Ep 121 - Why Has My Blog Traffic Dropped? AI Search Explained For Dietitians

If your blog traffic has dropped, it doesn’t necessarily mean your SEO is wrong or that your content isn’t good enough. Google search has changed, and AI is increasingly answering people’s questions without them ever clicking through to your website.In this episode, I explain what’s happening to Google search, how AI is changing the way people find information, and what this means for your SEO as a dietitian or health professional. I also share what happened to the traffic and advertising income on my own children’s nutrition website, and the three practical things I’d focus on now rather than simply publishing more blogs.I saw this shift first-hand. My children’s nutrition website once attracted around 150,000 visitors every month, with advertising income of around £2,000 to £4,000 a month. At its lowest point, traffic had fallen by around 100,000 visitors a month compared with its peak, and advertising income was closer to £400 a month.What you'll learnWhy your Google traffic can fall even when your blog content is still genuinely usefulHow AI Overviews are changing the way people use Google searchWhy people may be getting answers from AI without clicking through to your websiteHow AI decides which paragraphs and information to use when answering health questionsHow to structure blog posts so Google and AI can understand your answers more easilyWhy answering one specific client question can be more valuable than writing another huge general blogHow to check what Google and ChatGPT are showing for the questions your clients ask you most oftenWhy your dietitian credentials and evidence-based approach can become an advantage in AI searchI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery