption and reimbursement in behavioral health tech 13:56 – Surprising insights on user adoption across age groups 18:35 – How real-time awareness changes relapse prevention 21:21 – Understanding physiological data before conscious awareness 26:42 – Small behavior changes that create lasting impact 39:33 – Why focusing on the problem—not the money—matters most Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Megan Reinhardt: https://www.linkedin.com/in/megan-reinhardt-71923826 | https://raehealth.com  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, hosts Mark Scrivner, Jeff Skillen, and Lee Pepper unpack the realities of reputation management in behavioral health. From navigating negative reviews and activating a "posse of positivity" to preparing for media scrutiny and five-alarm PR crises, the conversation offers practical frameworks leaders can implement before reputational issues escalate. The hosts emphasize proactive planning, human-centered communication, and disciplined response strategies that protect trust, culture, and long-term brand equity. Key Moments 01:22 — Why reputation hits harder in behavioral health 03:08 — The danger of emotional responses to negative reviews 05:32 — Researching complaints to find the grain of truth 07:05 — Curiosity vs. blame as a leadership mindset 11:14 — Turning a one-star review into a five-star outcome 14:16 — Activating a "posse of positivity" to rebalance ratings 20:12 — Why "no comment" is never the right answer 21:41 — Building a crisis response team before you need it 39:14 — Why human-to-human conversation still matters most Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, hosts Jeff Skillen, and Lee Pepper sit down with John Thomas, President and Publisher of Psychology Today, to unpack how one of the most iconic brands in mental health has stayed relevant for nearly six decades. John shares how editorial integrity, science-based content, and an uncompromising stance on trust have fueled the platform's evolution across print, digital media, and the world's largest therapist directory. From AI and content authority to directory ethics and future pivots, this conversation offers timeless lessons for behavioral health leaders navigating rapid change. Key Moments: 01:51 – Introducing John Thomas and the legacy of Psychology Today 03:50 – Why most legacy media failed—and why Psychology Today didn't 05:42 – The three-pronged business model: magazine, website, and directory 08:06 – Playing offense and defense in a volatile media landscape 12:07 – Why journalistic-quality content still matters 12:54 – The science-first philosophy behind Psychology Today 16:48 – How video transformed therapist-patient matching 19:35 – AI, search, and protecting content authority 26:39 – Why the therapy directory forbids paid placement 37:13 – What's next: custom media, events, and future pivots Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with John Thomas: https://psychologytoday.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, hosts Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with Dr. Ali Farooqui to explore what's broken in today's mental health system—and how it can be fixed. From destigmatizing psychiatric diagnoses to building a quality-first clinical model, Dr. Farooqui shares how Healthy Minds Tennessee is redefining access, outcomes, and patient experience. The conversation spans interventional psychiatry, leadership in clinical teams, and why "good enough" simply isn't good enough in mental health care. Key Moments 00:00 – Why mental health disorders are brain disorders, not personal failings 02:31 – Dr. Farooqui's journey from neurosurgery to psychiatry and healthcare leadership 04:55 – Building Healthy Minds: aligning values, care delivery, and business strategy 08:22 – Removing stigma by focusing on health instead of pathology 12:10 – Drawing the line between normal emotions and diagnosable disorders 18:18 – Why "good enough" is not good enough in psychiatric care 22:50 – Designing clinics that respect patients' time and dignity 30:05 – Ketamine, TMS, and the future of interventional psychiatry 34:09 – When "buzzy" treatments lead to real clinical breakthroughs   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Dr. Ali Farooqui: https://www.linkedin.com/in/farooquimd | https://psychiatrynashville.com, integrativepsy.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, our hosts Mark Scrivner, Jeff Skillen, and Lee Pepper break down one of the industry's most persistent—and least discussed—challenges: the holiday slump. They unpack why programs are often caught off guard, how seasonality trends repeat every year, and what proactive leaders can do to stabilize census, strengthen admissions performance, and support teams during a naturally stressful season. From strategic marketing allocation to admissions talk tracks, business development adjustments, and operational readiness, this episode delivers a practical, multidimensional plan to mitigate dips and keep momentum strong through year-end. Key Moments 01:16 Why leaders treat the holiday slump like a surprise—even though it happens every year 02:34 Predictable seasonal cycles and why programs must plan early 04:37 Rethinking marketing allocation: avoid the instinct to "cut when it's tight" 05:27 "Lean in when it feels tight": the Warren Buffett analogy for marketing strategy 06:06 How business development teams can shift tactics when referrers are on vacation 08:42 Why admissions talk tracks must adapt for holiday objections 10:41 Showcasing holiday programming to reduce family hesitation about sending loved ones to treatment 16:08 The two must-haves for leaders: documentation and emotional steadiness during census dips Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, Doug Edwards—Senior Vice President at HMP Global—pulls back the curtain on what truly makes a behavioral health conference succeed. From long-range planning to the advisory board process, from AI-driven disruption to timeless in-person connection, Doug shares practical, candid insight for leaders navigating a rapidly evolving landscape. Whether you sponsor, speak, or attend, his guidance helps you elevate your presence, sharpen your strategy, and maximize the value of every conference experience. Key Moments 00:00 – What really grabs attention on a conference floor 00:19 – Introducing Doug Edwards and his work shaping premier behavioral health events 01:30 – Doug's career path from journalism to leading major healthcare conferences 05:51 – How COVID reshaped conferences and revived the power of in-person connection 08:10 – Why conference attendance is rising again—and what attendees are valuing most 10:56 – Why Nashville became home to major national summits 12:43 – The hidden work behind building an agenda and securing top-tier speakers 14:46 – Hot-topic trends shaping agendas: GLP-1s, AI, and evidence-based sessions 17:49 – How fast AI changed the conference landscape and sparked a new summit Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Doug Edwards: https://www.linkedin.com/in/doug-edwards-086956b | https://www.hmpglobal.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Intervention pioneers Ken Seeley and Eric McLaughlin join MasterMined to discuss the evolution of intervention, the rise of family-system models, the legacy of A&E's Intervention, and the ethics and challenges facing today's behavioral health landscape. With decades of experience, they break down myths, offer practical guidance for families, and share a powerful framework for creating real change—before addiction reaches its lowest point.   Key Moments • 00:00 – How Intervention reshaped national awareness • 01:10 – Introducing Ken Seeley and Eric McLaughlin • 02:14 – Eric's path from entertainment to intervention • 05:46 – Why clinical education transformed their work • 07:58 – Ken's early years and founding Intervention 911 • 10:09 – How media criticism shifted into industry demand • 13:33 – The rise of intervention as a scalable service • 17:17 – The biggest myth families believe about interventions • 28:08 – The HELPS model: why interventions work • 35:28 – The future of intervention in a social-media world   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Ken Seeley: https://www.linkedin.com/in/ken-seeley-4742396/ | https://intervention911.com Connect with Eric McLaughlin: https://www.linkedin.com/in/eric-mclaughlin-69712324 | https://intervention911.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode, Steve Lee—Sr. Director of Strategic Relationships at Cumberland Heights—joins Mark, Jeff, and Lee for an honest, wisdom-filled conversation about recovery, transformational leadership, ethical consistency, and the true work of relationship building in behavioral health. With more than three decades of personal sobriety and a long career spanning entrepreneurship, sales, and strategic partnerships, Steve shares highly actionable insights for leaders navigating pressure, alignment, and complex referral networks. His story is deeply human, grounded in humility, and anchored in principles that stand firm no matter the season. Key Moments: 00:00 – Sharing hard truths and earning trust 01:44 – Introducing Steve Lee and his decades of experience 02:33 – Growing up, early career, and entering the family business 05:10 – Career reinvention and finding new purpose at 58 08:03 – Recovery, early challenges, and showing up differently 12:21 – Transactional vs. transformational influence 17:07 – Values, alignment, and the "what are you great at?" exercise 20:12 – Shifting careers and overcoming assumptions about the field 23:30 – BD alignment, ethics, and long-game decision-making 29:49 – Pressure, quotas, and maintaining integrity under stress 35:20 – Pitfalls of leading with the recovery story 37:34 – Professionalism and the revolving door of BD roles 44:31 – Cumberland Heights' culture of stability and continual growth 47:04 – Strategic partnerships and national representation 49:15 – Future challenges and staying focused on "your job" Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Steve Lee: https://cumberlandheights.org/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this candid and deeply insightful conversation, Jeri Davis—one of the most respected executive recruiters and strategists in behavioral health—joins MasterMined to unpack the current and future state of the industry. With more than three decades influencing marketing infrastructure, leadership development, and executive recruitment, Jeri offers a rare vantage point into what's working, what's not, and where leaders must pay attention now. From the widening talent gap to AI's role in recruitment to the financial pressures reshaping quality of care, this episode gives behavioral health leaders a grounded, honest look at the road ahead—and the practical steps to strengthen teams, culture, and outcomes. Key Moments: 00:00 — Jeri's early journey into behavioral health and applied psychology 02:03 — How she became a nationally sought-after behavioral health recruiter 05:31 — Why the talent pool looks "shallow"—and what leaders often misunderstand 07:17 — The cultural risks of hiring leaders without behavioral health experience 10:57 — How expectations between CEOs and investors break down 14:18 — The dangers of blind spots in PE-backed organizations 21:57 — Executive search trends and why recruitment is shifting fast 23:42 — The real factors that determine whether new programs succeed 33:21 — Jeri's "state of the industry" point of view 39:16 — How workforce, reimbursement, and regulation pressures collide Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Jeri Davis: https://www.linkedin.com/in/jeri-davis-7ab3151 | https://www.jeridavis.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, Mark, Lee, and Jeff sit down with Mike Lifshotz, Founder of Hatch Compliance and now VP of Business Development at Kipu Compliance, to explore how compliance systems can empower—not burden—behavioral health providers. Mike shares the origin story behind Hatch, its evolution into Kipu, and how automation, data, and empathy can reshape staff workflows, reduce risk, and improve client outcomes. He also offers practical lessons for founders and leaders balancing innovation with integrity.   Timestamped Highlights: 00:00 – Mike's founder mindset: ask for advice, not money 00:48 – From Hatch to Kipu Compliance: a story built from need, not profit 03:43 – The early days: building a compliance system from the ground up 10:42 – Pricing with purpose—teaching value over cost 13:24 – Lessons from mentors and the human side of compliance 15:25 – Turning surveyors into allies, not adversaries 20:42 – How Kipu automates regulatory updates across locations 23:15 – The power of automated learning management in reducing burnout 28:56 – Turning compliance into a revenue opportunity 36:28 – Why behavioral health is a calling, not a career 38:04 – Helping the people who help the people 41:11 – Founder advice: finding the right team and trusted advisors 46:22 – Mike's open invitation to connect and collaborate   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mike Lifshotz: https://www.linkedin.com/in/mikelifshotz | https://kipuhealth.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com                                                                      1 Million Cups: https://www.1millioncups.com/s/

In this episode of MasterMined, hosts Mark Scrivner and Lee Pepper sit down with Lipscomb University leaders Dr. Allison Duke and Dr. Bart Liddle to explore how business education and leadership development are evolving to meet the needs of the healthcare industry. They share insights on integrating creativity, strategy, and human-centered leadership into business education, as well as how AI is transforming both the classroom and the healthcare space.   Timestamped Highlights: 00:36 – Welcome and guest introductions 02:05 – Why Duke and Liddle chose academia after corporate careers 04:03 – Inside Lipscomb's MBA and MHA programs designed by practitioners 07:09 – Nashville as the "Silicon Valley of Healthcare" 08:08 – Training early-career professionals for leadership in healthcare 13:01 – Equipping clinicians for management roles 16:09 – The five virtues of leadership and the role of creativity 17:23 – Teaching managers to coach and motivate employees 34:25 – Lipscomb's campus-wide embrace of AI tools 35:42 – Why learning AI is as essential as learning Excel 39:00 – How AI can make healthcare more human 42:13 – The lifelong value of graduate education and continuous learning   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Dr. Allison Duke: https://www.linkedin.com/in/allisonduke-lipscomb | https://lipscomb.edu/business Connect with Dr. Bart Liddle: https://www.linkedin.com/in/bartliddle/  | www.lipscomb.edu Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

When clinical insight meets visionary leadership, transformation happens. In this episode, Fellowship Hall CEO Kelly Scaggs joins Mark, Jeff, and Lee to discuss leading with empathy, empowering women in behavioral health, and how saying "yes" to the opportunities that scare you can open unexpected doors. From navigating nonprofit boards to embracing AI responsibly, Kelly shares practical wisdom for leaders who want to shape the future of addiction treatment with heart, humility, and purpose. Timestamped Highlights: 00:01 — Kelly reflects on her journey from family counselor to Fellowship Hall's first female CEO. 02:40 — Bridging clinical empathy with executive leadership. 05:05 — Servant leadership and leading by example—no job too small. 07:00 — Managing diverse nonprofit boards with insight and grace. 13:00 — Mission alignment as a compass for every decision. 16:00 — The power of saying "yes" to growth and courage in leadership. 18:30 — Inspiring the next generation of women in behavioral health. 24:50 — Practicing gratitude and authentic appreciation as leadership tools. 31:00 — The "miracle of recovery" and finding daily motivation in client transformation. 35:45 — Navigating payer challenges and the changing treatment landscape. 36:00 — Balancing AI innovation with ethical care. 38:00 — Building hope and collaboration across the addiction treatment field. 49:50 — Fellowship Hall's legacy, mission, and what's next for integrated care. Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Kelly Scaggs: https://www.linkedin.com/in/kelly-scaggs-mha-lcsw-lcas-ccs-mac-icaadc-a0b17521 | https://fellowshiphall.com  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Country artist and radio host Lindsay Lawler joins MasterMined to talk about music as medicine, storytelling as therapy, and how her platform We Should Write helps people process their pain through writing. From her start performing on the Sunset Strip to hosting Road Gang Radio for America's long-haul drivers, Lindsay's journey shows how creativity, vulnerability, and connection can change lives. She shares how songwriting has been a bridge between performance and purpose—helping others heal, one lyric at a time. Key Moments: 00:01 – Meet Lindsay Lawler, singer-songwriter and radio host of Road Gang Radio and We Should Write 04:12 – How childhood emotions shaped her love for music and healing through performance 11:25 – The origin of Road Gang Radio and connection with the trucking community 22:15 – Why sharing vulnerable stories builds trust and healing on-air 26:41 – The therapeutic power of writing down trauma and "getting it out of you" 29:50 – Veterans and rewriting their stories through reflection and writing 34:08 – Healing can happen in a single song: how creativity bridges therapy and transformation 46:33 – How to start writing for healing—rituals, journaling, and slow writing 55:33 – Lindsay's philosophy: "See the human in everyone—healing starts with empathy." Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Lindsay Lawler: https://www.linkedin.com/in/lindsay-lawler-66791a6 | https://www.radionemo.com/weshouldwrite Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Brian O'Shea, founder of Brian O'Shea Coaching and Consulting, joins MasterMined to explore the intersections of recovery, family systems, and spiritual repair. With over 30 years guiding individuals, families, and organizations, Brian brings the wisdom of lived experience — from early exposure to addiction and celebrity culture alongside Truman Capote, to decades of helping others navigate healing and purpose. In this conversation, Brian shares how trauma, education, and spirituality shaped his work; why leaders must address generational patterns in order to truly transform; and how contemplative practices like labyrinth walking and ceremony create space for repair.   What You'll Learn ·       How multigenerational trauma shapes behavior and recovery ·       Practical ways to bring spiritual repair into daily practice ·       How labyrinth design supports mindfulness and trauma healing ·       Why leaders and clinicians must keep investing in education ·       What it means to lead from humility and lived experience   Key Moments ·       02:44 – Brian's path into behavioral health through peer recovery ·       06:14 – Growing up around Truman Capote and lessons from addiction ·       13:17 – Turning personal loss into purpose ·       18:34 – The role of education and mentorship in longevity ·       27:54 – Breaking generational trauma through story and safety ·       34:50 – What spiritual repair really looks like ·       42:06 – The power of labyrinth work and ceremony ·       59:26 – From proximity to purpose: Brian's advice for leaders   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Brian O'Shea: https://www.linkedin.com/in/brian-o-shea-/ | https://brianosheacoaching.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com Compassion Fatigue: https://driftwoodrecovery.com/blog/navigating-compassion-fatigue-as-a-healthcare-worker  International Recovery Institute: https://internationalrecoveryinstitute.net/about-iri/ 

Ben Seymour, Partner at Southworth Associates, joins us to share lessons from 25 years in behavioral health. Starting as a technician in 1999, Ben became a counselor, interventionist, program founder, and now oversees compliance monitoring for professionals such as physicians, nurses, and lawyers. In this conversation, Ben traces his personal recovery journey, the influence of mentors like Arlene Rosen and John Southworth, and how intervention has shifted from quick-turn models to long-term, clinically sophisticated processes. He highlights the ethical discernment needed to match families with the right programs, the evolving balance between admissions and clinical teams, and why sales and motivational interviewing are two sides of the same coin. What You'll Learn Why long-term treatment engagement creates stronger recovery outcomes How intervention models evolved to address co-occurring mental health The ethical guardrails interventionists must honor when choosing cases How admissions and clinical staff can better collaborate Why sales is simply "selling change" in behavioral health How treatment programs must integrate marketing and ethics to stay viable Key Moments 01:14 – Ben's start in recovery and first role as a technician 05:13 – Learning intervention alongside pioneers in the field 07:05 – Building trust and learning from John Southworth 10:10 – How intervention models evolved to address mental health 17:04 – The ethics of program referrals and narrowing choices for families 26:11 – Why admissions is an intervention 30:34 – The critical role of marketing in treatment survival Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Connect with Ben Seymour: https://www.linkedin.com/in/addictionservicesbenseymour | https://www.southworthassociates.net Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMinded, hosts Jeff Skillen and Mark Scrivner dig deep into what makes strategic planning actually work. They unpack how to avoid the all-too-common pitfalls of strategy sessions that feel like a waste of time, and instead show how leaders can turn planning into a sustainable, energizing process. From simplifying frameworks to building accountability cadences, Jeff and Mark share practical insights you can put into practice immediately.  Timestamps:  01:00 – Why strategy sessions don't have to be a slog  02:30 – Shifting from checklist planning to culture-building  05:00 – The importance of frameworks and facilitation  08:20 – Why leaders should participate, not just facilitate  12:50 – Focusing on 3–5 objectives for clarity and impact  18:10 – Creating execution cadences that drive follow-through  27:30 – Thinking bigger: revenue goals and mindset shifts  33:15 – Why even small teams need strategic planning  39:20 – Best practices for offsite and pre-work prep  49:00 – Making planning engaging with themes and culture  55:00 – Execution, accountability, and unlocking potential    What You'll Learn in This Episode  Why strategic planning fails when treated as a checklist — and how to shift it into culture.  How to simplify planning down to 3–5 clear, measurable objectives.  Why outside facilitation or frameworks help leaders get more from their teams.  How cadence and accountability transform planning into execution.  Practical ways to engage your team with pre-work, themes, and celebrations that sustain momentum.    Learn More & Connect  Show Notes + Resources: https://snapshotinteractive.com/masterminded   Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen  | https://www.skillsetenterprises.com  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshotinteractive.com   Connect with Lee Pepper: https://www.linkedin.com/in/leepepper  | https://www.neveroutmatched.com   Our Sponsor - Snapshot: https://snapshotinteractive.com