Ep. 128: How a Private Practice Website Books Discovery Calls with Britney Lentz, RD

nce. Then we drop into a coaching session on a new family support program she is dreaming up, and Whitney shares how to test the idea before you build it. If you have ever felt paralyzed staring at your marketing to-do list, this one is for you.Takeaways:Launch with your essentials done (homepage, about, services) and keep a running list of what to add once you are live. A site that sits unpublished is the only one that cannot help anyone. Referrals are a marketing channel, and your website is what closes them. When a therapist hands a client three names, your site is how that client decides you are the right fit. Collaboration is referral marketing. Clear treatment updates and easy communication make other clinicians want to keep sending people your way. Validate a new offer before you build it. Send a short paragraph with the price and length to a few good-fit clients and ask if they would be interested, then use their answers to write your copy. Use ads to build your email list, not to book calls directly. Lead generation ads are cheaper, and your emails do the warming up over time.Connect with Britney:Website: www.britneylentzrd.com Instagram: https://www.instagram.com/dietitian.britney/Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.