EPISODE · Oct 18, 2023 · 20 MIN
Ep 122: Converting the Rugby World Cup into new betting engagement
from iGaming Daily · host SBC Media
After what many people are calling the greatest weekend of rugby action ever, with the World Cup quarter-finals producing four scintillating contests, iGaming Daily, sponsored by SBC Summit Latinoamerica, examines whether sportsbooks have managed to take advantage of the opportunities offered by the tournament.Our guests look at whether the World Cup format and on-field action has helped to take rugby union to a new audience, and how bookmakers have reacted to events in France.Have sportsbooks really had the right product available for rugby fans and have they tapped into the promotional opportunities created by the showpiece event? Or is it a case of a big missed opportunity for the industry? Host: Joe Streeter Guests: John Cook & Martyn Elliott Producer: Anaya McDonaldEditor: James Ross All eyes on Miami next for SBC, as we turn our attention towards SBC Summit Latinoamérica. The event will bring together the leadership teams and product specialists from retail and online operators in markets including Argentina, Brazil, Colombia, Chile, Costa Rica, Mexico, Peru, Puerto Rico, Dominican Republic, Uruguay and many others to share information about best practice, launching in new territories, localized marketing strategies, and the latest technology. You can get your tickets at https://sbcevents.com/en/sbc-summit-latinoamerica/
What this episode covers
After what many people are calling the greatest weekend of rugby action ever, with the World Cup quarter-finals producing four scintillating contests, iGaming Daily, sponsored by SBC Summit Latinoamerica, examines whether sportsbooks have managed to take advantage of the opportunities offered by the tournament.Our guests look at whether the World Cup format and on-field action has helped to take rugby union to a new audience, and how bookmakers have reacted to events in France.Have sportsbooks really had the right product available for rugby fans and have they tapped into the promotional opportunities created by the showpiece event? Or is it a case of a big missed opportunity for the industry? Host: Joe Streeter Guests: John Cook & Martyn Elliott Producer: Anaya McDonaldEditor: James Ross All eyes on Miami next for SBC, as we turn our attention towards SBC Summit Latinoamérica. The event will bring together the leadership teams and product specialists from retail and online operators in markets including Argentina, Brazil, Colombia, Chile, Costa Rica, Mexico, Peru, Puerto Rico, Dominican Republic, Uruguay and many others to share information about best practice, launching in new territories, localized marketing strategies, and the latest technology. You can get your tickets at https://sbcevents.com/en/sbc-summit-latinoamerica/
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Ep 122: Converting the Rugby World Cup into new betting engagement
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