Ep. 127 Avoiding Spam Jail: The Do’s and Don’ts of Cold Email Campaigns with Aurora Alvarado

Show Notes:In this episode of Business Growth Spotlight, host Heidi Schalk talks with Aurora Alvarado, executive and operations leader at Senders, a fast-growing company that focuses on cold email deliverability, outbound strategy, and growth systems for B2B organizations.Aurora opens up about what it really looks like to operate inside a startup while balancing executive support, operations, analytics, hiring decisions, and the daily systems that keep a business growing in a sustainable way. She explains the biggest cold email mistakes companies are making, why messaging can become ineffective almost overnight, and how Senders helps businesses build the right infrastructure so they stay out of spam and increase response rates.They explore topics such as:The real state of cold email deliverability in 2025The rise of triggered outbound and how it is changing lead generationHow to warm up domains correctly so you avoid landing in spamWhy email copy stops working and how to improve your messaging quicklyThe most effective ways to use AI in operations and marketingHow to make your first key hire and what matters more than a resumeWhy values alignment is essential inside a startupWhat today’s audience actually cares about and how to adjust your copy fastThis episode is full of practical growth insights, operational clarity, and marketing advice that founders, CEOs, and operators can put into action right away.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/auroraalvarado/Website:  senders.coEmail:  [email protected] with me:🎁Spotlight to Scale: Spotlight to Scale BlueprintLinkedIn: https://www.linkedin.com/in/heidischalkcoaching/