EP 126 | Bridging the Gap Between Marketing and Events for Brand Success

Crafting a brand story that connects and converts at events can feel overwhelming. From defining your core message to ensuring every team member communicates it consistently, where do you even begin? Without a clear story and unified strategy, your brand risks getting lost in the noise of the event floor—or worse, missing valuable opportunities to build trust and stand out. In this episode, Matt sits down with Laura McKinney, founder and CEO of StrataBrand, to uncover the fundamentals of effective brand storytelling for events. Together, they’ll dive into how to craft a message that resonates, engages, and drives meaningful results. You’ll learn: ✅ Why cohesive storytelling is critical to event success ✅ The role of sensory experiences in creating memorable connections ✅ Proven strategies to align your team and maximize event impact Don’t let your brand blend into the crowd—tune in to learn how to share your story with clarity and impact! --------------------- Connect with Laura: On her LinkedIn: https://www.linkedin.com/in/mckinney2020/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined