Ep 122: Forget SEO. Optimise for AI

Send us Fan MailSearch is changing—and your brand needs to catch up.Consumers are no longer relying solely on Google. A new Harvard Business Review study reveals a dramatic shift: people are now turning to generative AI platforms like ChatGPT and Gemini for recommendations, planning, and purchases.In this episode, I unpack why SEO is no longer enough, and what brands must do to stay relevant in the AI era.You’ll learn:Why over half of consumers now prefer AI tools over traditional searchThe rise of Share of Model (SOM)—a new visibility metric for brands in AI resultsWhat the “Cyborgs,” “AI Pioneers,” and “High-Street Heroes” of the LLM era look likeHow to teach AI models what your brand does, why it matters, and when to recommend itWant to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.