EP 1293 Allison Ball - Pitching Your Coffee To Grocery - The Daily Coffee Pro Podcast by Map It Forward

Join our Mailing List - https://www.mapitforward.coffee/mailinglist"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops "Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops "It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops Looking for business advisors or consultants for your business? Get in touch with us here: [email protected]******************************This is the 3rd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.The episodes of this series:1. Coffee and Grocery - https://youtu.be/GbtnjI2oAPA2. Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY3. Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk4. Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc5. Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mUIn this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the critical importance of coffee brands being fully prepared for grocery store pitches with Alli from Retail Ready.The episode outlines the necessary preparations including understanding the product, pricing, placement, purchasing, and promotion strategies.They emphasize the significance of having a well-rounded approach to customer acquisition and navigating the complexities of entering the grocery market while addressing challenges such as pricing models, retail strategies, and ensuring sell-through.Tune in to gain actionable insights into enhancing your brand’s grocery store presence and avoiding common pitfalls.00:00 The Importance of Being Prepared for Sales Pitches00:26 Exciting News: Regenerative Coffee Farming Workshops01:47 Episode Introduction02:00 Preparing for Grocery Store Entry: Key Considerations06:39 The Five P's Framework for Wholesale Success10:48 Challenges and Strategies in Grocery Pricing13:50 Understanding Placement and Purchasing Processes18:11 Promotions and Handling Unsold Stock22:44 Conclusion and Next Episode TeaserConnect with Allison Ball and Retail Ready™ here:https://www.instagram.com/foodbizwiz/https://www.alliball.com/homeREBUTTAL••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoachingLooking for a business advisor for your established coffee business or startup? Email us here📧 email: [email protected]