Ep 121 | 2024 Unpacked: Essential Takeaways for Your 2025 Event Strategy

The world of event marketing saw some big wins and even bigger lessons in 2024, and as we head into 2025, the stakes (and opportunities) are higher than ever. But without reflecting on what worked and didn’t, it’s easy to fall into old habits that hold us back. Outdated playbooks and scattered strategies won’t cut it. That’s why, in this special year-end live show, Matt Kleinrock joins Coty Adams, Rockway Exhibits + Events’ Director of Marketing, to explore what’s next for event marketers. They’re ready to tackle the biggest lessons from 2024, sharing key insights to help you build smarter, more strategic event plans for the new year. Sleigh your next event with these takeaways: 🎁 What 2024 taught us about pipeline-driven metrics, show strategy, and audience engagement 🎁 Fresh strategies for making a big impact in 2025. 🎁 Why the new event playbook is all about relationships and experiences. Pour yourself a drink (holiday flair optional) and join us as we unpack the best of 2024 and get ready to crush it in 2025. Don’t miss this one—it’s your strategy session wrapped in a bow. --------------------- Connect With Us: Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Coty Adams: https://www.linkedin.com/in/cotykadams/ Our Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined