Ep 129 Interview Sessions with Michael F. Schein

This week I am joined by Michael F. Schein, author of The Hype Handbook and President of MicroFame Media. Michael is a writer, speaker, business owner, and hype artist. His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China. As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. In this episode you will hear: 03:30 a vision or a nightmare? 05:35 mischievous marketing, toilet tweeting and picking a fight with Gary Vee 09:30 cult leaders 11:00 good people and their ideas getting left behind 13:20 using hype to add colour to the world 14:30 make war not love 17:30 bullshit in the coaching industry 18:40 aligning yourself to mini Oprah’s 21:30 Ryan Holiday the trickster 25:45 the success of the early church 28:30 managing our internal states 31:50 give the babies their milk before you give them their meat 33:00 annoyed by Jack Dorsey Please do share, subscribe and leave a review and let us know what really resonates with you in this episode. Always love Ryan Connect with Michael: Website: https://michaelfschein.com/ Twitter: https://twitter.com/MichaelSchein1 Facebook: https://www.facebook.com/michael.schein.7 Connect with Always Better than Yesterday Website: www.ryanhartley.co.uk Email: [email protected] WhatsApp: (+44) 07970339936 Master Heart and Mind Group Coaching / Merch / Free Life Languages mini profile: www.ryanhartley.co.uk Instagram: @ryanbhartley Thank you to our friends at WebCreation, proud supporters of the Always Better than Yesterday Interview Sessions. Head to www.WebCreationGroup.com for stunning websites at sensible prices. Don't forget to subscribe and come join our community on Facebook www.facebook.com/groups/weareABTY