EP 122 | Best of 2024: 3 Event Strategies to Win in 2025

The stakes for event marketers have never been higher: rising costs, tighter budgets, sustainability pressures, and the constant demand to prove ROI. So how do you measure success, stand out, and drive real impact? To kick off 2025, we’ve pulled together the top insights from 2024’s most powerful episodes featuring: ✅ Gerilynn Marburger, Global Events Director at Hewlett Packard Enterprise ✅ Kodi Morton, Marketing & Events Specialist at Bruker Scientific ✅ Mark Brewster, CEO and Founder of Explori These industry heavyweights tackled the biggest challenges facing event professionals—and delivered practical, actionable strategies you can’t afford to miss. Here’s what you’ll learn: 🔑 How to Evolve Your Role: Gerilynn shares how to shift from reactive planning to becoming a strategic event marketer who thrives under pressure. 🎯 Maximizing Small Budgets: Kodi breaks down her three-step framework (Goals, Budget, Message) to make even small booths and sponsorships unforgettable. 📊 Proving ROI: Mark explains why event measurement is no longer optional and how to build a data-driven case for your events—before rising costs and carbon mandates force the issue. The takeaway? The event game has changed. If you want to create impact, stand out, and prove your value in 2025, this episode gives you the tools to make it happen. Connect with Gerilynn On her LinkedIn: https://www.linkedin.com/in/gerilynnmarburger/ Connect with Kodi: On her LinkedIn: https://www.linkedin.com/in/kodi-morton-97820613a/ Connect with Mark On his LinkedIn: https://www.linkedin.com/in/mark-brewster-09931221/ Connect with Me On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined