EP 124: AI Tools Are a Distraction from the Real Question

Most people think they need better AI tools.What they actually need is a better way to evaluate what matters.In Episode 124 of Instant Expertise: Marketing + AI, Yvette Brown and Shari Nomady unpack why tool-switching feels like progress—but often creates more confusion, more outputs, and less confidence.They explore the real shift AI creates:Not just doing more work… but making better decisions.If you’ve been trying tools, prompts, and workflows but something still hasn’t clicked, this episode explains why.Enrollment is now open for The Human AI Value Map cohort on Maven.