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EP 125 | Booth Design That Drives Results: A Blueprint For Success episode artwork

EPISODE · Jan 22, 2025 · 57 MIN

EP 125 | Booth Design That Drives Results: A Blueprint For Success

from Event Marketing: Redefined · host Matt Kleinrock / Coty Adams

Planning a standout tradeshow booth can feel overwhelming. Between aligning stakeholders, designing a booth that’s functional and eye-catching, and managing marketing before, during, and after the event, where do you even begin? Without a clear, tactical plan, your booth risks blending into the crowd—or worse, falling short of your goals. And let’s face it, tradeshow investments are too big to leave to chance. Start 2025 strong with the first “Event Marketing: Redefined” live show of the year, where Matt Kleinrock is joined by Coty Adams, Rockway Exhibits + Events’ Director of Marketing. They’ll share the step-by-step blueprint for tradeshow booth success—guiding you through what it takes to plan, build, and execute a winning booth. You'll learn: ✅ How to align your booth goals with stakeholder expectations and measurable outcomes. ✅ Key design tips to ensure your booth stands out while staying functional. ✅ Post-show strategies for maximizing leads and driving ROI. Don’t miss out—tune in and get the blueprint you need to succeed in 2025! --------------------- Connect With Us: Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Coty Adams: https://www.linkedin.com/in/cotykadams/ Our Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Episode metadata supplied by the publisher feed · Published Jan 22, 2025

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Planning a standout tradeshow booth can feel overwhelming. Between aligning stakeholders, designing a booth that’s functional and eye-catching, and managing marketing before, during, and after the event, where do you even begin? Without a clear, tactical plan, your booth risks blending into the crowd—or worse, falling short of your goals. And let’s face it, tradeshow investments are too big to leave to chance. Start 2025 strong with the first “Event Marketing: Redefined” live show of the ye...

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EP 125 | Booth Design That Drives Results: A Blueprint For Success

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This episode was published on January 22, 2025.

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