Ep. 127 – The ACED Framework: How to Automate More Profit, More Clients and More Freedom in Your Dog Daycare

Do you feel like your marketing only works when you’re actively pushing it? Are you spending too much time chasing leads, following up with prospects and trying to remember who needs what? And what if you could build a system that attracts clients, converts them, keeps them engaged and generates referrals… even while you’re on holiday? In this week’s episode of the Pet Boarding & Daycare Podcast, Dom checks in from the beaches of Spain (well, technically he recorded this before he left) and shares a fascinating story from the Oklahoma City Zoo about how enrichment is helping animals stay cool, comfortable and mentally stimulated during the summer months. Then, Dom is joined by PetBizSuite co-founder Josh Hightower to break down the ACED Framework — a simple but powerful system for creating more predictable growth in your pet business. Together they explore how automation can help you attract more leads, convert more prospects, engage clients for longer and turn happy customers into referral-generating advocates. In this episode, you’ll discover: Why Planning Ahead Creates Momentum – Dom explains why mapping out events and promotions months (or even years) in advance makes growth easier. The ACED Framework Explained – Josh breaks down the four pillars: Attract, Convert, Engage and Delight. Why Most Businesses Struggle with Follow-Up – The simple automation that dramatically increases conversion rates. How to Create a Marketing Flywheel – Building systems that generate leads, referrals and repeat business automatically. How to Build Better Hiring Systems – Why the same framework used for customers can also be applied to attracting and retaining great employees. Thanks to Josh Hightower from from PetBizSuite for sharing more about the amazing ACED automation framework Find out more about PetBizSuite by clicking here now. Huge thanks to this week’s amazing show sponsors, Playcore and Focus.  Big thanks to our sponsor, Focus Answering Service. Remember, every missed call is a missed revenue opportunity; protect your reputation and scale your business with 24/7 live call support. focustele.com Playcore help communities create healthier, happier places through play, recreation, and outdoor spaces. To learn more about their innovative products and mission, visit PlayCore Want to plug the Enrichment University program into your facility? Click here to enroll now Want to work with the World Leading Pet Business Coach? Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here. Episode Highlights [00:51] – Dom explains why he’s recording from “the past” while enjoying a well-earned holiday in Spain.[02:00] – The importance of planning your events, promotions and key dates well in advance.[05:30] – Dog News: How the Oklahoma City Zoo uses enrichment to keep animals cool and stimulated during summer.[07:42] – Why enrichment should be viewed as a welfare necessity rather than a luxury add-on.[10:36] – Meet Josh Hightower and hear the story behind PetBizSuite.[15:52] – The implementation problem facing most pet business owners.[24:12] – Why lead magnets and irresistible offers remain essential marketing tools.[31:04] – Why booking the next appointment immediately increases conversion and retention.[40:25] – How PetBizSuite diagnoses bottlenecks and identifies the fastest route to growth.[43:13] – Why making more money from fewer customers is often the smartest growth strategy.[45:23] – How the ACED framework can also be applied to recruiting, onboarding and retaining employees.