Ep. 121 - Fresh Philosophy: Inside Plum Market with Co-Founder Marc Jonna

In this episode of The Cinnamon Effect, Kimberly Hand sits down with Marc Jonna, co-founder of the groundbreaking natural grocery brand Plum Market, to explore the philosophy and passion behind one of America’s fastest-growing fresh food retailers. From his family’s multi-generation roots in the grocery business to his leadership experience with Whole Foods Market, Marc shares the personal journey that shaped Plum Market’s commitment to freshness, community, and wellness. We dive deep into Plum Market’s fresh food philosophy, including why locally-sourced produce, organic offerings, and chef-crafted meals aren’t just products — they’re a lifestyle. You’ll hear what makes Plum Market unique in a crowded grocery landscape and how the brand expanded to more than 30 locations, including innovative airport formats that bring healthy, elevated food experiences to travelers across the country. Whether you’re passionate about sustainable food, curious about the future of grocery retail, or seeking fresh business insights from a proven entrepreneur, this episode delivers powerful stories and actionable takeaways. Tune in to discover how Plum Market is redefining organic grocery stores, connecting family values with high-quality food, and bringing “fresh food on the go” to airports nationwide. Connect:Plum Market: https://www.plummarket.com Host Kimberly Hand:Website: https://www.kimberlyhand.comInstagram: https://www.instagram.com/kimberlyhand_Shop The Cinnamon Effect Journal here: https://thecinnamoneffect.com/journalThe Cinnamon Effect is recorded at PodPlus Studios ( @PodPlusStudios ) in Jupiter, Florida, and produced by Hype Boss ( @hype-boss-hype-boss ) For more information, visit https://www.podplusstudios.com